Strategy Creation and Application

What is similar?

- huge sign waiver button, helpful but kinda overtakes the site. More aesthetic

- top menu is similar with logos and menu

- same content but the format on the computer is much better

What is different?

- Mobile website is more flawed. The top section doesn’t load properly

- just format

- website on computer has video on top which adds some fun

What done could be done better?

- Mobile app format can be improved

- sign waiver is too big especially on phone

- interested in tour button is out of context, doesn’t show what the product is

- it looks links but their not links, could possibly maybe connect descriptions or insta posts of the event

Mobile experience vs computer

- computer is easier to read

- computer makes more sense

- mobile is just changed for a phone but not done well

Ideas how to make the user experience frictionless between mobile and PC version

- the top either needs to both have a video, videos draw people in and it looks fun

- waiver button needs adjustment

- photos need to be relative to product for both sites

- mobile needs be a little more user friendly

- more aesthetic and better flow

April 11th Notes

Needs and objectives:

● mobile device website

● larger social media pressense

○ promoting their instagram

○ active, daily

● Instagram, Gen Z LONGER HOURS, college students

Competitors:

● only in denver

●

● Denver boozecruise

● Denver bike and brew, barcalls

● Pedal Hopper Denver (really good)

● barcicle

Target market: millennial (facebook), tourists, college students,

Our problem is with social media presence, we need insta and tiktok

there is a tiktok called pao.denver that shows fun stuff to do in denver and they should pay them to promote them