Big Sell

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BigSELLTemplate.docx

Big SELL Template: Based on Exhibit 6.4 Word Limit 500 words Maximum Version 2

Prospect Information

Company and Key Person Information

Other Influencers on the decision

Customer Value Proposition

Sales Call Objective

Links between Buying Motives, Specific Benefits, Support Information, Reinforcement Methods

Current Suppliers (If appropriate) and Competitors

The Sales Dialogue

A

D

A

P

T

Anticipated Prospect Questions and Objections

Earning Prospect Commitment

Building Value through Follow-up