Measurable Values

Creation of successful relationship by the business and IT through the system

The vast amount of data id gathered analyzed then used through the methods which a bit complex. For that matter, a team that is dedicated to technical and analytic experts are needed in customizing and handling such systems. The system creates a successful relationship with the business and IT through improving efficiency in the operations executed. BI systems enable sophisticated IT techniques that are used in making data easier to comprehend by the management. The association makes operations of the business run smoothly, particularly when it comes to decision-making techniques. The relationship between the IT system and BI makes the management to make clever business strategies in moving the company forward.

Executive Summary

Phoenix Fine Electronic (PFE) needs a systematic solution that will rectify its current condition, toward expansion, acquisition of smaller independent stores, along with the CEO's thoughts about how department and customer data can be aggregated to allow the company to make better, timely business decisions. The information below will supply the organization with pertinent information to help guide the organization to its mission.

As a recommendation to PFE, this organization should be aware of their options. Through thorough research of organization desires it has been found there are other possibilities such as enterprise resource planning (ERP); as indicated by Mehta (2016), ERP offers management together with integrating business operations for the firm that incorporates sales and promotions, engineering, human resources in addition to product development. Because the organization's goal is to continue expansion into an additional three neighboring states within the next five years. The belief is that this is not feasible due to the cost and time constraints.

There is also the business intelligence/ decision support system (BI/DSS) option, which offers a degree of choice, which provides users with competition among themselves, while also familiarizing them with the business intelligence (BI) system, through training. The opinion is if the organization has an idea of expansion within the next five years, this is not a feasible option; however, it still is left open as an option.

As a vibrant alternative, the ideal solution would be utilizing the customer relationship management (CRM) platform, which is ideally the procedure that makes PFE towards gathering client data, while examining customer favorites, promotions, and alternative for customer services as well as supporting strategies that attain organizational needs toward reaching desired clients timely — besides, having capacity to analyze results of strategies through overall customer data collected.

Through reading the above-explained options, it would seem viable that the benefits to the organization following the latter most idea of CRM are a clear choice. Included is a diagram of the comparison of items, this should convince the organization that CRM would be the proper channel to follow.

References