Bibliography

Page 5 of 6

Annotated Bibliography Example

Name: Date: Course Objective

APA REFERENCE Craig, W. (2015). From Family To Franchising: Five Ways To Start Your

Business Empire. Forbes.

According to this article there are more than half a million new businesses started across the

country every single month (Craig, 2015). There are many ways to become a business owner in

the world today and there are many risks involved with each of those avenues as well. When

starting a business from scratch the most important aspect is having a product that people

actually want. According to this article, nine out of ten startup companies fail and 42% of polled

startup owners claimed their business failed due to lack of need for his or her product (Craig,

2015). A business can also be acquired by inheritance or taking over of a family business. Craig

(2015) also found, only about 10% of family-owned businesses will survive long enough to see

the third generation take over. The reason for this is the perception by younger generations that

the family business will always be available as a backup option if other ventures don’t work out.

Buying an existing business is also an option for those who have a keen insight for opportunity.

Becoming a franchise owner is another way to become a business owner. This step also takes

determination and focus but can be very rewarding. There is a stability that comes with taking

over a location that has an established corporate presence already backing it up with corporate

sponsors that are ready and willing to help get you started on the right track.