four 400- word discussion and one 150- word response.APA format.APA citation. No plagiarism.

Answers:

In the recent years, almost all the organizations around the world have implemented some modern methods of marketing their businesses. Traditional marketing methods have been replaced by modern ones. One such modern method of marketing and branding is corporate blog. This is now used by many organizations in the world for interacting with the customers and other publics and helps in promoting and branding their products or services to a wide range of audiences (Puschmann, 2016). Corporate blogging has become a part of digital marketing process. However, due to huge competitions in the market, these corporate blogs are required to be effective to serve the purpose of the organizations.

The main focus for using a corporate blog should be given on its contents. This is extremely important for attracting the audiences to read and interact within the blog. Due to the fact that, a huge number of organizations are using their own corporate blogs for interacting with the people, therefore, each blog should be a unique one to attract the audiences towards them. Most important of all, an organization using its corporate blog should focus on promoting its products or services rather than posting other contents. The contents should make the people aware of the usefulness and benefits of the services or the products. The content should be attractive enough to engage the audiences on it. It is important to create brand awareness among the audiences. Therefore, a corporate blog should have a number of pictures, to the point writings and catchy words as well (Mercado, 2017). Excessive writing on the blog can make the people bore and thus they can get distracted from reading it. Posting some attractive videos on the blog can also help in gaining attention of the people and timely reply on the comments is also a necessary one.

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