Best Practices

BestPracticesSign-upSheet-Fa2020.docx

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CASE PRESENTATION SIGN-UP SHEET

Instructor:

Jeanine Polizzi

Objective: Create a (1) best practice presentation and (2) a reference guide for your classmates to follow when using your platform to implement their final marketing strategy

The sign-ups are on a first come/first served basis! You MAY NOT duplicate a platform that has already been chosen.

SIGN-UP LINK: http://bit.ly/BestPracticeFa20

PLEASE INCLUDE THE FOLLOWING:

Overview of platform

· Demographics

· Reach

· Content types

Value of platform (reasons for using)

· To company

· To consumer

Best practices for platform

· How to get the most of the platform

Metrics and ROI

· How success is measured

Who should use this platform

PLATFORMS

· email marketing

· Pinterest

· Facebook

· Facebook Live

· Twitter

· Instagram

· Instagram Stories

· Blogging

· LinkedIn

· PR

· Events

· Snapchat

· YouTube

· Podcasts

· Direct Mail

· Traditional Advertising (you choose)

· Loyalty Programs

· Tiktok