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Best Buy offers a wide array of products and services. They are known as a “market leader in Consumer Electronics and have a powerful platform from which to deliver a superior multi-channel shopping experience.” (Best Buy Corporate Responsibility – Hubert Joly) In addition to selling the products, they help extend the life of the products by offering maintenance agreements, replacement or Trade-ins. Best Buy is focused in the customers overall needs and making their shopping experience an enjoyable one through excellence in their customer service style. Best Buys “Renew Blue” program, which helps customers upgrade to smart technology products and overall end up with a smart house, will help the company keep its commitment to all stakeholders including, vendor partners and customers.

Best buy strategy to improve customer experience, improve the relationship with vendors and to cut cost has improved company growth. Best Buy vast improvement of website and app approach to streamline customers shopping experience has also provided revenue. To continue this trend Best Buy Renew Blue strategy designed to take advantage of new growth opportunities such as smart home automation and security. More consumers do realize the benefit of installing energy-efficient products and can be controlled remotely is an advantage. Providing a service designed to support consumers technology issues through in-home service and have Best Buy employees technical knowledge across these product categories is another advantage for consumers. Best Buy future investment of such smart home products for consumer demands continues to be a goal.

REFERENCES:

Best Buy Corporate Responsibility – A Letter from Our CEO, Hubert Joly https://corporate.bestbuy.com/wp-content/uploads/2015/05/FY-13-Full-Report.pdf