Apply: Marketing Lemonade Worksheet
Below is a rough start to number seven just to provide some ideas. Please add to/edit as needed.
Introduction of Paradise Inc to consumers. Marketing to public through advertising. Price low and gradually increase due to the competitors and the newness of paradise lemonade.
In the growth stage: Sales begin, low prices increase sales, Consumers are now interested and familiar with our new lemonade. Word of mouth and marketing advertisement is confirmed and useful. Reviews and surveys on the new lemonade are done.
In the Maturity stage: Sales start to peak. High demand for the new lemonade. Word of mouth and marketing is determined to be successful Prices may now begin to increase due to popularity and sales.
Last in the decline stage: the new lemonade is reaching its highest peak also considered its saturation point. Prices can still increase due to popularity although sales may begin to decrease. Additionally, increase in prices will form continuation of profit.