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Bellissimo’s Italian Brick Oven Restaurant

1310 N Main St, Summerville, SC 29483

Business Plan

Ashley Barnwell - Dominique Gibson - Carson Kosar

[email protected] - [email protected] - [email protected]

Presented to

Blake Hallman & South Carolina Federal Credit Union

4/22/2020

Table of Contents

Contents Section A...................................................................................................................................................... 3

Executive Summary................................................................................................................................. 3

Target Market.......................................................................................................................................... 3

Target Market Count for:......................................................................................................................... 3

Section B...................................................................................................................................................... 5

Floor plan for Bellissimo’s:.......................................................................................................................5

Revenue Data:......................................................................................................................................... 6

Section C...................................................................................................................................................... 8

Market Analysis and Advertising Plan......................................................................................................8

Target Market.......................................................................................................................................... 9

Menu & beverage pricing & costing...................................................................................................... 16

Advertising............................................................................................................................................. 20

Section D................................................................................................................................................... 25

Lease, Licenses & Management............................................................................................................. 25

Licenses............................................................................................................................................. 25

Lease Details...................................................................................................................................... 26

Name, Legal Structure, & Tax Designation:...........................................................................................28

Mission & Vision Statements:................................................................................................................ 29

Management Structure:........................................................................................................................ 29

Chain of Command:............................................................................................................................... 30

Required Employee Qualifications & Experience...................................................................................31

Section E.................................................................................................................................................... 35

Financials............................................................................................................................................... 35

Equipment Needs.............................................................................................................................. 39

1-year budget.................................................................................................................................... 41

Section F.................................................................................................................................................... 42

Executive Summary............................................................................................................................... 42

Works Cited:.............................................................................................................................................. 43

Section A

Executive Summary

Located at 1310 N. Main St Summerville, SC 29483 Bellissimo’s is the perfect family

friendly restaurant where you can have authentic and delicious Italian food. Our menu has

carefully selected food options because we want to focus on having a few very well-done options

instead of a lot of mediocre options. Along with the wonderful food we have we also offer local

beers from Holy City Brewing. We want to partner with local businesses to not only support

them but also to promote Bellissimo’s. Our revenue prediction for the first year is $129,000.00

with an increase of 4.1% over 5 years. We felt like this was a feasible goal and we would be able

to accomplish this. Our goal is to bring the taste of Italy to Charleston with delicious authentic

Italian food along with some wonderful local beers.

Target Market

The target market for Bellissimo’s Brick Oven Restaurant will be guests between the

ages of 15 to 64. This includes Baby Boomers, Generation X, Millennials, and Generation Z. The

2019 data from our Demographic study shows there are over 95,000 potential customers in a 5-

mile radius of our establishment. Moving slightly outward from the 5-mile radius our business

will potentially sell to over 350,000 customers.

Target Market Count for:

Customers:

● Age 15-24: 15,429

● Age 25-39: 18,636

● Age 40-54: 37,082

● Age 55-75: 24,771

Total People Per Age Range: 95,918

Households:

● 47,408

Income per household:

● $50,000-74,999: 10,071 People

● $35,000-49,999: 6,874 People

● $75,000-99,999: 7,153 People

Total People Per Household Income: 24,098

Traffic counts:

● Berkeley, N. Main Street: 56,200

● Berlin G. Myers Parkway: 33,600

● Dorchester, W. 5th N. Main Street: 18,200

Traffic Counts for 1, 3, 5 Mile Radius of 1310 N. Main St, Summerville SC 29483

Appropriate psychographics: Food & Beverage Expenditures

● Consumer Expenditure Food, Beverage, Grocery Detail Summary:

Section B

Floor plan for Bellissimo’s:

 Seating 151

Revenue Data:

 Slow week:

Slow week estimates take into account that we are close to shopping and neighborhoods but

also that there will be times where consumers spend more time at home and work. These

times include the weeks following major holidays such as Christmas and summer break for

families with school age children. Compiling this data is reflected in the spreadsheets below.

Slow Week FOOD LIQUOR BEER WINE

BREAKFAST 0.00 0.00% 0.00% 0.00% 0.00% LUNCH 12.00 97.00% 1.00% 1.00% 1.00% DINNER 18.00 72.00% 8.00% 10.00% 10.00%

NUMBER OF SEATS 151 TABLE % OF TURNS COVERS FOOD LIQUOR BEER WINE TOTAL WEEK

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 0.7 106 1,230 13 13 13 1,268 DINNER 0.4 60 783 87 109 109 1,087 TOTALS 2,013 100 121 121 2,356 9.6%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 1.0 151 1,758 18 18 18 1,812 DINNER 0.7 106 1,370 152 190 190 1,903 TOTALS 3,128 170 208 208 3,715 15.1%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 1.3 196 2,285 24 24 24 2,356 DINNER 1.0 151 1,957 217 272 272 2,718 TOTALS 4,242 241 295 295 5,074 20.6%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 0.7 106 1,230 13 13 13 1,268 DINNER 0.4 60 783 87 109 109 1,087 TOTALS 2,013 100 121 121 2,356 9.6%

20,778 1,122 1,372 1,372 24,643 84.3% 4.6% 5.6% 5.6% 100.0%

Bellissimo's WEEKLY SALES PROJECTION

DAILY SALES BY MSD

MONDAY

ESTIMATED PPA

TUESDAY

TOTALS ACTUAL SALES MIX %

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

WEEK TOTALS

 Busy week:

We base our estimated sales projections for a busy week by considering the traffic counts for

this area, along with the fact that it is less than 10 minutes from most local neighborhoods

and our location is in a highly populated shopping area. Summerville also is host to many

public events which bolsters business during those times. These factors have all been

considered in the spreadsheets below.

Busy Week FOOD LIQUOR BEER WINE

BREAKFAST 0.00 0.00% 0.00% 0.00% 0.00% LUNCH 12.00 75.00% 10.00% 10.00% 5.00% DINNER 20.00 50.00% 14.00% 18.00% 18.00%

NUMBER OF SEATS 151 TABLE % OF TURNS COVERS FOOD LIQUOR BEER WINE TOTAL WEEK

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 1.3 196 2,285 24 24 24 2,356 DINNER 1.0 151 1,957 217 272 272 2,718 TOTALS 4,242 241 295 295 5,074 11.8%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 1.5 227 2,636 27 27 27 2,718 DINNER 1.0 151 1,957 217 272 272 2,718 TOTALS 4,593 245 299 299 5,436 12.6%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 2.0 302 3,515 36 36 36 3,624 DINNER 1.8 272 3,523 391 489 489 4,892 TOTALS 7,038 428 525 525 8,516 19.7%

BREAKFAST 0.0 0 0 0 0 0 0 LUNCH 1.3 196 2,285 24 24 24 2,356 DINNER 1.0 151 1,957 217 272 272 2,718 TOTALS 4,242 241 295 295 5,074 11.8%

35,988 2,067 2,535 2,535 43,126 83.4% 4.8% 5.9% 5.9% 100.0%

TOTALS ACTUAL SALES MIX %

Bellissimo's WEEKLY SALES PROJECTION

ESTIMATED PPA

DAILY SALES BY MSD

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SAT URDAY

SUNDAY

WEEK TOTALS

Revenue: Weeks Total

Slow week revenue x estimated # of slow weeks: $24,643.20 12 $295,718.40

Busy week revenue x estimated # of busy weeks: $43,125.60 40 $1,725,024.00

Total estimated revenue: $2,020,742.40

 Five-year forecast of revenue:

Given the research for local growth in the next five years we are confident that with a strong

economy and steady consumer traffic that we will be able to reach our goal of a 4.1% sales

increase. This estimate is demonstrated in the spreadsheet below.

Projected Sales - Five Years YEAR 1 COSTS YEAR 2 COSTS YEAR 3 COSTS YEAR 4 COSTS YEAR 5 COSTS

SALES $2,020,742.40 $2,222,816.64 $2,525,928.00 $3,031,113.60 $3,233,187.84

FOOD $1,273,067.71 $381,920.31 $1,400,374.48 $420,112.34 $1,591,334.64 $477,400.39 $1,909,601.57 $572,880.47 $2,036,908.34 $611,072.50 LIQOUR $242,489.09 $43,648.04 $266,738.00 $48,012.84 $303,111.36 $54,560.04 $363,733.63 $65,472.05 $387,982.54 $69,836.86 BEER- Bottle $60,622.27 $16,974.24 $66,684.50 $10,002.67 $75,777.84 $21,217.80 $90,933.41 $25,461.35 $96,995.64 $27,158.78 BEER- Draft $60,622.27 $9,093.34 $66,684.50 $10,002.67 $75,777.84 $11,366.68 $90,933.41 $13,640.01 $96,995.64 $14,549.35 WINE $348,578.06 $115,030.76 $383,435.87 $126,533.84 $435,722.58 $143,788.45 $522,867.10 $172,546.14 $557,724.90 $184,049.22 MERCHANDISE $35,362.99 $7,426.23 $38,899.29 $8,168.85 $44,203.74 $9,282.79 $53,044.49 $11,139.34 $56,580.79 $11,881.97 Gross Sales $2,020,742.40 $2,222,816.64 $2,525,928.00 $3,031,113.60 $3,233,187.84 Total Costs $574,092.92 $622,833.22 $717,616.14 GROSS PROFIT $1,446,649.48 $1,599,983.42 $1,808,311.86 $2,169,974.23 $2,314,639.17

ASSUMPTIONS Percentage of Sales % Sales Cost % FOOD 63.00% 30% LIQUOR 12.00% 18% BEER- Bottle 3.00% 28% BEER- Draft 3.00% 15% WINE 17.25% 33% MERCHANDISE 1.75% 21%

Section C

Market Analysis and Advertising Plan

We have thoroughly analyzed the market we are aiming to reach through researching state,

county, and city economic growth. Through this research we have discovered many strengths,

weaknesses, opportunities, and threats. These are displayed below. We have completed an in-

depth advertising plan that is seen below in the promotion justifications and calendar sections.

Strengths

 Target Market Growth  Economic Growth  New Jobs  Stimulate the economy

Weaknesses  Previous building reputation (Applebee’s)  Direct Competition

Opportunities

 Target Market Population Growth  Unique potential markets: Hotels, Churches, and Baseball fields  Cost will rival competitors  Holy City Brewing Beer

Threats

 Covid-19  Differentiate ourselves from competitors  Competitors could adjust their prices  Demand fluctuates

Target Market

Economic Forecast

“People in their 30s - millennials - and in their late 60s and early 70s - baby boomers -

are by far the largest growth segments in the Palmetto State, according to a new report from the

University of South Carolina” (Wise).

The above graph depicts South Carolina’s GDP from 1996 to 2018. This represents South

Carolina’s expected growth in the economy in years to come.

 Berkeley County Growth

“Berkeley County was the 17th fastest-growing county in the country last year, adding

more than 8,000 residents between 2015 and 2016. Today, the county’s population has

ballooned past 210,000 people and counting. Over the past two years, the county has

experienced more than $1.5 billion in new economic development investment that comes

with thousands of jobs for area residents.”

 Summerville Economic Growth

As our Target Market is aimed at those with a job and money to spend at restaurants it is

important to note that Summerville’s future job growth over the next 10 years will be up

to 34.9%.

Guests in the market

 Age 15-24: 15,429

 Age 25-39: 18,636

 Age 40-54: 37,082

 Age 55-75: 24,771

 Families in Neighborhood and Surrounding Areas: Farmington Village, Vista Sands

Apartments, and Sangaree Parkway Housing areas

 Hotel Guests/ Travelers: Home2Suites, Staybridge Suites, Hampton Inn, Wyndham

Garden, Comfort Suites, and more

 Church Goers: Faith Assembly of God

 School-age Baseball Players and Staff: Tom Conley Park

 Construction Workers: Hotel being built next to Staybridge Suites in Azalea

Current Competition:

Crust Wood Fired Pizza – 1097 N Main St (0.6 miles)

Crust Wood Fired Pizza more drink options than food options. They do, however,

offer a limited menu for brick oven style pizza. The toppings include more expensive

ingredients such as shrimp, goat cheese, and truffle oil while Bellissimo’s offers more

traditional American fare. We feel that our ingredients are more in-line with the wants of

our demographic base.

The Red Pepper – 709 N Main St (1.0 miles)

The Red Pepper offers Italian style fare that leans more towards classic pasta

dishes, Italian themed sandwiches and seafood. Their handmade pizza prices appear to be

escalated compared to other restaurants in the area which includes Bellissimo’s start up

menu. We feel we can win over consumers with our fresh ingredients and reasonable

pricing.

Direct Competition:

Italian style restaurants are common in this area however most similar properties only

offer regular style pizza and subs. Crust Wood Fired Pizza – 1097 N Main St (0.6 miles) is our

only direct competition as it pertains to style of fare.

 Crust Wood Fired Pizza – 1097 N Main St (0.6 miles)

 The Red Pepper – 709 N Main St (1.0 miles)

 Italian Bistro – 1625 N Main St (1.4 miles)

 Ballarino’s Pizza & Grinders – 616 Bacons Bridge Rd (3.2 miles)

 Famularo’s Pizzeria Azalea – 205 Berkeley Cir (0.4 miles)

 Palmetto Flats Restaurant & Tavern – 975 Bacons Bridge Rd (3.2 miles)

 Mellow Mushroom – 1306 N Main St (0.1 miles)

 Donato’s Pizza – 220 Azalea Square Blvd (0.2 miles)

 News’s Eatery – 1625 N Main St (0.2 miles)

 Oscar’s – 207 W 5th N St (1.3 miles)

 Papa John’s Pizza – 1205 N Main St (0.3 miles)

 Domino’s Pizza - 1216 N Main St (0.2 miles)

Indirect Competition:

 Restaurants:

 The Icehouse Restaurant – 104 E Doty Ave (1.7 miles)

 Palmetto Flats Restaurant & Tavern – 975 Bacons Bridge Rd (3.6 miles)

 Five Loaves Café – 214 N Cedar St (1.6 miles)

 Shuckin’ Shack Oyster Bar – 114 Central Ave (1.8 miles)

 The Eclectic Chef – 125 Central Ave (1.8 miles)

 Carolina Ale House – 191 Sigma Dr (1.3 miles)

 SOL Summerville – 1651 N Main St (1.5 miles)

 Sticky Fingers Ribhouse – 1200 N Main St (0.3 miles)

 Cracker Barrel Old Country Store – 1370 N Main St (0.5 miles)

 Moe’s Southwest Grill – 214 Azalea Square Blvd (0.2 miles)

 China Town – 1206 N Main St (0.3 miles)

 La Hacienda Mexican Restaurant – 1205 N Main St (0.3 miles)

 IHOP – 1217 N Main St (0.2 miles)

 Chick-fil-A – 1312 N Main St (0.1 miles)

 Cajun House – 214 Azalea Square Blvd (459 feet)

 Waffle House – 1415 N Main St (0.4 miles)

 Summerville Burrito Co – 1097 N Main St (0.6 miles)

 Which Wich Superior Sandwiches – 214 Azalea Square Blvd (440 feet)

 Chipotle Mexican Grill – 1209 N Main St (0.3 miles)

 Ryan’s – 1314 N Main St ( 0.2 miles)

 Jersey Mike’s Subs – 310 Azalea Square Blvd ( 0.2 miles)

 Hardee’s – 1402 N Main St (0.4 miles)

 Ye Ole Fashioned Ice Cream and Sandwich Café – 1205 N Main St (0.3 miles)

 Firehouse Subs Azalea Square – 220-c Azalea Square Blvd (0.1 miles)

 Bojangles’ Famous Chicken ‘n Biscuits – 1221 N Main St (0.2 miles)

 McDonald’s – 1317 N Main St (0.4 miles)

 Ruby Tuesday – 1320 N Main St (0.7 miles)

 Shoney’s – 1307 N Main St (0.2 miles)

 O’Charley’s Restaurant & Bar – 315 Azalea Square Blvd (0.3 miles)

 Ryan’s – 1314 N Main St (0.2 miles)

 Smashburger – 210 Azalea Square Blvd (0.1 miles)

 Five Guys – 1209 N Main St (0.3 miles)

 Summerville Burrito Co – 1097 N Main St (0.6 miles)

 Logan’s Roadhouse – 211 Azalea Square Blvd (0.2 miles)

 Kanji Sushi Hibachi – 1211 N Main St (0.5 miles)

 Zaxby’s – 320 Azalea Square Blvd (0.4 miles)

 Thai Taco Sushi Bar & Grill – 109 Holiday Dr (0.6 miles)

 First Watch – 1097 N Main St (0.6 miles)

 McAlister’s Deli – 400-A Azalea Square Blvd (0.4 miles)

 Panera Bread – 1311 N Main St (0.3 miles)

 Dunkin’ – 1099 N Main St & 1035 Jockey Ct (0.6 & 0.7 miles)

 The Honey Baked Ham Company – 1305-A N Main St (1.1 miles)

 Bar & Grills

 Fast Break Lounge/Bar – 1204 N Main St (0.3 miles)

 Two Keys Public House – 205 Grandview Dr (1.2 miles)

 Montreux Bar & Grill – 127 W Richardson Ave (1.8 miles)

 Homegrown Brewhouse – 117 S Main St (2.1 miles)

 Knuckleheads Pub – 10533 US-78 (2.5 miles)

 Celtic Knot Pub – 208 E 5th N St (1.3 miles)

 Madra Rua Irish Pub – 2066 N Main St (2.7 miles)

 O’Lacy’s PUB – 139 Central Ave (1.9 miles)

 Rockafella’s - 890 Bacons Bridge Rd (3.4 miles)

 501 Bar & Grill – 118 Ashland Dr (2.6 miles)

 Wine & Tapas Bar – 103 S Main St (1.6 miles)

 Stores & Gas Stations with food options:

 Walmart Super Center – 1314 N Main St (0.4 miles)

 Food Lion – 1115 Central Ave (4.0 miles)

 Harris Teeter – 680 Bacons Bridge Rd (3.4 miles)

 BI-LO – 1625 N Main St (1.5 miles)

 Spell’s Grocery – 1002 W Richardson Ave (3.3 miles)

 Las Americas – 206 E 5th N St (1.3 miles)

 Our Daily Bread Market – 100 Old Trolley Rd (3.6 miles)

 Tienda La Familia – 10390 US-78 (3.0 miles)

 Lowcountry Olive Oil Summerville – 103D S Main St (1.7 miles)

 ALDI – 1001 N Main St (0.7 miles)

 BJs Wholesale – 10635 Dorchester Rd (0.8 miles)

 Shell Gas station – 1330 N Main St & 527 N Main St (0.6 miles & 1.2 miles)

 BP Gas station – 201 W 5th N St & 1677 N Main St (1.3 miles& 1.6 miles)

 Circle K – 1330 N Main St (0.6 miles)

 Speedway – 1518 N Main St (1.1 miles)

 Kangaroo Express – 1677 N Main St & 201 W 5th N St (1.6 miles & 1.2 miles)

 Pilot Travel Center – 1521 N Main St (1.2 miles)

 Spinx – 360 E 5th N St ( 1.3 miles)

Potential Future Competition:

All new future business registered for the immediate area of 1310 N Main St, Summerville, SC

29483 is indirect competition. We will remain vigilant in our research to be aware of any

upcoming new food-based businesses.

 Carolina Crab House - 115 E. 5th North St., Summerville | Seafood | March-April

 Poogan’s Southern Kitchen - Nexton Square, Summerville | Southern | September

 DB’s Cheesesteaks - Nexton Square, Summerville | Cheesesteaks

 Fuji Sushi - Nexton Square, Summerville | Sushi + hibachi

 Jersey Mike’s Subs - 1585 Central Ave., Summerville (Shoppes of Summerville) |

 SportsBook - Nexton Square, Summerville | Burgers

 Page's Okra Grill - Nexton Square, Summerville. Fall

Menu & beverage pricing & costing

Food Menu

Italian Salad: Crisp lettuce, onions, mushrooms, green peppers, green & black olives, tomatoes,

mozzarella cheese, choice of dressing

 $0.63 wholesale cost

 $4.95 retail cost

Melted Mozzarella Breadsticks: (6)

 $0.72 wholesale cost

 $4.95 retail cost

Mozzarella Meatballs: (4 large)

 $1.23 wholesale cost

 $8.95 retail cost

Italian Fries: topped with Marina, melted mozzarella and bacon

 $0.43 wholesale cost

 $5.95 retail cost

Fireside Wings: (8)

Sauces:

Buffalo Mild, Fireside Hot, Teriyaki, Thai Chili, Garlic Parmesan, Sesame Ginger,

Bourbon BBQ

Dry Rubs:

Lemon Pepper, Ranch Rub, Red-Hot Rub, Bayou Cajun

 $2.04 wholesale cost

 $8.95 retail cost

Calzones:

Vegetable Calzone: Stuffed with Eggplant, Spinach, and Cheese. Substitute any pizza

topping

 $1.64 wholesale cost

 $8.95 retail cost

Parmigiana Calzone: Mozzarella cheese and a topping of your choice cooked inside a

folded over pizza crust

 $1.89 wholesale cost

 $8.95 retail cost

Pizza’s: (Whole 16-inch)

Cheese - Pizza sauce and mozzarella

 $1.63 wholesale cost

 $11.95 retail cost

Mediterranean - Olive oil, chicken, mozzarella, cheddar, feta, onions, green peppers,

tomatoes and green olives

 $2.57 wholesale cost

 $13.95 retail cost

Big Italy - Alfredo sauce, ham, Italian sausage, mozzarella, jalapenos, bacon and provolone

cheese.

 $2.54 wholesale cost

 $13.95 retail cost

Supreme - Pizza sauce, pepperoni, ham, sausage, beef, mozzarella, green peppers, onions,

mushrooms, and black olives.

 $3.23 wholesale cost

 $14.95 retail cost

Chicken Bacon Ranch - Ranch dressing, chicken, mozzarella cheese and bacon. Finished

with a drizzle of ranch.

 $2.48 wholesale cost

 $13.95 retail cost

Dessert: Cannoli / Lava Brownie

 $0.85 wholesale cost

 $3.95 retail cost

Special Menu Item:

Design your own 10’ pizza

Toppings (3): peperoni, anchovies, artichokes, bacon, basil, black olives, caramelized onions,

chicken, eggplant, feta, spinach, tomatoes, minced garlic, ham, hamburger, green peppers,

red peppers, jalapenos, meatballs, banana peppers, ricotta, sausage, scallions, sun dried

tomatoes.

Sauce: Marinara, Alfredo

 $1.67 wholesale cost (Average)

 $8.00 retail cost

Beverages:

Water - Free

Tea, Unsweet Tea, Lemonade

 $0.26 wholesale cost

 $2.95 retail cost

Coke, Diet Coke, Sprite, Root Beer

 $0.64 wholesale cost

 $2.95 retail cost

Wine/Beer/Liquor/Beverage list

Margarita (lime, strawberry)

 $1.72 wholesale cost

 $8.00 retail cost

Daiquiri (lime, strawberry)

 $1.40 wholesale cost

 $8.00 retail cost

Holy City Brewing Beer:

Paradise, Pluff Mud Porter, Washout Wheat, Pecan Dream

 $1.62 wholesale cost

 $6.00 retail cost

We will also promote “seasonal beers” and at least one new flavor each month as they

become available. Partnering with Holy city Brewing is a sound business venture that will bring

our customers unique tasting beers while supporting local business. In a report by “Visual

Capitalist” it was stated; “The craft brewing industry contributed $76.2 billion to the U.S.

economy in 2017, including more than 500,000 jobs” (Jones).

Advertising

Promotional tools

Bellissimo’s will be using various methods of physical and electronic advertising as well

as being active on social media outlets. We Will advertise physically through flyers, business

cards, and uniforms. Flyers will be placed in our restrooms along with the restrooms at Tom

Conley Park. We will also hand these flyers out to local churches and hotels. We will request

hotels place these flyers in their elevators. We will have business cards with contact information

of our management on the hostess stand when you enter. In addition to business cards we will

have free dessert cards to neighboring businesses to give out to guests, on the card there will be a

spot where the business can write their name and whichever business gives out the most free

dessert cards within three months they get a $50 gift card to the restaurant. Our final physical

advertising will be through our uniforms where all our employees will wear with pride. We will

advertise electronically through radio stations and our punch card app. We will run radio ads

three times a day Monday-Friday in the morning from 6am-12pm for 12 weeks. We will also use

an electronic punch card system where if you buy so many meals then we will give you a free

appetizer. The guest will download a free app where after they eat, we put a “punch” on their

card, and it adds up after 10 meals. The app will keep track of their card without the hassle of a

physical card. On our opening day guests will benefit from getting two “punches” as this will

entice our customers. Lastly, we will advertise on social media sites such as: Facebook, Yelp,

TripAdvisor, and Google+. The Facebook page will have a link to the website where guests can

make reservations, check out reviews, and our menu ahead of time before they come to the

restaurant. We also have a Yelp and Tripadvisor where guests can go to give us a review after

trying Bellissimo’s. We will join Google+ to be officially recognized on Google Maps. Our

justification for these and more methods of advertising is below.

Social Media

Facebook, Yelp, TripAdvisor, Google+, Instagram, Twitter and Snapchat.

Promotion justifications:

Yearly Promotion Costs:

What is the product How much is it Gas Labor Total

Website $2,500 + $10 per year for a domain name

N/A N/A $2,510.00

Facebook, Yelp, and TripAdvisor

Free N/A N/A $0.00

Uniforms $29.20 per shirt for 60 employees and every employee gets 2 shirts

N/A N/A $3,504.00

Flyers, business cards, and dessert cards

$430.00-flyers $132.00-business cards $132.00-dessert cards

$18.6 per month

$917.20

Banner $239.00 N/A N/A $239.00

Radio Ads $10n per ad N/A N/A $900.00

LoyalZoo Electronic punch system

$27 per month N/A N/A $324.00

Menus For 5000 menus it is $232.17

N/A N/A $232.17

Grand opening invitations

For 1000 invitations it is $581.34 Envelopes- $173.24 for 1000 stamps-$550.00 for 1000

N/A N/A $1,304.58

Order food for grand $2,000 worth of food N/A N/A $2,000

opening

Farmers market banner

$479.98 for 2 N/A N/A $479.98

Farmers market tablecloth

$329.99 for 2 N/A N/A $329.99

Cups $3,125.00 for 5000 N/A N/A $3,125.00

Farmers market booth downtown Charleston

$35 per day 8am-2pm/ 20 booths and $20 for the application fee

$21.5 per month

$8.97 per hour 4 servers for farmers market booth for 8 hours

$1,265.04

Farmers Market Downtown Summerville

$5 per day 8am-1pm/ 20 booths

$16.2 Per month

$8.97 per hour 4 servers for farmers market booth for 8 hours

$581.44

Site visits after opening

free $18.6 per month

Sales manager salary

$223.20

Total $17,935.60

Along with radio advertising The Average cost of gas in North Charleston, SC is $1.86. If

we fill up with 20 gallons of gas from going to business to business for 1 month then the monthly

cost would be $37.20. We also decided to use a company called LoyalZoo for our electronic

punch system as you didn’t need to buy a POS system to use their services.

After our grand opening about 2 months later we plan to set up booths at local farmers

markets around town. We plan to set up a booth at Downtown Charleston’s farmers market and

Summerville’s farmer market. We will sell some of our foods and desserts. We have decided to

start out with doing 20 booths this year at the farmers markets to see how our profits go and then

we will reevaluate after that to see if we want to sign up for more booths. We will also have our

business cards and menus at the booth so customers can take them with them. We will have a

custom-made banner and a custom-made tablecloth both with our logo on them. We will also

have cups with our logo on them so when people see what they are eating they will know where

they got it. We are using the same gas formula as we did above. According to that formula for

gas getting to Downtown Charleston farmer’s market every week for a month it would cost

$43.00. For getting to Downtown Summerville farmer’s market every week for a month it would

cost $32.40.

Promotion calendar

When is it being

promoted

What tools of promotion are we

using

Who oversees getting it done

How much is it going to cost

Target Market

6 months before hand

Website gets set up Ashely Web Developer

$2,500 Ages 15-24, 25-39, 40-54

5 months before hand

Facebook, yelp, and TripAdvisor get set up

Dominique Management

Free Ages 15-24, 25-39, 40-54

5 months beforehand

We get uniforms made for all of the employees to wear

Carson Averill’s

For 72 multi size shirts with logo it is $2,270.00

All Adult sizes

5 months beforehand

Get menus printed Carson Vistaprint

For 5000 menus it is $232.17

All Ages

4 months beforehand

We have flyers made to put up in local businesses and to pass out

Ashley Vistaprint to make the flyers and sales management to put up the posters

For 3000 posters it is $430.00

Ages 55-75

2 months beforehand

Hand out our business cards and menus to neighboring

Dominique Vistaprint to make the business cards and sales management to hand out

For 5000 business cards it is $132.00

Ages 40-54, 55-75

businesses to neighboring businesses

2 months beforehand

Get grand opening invitations printed

Ashely Vistaprint

For 1000 invitations it is $581.34

All ages

1 month beforehand

Getting banner made for the opening

Dominique FedEx Printing management to put it up

For a 4’ x 10’ banner it is $239.99

All Ages

1 month beforehand

Get tablecloth made for farmers markets

Carson Vistaprint

$329.99 for 2 tablecloths

All Ages

1 month beforehand

Get banner made for farmers markets

Ashely FedEx printing management

$479.98 All Ages

1 month before hand

Get to go cups made

Dominique Totally Promotional

$3,125.00 for 5000

All Ages

3 weeks beforehand

Give out the free dessert cards to neighboring businesses

Carson Vistaprint to make the cards and sales management to hand out to neighboring businesses

For 5000 cards it is $132.00

All Ages

2 weeks beforehand

Mail grand opening invitations

Ashley management

Envelopes- $173.24 for 1000 stamps-$550.00 for 1000

All Ages

2 weeks beforehand

radio ads get run Carson Radio Station

$10 per ad, $900 total

Ages 25-39, 40-54, 55-75

1 week beforehand

Electronic punch card system gets put in

Dominique LoyalZoo

$27 per month Ages 15- 24, 25-39

Brand Image

Business Logo Employee Uniform

Black slacks, belt and shoes with blue button up logo shirts

Section D

Lease, Licenses & Management

Licenses

 State Retail License (SC Dept. of Revenue)

$50.00 onetime fee as long as the business is open and running

 County

Dorchester County Class 1 License requires $1.60 per thousand dollars on any gross

receipts over $2,000 for the year.

Bellissimo’s projected revenue for our first year is $2,020,742.40 which would make our

Dorchester County Class 1 Business License fee $2,020.74

 City

$2,000 and $40.00

 Liquor licenses

$25.00 every 120 days + $200.00 filing fees - SLED must post the license

o Sunday alcohol sales - In Summerville S.C. packaged beer and wine may be sold

at any time. Liquor may be served in bars and restaurants between 10:00 a.m. and

2:00 a.m., any day of the week. Beer and wine may be served between 10:00 a.m.

and 2:00 a.m. on Sunday, and between 6:00 a.m. and 2:00 a.m. Monday through

Saturday. (Google)

 DHEC inspection fee

$100 for the initial permit fee and a $150 inspection fee annually

 Upper management Serve-safe fees

$152.95 plus a $36 (x3) exam voucher for each management course

 County Building inspection

$60 inspection fee upon submitting of application

 Fire Marshall’s walk-through certification

A walk through is included with your business license, however, there is a fee of $15 (x7)

for each fire extinguisher in the establishment to be inspected and tagged. We will have

the fire marshal walk through 2 weeks prior to opening.

https://www.dorchestercountysc.gov/fees

 Total for all license fees = $5,081.69

Lease Details

Bellissimo’s will be using a triple net lease because it is a long-term fixed arrangement where

expenses are controlled and provides a fixed income.

 Triple Net (NNN) Lease Agreement

 This Triple Net (NNN) Lease Agreement made, April 11, 2020 by and between:

https://www.dorchestercountysc.gov/fees

o Landlord: 123 Landlord Inc. with a mailing address of 400 Lease Rd

Summerville, SC 29483 (“Lessor”) AND

o Tenant: Bellissimo’s LLC with a mailing address of 1310 N Main St,

Summerville, SC 29483 (“Lessee”)

 HEREINAFTER, the Lessor and Lessee (“Parties”) agree to enter into an Agreement for

the leasing of commercial real estate in accordance with the following terms:

1. Premises- The Lessee agrees to rent the property located at 1310 N Main St,

Summerville, SC 29483 with 48 parking spots and 6 handicap parking spots

2. Rentable Space- The total rentable space of the Premises consists of 2,400 Square

Feet (SF).

3. Use- The Lessee shall be allowed to use the Premises for the following: 1. To

make pizzas and serve refreshments. If permitted by local authorities, the Lessee

shall service alcoholic beverages.

4. Initial Term- 1. This Agreement shall have an initial period of 36 months

beginning April 11, 2020 and ending on April 11, 2023 ("Initial Term").

5. Monthly Rent- The rent amount for the initial period shall be: $5,583.33 paid on

the first day of every month.

6. Renewal Options- Renewal options for a 3-year & 5-year renewal

7. Signatures- Lessee and Lesser signatures.

Options to renew:

 5-year lease with a 5-year fixed rate option for renewal

 3-year lease with a 5-year clear fixed tenant option rate option for renewal

Parking availability:

 48 standard parking spots 6 handicap parking spots

Grounds keeping:

 Lowcountry Landscape LLC - 1-year contract - $325.00 per month for weekly service

Costs per month & year:

 Total cost for startup year fees = $90,210.49  Monthly fees - $6,238.33

Triple Net (NNN) Lease Agreement costs/fees:

 Monthly = $5,583.33

 Yearly = $67,000

Property taxes:

 6% for a total of $14,000

Rent with percentage of gross sales:

 6% of Monthly and Yearly rent listed above

Lease length and renewal options:

 5-year lease with a 5-year fixed rate option for renewal

 3-year lease with a 5-year clear fixed tenant option rate option for renewal

Name, Legal Structure, & Tax Designation:

Bellissimo’s will be a Limited Liability Corporation Partnership and will file the Form

‘1065, U.S. Return of Partnership Income’ and pay self-employment tax on their own share of

the partnership earnings.

Bellissimo’s will have three owners: Ashley Barnwell, Carson Kosar and Dominique

Gibson as partners under a Limited Liability Corporation. The decision to use an LLC was based

on multiple factors; the liability protection given to each individual owner so that each owner is

only responsible to the extent of their personal investment, less legal maintenance needed than

that of other business structures, avoidance of double taxation.

Mission & Vision Statements:

Mission: Our mission is to bring excellent food and outstanding service to our customers while

making them feel like a part of our family; without having to do the dishes.

Vision: To provide food and service that achieves and maintains a high level of customer

satisfaction.

Management Structure:

Ashley Barnwell: Owner & Operational Manager

Ashley is a graduate of the Culinary Institute at Trident Technical college and holds a

degree in Hospitality and Tourism Management. She has a strong background in customer

service and excellent leadership skills that will benefit Bellissimo’s. Ashley will have working

knowledge of all job positions required to keep the restaurant operational and will be primary

manager over current employee staffing decisions. She will also maintain records for all

employee certifications, such as the Servsafe Alcohol/Food Certification and evaluate their

knowledge and understanding of South Carolina labor laws, health codes and sanitation

guidelines.

Dominique Gibson: Owner & General Manager/Sales

Dominique graduated from the Culinary Institute at Trident Technical college with a

degree in Hospitality and Tourism Management. She also holds a Bachelor of Science degree in

Hospitality Management. Previous work as an event planner will prove beneficial as she will be

responsible for party/event planning at Bellissimo’s. As General Manager, other responsibilities

will include recruiting, hiring and termination of staff, customer relations, inventory

management, and overall daily operations. Dominique will also be responsible for overseeing

maintenance, repairs, and equipment upgrades (when required).

Carson Kosar: Owner & Accounting/Marketing Manager

Carson has an extensive background in event planning along with a degree in Hospitality

and Tourism Management from the Culinary Institute at Trident Technical college. She is also

currently working towards her bachelor’s degree. Carson is very proficient in online technology

which will be used to support public relations, advertising, and sales for Bellissimo’s. Her

creativeness and software knowledge will lend itself to our marketing efforts and social media

campaigns. Carson will also work with our business clients to assure that all transactions are

completed with the best outcome for our restaurant and our clients and resolve any issues that

might arise. Other duties will include setting sales and profit goals, generating quarterly sales

results and annual forecast reports.

Chain of Command:

Owners: Ashely Barnwell, Dominique Gibson and Carson Kosar will share the responsibility of

all restaurant operations. When all three are absent the Assistant Manager will oversee the

restaurant's operations.

Assistant Manager: Bilbo Baggins will physically maintain second shift operations and oversee

all shift scheduling. Assistant Manager is also responsible for monitoring operations and

reporting all information and incidents to the owners/managers. This position oversees Servers,

Hosts, Bartenders and Busboys. When all owner/managers and assistant managers are absent, the

Kitchen Manager/Chef will oversee the restaurant’s operations.

Kitchen Manager/Chef: Samwise Gamgee will be responsible for reporting food inventory

levels to the owners/managers. This position also oversees kitchen prep work, line cooks and

dishwashers. Chef will be responsible for submitting ideas for new menu items and for tracking

customer comments on food service.

Required Employee Qualifications & Experience

Assistant Manager:

 Associate Degree; additional certifications in the Hospitality/Restaurant field a plus.

 At least 3 years of work experience as a restaurant Assistant manager or similar role.

 Available to work during restaurants open hours, including evenings, weekends, and

holidays.

 Be familiar with restaurant management software such as POS systems, Open Table,

Resy.

 Basic math and computer skills, such as excel spreadsheets.

 Excellent customer service skills.

 Team management skills, including communication and time management.

 Have knowledge of South Carolina labor laws, health codes and sanitation guidelines.

 Must have or obtain (with-in 90 days of hire) Servsafe Alcohol/Food Certification.

Certification must be maintained throughout employment.

Kitchen Manager/Chef:

 Associates or bachelor’s degree in Culinary or Restaurant Management

 At least 3 years of work experience a similar role.

 Available to work evenings, weekends, and holidays.

 Complete knowledge of kitchen health and safety regulations for the State of South

Carolina.

 Working knowledge of how to monitor and track inventory.

 Ability to delegate to kitchen staff while working in a fast-paced environment

 Excellent problem solving, organization skills and customer service skills.

 Must be accredited by the National Registry of Food Safety Professionals or similar

accrediting organization, such as “Certified Food Safety Manager”.

Line Cooks:

 At least 2 years of work experience as a restaurant cook or similar role.

 Ability to work in a fast-paced environment while maintaining accuracy and quality and

getting food out in a timely fashion.

 Available to work evenings, weekends, and holidays.

 Knowledge on how to set up stocking stations and how to handle leftover food.

 Complete knowledge of kitchen health and safety regulations for the State of South

Carolina.

 Excellent organization and customer service skills.

 Must have or obtain (with-in 90 days of hire) Servsafe Alcohol/Food Certification.

Certification must be maintained throughout employment.

Bartender:

 At least 2 years of work experience as a bartender, certificates in Beverage Services a

plus.

 Excellent knowledge of mixing, garnishing, and serving drinks.

 Available to work evenings, weekends, and holidays.

 Ability to organize, stock and maintain the bar area.

 Knowledge on how to operate a POS system.

 Complete knowledge of health and safety regulations for the State of South Carolina.

 Excellent customer service skills.

 Must have or obtain (with-in 90 days of hire) Servsafe Alcohol/Food Certification.

Certification must be maintained throughout employment.

Servers/Hosts:

 At least 6 months of work experience in the restaurant service field, hospitality

certification a plus.

 Maintain complete knowledge of menu options and be able to answer customer questions

about menu substitutions.

 Excellent customer service skills and restaurant etiquette used in person and on the

phone.

 Available to work evenings, weekends, and holidays.

 Knowledge on how to operate a POS system and reservation system/database.

 Strong organizational skills and ability to work in a fast-paced environment.

 Complete knowledge of health and safety regulations for the State of South Carolina.

 Must have or obtain (with-in 90 days of hire) Servsafe Alcohol/Food Certification.

Certification must be maintained throughout employment.

Busboys/Dishwashers:

 Minimal work experience required. Will Train.

 Must be able to stand throughout a 6-hour to 8-hour shift and carry up to 50 pounds.

 Available to work evenings, weekends, and holidays.

 Excellent customer service skills.

 Strong organizational skills and ability to work in a fast-paced environment.

 Complete knowledge of health, sanitation and safety regulations for the State of South

Carolina.

 Must have or obtain (with-in 90 days of hire) Servsafe Alcohol/Food Certification.

Certification must be maintained throughout employment.

Section E

Financials

Simple Analysis

Estimated Sales - Bellissimo's Restaurant $2,020,742.40

% of total sales Fixed Costs: Total $ Property Taxes $14,000.00 Insurance- $1,000,000: Liability $1,000.00 Lease/Mortgage Payments 6% $67,000.00 Salaries 10% $105,000.00 Total Fixed Costs $187,000.00

Va riable Costs: % of Sales Total $ Hourly Wages 25% $505,185.60 Payroll Tax (% of all labor costs) 14% $282,903.94 Advertising 3-4% $70,726.00 Bonuses $0.00 Utilities 2.5-3% $60,622.27 Cost of: Food 30-35% $381,920.31 Liquor 18% $43,648.04 Beer Bottle 28% $16,974.24 Beer- Draft 14-17% $9,093.34 Wine 30-35% $115,030.76 Merchandise 21% $7,426.23 Total Va riable Costs $1,493,530.73

Total Va riable Cost % 0.74

Plug in the #'s: BE = FC / (1-VC%)

BE = Fixed Costs / (1-VC%) = $187,000.00 0.26 $716,749.74

Ratios

 Sales Per Square Foot:

Full Service: $200 Per sq. Ft. Plug in #'s: Sales Per Square Foot: Full Service Restaurant: (Sales/sq ft)

Revenue / Sq. Feet = Sales/sq ft

$2,020,742 / 4,000 = $505

Limited Service: $250 Per Sq. Ft.

Plug in #'s: Sales Per Square Foot: Full Service Restaurant: (Sales/sq ft)

Revenue / Sq. Feet = Sales/sq ft

$2,020,742 / 4,000 = $505

 Sales to Investment:

Plug in #'s: Sales / Opening costs:

Revenue / Budget = Ratio

$2,020,742 / $1,687,649 = 1.20

 Prime Costs:

Plug in #'s: Cost of Sales + Labor:

Cost of Sales + Labor / Total Sales $574,093 + $610,186 / 58.61%

Funding

 Personal contributions: $45,000

After taking account how much money we would need to spend on rent, living expenses,

accidentals, etc. we concluded we could each save and contribute $15,000.

 Financial Angel contributions: $55,000

Bellissimo’s will contact a Financial investor in the Charleston area and show them our

business plan. We estimated that with our detailed business plan our financial angel

investors, who have already agreed to contribute, will put forth $55,000 for our company.

 Bank Loan contributions: $255,000

In order to cover the rest of our startup costs we will contact South Carolina Federal

Credit Union and show them our business plan. We estimate that South Carolina Federal

Credit Union will want to invest $255,000 in our restaurant.

 Line of credit contributions: $200,000

We have agreed that we will pursue a line of credit for $200,000. The term will be for 2

years with an annual maintenance fee of $50. There will be no prepayment penalties. This

agreement does not include balloon payment or demand payment requirements. This will

be treated as emergency fund money.

 Our funding will total: $550,000 and is depicted in the spreadsheets and graphs below:

SOURCES OF CASH: Partner Contributions $45,000.00 Financial Angel $55,000.00 Line of Credit $200,000.00 Bank $255,000.00

TOTAL SOURCES OF CASH $ 555,000

USES OF CASH: Rent $67,000.00 FURNITURE & FIXTURES $41,130.00 Parking Lot Refurb $1,000.00 Food $381,920.31 Beer, Wine, Liquor $184,746.38 Labor $505,185.60 Salary $105,000.00 COMPUTER/ELECTRONIC EQUIPMENT $1,180.00 OPERATING EQUIPMENT $3,000.00 KITCHEN EQUIPMENT $15,532.00 INTERIOR DESIGN/DÉCOR $15,532.00 SMALLWARES/SUPPLIES $3,693.00 OTHER PREOPENING EXPENDETURES $2,200.00

TOTAL USES OF CASH $ 1,327,119

Bellissimo's PROJECTED SOURCES & USES OF CASH

DEVELOPMENT & STARTUP PERIOD

Capital Requirements

 Per property inspector, no upgrades are needed on the building structure.

 The parking lot will need to be repainted to update fading paint on the lot and curbs. Curb

Appeal LLC will handle the contract and the cost will total $450 for new stripe, handicap

and arrow stenciling and curb painting.

 There will be an extra fee for the landscapers to do an initial clean-up of the property

before routine maintenance begins. The costs have been added to the original contract

with a one-time fee of $550.

Equipment Needs

 All kitchen equipment will transfer with the building sale:

 Ovens, ranges, steamers, food processors, food mixers, food slicer, commercial ice

machine, refrigerators, walk in coolers/freezers, bar refrigerator, shelving racks, carts,

commercial dishwasher, and dish/glass racks.

Item Quantity Cost Additional Information

Seating Upholstering 97 chairs 24 booths 1 C-booth

$7,200 $7,275 $400

-Price includes fabric, labor, moving and installation

Walls - Plaster 3 pkg $27 -Owners will be doing this labor to save money

Walls - Paint 9 gallons $630 -Owners will be doing this labor to save money

Brick Ovens 2 $14,875 -Commercial 100 Oven with an Avanzini Manual Gas Burner, Stucco Flat Roof Enclosure. Will be inset into wall

Signage 2 $2,200 -Includes front of building sign and street sign

Plates & Bowls 33 dozen $525 -All sets are sold per the dozen and will all be

ordered from the same warehouse

Salad/Dessert Plates 33 dozen $365 -All sets are sold per the dozen and will all be ordered from the same warehouse

Flatware 48 dozen sets

$432 -Flatware sets include a knife, fork, and spoon

Tabletop/Condiment holders

200 sets $390 -Tabletop sets include wooden holder with salt/pepper shakers, Oil/Vinegar, cheese shaker, napkin & menu holder.

Bread Baskets 200 $225

Beverage Glass 33 dozen $424

Coffee/Tea mugs 12 dozen $220

Beer Glass 16 dozen $320

Margarita Glass 12 dozen $300

Coke Cola Fountain 2 $3000 -We will purchase refurbished fountains w/ warranty

Pizza Peel with wood handle

4 $42

Pots, Pans, Utensils Pkg $450

Time Clock & Software

Set $350

POS 3 $480 APG Stratis Tablet & Cash Drawer system - includes Cash Drawer, Multipro 320 Interface, Standard US Til, tablets and 2-year warranty

Tablet w/ protective case

6 $350 8" - Tablet - 16GB 8th Generation

Total $40,130

Total costs for all

 Total for property upgrade and equipment costs = $41,130

1-year budget

Projected Sales: $2,020,742.40

% of Cash Needed Sales to Start

Fixed Costs: Property Taxes (only w. Triple Net Lease) $14,000.00 Insurance 10.00% $1,000.00 Lease/Mortgage Payments 6.00% $67,000.00 Salaries ($35k x 3?) 10.00% $105,000.00 Cell phones? $300.00 Total Fixed Costs: $187,300.00 Variable Costs: Hourly Wages 30% $505,185.60 Payroll Tax (% of salary & hourly labor costs) 14% $282,903.94 Advertising 3-4% $70,726.00 Bonuses no $0.00 Utilities 2.5-3% $60,622.27 Cost of: Food 30-35% $381,920.31 Liquor 18% $43,648.04 Beer Bottle 28% $16,974.24 Beer- Draft 14% $9,093.34 Wine 30-35% $115,030.76 Merchandise 21% $7,426.23 Supplies $200.00 Total Va riable Costs: $1,493,730.73 One-Time Costs: Fixtures and Equipment $23,768.00 Decorating, Renovations & remodeling $7,500.00 POS/PMS systems $1,180.00 Deposits with public utilities $850.00 Legal and other professional fees $3,500.00 Licenses and permits $5,081.69 Cash $300.00 Other $300.00 Total One Time Costs: $42,479.69

12 month operating budget: $1,723,510.42

6 month operating budget for loan: $861,755.21

Bellissimo's Budget Example

Section F

Executive Summary

Bellissimo’s is a family friendly Italian Restaurant. Located at 1310 N. Main St

Summerville, SC 29483, Bellissimo’s is the best authentic Italian restaurant in town. This is a

great location and will hopefully bring us lots of business. We do not have an exceptionally large

menu as we wanted to focus on perfecting a few options rather than having a large menu and

everything just being mediocre. Along with our great food selection we also sell local beers from

Holy City Brewing. Our Revenue prediction for the first year is $129,000.00 with an increase of

4.1% over 5 years. This is a feasible goal with the location and target markets we have and

should be able to accomplish this. We want to have the local business feel with a family

environment when you are dining with us. Our target markets include families in neighborhoods

and surrounding areas, hotel guests and travelers, church goers, school age baseball players and

staff, and construction workers. We feel these target markets fit right in with the image we want

to go for which is, family friendly authentic Italian food. Along with promoting our business we

want to promote other local businesses in the area for hopefully the same in return from them.

Our ultimate goal is to bring the taste of Italy to Charleston with delicious authentic Italian food

along with some wonderful beers.

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http://www.kabbage.com/resource-center/finance/using-a-personal-line-of-credit-to-fund-a-business

Section A

Executive Summary
Target Market
Target Market Count for:

Section B

Floor plan for Bellissimo’s:
Revenue Data:

Section C

Market Analysis and Advertising Plan
Target Market
Menu & beverage pricing & costing
Advertising

Section D

Lease, Licenses & Management

Licenses
Lease Details

Name, Legal Structure, & Tax Designation:
Mission & Vision Statements:
Management Structure:
Chain of Command:
Required Employee Qualifications & Experience

Section E

Financials

Equipment Needs
1-year budget

Section F

Executive Summary

Works Cited: