Representations of Racism, Policing, or Immigration in Film PEER EDITING DRAFT
TEACHING RESISTANCE
THE RACIAL POLITICS OF MASS MEDIA
When I began the process of education for critical
consciousness to radicalize my thinking and action,
I relied on the writings and life practices of Malcolm X, Paulo
Freire, Albert Memmi, Frantz Fanon, Amical Cabral, Walter
Rodney, and a host of other thinkers. The work of these
teachers and political mentors led me to think about the
absence of a discourse on colonialism in the United States.
When thinking about the kind of language commonly evoked
to talk about black experience in white supremacist capitalist
patriarchal North America, I was often struck by the perva-
sive use of euphemisms, words like "Jim Crow," "Uncle
Tom," "Miss Ann," etc. These colorful terms obscured the
underlying structures of domination that kept white suprem-
acy in place. By socializing white and black citizens in the
United States to think of racism in personal terms, individu-
als could think of it as having more to do with inherent
prejudicial feelings than with a consciously mapped-out strat-
egy of domination that was systematically maintained. Even
though African Americans in the United States had no coun-
108
bell hooks From Killing Rage: Ending Racism (1995)
TEACHING RESISTANCE | 109
try, whites took over and colonized; as a structure of domina-
tion that is defined as the conquest and ownership of a
people by another, colonialism aptly describes the process
by which blacks were and continue to be subordinated by
white supremacy.
In the beginning black folks were most effectively colo-
nized via a structure of ownership. Once slavery ended, white
supremacy could be effectively maintained by the institution-
alization of social apartheid and by creating a philosophy of
racial inferiority that would be taught to everyone. This strat-
egy of colonialism needed no country, for the space it sought
to own and conquer was the minds of whites and blacks. As
long as a harsh brutal system of racial apartheid was in place,
separating blacks from whites by laws, coercive structures of
punishment, and economic disenfranchisement, many black
people seemed to intuitively understand that our ability to
resist racist domination was nurtured by a refusal of the colo-
nizing mindset. Segregation enabled black folks to maintain
oppositional worldviews and standpoints to counter the ef-
fects of racism and to nurture resistance. The effectiveness
of those survival strategies was made evident by both civil
rights movements and the militant resistance that followed
in their wake. This resistance to colonialism was so fierce, a
new strategy was required to maintain and perpetuate white
supremacy. Racial integration was that strategy. It was the
setting for the emergence of neo-colonial white supremacy.
Placed in positions of authority in educational structures
and on the job, white people could oversee and eradicate
organized resistance. The new neo-colonial environment gave
white folks even greater access and control over the African-
American mind. Integrated educational structures were the
locations where whites could best colonize the minds and
imaginations of black folks. Television and mass media were
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the other great neo-colonial weapons. Contemporary African
Americans often ponder how it is possible for the spirit of
resistance to be so diminished today even though the struc-
tures of our lives continue to be shaped and informed by
the dictates of white supremacy. The spirit of resistance that
remained strong from slavery to the militant sixties was dis-
placed when whites made it seem as though they were truly
ready to grant black folks social equality, that there were
indeed enough resources to go around, that the imperialist
wealth of this country could be equitably shared. These as-
sumptions were easy to believe given the success of sixties
black militant struggle. By the time the bubble burst, collec-
tively black folks had let our guard down and a more insidi-
ous colonization of our minds began to take place. While the
Eurocentric biases taught to blacks in the educational system
were meant to socialize us to believe in our inherent inferior-
ity, it was ultimately the longing to have access to material
rewards granted whites (the luxury and comfort represented
in advertising and television) that was the greatest seduction.
Aping whites, assimilating their values (i.e., white suprema-
cist attitudes and assumptions) was clearly the way to achieve
material success. And white supremacist values were pro-
jected into our living rooms, into the most intimate spaces
of our lives by mass media. Gone was any separate space
apart from whites where organized militant resistance could
emerge. Even though most black communities were and re-
main segregated, mass media bring white supremacy into our
lives, constantly reminding us of our marginalized status.
With the television on, whites were and are always with
us, their voices, values, and beliefs echoing in our brains. It
is this constant presence of the colonizing mindset passively
consumed that undermines our capacity to resist white su-
premacy by cultivating oppositional worldviews. Even though
TEACHING RESISTANCE | 111
most African Americans do not identify with the experiences
of whites in real life or have intimate relationships with them,
these boundaries are crossed when we sit facing the televi-
sion. When television was first invented and many black folks
could not afford TVs or did not have the luxury of time to
consume representations of whiteness all day long, a barrier
still existed between the value system of the dominant white
culture and the values of most black folks. That barrier was
torn down when televisions entered every living room. Mov-
ies function in a similar way. Not surprising, when black
Americans were denied easy access to white movies, black
cinema thrived. Once the images of whiteness were available
to everyone there was no black movie-going audience starv-
ing for black images. The hunger to see black folks on the
screen had been replaced by the desire to be close to the
Hollywood image, to whiteness. No studies have been done
that I know of which look at the role mass media have played
since 1960 in perpetuating and maintaining the values of
white supremacy. Constantly and passively consuming white
supremacist values both in educational systems and via pro-
longed engagement with mass media, contemporary black
folks, and everyone else in this society, are vulnerable to a
process of overt colonization that goes easily undetected. Acts
of blatant racism are rarely represented in mass-media im-
ages. Most television shows suggest via the liberal dialogues
that occur between white characters, or racially integrated
casts, that racism no longer serves as a barrier. Even though
there are very few black judges in the United States, televi-
sion courtroom dramas cast black characters in these roles
in ways so disproportionate to the reality that it is almost
ludicrous. Yet the message sent to the American public and
folks all over the world watching American TV is that our
legal system has triumphed over racial discrimination, that
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not only is there social equality but that black folks are often
the ones in power. I know of no studies that have examined
the role television has played in teaching white viewers that
racism no longer exists. Many white folks who never have
intimate contact with black folks now feel that they know
what we are like because television has brought us into their
homes. Whites may well believe that our presence on the
screen and in their intimate living spaces means that the
racial apartheid that keeps neighborhoods and schools segre-
gated is the false reflection and that what we see on televi-
sion represents the real.
Currently black folks are often depicted on television in
situations where they charge racist victimization and then the
viewer is bombarded with evidence that shows this to be a
trumped-up charge, that whites are indeed far more caring
and able to be social equals than "misguided" blacks realize.
The message that television sends then is that the problem
of racism lies with black people—that it exists in our minds
and imaginations. On a recent episode of Law and Order a
white lawyer directs anger at a black woman and tells her,
"If you want to see the cause of racism, look in the mirror."
Television does not hold white people responsible for white
supremacy; it socializes them to believe that subjugation and
subordination of black people by any means necessary is es-
sential for the maintenance of law and order. Such thinking
informed the vision of white folks who looked at the tape
showing the brutal beating of Rodney King by a group of
white men and saw a scenario where he was threatening
white lives and they were merely keeping the peace.
Movies also offer us the vision of a world where white
folks are liberal, eager to be social equals with blacks. The
message of films like Grand Canyon, Lethal Weapon, The
Bodyguard, and a host of other Hollywood films is that
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whites and blacks live together in harmony. Contemporary
Hollywood films that show strife between races situate the
tension around criminal behavior where black characters may exist as good or bad guys in the traditional racist cowboy
scenario but where most whites, particularly heroic ones, are
presented as capable of transcending the limitations of race.
For the most part television and movies depict a world
where blacks and whites coexist in harmony although the
subtext is clear; this harmony is maintained because no one
really moves from the location white supremacy allocates to
them on the race-sex hierarchy. Denzel Washington and Julia
Roberts may play opposite one another in The Pelican Brief
but there will not be a romance. True love in television and
movies is almost always an occurrence between those who share the same race. When love happens across boundaries
as in The Bodyguard, Zehrahead, or A Bronx Tale, it is
doomed for no apparent reason and/or has tragic conse-
quences. White and black people learning lessons from mass
media about racial bonding are taught that curiosity about
those who are racially different can be expressed as long as
boundaries are not actually crossed and no genuine intimacy
emerges. Many television viewers of all races and ethnicities
were enchanted by a series called I'll Fly Away which high-
lighted a liberal white family's struggle in the South and the
perspective of the black woman who works as a servant in
their home. Even though the series is often centered on the
maid, her status is never changed or challenged. Indeed she
is one of the "stars" of the show. It does not disturb most
viewers that at this moment in history black women continue
to be represented in movies and on television as the servants
of whites. The fact that a black woman can be cast in a
dramatically compelling leading role as a servant does not
intervene on racist/sexist stereotypes, it reinscribes them.
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Hollywood awarded its first Oscar to a black person in 1939
when Hattie McDaniel won as Best Supporting Actress in
Gone With the Wind. She played the maid. Contemporary
films like Fried Green Tomatoes and Passion Fish, which
offer viewers progressive visions of white females, still image
black women in the same way—as servants. Even though the
black female "servant" in Passion Fish comes from a middle-
class background, drug addiction has led to her drop in status.
And the film suggests that working secluded as the caretaker
of a sick white woman redeems the black woman. It was
twenty-four years after McDaniel won her Oscar that the
only black man to ever receive this award won Best Actor.
Sidney Poitier won for his role in the 1960s film Lilies of
the Field. In this film he is also symbolically a "mammy" figure, playing an itinerant worker who caretakes a group of
white nuns. Mass media consistently depict black folks either
as servants or in subordinate roles, a placement which still
suggests that we exist to bolster and caretake the needs of
whites. Two examples that come to mind are the role of the
black female FBI agent in The Silence of the Lambs, whose
sole purpose is to bolster the ego of the white female lead
played by Jodie Foster. And certainly in all the Lethal
Weapon movies Danny Glover's character is there to be the
buddy who because he is black and therefore subordinate
can never eclipse the white male star. Black folks confront
media that include us and subordinate our representation to
that of whites, thereby reinscribing white supremacy.
While superficially appearing to present a portrait of racial
social equality, mass media actually work to reinforce as-
sumptions that black folks should always be cast in support-
ing roles in relation to white characters. That subordination
is made to appear "natural" because most black characters are
consistendy portrayed as always a little less ethical and moral
TEACHING RESISTANCE | 115
than whites, not given to rational reasonable action. It is not
surprising that it is those black characters represented as didac-
tic figures upholding the status quo who are portrayed as pos-
sessing positive characteristics. They are rational, ethical, moral
peacemakers who help maintain law and order.
Significantly, the neo-colonial messages about the nature
of race that are brought to us by mass media do not just
shape whites' minds and imaginations. Thev socialize black
and other non-white minds as well. Understanding the power
of representations, black people have in both the past and
present challenged how we are presented in mass media,
especially if the images are perceived to be "negative," but
we have not sufficiently challenged representations of black-
ness that are not obviously negative even though they act to
reinforce white supremacy. Concurrently, we do not chal-
lenge the representations of whites. We were not outside
movie theaters protesting when the white male lead charac-
ter in Paris Trout brutally slaughters a little black girl (even
though I can think of no other image of a child being brutally
slaughtered in a mainstream film) or when the lead character
in A Perfect World played by Kevin Costner terrorizes a
black family who gives him shelter. Even though he is a
murderer and an escaped convict, his character is portrayed
sympathetically whereas the black male father is brutally tor-
tured presumably because he is an unloving, abusive parent.
In A Perfect World both the adult white male lead and the
little white boy who stops him from killing the black man are
shown to be ethically and morally superior to black people.
Films that present cinematic narratives that seek to inter-
vene in and challenge white supremacist assumption, whether
they are made by black or white folks, tend to receive nega-
tive attention or none at all. John Sayles's film The Brother
from Another Planet successfully presented a black male
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character in a lead role whose representation was opposi-
tional. Rather than portraying a black male as a sidekick of
a more powerful white male, or as a brute and sex fiend, he
offered us the image of a gentle, healing, angelic black male
spirit. John Waters's film Hairspray was able to reach a larger
audience. In this movie, white people choose to be anti-
racist, to critique white privilege. Jim Jarmusch's film Mys-
tery Train is incredibly deconstructive of racist assumptions.
When the movie begins we witness a young Japanese couple
arriving at the bus station in Memphis who begin to speak
Japanese with a black man who superficially appears to be
indigent. Racist stereotypes and class assumptions are chal-
lenged at this moment and throughout the film. White privi-
lege and lack of understanding of the politics of racial
difference are exposed. Yet most viewers did not like this
film and it did not receive much attention. Julie Dash's film
Daughters of the Dust portrayed black folks in ways that
were radically different from Hollywood conventions,. Many
white viewers and even some black viewers had difficulty
relating to these images. Radical representations of race in
television and movies demand that we be resisting viewers
and break our attachment to conventional representations.
These films, and others like them, demonstrate that film and
mass media in general can challenge neo-colonial representa-
tions that reinscribe racist stereotypes and perpetuate white su-
premacy. If more attention were given these films, it would
show that aware viewers long for mass media that act to chal-
lenge and change racist domination and white supremacy.
Until all Americans demand that mass media no longer
serve as the biggest propaganda machine for white suprem-
acy, the socialization of everyone to subliminally absorb white
supremacist attitudes and values will continue. Even though
many white Americans do not overtly express racist thinking,
TEACHING RESISTANCE | 117
it does not mean that their underlying belief structures have
not been saturated with an ideology of difference that says
white is always, in every way, superior to that which is black.
Yet so far no complex public discourse exists that explains
the difference between that racism which led whites to enjov
lynching and murdering black people and that wherein a
white person may have a black friend or lover yet still believe
black folks are intellectually and morally inferior to whites.
Mainstream media's endorsement of The Bell Curve by
Richard J.
Herrnstein and Charles Murray reflects the Amer-
ican public's willingness to support racist doctrine that repre-
sents black people as genetically inferior. Anti-racist white
male thinker and activist Edward Herman reminds us of the
danger of such acceptance in his essay "The New Racist
Onslaught":
Built on black slavery, with segregation and poverty
helping reinforce stereotypes after 1865, racism has deep
and persistent roots in this country. Today, racist Bob
Grant has a radio audience of 680,000 in New York City,
and racist Rush Limbaugh has a supportive audience of
millions (extending to Supreme Court Justice Clarence
Thomas). Reagan with his repeated imagers' of black wel-
fare mothers exploiting the taxpayer, Bush with Willie Hor-
ton and the menace of "quotas," and a slew of code words
bandied about by politicians, show that polarizing racist
language and political strategies are acceptable and even
integral parts of mainstream culture today.
When black psyches are daily bombarded by mass media
representations that encourage us to see white people as
more caring, intelligent, liberal, etc., it makes sense that
many of us begin to internalize racist thinking.
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Without an organized resistance movement that focuses
on the role of mass media in the perpetuation and mainte-
nance of white supremacy, nothing will change. Boycotts re-
main one of the most effective ways to call attention to this
issue. Picketing outside theaters, turning off the television
set, writing letters of protest are all low-risk small acts that
can become major interventions. Mass media are neither
neutral nor innocent when it comes to spreading the message
of white supremacy. It is not far-fetched for us to assume
that many more white Americans would be anti-racist if they
were not socialized daily to embrace racist assumptions.
Challenging mass media to divest of white supremacy should
be the starting point of a renewed movement for racial
justice.