Analysis

Introduction of Bellevue hospital and the heart health service

Bellevue Hospital is the oldest public hospital in the USA and boasts having the most effective staff in line with the goals of the hospital in caregiving. Located at 462 First Avenue in the Kip bay of Manhattan in New York City. Currently, it serves an average of 460000 outpatients and has grown to be one of the most efficient hospitals in New York City. The heart health service is housed in the cardiology, and cardiothoracic surgery department which is world-renowned and the heart health program is among the few departments in the world and has a state of the art labs and have “our door to STEMI” produces better services beyond the average (Root, Schonfeld, Williams, & Poppers, 2017).

Mission, vision and strategic goal of the organisation

The mission of the hospital is to provide the highest quality of care to all the needy people in New York and all over the world with honesty, integrity, and with dignity even if the patient is not in a position to pay for the service that has been provided to them. The vision of the hospital is to be among the top ten hospitals in the country as far as the provision of quality service is concerned. Further, the hospital has a strategic goal of making the hospital the most popular in terms of compliance and service delivery so that all the people would work better at all time without any failure (Bellevue, 2016). Another strategic goal is improving communication so that the service delivery can be first, efficient and up to date.

The current state of the service using the marketing framework

The current state of the service is that it has invested in technology to serve the goals and ambitions of the hospital. It has incorporated technology to come up with the state of the art lab where people all over the country can be served. It is one of the hospitals where open-heart surgery is performed. Since the need of the hospital is to be the go-to place, it has ensured that the appropriate technology, leadership, and correct values to ensure that the correct virtues of the hospitals are maintained for better service delivery.

Stakeholders of the organization using the marketing framework

The Bellevue hospital has several stakeholders who interact in a very effective way to maintain the business in the hospital. The first stakeholders are the patients who pay for the services and the physicians who work around the clock to ensure that the patients always get what they pay for. The government is yet another stakeholder mainly mandated to monitor and ensure that the organization operates within the dictates of the law. Insurance companies and pharmaceutical companies all work together to ensure that the goals of the organization achieve the targets.

How the current state of the service aligns with the mission, vision and strategic goals?

The current state of the heart health service is perfectly aligned to the mission, vision and strategic goal because the organization has maintained three important concepts in their operation. The first concept is innovativeness and application of technology to provide better services to the population. Secondly it applies strong leadership which ensures that staff are well trained to partake the duties that are assigned to them. In the long run, the goal of serving the people with dignity will be achieved because of the way the leadership handles the entries and trains the physicians will achieve good results. Being in line with the strategic goals and being top ten hospitals in the application of technology in service delivery (Root, Schonfeld, Williams, & Poppers, 2017).

The target population of the heart health service by Bellevue hospital is a range of all people from different geographies in the world but mostly in New York. Special consideration is however given to some categories of people like the LGBTQ youths who are prone to the depressing issues causing heart disease. The older people also receive special consideration and can lead to better treatment. In a nutshell, Bellevue heart health program targets both the young and the old and serves with dignity because today's diets have been affected by junk and lifestyle diseases are prone to all the people.

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