Strategy Composition paper 2-3 pages

Global strategy can be defined as a strategic guide to globalization which is applied by organizations which venture in diverse geographical market places, and this definition is based on business terms (Clegg, 2009). Global strategy is very important because it ensures that an organization’s revenue is not confined by borders within which the organization is placed. Companies which employ a global strategy are always able to obtain the benefits of trading in worldwide market.

There are other strategies apart from the global strategy and they include; muiltdomestic strategy and transnational strategy (Sirkeci, 2013). The above international strategies have several differences; a firm which follows a multidomestic strategy usually fits all its goods to the countries in which it operates whereas a company which follows transnational strategy usually sells all their products to all countries in the world. In mulitdomestic strategy a product characteristics are made to satisfy local domestic environment, this basically depends on the religious customs, different food preferences and any other characteristics which defines the locality while in transnational strategy products are keep the same characteristics regardless of the country in which that particular product is sold. Generally in transnational strategy the product characteristics do not change at all.

The three countries which are possible location options for globalization are Australia, Brazil and china. Australia is one major arising country in the worldwide furniture market.in the past five years export in furniture products has increased within the country. The production of the furniture products of all types and materials has been projected to be approximately $ 15 billion whereby the net exports of approximately $4 billion, shows that available intake is $11 billion and this has led to reduction in imports of furniture. Brazil is another country which plays an important part in provision of furniture products in the global market. An expansion in the import dispersion is expected because customers are becoming more concerned with quality of products instead of just allowing the price be the most critical criteria. The last country which is a possible location for globalization is China, the reason is because it is one of the most highly increasing economies globally. Through development in farming, service areas, excavation and production. China’s economy rates have been increasing in the past ten years and this has enabled the country to attain a good position in global economy. The advantage of using these countries in global strategy is because they have a well-established economy and can provide high quality products. The disadvantage of using the countries is because their products will be very expensive, the cost is likely to be affected by shipment cost and taxes.

I would choose China for expansion because it has proved that it can adapt the global strategy without any challenge and also because it has a well-established economy it will be able to provide their products to many countries across the globe (Warnier & Warnier, 2010). As per my opinion any other person will recommend Brazil, because maybe Brazil would be more lucrative as a result of its ever increasing efforts to venture in the global marketplace and its ability to provide high quality products in the worldwide market.

I would let the other person understand the information availed, more so in the charts which are in the internet and any other worldwide trade resource, this will help them to realize that they will find that even as Brazil and Japan continues to expand so does china. And hence my prediction is that china is also developing at a high rate and hence it can manage to venture in the worldwide market without any challenges.

References

Clegg, J. (2009). China's global strategy: Towards a multipolar world. London: Pluto Press.

Sirkeci, I. (2013). Transnational Marketing and Transnational Consumers. Dordrecht: Springer.

Warnier, B., & Warnier, B. (2010). Global strategy versus multi-domestic strategy. (Bachelor thesis; Degree granted by Tilburg University. FEW. Organisatie & Strategie; Supervisor(s): M. Rothengatter; 29 p.) Universiteit van Tilburg. Organisatie & Strategie.