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Beer.pptxBEER IN WORLD REGIONS
REGIONS
Beer in Deschutes County, USA
Pinheiros District, Brazil
Deschutes County beer styles
The popular beer styles include: Black Butte Porter, Mirror Pond Pale Ale, Fresh Squeezed IPA and the seasonal Jubelale.
These styles prove the flexibility and creativity of the region.
Deschutes County is home to many popular beer types, such as the well-known Black Butte Porter and Mirror Pond Pale Ale, as well as the well-liked Fresh Squeezed IPA and the seasonal Jubelale. Since its founding in 1988, Deschutes Brewery has been a leader in making memorable beers (Central Oregon, 2023). Their holiday beer, Jubelale, which is a mix of caramel, toffee, and cocoa flavors, has won many awards around the world. As winter comes to Central Oregon, breweries like Deschutes Brewery make a wide range of winter ales. These ales are darker, have more alcohol, and focus on maltiness. They often have nutty, bready notes with hints of coffee, caramel, and fall spices like nutmeg and cinnamon. Other breweries in the area, like Cascade Lakes Brewing Company, Monkless Belgian Ales, Sunriver Brewing Company, 10 Barrel Brewing Co., and Bend Brewing Company, also contribute their own unique takes on winter ales (Central Oregon, 2023). This shows how flexible and creative the local brewing scene is.
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OAR 845-010-0205 sets the laws for beer labelling.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) makes approvals for beers.
Labels are supposed to be accurately labelled.
Deschutes County beer labelling laws
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Labelling laws for beer in Deschutes County are set by OAR 845-010-0205 (Oregon Laws, 2021). This law makes sure that all federal labelling standards for malt drinks, the Bottle Bill, and the Oregon Liquor Control Commission's rules are strictly followed. Any malt drink sold in Oregon has to follow these rules. It has to get formula approval from the Alcohol and Tobacco Tax and Trade Bureau (TTB) before it is made or brought into the state. This is to make sure that it follows the approved formula specs. If people don't follow the rules, they could face punishments like refunds and sales being stopped. Also, all malt drinks with more than 6% alcohol by volume must have a sticker that makes it clear how much alcohol is in them within a certain range (Oregon Laws, 2021). Labels can't be changed or taken off (except for legal changes), which protects the accuracy of the information on the products. While protecting consumers and promoting openness, these strict laws also maintain high-quality standards in Deschutes County's brewing business.
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Pinheiros beer styles
The Brazillian Lager is the most popular.
It also has new fruit Beers like passion fruit sours, guava IPAs, and acai wheat beers
Other beer styles include German-style beers like Pilsners, Hefeweizens, and Dunkels
In Pinheiros, Brazil, there is a wide range of lively and interesting beer types that show off the country's rich brewing history and tropical influences. Brazil's beer scene is built around Brazilian Lager, which is a light and refreshing choice that many people love (Bkline, 2023). Well-known brands like Brahma, Skol, and Antarctica control the market. Breweries use Brazil's many tropical fruits to make new Fruit Beers like passion fruit sours, guava IPAs, and acai wheat beers. These beers add a lot of exotic flavors to the beer scene. Because Brazil has a strong German history, many people enjoy German-style beers like Pilsners, Hefeweizens, and Dunkels, which show off the country's many brewing traditions (Bkline, 2023). Belgian-style beers like Dubbels, Tripels, and Quadrupels are also becoming more popular because they have rich and aromatic flavors. Brazil's Imperial Stouts are famous for being strong and full of flavor. They are often made with local ingredients like coffee and cacao and kept in barrels to give them more depth. Brazil's craft beer scene is growing quickly, which means there are lots of new beers to try all the time.
Pinheiro's beer labelling
Jupiter
Jupiter is the fifth planet from the sun and the largest
Mars
Mars is the fourth planet from the sun and it’s a cold place
Neptune
It’s the eighth and farthest-known planet from the sun
Labelling rules for beer in Brazil are set by the Brazilian Customer Protection Code. This code requires full and clear labels to protect consumers and businesses. According to these rules, beer labels must include clear and accurate details about the product's quality, amount, make-up, price, shelf life, place of origin, and any health and safety risks that may exist (Trade.gov, 2023). This information must also be translated into Portuguese for all imported goods so that customers across the country can access it. Labels should also include metric units or give an equivalent in metric units. This will make numbers more consistent and help people understand better. These strict labelling rules keep quality and honesty standards high in Brazil's beer business, giving customers the information they need to make smart buying decisions.
MAP OF DESCHUTES, IN OREGON
Map showing Pinheiros District
The region has vast dry lands for growing grains. The region also encompasses significant sunshine. The river is also ideal for beer production.
physical environment: Duschetes County
Central Oregon's Deschutes County is in a beautiful area with a variety of landscapes that have a big impact on the beer that is made there. To the west, the beautiful Cascade Range stands out against the high desert, and to the east, the dry lands spread out. This unique geography makes it possible to grow high-quality hops and grains, with plenty of sunshine and well-drained volcanic soils making for ideal growing circumstances. The clear, crisp water of the Deschutes River makes the brewing process even better (Yool & Comrie, 2021). The river is known for its purity and brightness. The rugged beauty and outdoor lifestyle of the area also have a big impact on the beer culture, bringing in both brewers and beer lovers who want to enjoy the many leisure activities while drinking locally made beers.
Impact of weather and growing methods.
The cold and warm weather cause fluctuations in beer drinking habits.
It also focuses on organic farming methods and water conservation.
The weather trends and farming methods in Deschutes County have a big effect on how people in the area drink beer. Because it gets cold in the winter and hot and dry in the summer, people there tend to drink heartier, warmer beers like strong stouts and rich porters in the winter to beat the chill (Yool & Comrie, 2021). In contrast, the long, hot summer days make people want lighter, more refreshing beers like crisp lagers and fruity IPAs, which are perfect for quenching thirst in the sun. Additionally, the area's dedication to environmentally friendly farming methods like organic farming and water conservation strikes a chord with people who care about the environment, which affects their beer choices and drinking habits.
Environmental Concerns
Water wastage during beer production iks a significant concern.
It is important to collaborate towards protecting natural resources.
The region also worries about affecting aquatic species in the river.
There are environmental worries about making beer in Deschutes County, even though the area has beautiful natural surroundings. One of the biggest worries is how much water is used since brewers need a lot of it for everything from mashing and boiling to cooling and cleaning. The Deschutes River seems to have a lot of water, but there are worries about how long the current rate of extraction will last and how it might affect aquatic species (Vineyard & Cantor, 2023). The brewing business also needs agricultural inputs like hops and grains, which brings up questions about how land is used, pesticides are used, and soil conservation. To solve these environmental problems, breweries, government organizations, and the local community must work together. This will protect the region's natural resources for future generations and ensure the long-term success of beer production.
Pinheiros District environment
It is marked by tropical temperatures.
It is close to the ocean.
The weather is suitable for growing tropical fruits.
The Pinheiros District in Brazil is in the busy city of São Paulo. It has a busy urban setting that is different from the natural scenery of Deschutes County. Even though the area is mostly urban, Brazil's diverse wildlife and tropical temperature have an impact on the beer that is made there. Because the area is close to the Atlantic Ocean, temperatures stay mild during the winter. The climate in Pinheiros district, Brazil, is subtropical, with warm, humid summers, which makes it possible to grow many kinds of tropical fruits and spices (Souza, 2021). These are often added to the region's unique beer styles to make them more complex and tasty. São Paulo's dense urban infrastructure also gives people access to a wide range of markets and cultural influences, which shapes the beer scene and consumer tastes in the area.
The warm weather inspires cold beer drinking.
The ease of finding tropical fruits aldo promotes beer drinking.
The region supports organic farming.
Impact of Weather and Growing Methods.
The Pinheiros District's weather trends and farming methods have a big impact on how people in the area drink beer. Warm weather all year means that people there like cool beers like Brazilian lagers and fruit-infused ales to beat the heat and humidity. Tropical fruits like passion fruit, guava, and acai are easy to find, which encourages brewers to try new flavour combinations to meet the needs of a diverse and global population (Martins et al., 2015). Also, the growing methods used in the area, such as sustainable agriculture and organic farming, are in line with customer values of being environmentally friendly, which affects their beer choices and drinking habits.
Environmental Concerns
The beer production practices create concerns regarding trash.
There is a lot of wastage within the production process.
There is a need to adopt sustainable practices to improve the environment.
Even though the Pinheiros District is in a city, making beer there causes environmental problems. Most of these worries are about how to deal with trash since breweries make a lot of waste, like used grains, wastewater, and packaging materials. To protect the environment and lower smog in cities, it is important to throw these things away and recycle them properly. Getting local ingredients like tropical fruits and spices may also make people worry about habitat loss, cutting down trees, and using pesticides in farming areas. To solve these environmental problems, breweries, government agencies, and local communities need to work together to use sustainable methods and leave as little of an impact on the environment as possible, all while encouraging the beer business in the region to keep growing and coming up with new ideas.
Bibliography
BKline. (2023). Discovering the Craft Beer Scene in Brazil: A Taste of Local Flavors. Beer Thrillers. Retrieved From: https://thebeerthrillers.com/2023/02/05/discovering-the-craft-beer-scene-in-brazil-a-taste-of-local-flavors/
Central Oregon. (2023). Winter Ales: How Deschutes Popularized the Style-and How Breweries Have Followed Suit in Central Oregon. Retrieved From: https://visitcentraloregon.com/articles/winter-ales-how-deschutes-popularized-the-styleaiand-how-breweries-have-followed-suit-in-central-oregon/
Martins, A. M. D., Abbots, E. J., Carvajal, R., Charalambidou, A., & Toner, D. (2015). Authentic recipes from around the world. HAt Events.
Bibliography
Oregon Laws. (2021). OAR 845-010-0205: Malt Beverage Labeling Requirements, Analysis of Malt Beverages. Retrieved From: https://oregon.public.law/rules/oar_845-010-0205
Souza, A. F. (2021). A review of the structure and dynamics of araucaria mixed forests in southern Brazil and northern Argentina. New Zealand Journal of Botany, 59(1), 2-54.
Trade.gov. (2023). Labeling/Marking Requirements. Retrieved From: https://www.trade.gov/country-commercial-guides/brazil-labelingmarking-requirements#:~:text=Brazil%20%2D%20Labeling%2FMarking%20Requirements&text=The%20Brazilian%20Customer%20Protection%20Code,the%20consumer's%20health%20and%20safety.
Vineyard, N., & Cantor, A. (2023). Placing Stakeholder Formation in Central Oregon’s Deschutes Basin. Society & Natural Resources, 1-19.
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