Memo for BDO

Introducing BDO: Helping People Thrive!

-Accounting & Auditing

-Tax

-Consulting & Advisory Services

Introducing BDO in 2005:

-In business for over 100 years

-2,700 employees

-57 offices in U.S.

-International network with offices in 105 countries

-$660 million, U.S. annual revenue

-$6 billion, global annual revenue

BDO’s Goal:

Go From: 1) $660 million, annual revenue 2) 3-5% average annual revenue increase

To: 1) $1 billion, annual revenue 2) 5-8% average annual revenue increase

Consulting Firm’s Findings & Recommendations:

Findings: 1) Customers perceive high quality 2) Customers likely to refer 3) Brand not known (low brand awareness)

Recommended Strategy: 1) Television, print, and social media campaign using concept of referrals 2) Customer Relationship Management Software (CRM) for tracking potential clients and informing marketing expenses

What is a Customer Relationship Management (CRM) System?

-It is Not a fancy contact list

-Stores and manages prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location

-Promotes data-driven decision making

Impact on Managers & Employees

-BDO is looking for 100% buy-in from all managers and employees to make the new strategy successful

-Managing Partners at each office must present the new strategy and its implementation to employees and discuss requirements for employees regarding the new CRM system

-Employees must add new prospects to the CRM system in order for BDO to track leads