article review
Business Communication
10e, Newman
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in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
LO1: Identify the components of
communication.
LO2: Identify the major verbal and nonverbal
barriers to communication.
LO3: Describe the criteria for choosing
communication media.
LO4: Avoid potential legal consequences of
communication.
LO5: Communicate ethically.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Identify the components
of communication.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Downward Communication
Flow of information from managers to
their employees (people who report to
them)
Upward Communication
Flow of information from lower-level
employees to upper-level employees or
managers
Lateral (or Horizontal) Communication
Flow of information among peers
within an organization
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Why do you think this may be true?
As a manager, you can never stop the grapevine,
but how can you manage it and learn from it?
“I’ve discovered that the less I say,
the more rumors I start.”
- Bobby Clarke, Philadelphia Flyers hockey player
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Identify the major verbal
and nonverbal barriers to
communication.
C o p y ri g
h t
© 2
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L e a rn
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A ll R
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Inadequate Knowledge or Vocabulary
Differences in Interpretation
Language Differences
Inappropriate Use of
Expressions
Overabstraction and Ambiguity
Polarization
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
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A ll R
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“No Smoking the Bed”
“For Restrooms, Go Back Toward Your Behind”
“Execution in Progress”
“No Walking While Sightseeing”
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
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e n g a g e
L e a rn
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A ll R
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R e s e rv
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Inappropriate or Conflicting
Signals
Differences in Perception
Inappropriate Emotions
Distractions
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Click image to play the video
● What verbal and nonverbal communication barriers do
you identify in this scene?
● Do you find the sales associate too aggressive or
simply a good salesperson?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Describe criteria for
choosing communication
media.
Written Communication Examples
Colorful brochures
Financial statements
Solicitation letters
Complex reports
Periodicals (magazines, journals, newspapers)
Oral Communication Examples
One-on-one meetings
Team meetings
Conferences
© I S T O
C K P H
O T O
.C O
M / S P IF
F Y
J 5
R O
B E R T D
A L Y / J U
P IT
E R I M
A G
E S
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Email, Phone, Voice
Instant and Text
Messaging
Social Media
BRIANAJACKSON/ISTOCKPHOTO.COM PIUS LEE/SHUTTERSTOCK.COM
DAVID J. GREEN - LIFESTYLE THEMES/ALAMY LIMITED
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
RICH LEAN
Face-to-Face Meeting
Videoconferencing
Teleconferencing
Phone Call
Voice Message
Blog
Microblog
Brochure
Newsletter
Flier
IM
In-Person Oral Presentation
Online Meeting Video
Vlog Report Email
Text Message
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
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© 2
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e n g a g e
L e a rn
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A ll R
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R e s e rv
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Relationship Considerations
• New or existing relationship?
• Good news or bad?
• Feedback needed?
• Audience level and preference?
• Likely audience reaction?
• Confidential message?
• Documentation needed?
Logistical Considerations
• Length and complexity of the
message?
• Number and location of
recipients?
• Urgency of the message?
• Probability of audience
understanding?
• Access to technology?
How do these factors affect the medium
you choose for your message?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Avoid potential legal
consequences of
communication.
Avoid writing or saying anything that you would not
like to become public.
Read your company’s social media policy carefully.
If you delete an email,
isn’t it gone forever?
© STOCKLITE/SHUTTERSTOCK
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
e d .
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
Communicate ethically.
Professional Ethics
Defined by an organization
Social Ethics
Defined by society
Individual Ethics
Defined by a person
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
in g .
A ll R
ig h ts
R e s e rv
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Did the lawyers behave
professionally and ethically?
Who should have ended the
conversation? When?
Connect to
the email
exchange via
the blog.
ALBERTO ZORNETTA/SHUTTERSTOCK.COM
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
C o p y ri g
h t
© 2
0 1 5 C
e n g a g e
L e a rn
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A ll R
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R e s e rv
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1. Is the action legal?
2. Does the action comply with your company’s policies and guidelines?
3. Who will be affected by your decision and how?
4. Does the action comply with company values?
5. How will you feel after the decision is known?
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
View the full story
on the blog.
Emails Reveal Legal Bill Padding
Lawyers should know better than to send joke emails they want to
keep private. Emails among attorneys at DLA Piper, the world's biggest
law firm, have become public in a lawsuit about overbilling.
The suit is a counterclaim by an energy executive who has $675,000 in
unpaid bills with DLA Piper. In the suit, Adam H. Victor accuses DLA
Piper of inflating billable time by performing unnecessary tasks and
taking too long to complete them with too many staff.
The emails seem to confirm his claims. In one example, captured by
The New York Times, an attorney says that "random people" were
working on the case "for whatever reason" to "churn that bill, baby!"
Components | Barriers | Media | Ethics © 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
How good are you
at multitasking?
Do the results of
this study cause
you to re-evaluate
your abilities?
©JGI/BLEND IMAGES/GETTY IMAGES
Link to the video
via the blog.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
What verbal and
nonverbal
communication barriers
can you identify in this
scene?
How could the manager
communicate for better
results?
How could the
employee communicate
differently?
© 20TH CENTURY FOX FILM CORP. ALL RIGHTS
RESERVED. COURTESY: EVERETT COLLECTION.
Link to the video
via the blog.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.
What are the
advantages and
disadvantages of
Natalie’s idea?
If a company
must lay people
off, what do you
think is the best
approach?
In the movie Up in the
Air Natalie Keener
and Ryan Bingham
debate using
videoconferencing to
communicate layoffs.
© 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a password-protected website for classroom use.