| Table Net Sales | | | 2017 | 2016 | 2015 |
| Net Sales by Operating Segment: |
| Americas | | | $62,739 | $57,512 | $38,315 |
| Europe | | | $37,883 | $36,323 | $27,778 |
| Greater China | | | $25,417 | $22,533 | $12,690 |
| Japan | | | $13,462 | $10,571 | $5,437 |
| Rest of Asia Pacific | | | $11,181 | $10,741 | $9,902 |
| Retail | | | $20,228 | $18,828 | $14,127 |
| Total Net Sales | | | $170,910 | $156,508 | $108,249 |
| Net Sales by Product: |
| iPhone (b) | | | $91,279 | $78,692 | $45,998 |
| iPad (b) | | | $31,980 | $30,945 | $19,168 |
| Mac (b) | | | $21,483 | $23,221 | $21,783 |
| iPod (b) | | | $4,411 | $5,615 | $7,453 |
| iTunes, software and services [c] | | | $16,051 | $12,890 | $9,373 |
| Accessories (d) | | | $5,706 | $5,145 | $4,474 |
| Total net sales | | | $170,910 | $156,508 | $108,249 |
| Unit Sales by Product: |
| iPhone | | | 150,257 | 125,046 | 72,293 |
| iPad | | | 71,033 | 58,310 | 32,394 |
| Mac | | | 16,341 | 18,158 | 16,735 |
| Ipod | | | 26,379 | 35,165 | 42,620 |
| Notes: Currency figures in millions of dollars; unit amounts in thousands; dividends are actual figures |
| a) Greater China includes China, Hong Kong, and Taiwan |
| b) Includes deferrals and amortization of related non-software services and software upgrade rights |
| c) includes revenue from sales on Itunes, the App Store, the Mac App Store and the iBooks Store, and revenue from AppleCare, licensing and other services |
| d) includes sales of hardware peripherals and Apple-branded and third-party accessories for iPhone, Ipad, Mac, and IPod |
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BCOM3360Project4-SelectDatafromAppleAnnualReports.xlsx
