Results
Vicmestro
BCO311-FinalAssessmentGlobalBusinessDeadlineMakeup2ndofJanuary.docxCOURSE CODE: BCO311 COURSE NAME:GLOBAL BUSINESS Task brief & rubrics: Topics 1 to 8
Task: Final Assignment with a weighting of 100%.
Support Files: DNA MANAGEMENT GUIDE, MARKET CONDITIONS REPORT, GDNAAnnualReport
CAPSIM GLOBAL DNA simulation will consist:
Individual report simulation called “Global DNA Report”, without using CAPSIM USER INTERFACE.
1. 1. Following the template in the Global DNA MANAGEMENT GUIDE , MARKET CONDITIONS REPORT and GDNAAnnualReport as a general basis (see files), you should simulate without using CAPSIM USER INTERFACE , the launch of the GENETIC DIAGNOSTIC TEST, taking into account:
a. International Markets: America, Europe, Asia
b. Department: R&D, MARKETING, PRODUCTION, FINANCE
c. MAKING DECISIONS for all of them
d. Deploying the STRATEGY
e. Making Financial statements (P&L, Cash Flow Analysis, Balance Sheet) according to your decisions. Use GDNAAnnualReport file as a guide in order to make your forecasting analysis (next 3 years).
2. In this task you should use 4Ps, segments, plants, source of competitive advantage, international markets. Consider their product line from a “consumer reports” standpoint. Which strategy were applied for this product? Identify the main characteristics. Was it consistent or not? Was it in line with chosen segment? What could have been done differently?
Support Files: DNA MANAGEMENT GUIDE, MARKET CONDITIONS REPORT, GDNAAnnualReport
Formalities:
· Individual
· Format: Pdf Document, Wordcount: 6/8 pages
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount. EU Business School standard cover page,
· Font: Arial 12,5 pts. Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:Via Moodle (Turnitin). Deadline XXX
Weight: This task is a 100% of your total grade for this subject.
It assesses the following learning outcomes:
· Outcomes> International Business Perspective, Culture, Global Marketplaces, International Trade, Mode of Entry Strategies, Channel Distribution, Incoterms, Supply Chain, Global Human Resources Management, CSR, Global Environment, Evaluating International Strategies, Global Innovation, Trade Pacts, Global Mkt and Mkt Channels Management, Foreign Exchange Exposure and Manage Global DNA MANAGEMENT GUIDE and MARKET CONDITIONS REPORT Templates
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (15%) |
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
|
Application (35%) |
Student applies fully relevant knowledge from the topics delivered in class and manage some critical International Business Strategies using Global DNA Simulator Template answering 4Ps, segments, plants, source of competitive advantage, which strategy were applied for this product identifying the main characteristics, segments consistency, differentiation and what went right or wrong.
|
Student applies mostly relevant knowledge from the topics delivered in class and manage some critical International Business Strategies using Global DNA Simulator Template answering 4Ps, segments, plants, source of competitive advantage, which strategy were applied for this product identifying the main characteristics, segments consistency, differentiation and what went right or wrong. |
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident in some critical International Business Strategies using Global DNA Simulator Template answering 4Ps, segments, plants, source of competitive advantage, which strategy were applied for this product identifying the main characteristics, segments consistency, differentiation and what went right or wrong. |
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident in some critical International Business Strategies using Global DNA Simulator Template answering 4Ps, segments, plants, source of competitive advantage, which strategy were applied for this product identifying the main characteristics, segments consistency, differentiation and what went right or wrong. |
|
Critical Thinking (40%) |
Student make and excellent, fully relevant critically exploration of CSR, Global Business Mode of Entry Strategies in some countries and brands, drawing outstanding conclusions from relevant authors. |
Student critically explore CSR, Global Business Mode of Entry Strategies in some countries and brands assesses in good ways, drawing conclusions from relevant authors and references. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
|
Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
|
|
|
|
|
|
