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BCO112MarketingManagement2021FINALassignment.docx

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BCO112 Marketing Management FINAL ASSIGNMENT

For the FINAL assignment, you should answer the following 2 questions. 60% of the final grade. 30% each question.

1. Define the following concepts and apply them for a sunglass product (Like Rayban), please:

Segmentation:

Targeting:

Positioning:

2. Could you explain the 4P´s (Product, Price, Place and Promotion) and provide an example in the real life?

Task formalities and details

Include all details of the task, including:

· Learning outcomes 3 & 4 for questions from 3 & 4

· PDF file uploaded it on Turnitin in Moodle

Formalities:

· Word count: 1500

· Cover, Table of Contents, References, and Appendix are excluded from the total word count.

· Group of 2 people

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 4 – deadline Sunday 18th July 2021 – with a weighting of 60%

RUBRICS

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (30%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (25%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (25%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.	Student critically assesses in good ways, drawing conclusions from relevant authors and references.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.