Total quality management assignment

BBA323FinalAssessmentTQMStrategyTaskBriefandRubrics1.docx

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BCO323 TOTAL QUALITY MANAGEMENT FINAL ASSESSMENT (TQM STRATEGY) Task brief & rubrics

Task

· Individual Written Assignment: TQM STRATEGY

· You are required to develop a TQM implementation report for the Managing Director of one of the following Companies:

· H&M

· NIKE

· LUFTHANSA

· HARLEY-DAVIDSON

· BENTLEY

· CATERPILLAR

Your report will cover the following:

1. Situation Analysis of the Company & Product: Customer orientation, clearly defined strategy, employees satisfaction, partnerships with suppliers and companies of the same industry, level of innovation.

2. Analysis of TQM implementation in terms of:

· Customer focus. Customer satisfaction controls (KPI´s /regular surveys).

· Long Term Strategy. Identify the 3-5 years strategy of the Company

· Employees empowerment. Evaluate the benefits that employees enjoy in terms or involvement and empowerment

· Continuous Improvement. Which continuous improvement methods has the Company implemented

· Lean Management and or Six Sigma. Assess the level of implementation of Lean Management and/or Six Sigma at the Company

3. Considering your findings, which proposals should you make?

Formalities:

· Wordcount: 2000.-2.500 words

· Cover, Table of Contents, References and Appendix are excluded from the total word count.

· Font: Arial 11 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

· Format: PDF file

Submission: Week 8 by the 18TH of SEPTEMBER 2022, 23:59 CEST – Via Moodle (Turnitin)

Weight: This task is 60% of your total grade for this subject.

It assesses the following learning outcomes:

· Outcome 1: Critically evaluate the definition, concepts, principles and models of TQM in company context

· Outcome 2: Assess the contributions of the TQM approach in the creation of competiOuttive advantage

· Outcome 3: Discuss how the costumer-defined quality drives the TQM strategy and implementation

· Outcome 4: Understand the importance of continuous improvement within TQM

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (30%)	Student demonstrates excellent understanding of key concepts and uses terminology in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant terminology.	Student understands the task and provides minimum theory and/or some use of terminology.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant terminology.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in the course.	Student applies mostly relevant knowledge from the topics delivered in thecourse.	Student applies some relevant knowledge from the topics delivered in the course. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in the course. Misunderstandings are evident.
Critical Thinking (20%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.	Student critically assesses in good ways, drawing conclusions from relevant authors and references.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. Very well organized and easy to read.	Student communicates ideas clearly and concisely, respecting word count, grammar and spellcheck. Well organized and easy to read.	Student communicates ideas with some clarity and concision. It may be slightly over or under the word count limit. Some misspelling errors may be evident. Acceptablel organizion of ideas and mostly easy to read.	Student communicates ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word count excessively and misspelling errors are evident. Organizion of ideas need improvement; not always easy to read.