Change management today

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BBA313 CHANGE MANAGEMENT TODAY MIDTERM EXAM Task brief & rubrics

Task

One of the most important activities in your professional career, once you become a manager, will be to learn to lead change in your company/business

unit/department, as one thing is for sure, you will be continuously exposed to changing situations that you will need to react accordingly.

Please follow the steps below to prepare your midterm report. Do not forget to take into consideration my tips for producing a great report.

You will answer a series of questions about Change. You can find them at the end of this document.

• This is an individual paper.

o Format: MS Word document

o Word count: open (minimum 1.500 words)

o Contents

▪ Cover Page well identified.

▪ Table of Contents

▪ PART I - Dealing with Change (page 3)

• Answer to situation 1

• Answer to situation 2

• Answer to situation 3

• Answer to situation 4

2. PART II – TOWS exercise Samsung versus Apple (page 4)

▪ Bibliography

Formalities:

• Font: Arial 12,5 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in the Harvard citation style.

Submission: Via Moodle (Turnitin). Deadline Sunday 20h June 2021 at 23:59 CEST

Weighting: 40% (every answer is worth 25% of the midterm grade)

Of it, Part I answer: 50%, Part II answers 50%

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Learning Outcomes: It assesses the following learning outcomes:

1. understand and apply the competencies and behaviors of an effective change agent.

2. assess and evaluate the varying diagnostic tools used to facilitate organizational change.

3. analyze current problems and opportunities requiring organizational change.

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PART I

___________________________________________________________________________________________________________________________________

Question 1

"It's foolish to make decisions oneself on matters that affect people. I always talk things over with my subordinates, but I make it clear to them that I'm the one who has to have the final say."

(Tannenbaum and Schmidt, “How to Choose a Leadership Pattern”). With reference to course concepts and supporting examples, explain the advantages and disadvantages of using such a style.

___________________________________________________________________________________________________________________________________

Question 2

Describe what a Change Agent must do before deciding on a change strategy.

What key tools must s/he use?

Provide a supporting example.

___________________________________________________________________________________________________________________________________

Question 3

Describe the key differences between:

a) Project Management and

b) Business Process Reengineering (BPR).

In what circumstances would you use each of these approaches?

Provide supporting examples.

___________________________________________________________________________________________________________________________________

Question 4

If you were asked to prepare a change strategy for an online travel agency which uses a variety of different software packages, what steps would you initially undertake to decide what kind of change process to implement?

Justify your response with reference to the 8C model.

___________________________________________________________________________________________________________________________________

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PART II

• Please read the article provided in Moodle ( “Thanks To Apple, Top Rival Samsung Keeps Winning”)

• Use the “TOWS analysis” worksheet provided in Moodle to compare Samsung versus Apple.

• Fill the templates and provide a conclusion.

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External Factors Opportunities Threats

Sociological

Technological

Economic

Political

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Marketing

Mix

Strengths Weaknesses

Product

Place

Promotion

Price

Pace

Power

People

Processes

7

Product

Price

Place

Promotion

Pace

People

Processes

Power

Comparative MMs

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Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(40%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Critical Thinking (40%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spell check

Student communicates their ideas clearly and concisely, respecting word count, grammar and spell check

Student communicates their ideas with some clarity and concision. It may be slightly over or under the word count limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed word count excessively and misspelling errors are evident.