The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method. A company will be assigned to each student, YOUR COMPANY IS H&M.

BBA221_Marketing_Research_TB1_Research_Project.docx

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BBA221

MARKETING RESEARCH

Mid-term

Task brief & rubrics

Task: Research Project

· Individual assignment.

· The student must develop a Marketing Research project based on a clear marketing problem or opportunity, detailing the objectives, and explaining why they chose their research design method. A company will be assigned to each student.

· The structure of the work should comprise the following sections:

· Executive Summary o Overview – Outlined the background context that led you to make this research. o Objectives – List 3-5 of the decisions or initiatives that the research will address.

· Target audience – The universe population segmented (demographics, geographics, psychographics and behavioral).

· Sample plan – The number of participants you wish to research including your sampling size.

· Research methods – The methodology chosen. o Timeline – Schedule the research task in a Gantt calendar.

· Ethical considerations – Outline any ethical considerations that may arise in the course of your research.

· The student must structure arguments, facts and figures coherently to support the statements made for each element of the topic.

Submission: Week 6 – Sunday 7th March 2021, at 23:59 CEST (via Turn-it-in).

Weight: This task is a 60% of your total grade for this subject.

Formalities:

· Wordcount: 1500 – 2000 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

· Apply the appropriate research design methods to obtain insights into the marketing research problems or opportunities.

· Design the marketing research questions for questionnaires and explain how the data will be analyzed.

· Translate the research insights into a professional report understandable to marketing managers.

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (15%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (35%)	Student applies fully relevant knowledge from the topics delivered in class, drawing excellent answers to the questions presented.	Student applies mostly relevant knowledge from the topics delivered in class, drawing good answers to the questions presented.	Student applies some knowledge from the topics delivered in class, drawing fair answers to the questions presented.	Student applies little relevant knowledge from the topics delivered in class. Misunderstandings are evident.
Methodologies (35%)	Student uses the knowledge learnt in class to provide the most appropriate methodology to study the proposed situation.	Student uses the knowledge learnt in class to provide an appropriate methodology to study the proposed situation.	Student uses the knowledge learnt in class to provide a fair methodology to study the proposed situation.	Student makes an insufficient attempt at providing the necessary methodology to study the proposed situation.
Communication (15%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck.	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck.	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.