BBA Danone Knowledge Management Case

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BBA212KMTaskbriefMidtermAssignment.docx
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BBA212 – Knowledge Management Midterm Assignment

Task

You must prepare an in-depth report on a case study to be uploaded to Turnitin on the 15th of November.

Read carefully the following case study available on Moodle:

· Global Knowledge Management at Danone

Answer the following questions within the report:

1. How does the organization define “Knowledge Management”? To what extent is this a ‘sufficient’ definition of the term?

2. Describe and analyse the knowledge management system and processes that the organisation implemented – what challenges emerged and what benefits did the organization obtain? This should include analysis of how the organisation transformed ‘data’ to ‘knowledge’

3. Based on your research, what additional measures could the organization take to improve the use / acceptance of the KM system and processes in the organization?

· Expected total word length = 1,500 -2,000 words

· Deadline for submission to Turnitin: Midnight, Friday 15th November

· This task is worth 40% of the overall grade for this subject.

Learning Outcomes Tested:

Learning Outcome (from Outline)

Question #

LO1. Analyze the key theoretical concepts of knowledge management and the reasons why businesses invest in knowledge-management systems

Questions 1, 2,3

LO2. Identify the most appropriate knowledge management systems for an organization, a strategic business unit or a department

Question 2

LO4. Evaluate the importance of data analysis in the transformation process of data to knowledge

Question 1

Rubrics

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal Fail

60-69

Fail

<60

Knowledge & understanding of theory, concepts and models

(40%)

 Student demonstrates excellent understanding of key concepts and

 uses vocabulary in an entirely appropriate manner

 Student demonstrates good understanding of the task and

 mentions some relevant concepts and

 demonstrates use of the relevant vocabulary

 Student understands the task and

 provides minimum theory and/or

 some use of vocabulary

 Student understands the task and

 attempts to answer the question but

 does not mention key concepts or

 uses minimum amount of relevant vocabulary.

 Student does not understand the task, or does not attempt the question, but

 fails to mention key concepts

 fails to use any relevant vocabulary

Critical Analysis & supporting example(s)

(40%)

 Student provides excellent analysis and

 provides good examples from the case study

 Student provides thoughtful / appropriate analysis and

 provides relevant supporting example(s)

 Student describes some (dis)advantages and

 makes comparisons but

 provides some analysis and

 provides some supporting evidence

 Student provides minimal analysis and/or

 provides minimal supporting evidence but

 does not provide supporting examples

 Student does not analyse a situation and/or

 does not identify possible implications of a selected course of action and/or

 Does not provide supporting example(s)

Communication

(20%)

 Student communicates their ideas very clearly in a structured manner

 Student communicates their ideas clearly and

 there is some structure

 Student communicates their ideas with some clarity but

 there is a lack of structure

 Student makes an attempt to communicate ideas but

 with little or no structure

 Student fails to communicate their ideas clearly and/or

 provides few / minimum number of words