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BAN120-RubricforCaseAnalysisAssignment.-New.docx-Updated3.docx

BAN120 Rubric for Case Analysis Assignment

Content

Expectations and Marking Guide

A

B

C

D/F

IDENTIFICATION OF PROBLEM(S)

· Correctly identified all problems/issues

· Clearly identified decisions to be made

· Did not correctly identify primary problem/issue

· Correctly identified most problems/issues

· Attempted to identify problems/issues but logic unclear

· Missed several issues in case

· Weak understanding of the issues in the case

ANALYSIS

· Used theory where applicable to analyze situation

· Analysis showed understanding of implications

· attempted to use theory but not always appropriately

· missing some key implications

· did not attempt to use theory, or used inappropriately

· weak understanding of implications

· no analysis, just rehash of facts in case

DECISION CRITERIA

· criteria indicated what decisions must accomplish

· some key criteria missing

· weak understanding of decision criteria

· limited or no understanding of what decision criteria are

ALTERNATIVES

· provided reasonable and realistic range of alternatives, including those in case

· each alternative approach dealt with all problems/issues

· solid analysis of each according to decision criteria

· solidly justified decision on each

· provide reasonable range of alternatives, but not all realistic

· alternatives are not approaches that deal with all issues

· adequate analysis of each according to decision criteria

· adequately justified decision on each

· limited range of alternatives

· alternatives do not deal with all problems/issues

· alternatives analyzed but not according to decision criteria

· weak justification of decisions

· only alternatives in case analyzed, missing obvious alternatives, and/pr alternatives unrealistic

· weak analysis of alternatives

· inadequate or no justification of decisions, or no decisions made on alternatives

DECISION(S)/

RECOMMENDATIONS

· made best decisions in light of analysis

· effectively addressed all problems/issues

· decisions are realistic

· made reasonable decisions in light of analysis

· adequately addressed all problems/issues

· decisions don’t flow logically from analysis

· did not deal with all problems/issues

· decisions not realistic

· made inappropriate decisions in light of analysis

IMPLEMENTATION

· thorough-outlined what, when, where, by whom, why and how

· considered implications, decision criteria, and potential problems

· included realistic contingency plan

· not completely through-missing some key points and/or no time frame

· implementation does not deal with all implications identified in analysis and/or decision criteria

· included adequate contingency plan

· weak follow-through, missing several key points

· inappropriate or unrealistic contingency plan

· inadequate implementation

· implications not addressed-more what than how

· no contingency plan

Style

Expectations and Marking Guide

A

B

C

D/F

ORGANIZATION/

STRUCTURE

· clear and logical structure

· appropriate order

· used space creatively

· effective headings

· appropriate length

· relatively clear and logical structure

· inappropriate order

· did not use high information headings

· went over page limits

· structure unclear

· went well over page limits

· ineffective headings- long and/or not parallel

· no logical structure

· very weak headings

· did not appear to follow informal report guidelines

READABILITY

· written clearly and concisely

· written objectively

· used simple language

· properly focused

· effective use of vertical lists

· appropriate use of illustrations where necessary

· relatively clear and concise

· assumptions unclear

· used some wordy language, not specific

· vertical lists did not use parallel phrasing

· illustrations not integrated into text or referred to

· not clearly nor concisely written

· opinions unsubstantiated

· lots of wordy and/or inappropriate (subjective) language

· central message unclear

· inappropriate use of vertical lists

· illustrations unclean

· very difficult to follow-had to reread parts

· used unprofessional language

PARAGRAPH,

STRUCTURE & EDITING

· paragraphs organized around one idea only and linked to each other

· avoided sentence fragments and run-on sentences

· appropriate grammar and punctuation

· some weak paragraph and sentence structure

· some inappropriate grammar and punctuation

· spelling errors-zero tolerance

· weak paragraph and/or sentence structure throughout

· inappropriate grammar and punctuation used throughout

· poorly written –needs to be edited

· recommend making appointment at Writing Centre

· many spelling errors

Adapted from Business 111 Lab Manual . Laura Allan and Jim McCutcheon, School of Business and Economics, Wilfred Laurier University, 2006. Used by permission of the authors and Captus Press.