Case study
BAN120 Rubric for Case Analysis Assignment
Expectations and Marking Guide
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A |
B |
C |
D/F |
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IDENTIFICATION OF PROBLEM(S) |
· Correctly identified all problems/issues · Clearly identified decisions to be made |
· Did not correctly identify primary problem/issue · Correctly identified most problems/issues |
· Attempted to identify problems/issues but logic unclear · Missed several issues in case |
· Weak understanding of the issues in the case |
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ANALYSIS |
· Used theory where applicable to analyze situation · Analysis showed understanding of implications |
· attempted to use theory but not always appropriately · missing some key implications |
· did not attempt to use theory, or used inappropriately · weak understanding of implications |
· no analysis, just rehash of facts in case |
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DECISION CRITERIA |
· criteria indicated what decisions must accomplish |
· some key criteria missing |
· weak understanding of decision criteria |
· limited or no understanding of what decision criteria are |
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ALTERNATIVES |
· provided reasonable and realistic range of alternatives, including those in case · each alternative approach dealt with all problems/issues · solid analysis of each according to decision criteria · solidly justified decision on each |
· provide reasonable range of alternatives, but not all realistic · alternatives are not approaches that deal with all issues · adequate analysis of each according to decision criteria · adequately justified decision on each |
· limited range of alternatives · alternatives do not deal with all problems/issues · alternatives analyzed but not according to decision criteria · weak justification of decisions |
· only alternatives in case analyzed, missing obvious alternatives, and/pr alternatives unrealistic · weak analysis of alternatives · inadequate or no justification of decisions, or no decisions made on alternatives |
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DECISION(S)/ RECOMMENDATIONS |
· made best decisions in light of analysis · effectively addressed all problems/issues · decisions are realistic |
· made reasonable decisions in light of analysis · adequately addressed all problems/issues |
· decisions don’t flow logically from analysis · did not deal with all problems/issues · decisions not realistic |
· made inappropriate decisions in light of analysis |
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IMPLEMENTATION |
· thorough-outlined what, when, where, by whom, why and how · considered implications, decision criteria, and potential problems · included realistic contingency plan |
· not completely through-missing some key points and/or no time frame · implementation does not deal with all implications identified in analysis and/or decision criteria · included adequate contingency plan |
· weak follow-through, missing several key points · inappropriate or unrealistic contingency plan |
· inadequate implementation · implications not addressed-more what than how · no contingency plan |
Style
Expectations and Marking Guide
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A |
B |
C |
D/F |
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ORGANIZATION/ STRUCTURE |
· clear and logical structure · appropriate order · used space creatively · effective headings · appropriate length |
· relatively clear and logical structure · inappropriate order · did not use high information headings · went over page limits |
· structure unclear · went well over page limits · ineffective headings- long and/or not parallel
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· no logical structure · very weak headings · did not appear to follow informal report guidelines
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READABILITY |
· written clearly and concisely · written objectively · used simple language · properly focused · effective use of vertical lists · appropriate use of illustrations where necessary |
· relatively clear and concise · assumptions unclear · used some wordy language, not specific · vertical lists did not use parallel phrasing · illustrations not integrated into text or referred to |
· not clearly nor concisely written · opinions unsubstantiated · lots of wordy and/or inappropriate (subjective) language · central message unclear · inappropriate use of vertical lists · illustrations unclean |
· very difficult to follow-had to reread parts · used unprofessional language
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PARAGRAPH, STRUCTURE & EDITING |
· paragraphs organized around one idea only and linked to each other · avoided sentence fragments and run-on sentences · appropriate grammar and punctuation |
· some weak paragraph and sentence structure · some inappropriate grammar and punctuation · spelling errors-zero tolerance |
· weak paragraph and/or sentence structure throughout · inappropriate grammar and punctuation used throughout |
· poorly written –needs to be edited · recommend making appointment at Writing Centre · many spelling errors |
Adapted from Business 111 Lab Manual . Laura Allan and Jim McCutcheon, School of Business and Economics, Wilfred Laurier University, 2006. Used by permission of the authors and Captus Press.