| | | BASIC BALANCED SCORECARD TEMPLATE | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 3 |
| | | COMPANY B |
| | | ADDRESS | Orlando, Florida | | | | CITY | | Orlando | | STATE | Florida | ZIP | 32789 |
| | | | STRATEGIC OBJECTIVES | KEY PERFORMANCE INDICATORS | | TARGETS | | | | INITIATIVES |
| | | | | | | YEAR 1 | YEAR 2 | YEAR 3 | | PROGRAMS/INITIATIVES | | | BUDGETS |
| | | FINANCIAL | Increase in Gross Profits | Gross Profits | | 20% | 25% | 30% | | Decreasing the Cost of goods sold throgh Changing of existing suppliers for different goods. | | | $200 |
| | | | Increase in Net Profits | Net profit | | 20% | 25% | 30% |
| | | | Increase in Revenues | Revenue | | 5% | 10% | 15% |
| | | | Decrease in COGS | Cost of Goods Sold | | 5% | 5% | 7% |
| | | | Increasing the flow of cash | Cash flow | | 10% | 15% | 20% |
| | | CUSTOMER | Increasing the customer retention rate | Customer retention rate, CSAT and CES scores | | 10% | 15% | 20% | | Increase in number of destinations served, capacity of the aircrafts by at least 5 setas and enhancing of fleetsize by at aleast 1 aircraft a year. | | | $2 million |
| | | | Enhancing customer segments | Tickets per customer | | 5% | 7% | 10% |
| | | | Increasing the Seat occupancy rate | Number of tickets sold | | 12% | 15% | 20% |
| | | | Increase in destinatinations served | CSAT and Number of tickets sold | | 4 | 2 | 2 |
| | | | Enhancing in-flight cleanliness and amount of food and beverages served | CSAT and Number of tickets sold and Revenue | | Enhancing menu and cleanliness | High standard of food and cleanliness | Highest standards of food and cleanliness on offer |
| | | | Increase in number of aircrafts in fleet | CSAT and Number of tickets sold | | 1 | 1 | 1 |
| | | INTERNAL PROCESSES | Enhancing the basic amenities | Sales Revenue, CSAT and CES Scores | | 5% | 7% | 10% | | Reducing the operatioal cost through introduction of In-house HR. The company should enhance the basic amenities for the customers and its on-ground operations. | | | $100,000 |
| | | | Enhancing On-ground operations | Sales Revenue, CSAT and CES Scores | | 5% | 7% | 10% |
| | | | Decrease in operating costs through introduction of In-house accounting | Operating cost | | 5% | 5% | 5% |
| | | | Introducing In-house HR department | Operating cost and turnover rate | | 5% | 7% | 10% |
| | | LEARNING | Decreasing the turnover rate | Employee Satisfaction Score | | 10% | 10% | 15% | | Compulaory training initiatives. | | | $60,000 |
| | | | Hiring employees with higher degrees | Job performance and CSAT | | 5% | 7% | 10% |
| | | | Compulsory Quality control training | Revenue and CSAT | | 10 hours | 10 hours | 10 hours |
| | | | Compulsory regulation refreshers | Client substitutions | | 22 hours | 22 hours | 22 hours |
AK05
BalanceScorecardCompanyB.xlsx
