| | | BASIC BALANCED SCORECARD TEMPLATE | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 3 |
| | | COMPANY NAME |
| | | ADDRESS | [Insert text | | CITY | | | STATE | | | ZIP |
| | | Category | STRATEGIC OBJECTIVES | KEY PERFORMANCE INDICATORS | TARGET VALUES | | | KPI ACTION PLAN DETAILS | | | | | STUDENTS KPI SELECTION RATIONALE |
| | | | | | YEAR 1 | YEAR 2 | YEAR 3 | EXAMPLES OF PROGRAMS/INITIATIVES | | | BUDGETS | | SELECTION RATIONALE | CAUSE-EFFECT RELATIONSHIP |
| | | FINANCIAL | | | | | | Offer discounts for fast payments | | | $0 | | Increased cash flow and market share helps the company revenue to increase and become sustainable | Increases number of tickets sold |
| | | | Survive | Cash flow |
| | | | Prosper | Surged ROE and market share |
| | | INTERNAL PROCESSES | Design Productivity | Engineering efficiency | | | | Enact appropriate ICT systems | | | $1,500 | | Enact ICT structures to ensure payment are tracked and tickets are scheduled appropriately | Increases internal control |
| | | | Service excellence | yield |
| | | CUSTOMER/MARKET | | | | | | Marketing campaign that highlights benefit of flying with this airline | | | $3,000 | | The marketing campaigns will ensure that the brand name is well known attracting more clients | Increases the number of clients |
| | | | New products | % of sales from novel goods |
| | | | Preffered supplier | Share of key accounts purchases |
| | | LEARNING AND GROWTH | | | | | | Employee training for surge in growth | | | $8,000 | | Trained staff provide high quality services ensuring clients re satisfied with the services | Improved services |
| | | | Technology leadership | Time to develop next generation |
| | | | Service focus | % of service that results to 80% of sales |