Last Minute Case Study PowerPoint

MBA PRESENTATION This is a generic business case study presentation template for business students

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By: Keih Wilder, Latonya Charles, Bianca Jones, Natassja Reese and Rena Conine

Agenda 2

◻ Problem & solution ◻ Executive summary ◻ Brief history ◻ Industry analysis ◻ Company analysis ◻ Alternatives ◻ Implementation

Problem & Solution 3

◻ Frame the “problem statement” as a question. ◻ Put your recommended solution on this slide. ◻ You’ll sometimes see the solution presented at the end of a presentation,

but at the beginning is better. Why? ⬜ Putting the solution right after the problem makes you confirm that your

solution actually addresses the problem at hand. ⬜ No surprises. If the audience knows your solution off the top, the rest of

the deck should walk through how you came to that decision; it’s easier for them to follow your line of reasoning.

Executive Summary 4 The executive summary is a single slide that contains the key points from the

rest of the presentation. The idea is an executive who doesn’t have time to sit through your whole presentation can look at this, understand the problem, what’s driving the problem, your solution and why it will work. Do this slide last, always. ◻ Problem facing your company, our proposed solution ◻ Market data backs up our solution (cite briefly) ◻ Competitors are all doing X ◻ This is because the industry is doing Y ◻ We need to catch up to X, we need to excel at Y ◻ If we do this, we can expect this outcome Here is how we do it

BRIEF HISTORY

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Business Key Points 6

◻ This is a “state of current affairs” slide. It sets up how the company has been doing. The next slide (key challenge) highlights why this needs to change.

◻ Bullet points on this slide highlight key points about the company that are relevant to the business challenge at hand.

◻ Don’t fill with irrelevant information. Remember in most MBA case scenarios, you are the consultant, and you’re presenting to the board. You don’t need to tell the board what they know about their business.

Politics and Legal The South Korean political government is democratic and divided into three branches: Executive, Legislative, and Judicial, with the President being the highest in power. The South Korean government is currently turbulent due to the impeachment of President Park Geun-hye.The legal system is a combination of American law and Chinese values.

South Korea is a member of the WTO, in order to remove trade and tariff barriers. However, political tensions between South Korea & Japan and South Korea & China have caused bilateral trade to shrink and embargoes have been put in place by China, due to retaliation for the deployment of US defense systems in South Korea.

Economics The South Korean economy is the 4th largest Asian economy and 11th globally. The population is approximately 50 million with a GDP around $1.8 trillion, 2.6% annual growth, and 3.7% unemployment rate.

South Korea faces exceptionally strong labor market segmentation, due to a large gap between large firms and SMEs, leaving the elderly and younger generations marginalized.

Political tensions between Japan and China have caused exports to Japan to decline 10.6%, while imports declined 6.8%.

Social Cultural

Cultural identity factors in to shaping cultural policy.

The government has played a significate role in trying to establish the cultural identity of the citizens in South Korea.

South Korea was founded on the principles democracy and capitlism : Needs a more diverse economy. They are shifting towards supporting small businesses and promoting entrepreneurship.

Technology

Technology:South Korea is on the rise to be the next technological hub as they are currently acquiring the interest of Apple, Google and Facebook. Research shows that South Korea has the capacity to handle the productivity and patent activities. The country has recently transformed itself economically and has put more resources into technology and research development.

It is important for South Korea to promote their technological efforts and innovation to be competitive due to not having natural resources to help build and expand the economy. The country also has limited resources in manufacturing and agriculture.

South Korea leads the world in its broadband speed and connectivitiy boasting at 50 megabits per second.

The country is also the home to the World Cyber Games and largest video game competition.

Their Generation has fueled the start-up scent in mobile gaming and development as well as social media innovation.

Environment

Legal

Key Challenge 7

◻ This slide should show a major challenge the company is facing. ◻ Use a chart to show the key challenge, which could be many things.

Examples: ⬜ That they’re underperforming compared to competitors ⬜ They’re losing market share ⬜ Industry is consolidating ⬜ The market has changed because of X

◻ There are many things which could be a key challenge. Pick the main one, then communicate the challenge succinctly.

INDUSTRY ANALYSIS

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This Section 9

The industry analysis section should highlight trends in the industry that: ⬜ Put pressure on the company in question ⬜ Have created the challenge you’re solving ⬜ Are disrupting or sustaining the industry

◻ Use standard industry analysis frameworks (PEST, strategy canvas, Porter’s five forces and generic strategies, etc.) whichever are relevant to your case.

◻ Use also charts, graphs and quotes ◻ Examples on the next two slides can be used, or other

frameworks, as needed for your specific case. ◻ Delete this slide for your actual work ☺

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COMPETITION (high overlap)

Briefly list competition

SUBSTITUTION (medium) Short list of substitute products

BUYER POWER

(medium) Relevant info such as

switching costs

SUPPLIER POWER (high)

Brief explanation of why you’ve rated power at a

certain level

NEW ENTRANTS (medium)

Brief explanation of why you’ve ranked this at low, medium or high

Macro-Environmental Analysis Porter’s five forces

Financial Performance 1 1

◻ A simple-to-read slide (or two) with how the company is performing against its competitors (remember this is the industry section)

◻ Use industry benchmarks ◻ Can get information from company reports or Reuters, Google Finance,

etc. ◻ Don’t overwhelm them with numbers– only put numbers in that you’ll

speak about and that matter to the challenge ◻ Use graphs and charts to bring order and increase

readability

COMPANY ANALYSIS

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This Section 13

The company analysis section should show where the company is setup to meet the challenge and where they’re not. ◻ Use standard industry analysis frameworks that apply to your situation

(SWOT, product life cycle, value chain, resources and capabilities, financial ratios, Ansoff Matrix, etc.)

◻ Use also charts, graphs and quotes ◻ I’ve included some examples on the next few slides of frameworks you

could use, but there are many many more. Use what makes sense for the case you’re doing.

◻ Again, delete this slide for your actual work

Key Success Factors 14

CUSTOMERS WANT COMPETITION PROVIDES KEY SUCCESS FACTORS

Feature How other competitors are fulfilling feature

What needs to be place for that feature to happen

Smartphones at reasonable prices

Partner with carriers to offset handset costs

Carrier deals in multiple markets

Products that are easy to use

Good Interface / touchscreen technology

User testing, UX professionals, prototyping

This is a simple framework from the book Contemporary Strategy Analysis by Robert M. Grant. You don’t need to use it, but it’s one way to show key success factors in the problem you’re solving. The data in the cells are example only to illustrate how the framework can be used. Replace the information for your own case.

SWOT 15

Favourable Unfavourable

Internal Strengths • Internal company strength

Weaknesses • An internal company weakness

External Opportunities • An industry opportunity that the

company can take advantage of

Threats • An industry trend that the company can’t take

advantage of • An industry trend that could threaten the

company

ALTERNATIVES (OPTIONS)

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This section 17

The alternatives section should demonstrate you did your homework. You looked at three (always three!) possible solutions and you picked the best one.

Alternatives should follow the mutually exclusive and collectively exhaustive (MECE) principle.

Always list the solution that you came up with third, as it will then be top of mind when you present your implementation plan.

Key Issues / Decision Criteria 18

◻ Recap the key challenge ◻ List additional key issues that fall under this challenge ◻ The key issues become your decision criteria (otherwise you’re not solving

the issues)

Option #1: Name of option 19

A brief description of what this option is.

Pros ◻ Key issue this option solves

Cons ◻ What key issues it doesn’t solve ◻ What gaps the company has in its ability to execute on this option

Option #2: Name of option 20

A brief description of what this option is.

Pros ◻ Key issue this option solves ◻ Another key issue it solves

Cons ◻ What key issues it doesn’t solve ◻ What gaps the company has in its ability to execute on

this option

Option #3: Name of option 21

A brief description of what this option is. This option will be the same as the solution you presented at the beginning of your presentation

Pros ◻ Key issue this option solves ◻ As this is option #3, it should be your recommendation. It should also

have more pros than cons. If it doesn’t, maybe you’ve picked the wrong solution.

Cons ◻ What key issues it doesn’t solve ◻ What gaps the company has in its ability to execute on this option

Key Issues and Related Solutions

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Key issue /decision criteria #1

Key issue /decision criteria #2

Key issue /decision

criteria #3

Key issue /decision criteria #4

Timing in Market Entry Key issue

/decision criteria #5

Option #1: title

✓ ✓

Option #2: title

✓ ✓ ✓

Option #3: title

✓ ✓ ✓ ✓ ✓

A chart with checkmarks shows at-a-glace which option best solves the key issues / decision criteria.

Recommendation 23

◻ Option #3, addressed most of the key issues and solves the problem of X.

IMPLEMENTATION24

This section 25

The implementation section should cover: ◻ Risks to your plan and also plans to mitigate those risks ◻ High level timeline to implement the plan ◻ A communications priority plan. I use a matrix, but you don’t need to. So

long as you show which groups you’re going to keep informed of your plan and how much effort it will take.

◻ Delete this slide in your actual presentation

Risks & Mitigation 26

◻ List the challenges that would prevent the company from successfully executing your proposed solution

◻ List risk mitigation strategies for every challenge. ◻ Don’t skip obvious risks if you don’t have a way to mitigate the risk, it’ll

make it seem like you missed the obvious. Think of a way you could mitigate every risk, even if that means the mitigation plan is further research and study to understand how to overcome it.

◻ Don’t list superfluous risks– just ones that matter.

Phase I: Project to complete

Phase II:

Project to complete Phase III:

Project to complete

Strategic goals achieved, analyze,

revisit

SHORT TERM MEDIUM LONG 2015-2020

Requirements to complete project

Requirements to complete project

Requirements to complete project

Implementation Timeline

Communication Plan 28

INTERESTLow High

POWER

High

Low

Keep satisfied: • Partners and suppliers • Government and regulators

Engage closely, influence actively: • Customers • Owners • Employees • Investors and creditors

Monitor (minimal effort): • NGOs • Professional associations • Media

Keep informed: • Companies being analyzed • Standards bodies (GRI, CDP, ISO

26000) • Competitors

Use this slide to quickly recap your solution– don’t go over the problem again. Highlighting the positive outcomes is good as you just talked about risks, so reinforcing why your solution is the best one is a good tactic at this point.

Recap29

THANK YOU

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End your presentation with a thank you slide. Leave it up while you answer questions. You want this slide to be plain so the attention is on you for question period and not the presentation.

The frameworks in this template belong to their respective owners, none were created by this document owner. Frameworks are derived from various pieces of business literature.

A good quick reference for lots of business frameworks can be found at quickmba.com

This template was created by @guin

Do feel free to take it and repurpose it for your own b-school case study.