4 CASE - MKT501

Module 4 - Background

PRICING & MARKETING PLAN IMPLEMENTATION

Discussion

Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)

“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues http://www.marketingjournal.org/5-marketing-kpis-you-cannot-measure-but-should-care-about-nicole-rodrigues/

Case

Alternative Approaches to Determining Price (read all 5 links on the page) http://www.opentextbooks.org.hk/ditatopic/40310

Low-Margin Business vs. High-Margin http://smallbusiness.chron.com/lowmargin-business-vs-highmargin-23272.html

Know Your Sales Margins https://www.entrepreneur.com/article/206390

Measuring the Impact of Economic Factors on Consumer Satisfaction and Pricing Perceptions https://www.decisionanalyst.com/whitepapers/pricing/

SLP

Transitional Devices https://owl.english.purdue.edu/owl/resource/574/02/

Guide to Transition Words and Sentence Samples http://www.gallaudet.edu/tutorial-and-instructional-programs/english-center/the-process-and-type-of-writing-/guide-to-transition-words-and-sentence-samples