bluebenu market expansion

Bachelor

exam

PROJECT

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Concept development

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CONCEPT

TECHNICAL

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TEAMWORK

SKILLS MEDIA TRENDS

ADVERTISING

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8:30- 9.30 Introduction to PBA Project

9.30-9:40 Break

9:40 - 10:30 PBA Synopsis

10:30 - 11:00 Cases

11.00-11.45

11.45-13:45 Workshop: Problem Field & Problem Statement

14.00-14.15 Q&A

Program

Bachelor Project and Exam

PM

Inputs now

Hard working and

limited time

Com pany

Metho des

Idea for concept

Relevant theories

Data

Proble m

area

Oral exam Presentation

Discussion

Bachelor Report

requirements

Digital product/

prototype

PBA Exam Components: Developing A digital Concept

based upon Project Work The student must specialize in a relevant area of digital concept development and acquire and apply new theory beyond what is stipulated in the learning objectives for the specialisation in collaboration with a company or organisation

Embedded PowerPoint Video

Introduction to:

NB: Writing & Spelling Wording/formulating and spelling are assessed as part of the final bachelor project.

The mark is based on a general assessment of the academic contents and the student’s ability to spell and use appropriate wording.

The professional content carries though the most weight.

Functional Impairment Students who can document a relevant, specific functional impairment can apply for an exemption from the requirement for spelling and wording to be assessed.

Such applications must be sent to the study administration for the degree programme in question, for the attention of the head of the programme, no later than four weeks before the exam.

Curiculum: Report including Digital Concept & Conceptual Prototype or Digital Product (15 ECTS)

● A digital concept that falls within the framework of the general learning objectives for the degree programme

● A conceptual prototype or a digital product that meets (or solves) complex challenges associated with the digital concept. The prototype or product should be accessible by link or upload.

● A report of up to 30 standard standard pages for a one student project. 40 pages for a teaam of two and 50 for a team of three. excluding appendices

● A standard page contains 2,400 characters including spaces and footnotes. Front page, table of contents, literature list and appendices are not included in the total number of standard pages.

● The appendices are not subject to assessment.

A conceptual prototype or a digital product that meets (or solves) complex challenges associated with the digital concept

Programme objective The objective of the Bachelor’s Degree Programme in Digital Concept Development is to teach the graduate the necessary skills to independently carry out strategic and business-oriented concept development, primarily on digital platforms and with a global perspective. The degree programme also enables the graduate to work with digital strategic development of commerce, design, marketing and communication concepts for interactive digital solutions with a global perspective.

A digital product is a product which includes digital elements, a digital user interface inclusive. The digital product can be a part of the problem formulation (e.g, How to make an application which allows the user to ...?) but it's not a must. "How should the marketing strategy be for company/product x?" will be an okay problem formulation. In that case, your digital product should reflect your concept - in this case, your strategy. You are to show how the strategy should be implemented e.g. on various platforms or in a specific campaign

● It is important to go through all the steps in Ideo's Design Thinking: Discovery, Interpretation, Ideation, Experimentation & Evolution

● Create but not least build

● It is important that you are able to apply your concept into practice

● It is not enough to tell but also show it in action

● User Research but not at least user test and company feedback during the process

NB! The prototype or product should be accessible by link or upload your product directly.

Curriculum 2017: Check Fronter under general resources

THE CASE THE DIGITAL PLAYGROUND

UNDERSTAND THE CLIENT DESIGN CHALLENGE

RESEARCH THE USERS THE MARKET TECHNOLOGY THE PLACE: FIELD VISIT SKETCHING

THE MEANING FINDINGS THEMES PATTERNS

PERSONA/S MOTIVATION NEEDS DREAMS

SPECULATING STORYBOARDS SCENARIOS PROVOTYPES SKETCHING

IDEATION IDEA GENERATION LOCAL HILL CLIMBING CARD SORTING

SKETCHING WIREFRAMING MOODBOARD

DIGITAL SKETCHING MAKEY MAKEY

VIDEO USER EXPERIENCE ROLE PLAYING BODYSTORMING MODELS 3D

NEXT ITERATION

PROJECT PAPER

PITCH SLIDES

INDIVIDUAL REFLECTION

Design Thinking What is the difference between methodology and methods: The methodology should be transparent in your Table of Content and consist of a systems of methods and explain which models, theories and sub-methods you are using solving your problem.

Metodes can be combined. Examples are design thinking and SCRUM.

A methodes is your receipe and models, theries etc are ingredients

References/Literature List/Footnotes

Use Harvard reference system! A complete lack of references in your paper means that you claim all text to be of your own ideas!

Use of links in Harvard reference system QUOTE: “...there are other possibilities for design: one is to use design as a means of speculating how things could be - speculative design” (Dunne & Raby. 2013, p. 2.)

IN TEXT: Inspired by Dunne & Raby’s (2013) PPPP model….

IN TEXT: The PPPP model is way to… (Dunne & Raby, 2013)

LITERATURE LIST: Dunne, A. and Raby, F. (2013). Speculative everything. Design, fiction, and social dreaming. MIT Press.

LINK in LITERATURE LIST: Dunne, A. and Raby, F. (2016). Dunne and Raby. Available at http://www.dunneandraby.co.uk/content/books/690/0. Retrieved 1st oct. 2017.

IN TEXT: The what if mindset is a way to stimulate discussion. (Dunne & Raby, 2016)

Plagiarism

Cheating in exams through plagiarism comprises instances where a written answer is presented as if completely or partially produced personally by the student(s), also if the answer:

● comprises an identical or almost identical rendition of the wordings or works of others without the source having been clearly indicated; cf. the Academy’s requirements to written work

● comprises major pieces of text with wording so close to that of another piece of writing or similar wording, etc. that it is possible to determine through comparison that the text pieces could not have been written without using the other source

● comprises the use of the words or ideas of others without crediting the authors concerned as well as re-use of text and/or core ideas from the student’s own previously assessed answers without source reference.

Pentagon (writing the good report)

1. What is your question? (Problem Statement)

2. Why do you ask? The academic purpose of your question

3. What are you looking into? Data, phenomenons, empiri, materials

4. What are you asking with? Theory, concepts, academic methods

5. How do you ask? The Methodology

Quality Criterias (ToS):

● Consistency logical connections in your argumentation ● Transparency in your methodology and your choice of theories, tools & models ● Coherence between data, interpretation, concept & prototype or product

Table of Content:

Show Transparency already in the table of content

NB! This example is taken from T2017 Student Project Paper so be aware that it is not a table of content for a PBA project but just shown as an example of transparency

Research Spiral The first three steps of the spiral are about formulating and answering questions, so that you know what you need to learn during your research:

1. Objectives These are the questions we are trying to answer. What do we need to know at this point in the design process? What are the knowledge gaps we need to fill?

2. Hypotheses These are what we believe we already know. What are our team’s assumptions? What do we think we understand about our users, in terms of both their behaviors and our potential solutions to their needs?

3. Methods These address how we plan to fill the gaps in our knowledge. Based on the time and people available, what methods should we select?

Start gathering the knowledge you need through the selected research methods:

4. Conduct Gather data through the methods we’ve selected.

5. Synthesize Answer our research questions, and prove or disprove our hypotheses. Make sense of the data we’ve gathered to discover what opportunities and implications exist for our design efforts.

See more at: https://www.smashingmagazine.com/2013/09/5-step-process-conducting-user-research/

Appendices Documentation Documentation Documentation

The appendices is your validation of your data and process and should be comprehensible

There should always be a reference to an appendix in the report. If not - don't include the appendix

Your report gets you your grade - not the appendices: The report should be readable without the appendices.

Public/Private Consider if your report should be public or private:

We and future students will appreciate the possibility to share your good work as an inspiration and to show students best practices

Remember to state public or private at the front page of your report

Project Management - areas to manage

PBA EXAM ● Individual presentation of product and report: 10

minutes

● Individual examination based on the product and report: 20 minutes

● Deliberation and presentation of grades: 10 minutes Assessment: A single mark will be given on the basis of a general assessment of submitted work, the presentation and the individual exam.

PBA SYNOPSIS

PBA Synopsis

The aim of the synopsis is to present your focus for your PBA project

The synopsis is first step towards writing your PBA project and you reuse the content of your synopsis in your PBA project

Your Synopsis including Problem Statement has to be approved by your supervisor before moving on to the final exam objects

28th. October 2019:

PBA Synopsis - Formalities

The length of the synopsis must be maximum 5 pages.

A standard page contains 2,400 characters including spaces and footnotes.

Use Harvard Reference System for your literature list.

PBA Synopsis - Structure of Content ○ Introduction (choice of specialisation and profiles)

Specialisation: f.x. Digital Marketing, Digital Design, Digital Business Development Profiles: What are your professional profiles?

○ Description of problem area: What is the context of your challenge? And why and for whom is this important? Why does this make you curious?

○ Description of the company or the organisation you collaborate with and how is the collaboration going to play out?

○ Problem Statement: what would you look into? what are you trying to solve? ONLY 1 problem statement (can be further developed through sub questions later)

○ Choice of project management tools: are you using scrum? WBS? Pladriven? or?

○ Choice of research methods: interviews, questionnaires, observations, field trips etc

○ Theoretical framework: f.x. Speculative Design, Makers, long tail, flow theory, Concept & Business Development

○ Methodology fx. Design Thinking or Lean Startup

○ Literature: ○ 1. remember you are to acquire and apply new theory beyond what is stipulated:

2. Use Harvard Reference System

IMPORTANT DATES

21th October 2019 8:30-13:30 in Room 619 and 620 at EASJ Køge

PBA synopsis & project Introduction

22th. or 24th October 2018 To supervisor

Supervisor Announcement ("T2018 PBA Synopsis" Moodle

28th October 2019 Deadline 12:00 AM Send to supervisor

Hand-in of PBA synopsis

18th. December 2019 Upload for report and conceptual prototype or digital product

7th, 8th, 9th January 2019 at EASJ Køge & EASJ Slagelse

PBA exam (Time Schedule will be available in WiseFlow, as soon as the upload session is registered with the administration)

30th of January Graduation Party (bring family and friends)

CASES

CASE 1: Individual project

International student

Focus on Digital Design and especially User Experience

Company: Based her research on her internship + had contact with two similar churches through her PBA project

Research Question:

How to develop an online social platform for christian communities?

-----Among others I would like to find out: - 1. What circumstances do I have to consider to make the idea work? - 2. What are my target group’s expectations with such a platform? - 3. How to keep it simple but sustainable at the same time, with only integrating the necessary features?

CASE 2: Group Project (2 students)

Danish students

Focus on Digital Design and E-Commerce

Company: Copenherb (their own startup)

Ressources:

T2017 PBA Project Guide: https://docs.google.com/document/d/1iuxYVCzF2sNgXALJALHGjScnXl2ccI7pPMCaTaKqLC0/edit?usp=sharing

T2017 PBA Synopsis Guide: https://docs.google.com/document/d/1bhTb80YW-YWUpLk9C8wxEECiGU5ds_5XnEn3NwBKLnQ/edit?usp=sharing

Studieordning 2017: Downloades fra Fronter under general resources

Curriculum 2017: Downloades fra Fronter (general resources)