BA Capstone

BA Capstone Week 5 Discussion

"Diversification" Please respond to the following:

Part I

"Victory Motorcycles" Please respond to the following:

· From the e-Activity and the case study found in the back light blue pages of the textbook, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.

· Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.

Part II 

· From the e-Activity, suggest one way the company you researched could increase its level of value-creating diversification. Provide specific examples to support your response.

· Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the company’s bottom line. Explain your rationale.