Foundations of public relations

MIDTERM ASSESSMENT – Design of a Public Relations Program

Written assignment (essay)

Activity brief

BAC211 – FUNDAMENTALS OF PUBLIC RELATIONS Online campus

Professor: Toni Duró | [email protected]

Description

The Chocolate Museum of Barcelona wants to increase the number of visitors (including locals and tourists) by a 15% during the period July-December 2021.

Please design a PR program ( SOSTAC model ) to achieve this SMART objective. The program needs to include at least 3 activities that can achieve EARNED MEDIA (the involvement of the target audiences + Word of Mouth in social media + coverage in traditional target media).

There is no budget (but keep in mind that budget is not unlimited, and that any investment must be optimized).

http://www.museuxocolata.cat/?lang=en

Format

This activity must meet the following formatting requirements:

· Font size 12

· Double-spaced

· 1.500 words

· Harvard Referencing System

· pdf only

Goal(s)

To develop a full Public Relations program following the SOSTAC model.

Learning outcomes

· Analyze and apply key concepts and theories of public relations to realworld business challenges.

· Demonstrate how public relations enhance the relationships between an organization or an individual and their audiences.

· Differentiate strategy from tactics.

Assessment

criteria

(Please check out the Rubrics)