ba 2500 MOD 1 ASSIGNMENT 1

BA 2500 – Module 1 Assignment 1

Instructions:

In Module 1, we learned about factors that influence how, why, and when consumers make purchases. The table below lists these factors along the left side.

1. In the column next to each factor, list an example of a purchase that you or someone you know (perhaps a family member) made that was affected by that factor.

2. In the last column, describe how this purchase was affected by that factor. The row will automatically resize as you type.

3. An example has been provided for clarity. If you have any questions, please ask your professor.

Factors That Can Influence Consumers’ Buying Behavior	What You Purchased	How Your Consumer Buying Behavior Was Affected By This Factor
Situational Factors (store location, layout/design, atmospherics, crowding)
Social Situation
Time (time of day, time of year, lack of time)
Reason for the Purchase
Mood
Personal Factors (personality, self-concept, gender, age, stage of life, lifestyle)
Psychological Factors (motivation, perception, learning attitude)
Societal Factors (culture, subculture, social class, reference groups, opinion leaders, family)