Hospitality & Tourism Theme Park You can choose the subject. 8 to 10 pages
Term Project rubric
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Introduction |
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15 points |
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Introduction of the hospitality sector you are writing about. |
Talk briefly (~2-3 sentences) about the sector. |
5 points |
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More specific
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In more detail- what sub sectors you will cover or what you will focus on. For example – operations of various theme parks will be reviewed, with emphasis on Disney theme parks. More specifically, we will present data on _____ and ______park. |
5 points |
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Paper Objective |
What is this paper about? For example: The objective of this paper is to explore the ________sector and highlight strengths, weaknesses, etc., provide recommendations… (1-2 sentences). |
5 points |
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Body |
SWOT analysis |
60 points
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Once again a little introduction on the sector, followed by introduction of this section |
For example – This section utilizes SWOT analysis to evaluate the ______sector of the hospitality industry, etc. |
5 points |
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Strengths |
What are the strengths of the sector – at a sector or industry level. |
15 points |
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Weaknesses |
What are the weaknesses or some of the challenges the sector has or will face – at a sector or industry level. |
15 points |
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Opportunities |
More broadly – what are the opportunities for the sector – at a global level (e.g. growing tourism industry globally, ease of travel etc.) |
13 points |
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Threats |
More broadly what are some treats for the sector – thinking more broadly – e.g. war, climate change, etc. |
12 points |
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Conclusion |
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15 points
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Summarize what this paper was about |
Refer back to the paper objective |
5 points |
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What are the main strengths and weaknesses of the sector? |
Summary from the SWOT analysis |
5 points |
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Recommendations
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Your recommendations for the sector -how it can address some of the challenges or take advantage of the opportunities. |
5 points |
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References |
At least 6 references (not Wikipedia) |
5 points
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Overall clarity, grammar, organization of the paper |
Don’t forget to proofread |
5 points
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