Hospitality & Tourism Theme Park You can choose the subject. 8 to 10 pages

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BA208FinalPaper_Rubric.docx

Term Project rubric

Introduction

15 points

Introduction of the hospitality sector you are writing about.

Talk briefly (~2-3 sentences) about the sector.

5 points

More specific

In more detail- what sub sectors you will cover or what you will focus on.

For example – operations of various theme parks will be reviewed, with emphasis on Disney theme parks. More specifically, we will present data on _____ and ______park.

5 points

Paper Objective

What is this paper about? For example: The objective of this paper is to explore the ________sector and highlight strengths, weaknesses, etc., provide recommendations…

(1-2 sentences).

5 points

Body

SWOT analysis

60 points

Once again a little introduction on the sector, followed by introduction of this section

For example – This section utilizes SWOT analysis to evaluate the ______sector of the hospitality industry, etc.

5 points

Strengths

What are the strengths of the sector – at a sector or industry level.

15 points

Weaknesses

What are the weaknesses or some of the challenges the sector has or will face – at a sector or industry level.

15 points

Opportunities

More broadly – what are the opportunities for the sector – at a global level (e.g. growing tourism industry globally, ease of travel etc.)

13 points

Threats

More broadly what are some treats for the sector – thinking more broadly – e.g. war, climate change, etc.

12 points

Conclusion

15 points

Summarize what this paper was about

Refer back to the paper objective

5 points

What are the main strengths and weaknesses of the sector?

Summary from the SWOT analysis

5 points

Recommendations

Your recommendations for the sector -how it can address some of the challenges or take advantage of the opportunities.

5 points

References

At least 6 references

(not Wikipedia)

5 points

Overall clarity, grammar, organization of the paper

Don’t forget to proofread

5 points

Please use subtitles as in this table so that the paper flows smoothly. Length - 8-10 pages, 1.5 spacing (Font 12).