BA 2010 MOD 2 Exercises
Shaunwilson74
BA2010Mod2Exercises1.docx
BA 2010 Online
Student Exercises with Management Strategy Assessment
Chapters 1-3
Important Note:
Please note that the lecture provides detail important to the successful completion of the Student Exercises for this module. Please be sure to review the audio lecture prior to completing these exercises. If you have questions at any time regarding the questions, please contact your instructor right away.
Directions:
· Download the Module 2 Exercises Template in the Module Assignments Area.
· Type your name in the cover sheet.
· Type the date submitted (example: August 1, 2017).
· For each heading (example: Laws and Regulations) there is a sentence in the Module 2 Exercises Template to prompt you. Type directly over that sentence to follow the formatting.
· Your paper should follow APA format, and should be in your own words. Any content you take from a source must be inside quotation marks and must be cited in-text (author, date).
· In APA formatting, you are not permitted to use “I.” Instead, you must be an independent researcher. Say, “the organization” or “the salesperson,” not “I would.”
· You should list the references you used to develop your paper.
· Link to APA sample paper: https://owl.english.purdue.edu/owl/resource/560/18/
· Link to tips on creating an APA reference list in the paper: https://owl.english.purdue.edu/owl/resource/560/10/
· The Student Exercises and Management Strategy Assessment questions begin on the following page.
Student Exercises:
Complete the following question(s) and type your answers into the Module 2 Exercises Template in the Module Assignments Area.
1. Go to the Module 2 Assignment Resources area and click through the business links (example: Reuters Business Headline News). Review the headlines and identify a company you would like to research. Then do the following:
3. Turn to pages 70-71 in your textbook. Complete the External Environment Worksheet for the following questions. Be sure to review Chapters 1-2 to ensure that you understand the key terms and concepts as they apply to the External Environment Worksheet. You should provide an informed opinion based on our reading and research; you must defend your position. You should answer each question below in 5-7 sentences per question. For each website you visit to find information, if you use that information be sure to put it in your own words and include that website as a reference in APA format.
a. Laws and regulations (pages 45-46): What are some key laws and regulations under which this company and industry must operate?
b. The economy (pages 43-44): How does the state of the economy influence the sales of this company’s product or service?
c. Technology (pages 44-45): What new technologies strongly affect the company you have selected?
d. Demographics (pages 46-48): What changes in population might affect the company’s customer base?
e. Social issues (page 48): What changes in society affect the market for your company’s products?
f. Suppliers (pages 53-54): How does your company’s relationship with suppliers affect its profitability?
g. Competitors (pages 50-51): What companies compete with the firm you have selected? Do they compete on price, on quality, or on other factors?
h. New entrants (pages 51-52): Are new competitors to the company likely? Possible?
i. Substitutes and complements (pages 52-53): Is there a threat of substitutes for the industry’s existing products? Are there complementary products that suggest an opportunity for collaboration?
j. Customers (pages 54-55): What characteristics of the company’s customer base influence the company’s competitiveness?
Management Strategy Assessment:
Turn to pages 70-71 in your textbook. You should provide an informed opinion based on our reading and research; you must defend your position. You should answer each question below in 5-7 sentences per question. Be sure to cite your source in the references page in APA format.
1. What has the company done to adapt to its environment? Has the company’s ability to adapt been successful? Why or why not? (pages 61-62)
2. How does the company attempt to influence its environment? Has the company’s attempt to influence its environment been successful? Why or why not? (pages 59-60)
BA 2010 Principles of Management 3
