BA 1200 MOD 5 Exercises

BA 1200 Foundations of Business

Module Five Exercises

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Application Paper

Chapter 13

You will apply the Chapter 13 major concepts to the video or project: brand name, business-to-business market, consumer market, customer relationship management, marketing concept, marketing mix. Type your answers in here. Simply type directly over the instructions and begin your paper. Your work must be 10-15 sentences in length, and you must apply all chapter major concepts completely and correctly. All work must be in your own words and may not be copied from another source.

Chapter 14

You will apply the Chapter 14 major concepts to the video or project: break-even analysis, competition-based pricing, concept testing, everyday low pricing, high-low pricing. Type your answers in here. Simply type directly over the instructions and begin your paper. Your work must be 10-15 sentences in length, and you must apply all chapter major concepts completely and correctly. All work must be in your own words and may not be copied from another source.

Chapter 15

You will apply the Chapter 15 major concepts to the video or project: channel of distribution, direct marketing, direct selling, marketing intermediaries, supply chain, utility. Type your answers in here. Simply type directly over the instructions and begin your paper. Your work must be 10-15 sentences in length, and you must apply all chapter major concepts completely and correctly. All work must be in your own words and may not be copied from another source.

Chapter 16

You will apply the Chapter 16 major concepts to the video or project: advertising, integrated marketing communications, promotion mix, public relations, pull strategy, push strategy. Type your answers in here. Simply type directly over the instructions and begin your paper. Your work must be 10-15 sentences in length, and you must apply all chapter major concepts completely and correctly. All work must be in your own words and may not be copied from another source.