Business- Essay

Faculty of Business Studies

Business Functions in Context I

B203A – First Semester 2017-18

Tutor Marked Assessment

Effect of coordination between marketing and operations management

Essay Question (1000 words, 100 marks)

The coordination between various business functions of an organization is crucial for its success. Many of the quality gaps occur because of a lack of coordination between two or more business functions. The effect of coordination between the marketing function and the operations management function of a certain organization could have a big impact on quality.

Write an essay to explain the following:

· The role of the marketing function and the operations management function of an organization.

· The nature of the quality conflicts that could arise because of a lack of coordination between the two business functions. Explain in terms of actual quality, customers’ expectation, customer satisfaction and/or dissatisfaction.

· The importance of coordination between the two business functions.

General instructions for students:

This TMA should be written by students individually.

TMA weight: 20% of total course grade.

Cut-off date: Check LMS

Plagiarism: It’s imperative that you write your answer using your own words. Plagiarism will be penalized depending on its severity and according to university plagiarism policy.

Format: you are expected to write your answer in an essay format: introduction, body paragraph(s) and a conclusion. Failing to do so could result in the deduction of up to 4 marks from your total TMA mark.

Word count: your answer is expected to be within the specified word count range. Not adhering to specified word count could result in the deduction of up to 4 marks of your total TMA mark.

Referencing: You are expected to use the Harvard referencing style for in-text referencing and list of reference at the end. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.

E-library: You are expected to use E-library sources to support your answers. A minimum of 3 sources is required. Failing to do so could result in the deduction of up to 4 marks of your total TMA mark.

B203A – TMA –First 2017-18 Page 1