Digital business

BCO217 DIGITAL BUSINESS Task brief & rubrics

Task

Assignment 2- Digital transformation of a sector:

• This is an individual assignment

• You are requested to discuss the following points, applying the concepts from the course, and supporting it with specific examples.

o Select a sector: finance, education, entertainment, media, health, fashion, etc.

o Discuss how digitalization has impacted the evolution of businesses in this sector in the last years:

▪ Explain how new value is created (for customers/clients and organizations) through digitalization, how existing business models have

changed, which new business models have entered the sector, and which ones have declined or disappeared.

▪ Discuss if new revenue models or revenue streams have emerged in the sector and support it with examples.

▪ Explain what each of these concepts mean: disintermediation, reintermediation and servitization. Are there any examples within this

sector?

o Conclude by outlining the main existing transformations in the sector and some important future transformations or impacts of technology on it,

that you can foresee.

• Expected table of contents:

o Brief introduction (identify the sector)

o Digital transformation of the sector:

▪ Value creation and business models

▪ New revenue models or streams

▪ Disintermediation, reintermediation and servitization

o Conclusion

• The format of this assignment is a report, that should be uploaded in pdf.

Formalities:

• Wordcount: minimum 1.000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Via Moodle (Turnitin). Day and hour limit: Tuesday 30/11/2021 23:59 CEST (Week 10)

Weight: This task is a 30% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: understand the rise and evolution of the concept and models of digital business.

• Outcome 2: analyze the development of competitive advantage through digital technology.

• Outcome 3: understand how digital technologies can be integrated within business.

• Outcome 4: identify current trends and technology in digital businesses.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(25%)

Student demonstrates excellent understanding of the task and key concepts, and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class and exemplifies it in excellent ways.

Student applies mostly relevant knowledge from the topics delivered in class and exemplifies it in good ways.

Student applies some relevant knowledge from the topics delivered in class and includes some appropriate examples. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class or fails to include appropriate examples. Misunderstands are evident.

Evaluation (25%) Student critically discusses and assesses in excellent ways, drawing outstanding and well-justified conclusions.

Student critically discusses and assesses in good ways, drawing relevant and justified conclusions.

The student makes some attempt to critically discuss the statement and/or provide conclusions.

The student makes little or no appreciable attempt to critically discuss the statement and/or provide conclusion.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.