Assess the organisations international business decision making process and develop an international business project.

Internship Project Level 5 BSc

Academic Year 2017/2018

Course: Internship Project UG 5009 Assessment Type Individual Project

Hand in Date 1st August 2018 Word Count: 3000-5000 Words

Percentage of final grade given: 100% 15 credits

Objectives:

 This module aims to provide students with the opportunity and experience of working within an organisation.

 It will allow students to consider the theory studied and its application into practice in a real working business environment.

The project aims to develop’..... 1. Report writing skills 2. Time management 3. Adapting to a working environment 4. Presentation skills

The students will display the following skills......

1. Apply theory to real world businesses

2. Describe the interaction of business functions and processes. 3. Demonstrate knowledge and understanding of organisations and their management.

Project Description:

This is an individual project.

The project consists of: Select ONE project of your choice from the following list according to your specialisation:

For Marketing and Media and Communication

1. Undertake an Assessment of the subject organisations E-business and E-commerce capabilities and suggest an improvement plan.

2. Assess the cross-cultural marketing communications of the organisation and suggest one new communication initiative for this organisation.

3. Undertake a market research project on behalf of the organisation.

For Management and Finance

1. Undertake an Assessment of the subject organisations E-business and E-commerce capabilities and suggest an improvement plan.

2. Assess the management accounting practices of the organisation and suggest a single improvement. 3. Assess the organisations international business decision making process and develop an international

business project.

Reference Books:

Baird B., (2011) Internship, Practicum, and Field Placement Handbook, The: International Edition, 6th Edition Pearson - to be replaced next year by the 7th edition Supplementary texts and/or other learning materials
 ESE (2006), The Internship Handbook, ESE Internal Publication
 Please refer to the Module Handbook and the Portal for other sources of information

Structure of the Project:

 Cover Page

 Table of Contents

 Introduction: About the Project o The Project Company o The Client o Why this project (Project selection criteria) o Defining the Project (Project Scope)

 The Body of your answer.

 Summary & Conclusion  Bibliography

NOTE: The title page should include the name of the course, the title of the project, the students’ full names, the tutor’s name and the date. The table of contents should include all the headings with appropriate page numbers, including the Bibliography and the Appendices.

Format of the Project:

 The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering, and it should be presented in a folder.

 The written projects are expected to consist of approximately 3000-5000 words per student (not counting tables or inserts, introduction and conclusions).

 Tables or work/data taken from other sources maybe included in an appendix.

 All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style.

 Exact submission dates and Turnitin codes will be provided by your campus.

Deadline(s):

 Written work: 1st August 2018