Assess the Market and Business Environment of the enterprise you are based in using SWOT and PESTEL.

Internship Project Level 4 BSc

Academic Year 2016/2017

Course: Internship Project UG 4007 Assessment Type Individual Project

Hand in Date 10th July 2017 Word Count: 2000 Words

Percentage of final grade given: 100% 10 credits

Objectives:

 The assignment has been designed to evaluate the opportunity and experience of working within an organisation.

 To provide an opportunity for students to directly apply theory into practice in a working 
 business environment.

 To aid and enhance communication skills and teamwork.

The project aims to develop’..... 1. Communication skills: written and oral 2. Analytical skills 3. Research skills 4. Organisational skills

The students will display the following skills......

1. Consider some basic management theory and relate this to their working experience. (Assessment: individual project) 2. Demonstrate knowledge and understanding of organisations and their management. (Assessment: individual project) 3. Describe business functions and processes. (Assessment: individual project)

Project Description:

This is an individual project.

The project consists of: Select ONE project of your choice from the following list:

1. Assess the Market and Business Environment of the enterprise you are based in using SW OT and PESTEL.

2. Conduct an introductory level appraisal of the enterprise’s finances. 3. Explain the Marketing Mix of the enterprise’s products and services.

Reference Books:

Baird B., (2011) Internship, Practicum, and Field Placement Handbook, The International Edition, 6th Edition Pearson - to be replaced next year by the 7th edition Supplementary texts and/or other learning materials
 ESE (2006), The Internship Handbook, ESE Internal Publication
 Please refer to the Module Handbook and the Portal for other sources of information

Structure of the Project:

 Cover Page

 Table of Contents

 Introduction: About the Project o The Project Company

o The Client o Why this project (Project selection criteria) o Defining the Project (Project Scope)

 The Body of your answer.

 Summary & Conclusion

 Bibliography

NOTE: The title page should include the name of the course, the title of the project, the students’ full names, the tutor’s name and the date. The table of contents should include all the headings with appropriate page numbers, including the Bibliography and the Appendices.

Format of the Project:

 The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with

double spacing and page numbering, and it should be presented in a folder.

 The written projects are expected to consist of approximately 2000 words per student (not counting tables or inserts, introduction and conclusions).

 Tables or work/data taken from other sources maybe included in an appendix.

 All sources must be referenced in the text and a full bibliography must be provided (including visited websites) in the Harvard style.

 Exact submission dates and Turnitin codes will be provided by your campus.

Deadline(s):

 Written work: 10th July, 2017