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AVST409REVIEWQUESTIONS-Marketing-Challenges.docxREVIEW QUESTIONS – OCTOBER 16, 2017
AVST 409
1. How can FBO’s meet the security challenge? Do not answer with one word…pts will be deducted!
2. When segmenting the market, what are three approaches to accomplishing this method?
3. Aircraft used for flight instruction must be available when members of a target market need them – not off on a charter flight or down for maintenance. This is related to what Marketing Mix (4P’s).
4. Name the four factors affecting price decisions.
5. In the implementation of the marketing plan, the execution phase is a major ingredient. True or False.
6. If answer is True or false, explain why or Why not.
7. What tools are used in the Promotional mix of the marketing plan?
8. As the manager of a small FBO at a small GA airport (as well as the airport manager), you recently had a discussion with the city manager (your boss). He asked you about these new VLJs on the market and what impact they would have on your small town. He wants you to examine the likelihood of VLJs serving your airport and what your FBO needs to cater to them. What items should you consider? (thorough answer – well thought out answer)
9. Why should FBOs be concerned about labor issues?
10. Marketing control is the process of translating organizational objectives into quantifiable standards. TRUE OR FALSE
