Order 903510: Delta Airlines

FLORIDA INSTITUTE OF TECHNOLOGY

COLLEGE OF AERONAUTICS

AVM 4501 AIR TRANSPORTATION MANAGEMENT

TEAM PROJECT PAPER

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The first part should include the following information in a NARRATIVE form within APA Sixth edition style guidelines:

· Hubs, semi-hubs and focus cities

· Brief discussion about top management with the inclusion Chief Executive Officer’s name

· Network map and a discussion of strong and weak regions of operations

· Competitor analysis discussed

· Alliances and affiliated partners

· SWOT Analysis

Second part should include a SWOT analysis about the company. SWOT is an abbreviation for “strengths, weaknesses, opportunities, threats. It is an extremely useful marketing tool that has been in use for the last 3 decades in corporations for understanding and decision-making for all sorts of situations and organizations. A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making. The four dimensions are a useful extension of a basic two heading list of pro’s and con’s. It came from the research conducted at Stanford Research Institute from 1960-1970. The SWOT issues can be translated into six categories which can establish the framework.

1. Product (what are we selling?)

2. Process (how are we selling?)

3. Customer (to whom are we selling?)

4. Distribution (How does it reach them?)

5. Finance (what are the prices, costs and investments?)

6. Administration (and how do we manage all this?)

This paper and presentation is 15 % of your grade and will be due on the written date which is on your course outline.

Paper Requirements:

This paper is required to have maximum 10 pages (incl. content, cover and reference pages but excluding the Appendix).

Include a Table of Contents.

Cover Page

Setup the page with 1-inch margins all around.

Font: Times New Roman

Font Size: 11

One and one half spaced

Appropriate Headings, all will be bold.

Use Headers and Footers.

Name and Title of Paper in Header.

Page Number centered in the Footer.

Use “Justify” for all text.

References

Appendix. All tables, charts, and graphs should be placed in appendix.

Minimum 10 references excluding Wikipedia. References should be scholarly journals/articles and respected & credible aviation publications.

Use APA 6th edition Publications Manual style and follow the guidelines above, your grade will be affected if you don’t.