Marketing

Avery Fitness Code Book Variable Name

Description Response Options

ID Questionnaire identification number

WEIGHT Utilized weight training in previous 30 days? 0 = no 1 = yes

CLASSES Utilized classes in previous 30 days? 0 = no 1 = yes

CIRCUIT Utilized exercise circuit in previous 30 days? 0 = no 1 = yes

STATION Utilized circulation station in previous 30 days? 0 = no 1 = yes

POOL Utilized therapy pool in previous 30 days? 0 = no 1 = yes

VISITS Number of visits to AFC in previous 30 days? (record number)

DAYPART Normal time to visit AFC? 1 = morning 2 = afternoon 3 = evening

DOCTOR How learned about AFC? Doctor Rec. 0 = no 1 = yes

WOM How learned about AFC? Friend Rec. 0 = no ! = yes

ADVERT How learned about AFC? Advertising 0 = no 1 = yes

SPEAKER How learned about AFC? Heard director speak 0 = no 1 = yes

LOCATION How learned about AFC? Drove by location 0 = no 1 = yes

ARTICLE How learned about AFC? Article in newspaper 0 = no 1 = yes

OTHER How learned about AFC? Other 0 = no 1 = yes

FITNESS Importance for participation: General Health and Fitness

(1–5,“not at all important-very importan”)

SOCIAL Social Aspects SAME

ENJOY Physical Enjoyment SAME

MEDICAL Specific Medical Concerns SAME

RECOM How likely to recommend? (0–10,“not at all likely-extremely likely”)

EVENT What original event caused you to begin AFC? (open ended)

1 = general health/exercise 2 = pool / facilities 3 = rehab / specific medical needs 4 = social considerations 5 = transfer from another center 6 = other

AGE Current Age (record number)

GENDER Gender 1 = male 2 = female

EDUCAT Highest level of education achieved? 1 = less than high school 2 = high school degree 3 = some college 4 = associates degree 5 = four-year college degree 6 = advanced degree

INCOME Annual household income before taxes 1 = $0 – 15,000 2 = $ 15,001 – 30,000 3 = $30,001 – 45,000 4 = $45,001 – 60,000 5 = $60,001 – 75,000 6 = $75,001 – 90,000 7 = $90,001 – 105,000

Avery Fitness Code Book Variable Name

Description Response Options

ID Questionnaire identification number

8 = $105,001 – 120,000 9 = more than $120,000

STATUS Work Status 1 = employed 2 = retired

REVENUE One-year Revenue from Respondent MISSING = BLANK

($$$ from secondary records)