Harley-Davidson: External and Internal Analysis

Harley-Davidson: External and Internal Analysis

Part I – Feasibility Study

I. Cover page

II. Table of Contents

III. Executive Summary

IV. Analysis of the External Environment [Module 2- Part 1]

a. Results from Scanning

b. Results from Monitoring

c. Competitive Environment

i. Porter’s Five Forces Model

ii. Value Net Analysis

iii. Dynamics of Competition/ Competitor Analysis

d. Strategic Challenges/ Issues facing the Industry

V. Internal Environment Analysis [Module 2 – Part 2]

a. SWOT Analysis

b. Value Chain Analysis

i. Primary Activities

ii. Secondary Activities

iii. Resource Based Analysis

1. Internal

2. External

3. Achieving Sustainable Competitive Advantage

iv. Financial Ratio Analysis/ Five year period

VI. Strategic Plan Summary

a. Conclusions

b. Recommendations

c. Implementation

d. Risks

VII. Appendix