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EK17
Augmentedreality21.docx1
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“Augmented reality (AR) is a new interactive technology (pg1)”
Since everything is becoming digitalized to meet the needs of the modern world, technological advancement has accelerated, and most countries have embraced it. The same may be said of augmented reality (Yi Jiang et al, 2021). Users are able to edit these virtual 3D models by rotating, shifting, and enlarging them in the real world, superimposing them over real-life objects and people. Several e-commerce sites have made varied investments in the development of augmented reality shopping applications.
According to Moore and Benbasat (1991), perceived observability includes the two belief qualities of perceived result provability and visibility. Eventually, Karahanna et al. (1999) proved that perceived observability and perceived trialability are the two most influential factors on user attitudes. Although perceived observability and perceived trialability are independent personality traits, they both influence the formation of consumer attitudes. In other words, both will instill a level of confidence in clients prior to their actual use.
“One point that this research also illustrates is that a key factor in the trialability of ARSAs hinges on the capability and availability of the supporting devices that enable the usage of ARSAs. (pg8) “
Today, however, using "ARSA" is straightforward and requires only a smartphone, tablet, or other portable electronic device. The value of "ARSAs" is tremendously substantial. They may offer users ease, usability, social benefits, and other benefits. One possible explanation is that the target groups of this study are consumers with a high level of awareness, acceptance, and receptivity to novel technologies.
“This study enriches existing scholarship by synthesizing and applying innovation diffusion theory, perceived value theory, and attitude theory, and by introducing various paradigm theories to expand existing research. (Page 8)”
We comprehend the factors that influence customers' intention to use ARSAs by integrating and applying the theories of innovation diffusion, perceived value, and attitude (Dieck, 2019). Currently, the technology acceptance model or its extended version is utilized in the bulk of studies examining the factors that influence customers' intent to adopt ARSAs. This study introduces theories from other paradigms, hence extending the scope of earlier research.
“The subjects of this study are shoppers in China (pg5)”
Participants in the study were from China and completed questionnaires. The poll was created on the website "WenJuanXing," and a survey company was contracted to randomly distribute the survey forms to the target audience. China's 506 million mobile e-commerce users are the target audience for this study, and the sample size was estimated using the margin of error method with a confidence level of 95% as the specified parameter.
References
Yi Jiang et al, (2021). Journal of Retailing and Consumer Services. Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation. : www.elsevier.com/locate/jretconser
Moore, G.C., Benbasat, I., 1991. Development of an instrument to measure the perceptions of adopting an information technology innovation. Inf. Syst. Res. 2 (3), 192–221.
Dieck M. C. tom & Jung T. (2019). Augmented reality and virtual reality: the power of ar and vr for business. Springer. https://doi.org/10.1007/978-3-030-06246-0
