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Sharing my thoughts on Augmented Analytics - IFSM 495 6381 Trends and Practical Applications in Information Systems Management (2208) Hello All,

I thought this was an interesting topic and was wondering if anyone else might have comments about it to please share. Or if you currently use augmented analytics in your job, for what purpose, and has it helped your organization?

This is my understanding of augmented analytics:

Augmented analytics is enabling machine learning and AI technologies to assist with data preparation, insight generation and explanation to augment and understand how people explore and analyze (or look at) data (Gartner, 2020). By being able to go deeper into their web analytics, ecommerce and social media data, companies are able to uncover what is actually affecting their business, whether it is due to industry trend, using ineffective advertising venues, or something else altogether.

This analyzation of Big Data provides organizations with the insight and leverage that is needed to help grow their business. Understanding customer's habits – likes, dislikes, providing insight and intelligence that can simplify, or eliminate steps in the business

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intelligence process (Sisense, n.d.) is all data that can be provided from augmented analytics.

Augmented analytics is a tool that can be very beneficial for small-to- medium sized businesses as they do not have the financial ability to hire data scientists, but makes analytics accessible to these businesses through machine learning and artificial intelligence algorithms.

I look forward to reading your comments.

Thanks!

Sarah

References

Gartner (2020). Augmented Analytics. Retrieved from https://www.gartner.com/en/information- technology/glossary/augmented-analytics

Sisense (n.d.). Augmented Analytics: the future of business intelligence. Retrieved from https://www.sisense.com/whitepapers/augmented-analytics-the- future-of-business-intelligence/

Su, B. (2017). Augmented analytics demystified. Medium.com. Retrieved from https://medium.com/analytics-for-humans/augmented- analytics-demystified-326e227ef68f

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