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AUGEN103.15.2.epub

Copyright

Stacey von Winckelmann

With Claire Edwards, Chandra Howard, Millie Jones, and Michelle Lekkerkerk

Information Literacy in the Digital Age

Editor in Chief, AVP: Steve Wainwright

Sponsoring Editors: Cheryl Cechvala and Greer Lleuad

Development Editors: Laura Bonazzoli and Carrie Brandt

Assistant Editors: Jaime Anderson, Kristle Maglunob, and Nicole Sanchez-Sullivan

Editorial Assistant: Hannah Wertheimer

Production Editor: Lauren LePera

Media Editor: Lindsay Serra

Printing Services: Bordeaux

Production Services: Lachina Publishing Services

Permission Editor: Sheri Gilbert

Cover Image: Philipp Klinger/Getty Images

ISBN-10: 1621782387

ISBN-13: 978-1-62178-238-4

Copyright © 2015 Bridgepoint Education, Inc.

All rights reserved.

GRANT OF PERMISSION TO PRINT: The copyright owner of this material hereby grants the holder of this publication the right to print these materials for personal use. The holder of this material may print the materials herein for personal use only. Any print, reprint, reproduction or distribution of these materials for commercial use without the express written consent of the copyright owner constitutes a violation of the U.S. Copyright Act, 17 U.S.C. §§ 101-810, as amended.

About the Authors

Stacey von Winckelmann

Stacey von Winckelmann.

Stacey von Winckelmann has over 15 years of experience in the field of education and libraries. Her experience within libraries includes school, public, academic, museum, and national libraries. She holds a BS in interdisciplinary studies and reading from the University of North Texas, an MLS from Texas Woman’s University, and an MA in book and digital media studies from the University of Leiden, the Netherlands.

She is currently a librarian at St. Margaret’s Episcopal School, where her focus is teaching research to high school students. Additionally, she is an associate faculty member at Ashford University.

Her research interests lie in the progression of education and libraries in the digital age, and the effectiveness of digital research instruction at the academic level.

Claire Edwards

Claire Edwards.

Claire Edwards is currently a writing consultant for the Ashford Writing Center. She has also taught courses at Ashford University and previously taught all levels of basic and freshman composition at various community colleges in southern California.

She earned her MA in English with an emphasis in rhetoric and composition and 19th century American literature from California State Polytechnic University, Pomona. During and shortly after graduate school, she taught English to elementary and high school students in China and Taiwan. Additionally, she has been involved in writing center work since 2008.

Claire’s research interests include cultural rhetoric, film and literature, 20th century and contemporary American literature, and basic composition pedagogy.

Chandra Howard

Chandra Howard.

Chandra Howard is a writing consultant for the Ashford University Writing Center and an English instructor at Modesto Junior College. She is currently ABD from the University of California, Riverside, where she is writing her dissertation on the rhetoric of race and microaggressions in young adult literature.

Millie Jones

Millie Jones.

Millie Jones is a writing consultant for the Ashford University Writing Center. She also teaches lower-division and upper-division composition courses at various universities.

She earned her MEd in English education from Auburn University, Montgomery, along with an MA in rhetoric and writing studies from San Diego State University. Her research areas of focus include social justice rhetoric as well as writing center pedagogy. Her article “Narrative as Social Change: Public Storytelling to Legally Determine the Fate of Juvenile Offenders” can be found within Pinnacle Sociology and Anthropology Journal at http://www.pjpub.org/psa/psa_122.pdf .

Millie is a member of the International Center for Academic Integrity.

Michelle Lekkerkerk

Michelle Lekkerkerk.

Michelle Lekkerkerk is the lead technology writing consultant for Ashford University.

She completed her MA in English, with concentrations in rhetoric and composition and 19th-century American literature, at California State Polytechnic University, Pomona, and her undergraduate studies at University of California, Irvine. Michelle’s research interests lie in the areas of rhetorical theory, writing instruction, and educational technology. In recent years, she has focused on best practices for running an online writing center.

Michelle has taught writing, grammar, reading, ESL, literature, and critical thinking courses at many traditional and online universities.

Acknowledgments

Special thanks are due to Cheryl Cechvala and Greer Lleuad, sponsoring editors; Laura Bonazzoli and Carrie Brandt, development editors; Jaime Anderson, Kristle Maglunob, and Nicole Sanchez-Sullivan, assistant editors; Hannah Wertheimer, editorial assistant; Lauren LePera, production editor; and Lindsay Serra, media editor.

Stacey von Winckelmann would like to thank the Ashford University librarians for their generosity.

The authors would also like to thank the following reviewers, as well as other anonymous reviewers, for their valuable feedback and insight:

  • June Abbas, University of Oklahoma
  • Naresh K. Agarwal, Simmons College
  • Paula Battistelli, Ashford University
  • Edith Campbell, Indiana State University
  • Aimée Garten, Ashford University
  • Jeffrey Hall, Ashford University
  • Justin Harrison, Ashford University
  • Holly Heatley, Ashford University
  • Michelle Holschuh Simmons, San José State University
  • Abigail Moore, University of North Carolina, Charlotte
  • Caroline Morrell, Ashford University
  • Emily Nye, Ashford University Writing Center

Your Roadmap to Success

Welcome to Information Literacy in the Digital Age! The learning materials provided in this e-book are designed to help you be successful in Ashford University’s GEN 103 course, in school, and in life. To give you a sense of just how this e-book will contribute to your success, let’s review the learning outcomes for this course and e-book.

The first learning outcome is

Analyze the concept and value of information literacy for successful lifelong learning.

Mastering this learning outcome is essential to your success as a student. It will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

The second learning outcome is

Determine the best search strategy for a given information need.

Mastering this learning outcome will enable you to save time in your busy life so that you can balance the needs of school, work, family, and other commitments.

The third learning outcome is

Evaluate information sources for authority, bias, accuracy, and currency.

Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

The fourth learning outcome is

Develop strategies to access and use information ethically and legally.

Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside school.

The final learning outcome is

Utilize electronic tools to search for, locate, organize, and communicate information.

Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

Hopefully, you now have some sense of this e-book’s purpose. But how does each module in this e-book serve the overall outcomes we just discussed? The answers to this question are found in the Your Roadmap to Success features, which you can find at the beginning of each module and section. Your Roadmap to Success identifies the learning outcomes specific to that module and section, and explains how they are tied to the course learning outcomes. The following table shows you a preview. These features will help you see the bigger picture—they will explain why the content is relevant to you and how it will contribute to your success in this course, in school, and in life.

Course Outcome

Module Outcome

Section

  1. Analyze the concept and value of information literacy for successful lifelong learning.

Define information literacy.

1.1

Explain the benefits of becoming information literate.

1.1

Compare and contrast the four skills needed for information literacy.

1.2

Characterize the similarities and differences between public and academic libraries.

2.1

Discuss several advantages and challenges of using a digital library.

2.1

Describe several desktop and digital tools for organizing research.

4.1

  1. Determine the best search strategy for a given information need.

Describe how to develop a research question.

1.3

Identify different print and electronic resources.

1.5

Compare and contrast three systems for digitally accessing information.

2.2

Explore different methods for gathering and collecting information.

2.5

Describe what the CRAAP test is and how it is used to evaluate information.

3.1

  1. Evaluate information sources for authority, bias, accuracy, and currency.

Compare and contrast various characteristics of information.

1.4

Identify the criteria used to evaluate the currency of information.

3.2

Identify the criteria used to evaluate the relevance of information.

3.3

Identify the criteria used to evaluate the authority of information.

3.4

Identify the criteria used to evaluate the accuracy of information.

3.5

Identify the purpose behind the creation of information.

3.6

Identify the criteria used to evaluate multimedia found on the Web.

3.7

  1. Develop strategies to access and use information ethically and legally.

Provide an overview of the five steps of the research process.

1.3

Describe the services provided by the Ashford University Library.

2.3

Explain the differences between quoting, summarizing, and paraphrasing.

4.2

Explain how copyright law and the concepts of public domain, fair use, and open access relate to intellectual property.

5.1

Identify the key issues of academic integrity and the role they play in the scholarly conversation.

5.2

Compile an annotated bibliography and a reference list, demonstrating an understanding of both the purpose and formatting of each.

5.3

Follow the ICE method of quoting in text, and demonstrate appropriate paraphrasing, summarizing, and citing according to APA style.

5.4

  1. Utilize electronic tools to search for, locate, organize, and communicate information.

Explain how to search for information in the Ashford University Library.

2.4

Discuss the many digital note-taking tools available.

4.2

Explain how to organize information conceptually, chronologically, and hierarchically, including by using an outlining tool.

4.2

Discuss a variety of formats for presenting written, oral, and audiovisual information.

4.3

Discuss the benefits of using the APA style for academic writing.

5.3

Format the narrative and visual elements of a research paper according to APA style.

5.5

The Your Roadmap to Success features are just the beginning though. Each module has been carefully designed to help you master these learning outcomes. It all starts with the core content, which has been written to meet the unique needs of Ashford University students like you. In addition, you will find the following features:

Infographics These engaging displays will help you learn by highlighting critical concepts in an easy-to-read manner.

Interactive quizzes You can find these at the end of each section. They will help you monitor your learning and identify topics that you may need to review.

Putting It All Together Found at the end of each module, these interactive activities give you the opportunity to apply what you’ve learned in real-world scenarios.

Web links These links will give you access to important resources that will help you study, complete your assignments, and enrich your learning experience.

Ashford Student Profiles These feature boxes will give you insights into common issues that Ashford students face.

Key terms Found at the end of each module, these will help you study content and expand your vocabulary.

Quick Tips Found throughout each module, these tips give you tidbits of advice that will help you complete assignments and apply what you’ve learned.

Be sure to take advantage of these resources—the more you interact with your text, the more successful you will be. Best of luck on your journey to success!

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Accessible Anywhere. Anytime.

With Constellation, faculty and students have full access to eTextbooks at their fingertips. The eTextbooks are instantly accessible on web, mobile, and tablet.

iPhone

To download the Constellation iPhone or iPad app, go to the App Store on your device, search for "Constellation for Ashford University," and download the free application. You may log in to the application with the same username and password used to access Constellation on the web.

NOTE: You will need iOS version 7.0 or higher.

Android Tablet and Phone

To download the Constellation Android app, go to the Google Play Store on your Android Device, search for "Constellation for Ashford University," and download the free application. You may log in to the Android application with the same username and password used to access Constellation on the web.

NOTE: You will need a tablet or phone running Android version 2.3 (Gingerbread) or higher.

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Module 1

Introduction to Information Literacy

A woman works on her laptop, with her tablet and cell phone on the table next to her. A woman works on her laptop, with her tablet and cell phone on the table next to her.
A woman works on her laptop, with her tablet and cell phone on the table next to her. A woman works on her laptop, with her tablet and cell phone on the table next to her.
A woman works on her laptop, with her tablet and cell phone on the table next to her. A woman works on her laptop, with her tablet and cell phone on the table next to her.
A woman works on her laptop, with her tablet and cell phone on the table next to her. A woman works on her laptop, with her tablet and cell phone on the table next to her.

Learning Outcomes

  1. Define information literacy.
  2. Explain the benefits of becoming information literate.
  3. Compare and contrast the four skills needed for information literacy.
  4. Provide an overview of the five steps of the research process.
  5. Describe how to develop a research question.
  6. Compare and contrast various characteristics of information.
  7. Identify different print and electronic resources.

Introduction

Module 1 introduces you to the concept of information literacy and to the Association of College and Research Libraries information literacy framework. After defining information literacy, the module explains how improving your own information literacy can enrich your personal, professional, and academic life. The module also describes the skills needed to become information literate. It then provides a brief overview of the research process, and lastly, an introduction to different characteristics and formats of information.

A woman works on her laptop, with her tablet and cell phone on the table next to her.

A woman works on her laptop, with her tablet and cell phone on the table next to her.

Your Roadmap to Success: Section 1.1

Learning Outcome #1: Define information literacy.

Why is this important?
Mastering this learning outcome will give you a critical foundation: It is the first step to success in this course. As an example of this outcome’s importance, consider Marisa, a new student at Ashford. Learning the definition of information literacy got her excited to be a student again and expand her mind, and her world, through her studies. She also got an A on her first quiz, which asked her to define information literacy!
How does it relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student; it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

Learning Outcome #2: Explain the benefits of becoming information literate.

Why is this important?
Mastering this learning outcome will help you understand information literacy in a way that is relevant and meaningful to you. For Clifford, becoming information literate meant more than just learning how to find the information he needed to complete his assignments at Ashford. Clifford believes becoming information literate has helped him to locate more resources and ideas to assist his son who has learning disabilities.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student; it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Take a deep breath and slowly look around you. What do you see? Mostly likely, copious amounts of different types of information surround you. In addition to the laptop or other device you’re using to read this text, you might have a yearly planner, your smart phone, a magazine, or a book lying beside you. Now take a moment and listen to the sounds around you. You may hear a television in the background, perhaps with commercials or news updates, or music, or traffic outside. The point of this brief exercise is for you to take notice and acknowledge the amount and variety of information permeating your life. Some of it may be in a ­physical form, and some of it digital. The way you take in, process, evaluate, and use the information around you determines your own personal level of information literacy.

What Is Information Literacy?

Information literacy is the ability to identify a need for information and successfully locate, evaluate, and use that information ethically and legally for a determined purpose. For this course we’ll focus on information literacy regarding your research papers for school. But information literacy is important in all aspects of life. Being information literate can help you research schools to find the one that’s best for your child, find the right sources to determine whether a folk remedy is a valid treatment for illness, compare products critically to find the best value, and think creatively to solve problems.

Figure 1.1 Information literacy framework
A Donut figure with six slices. The slices read as follows: Research = inquiry, Scholarship = conversation, Information creation = a process, Searching= strategic exploration, Authority = constructed & contextual, and Information = value. In the center of the donut it says information literacy.

Source: Association of College and Research Libraries. (2014). Framework for Information Literacy for Higher Education. Retrieved from http://acrl.ala.org/ilstandards/wp-content/uploads/2015/01/Framework-MW15-Board-Docs.pdf.

Recently, the Association of College and Research Libraries (ACRL), a division of the American Library Association (ALA), developed an information literacy framework that expands on this definition (Figure 1.1). The framework identifies six threshold concepts meant to guide students in the process of becoming lifelong learners through the acquisition of information literacy skills (ACRL, 2015). A threshold concept is a central or main idea within a specific subject that can transform your perception of that subject, as it becomes integrated into your way of thinking (Booth & Mathews, 2012). The ACRL’s six threshold concepts are

  1. Research as inquiry: The research process is all about asking questions. Good research questions are dynamic and change according to the results of background research. As the understanding of a research topic increases, so should the quality of the research question. You will explore this concept in more depth later in the module, where you will learn how to develop a research question and conduct background research. You also will explore the different characteristics and formats of information that can be used to help answer your research question.
  2. Scholarship as conversation: Experts within a field communicate to share information, debate their ideas, and gain understanding. They often contest each other’s ideas and seek out the opinions of other scholars within their fields to test these ideas. This concept will be discussed further later in the module, where you will learn the difference between scholarly and popular information sources and where to locate them. It is explored further in Module 4.
  3. Information creation as a process: Information is presented in different formats because of the purpose of its creation. Considering the creation process of information types will help you select appropriate sources. Later in the module you will learn more about this concept and be introduced to formats of print, multimedia, and digital resources.
  4. Searching as strategic exploration: The one perfect source that answers all aspects of your research question most likely does not exist. Instead, you will need to gather bits and pieces of information from various sources. When researching, explore many different formats of information. Module 2 provides more information about this concept and introduces you to strategic searching in a digital library.
  5. Authority is constructed and contextual: All information sources are not created equal. Reliable sources come from authors with experience and expertise, also known as an authority, in the subject area they are writing about. This concept is further discussed in Module 3, which covers what gives an author the authority or credibility to write on a particular topic. Module 3 also introduces a set of criteria that you can use to evaluate sources you find on the Internet.
  6. Information has value: Information has value for the author, society, and the publisher. In many ways, it can be considered a commodity. Information can have a monetary value, an educational value, and also a transformation value. Module 5 explores this concept further, including an introduction to copyright and correctly crediting your sources.

These six threshold concepts encompass what it means to be information literate in the 21st century. You may have noticed that these concepts do not exist in isolation, and there is bound to be some overlap between them. As you master these concepts, your information literacy skills will improve, along with your effectiveness as a student and working professional.

It is important to note that information literacy is not the same as computer literacy. Often there is confusion between the two. Computer literacy is the fluent use of technology over a range of platforms. In contrast, information literacy is the fluent use of information over a range of environments. It’s quite possible you may be an expert in using computers and a novice in using information. Although a certain level of computer skill is mandatory for accessing information online, information literacy is a much broader competency.

Why Is Information Literacy Important?

Do you still subscribe to physical newspapers and magazines? Or do you choose to access this content online through your computer, iPad, tablet, or smart phone? Today, more information is produced in a digital format without a physical counterpart than ever before. Consider the technological advances you’ve witnessed in the past 10 years. How have they changed your daily routines? Have you learned new skills to keep up with the technology? What about learning new skills to process the increased amount of information you encounter daily? As new websites and new technologies are introduced every day, the need for information literacy is greater than ever.

As you continue to progress through life, the amount of information produced will continue to increase at an incredible rate. Much of this information will be published on the Internet without any verification or vetting process. The volume of this information contributes to our feelings of information overload and the need to make quick decisions about what sources of information to use. When you are information literate, you have the skills to recognize when information is needed and have the ability to efficiently locate this information. Once you’ve located the information, you are able to analyze, evaluate, and have confidence in your ability to use this information creatively, ethically, and effectively.

Another benefit of developing information literacy is that it places you on the path toward becoming a lifelong learner. This is the deliberate act of choosing to learn new ideas and concepts throughout your life. Lifelong learners embrace the process and challenges associated with acquiring new knowledge. They have a growth mindset in that they seek out opportunities to learn new things and put forth the effort to do so. Reflect upon the following quote from the ALA:

Ultimately, information literate people are those who have learned how to learn. They know how to learn because they know how knowledge is organized, how to find information, and how to use information in such a way that others can learn from them. They are people prepared for lifelong learning, because they can always find the information needed for any task or decision at hand. (ALA, 1989)

Here are some additional benefits to developing your information literacy skills:

  • Knowing when information is needed, locating it efficiently and effectively.
  • Critically evaluating whether the information you consume is reliable and accurate.
  • Using advanced search techniques to find the most relevant information.
  • Making informed opinions and judgments based on quality information.
  • Organizing and presenting information in an effective way.
  • Understanding the legal and ethical issues relating to using information. (ACRL, 2000)

Developing information literacy skills can also benefit you in the workplace. Reports from U.S. employers point to a growing interest in the development of information literacy, critical thinking, and lifelong learning in their employees (Weiner, 2011). Moreover, the development of information literacy skills within the workplace has the potential to produce “employees who are able to recognize and understand the central place that information, its creation, production, reproduction, circulation, and dissemination play in sustainable workplace performance” (Lloyd, 2011, p. 280). In 2009, the White House declared the month of October to be National Information Literacy Awareness Month. President Obama stated in that announcement:

Rather than merely possessing data, we must also learn the skills necessary to acquire, collate, and evaluate information for any situation . . . National Information Literacy Month highlights the need for all Americans to be adept in the skills necessary to effectively navigate the information age (Obama, 2009).

The bottom line is that no matter what industry you work in (healthcare, government, education, business, and so on), knowing how to integrate and use a variety of information from diverse print and digital sources is a necessity. Sticking to what you know in the workplace may feel comfortable. However, stepping outside your comfort zone and working to increase your workplace information literacy skills can have positive effects for you and the organization you work for.

Your Roadmap to Success: Section 1.2

Learning Outcome: Compare and contrast the four skills needed for information literacy.

Why is this important?
Mastering this learning outcome will help you evaluate your own information literacy skills and identify what your personal strengths and weaknesses are. Consider James, for example. Because James didn’t think he had much talent for art or music, he never thought of himself as being very creative. He didn’t realize, though, that creative thinking (one of the skills needed for information literacy) involves having an open mind and exploring different possibilities in all situations. He now considers himself to be very creative when it comes to innovating work processes while on the job.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student; it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

To become information literate, you need to develop a certain set of skills, including critical thinking, creative thinking, problem solving, and higher-order thinking. Once you’ve developed these skills, you’ll be able to apply them to many other areas of your life.

Critical Thinking

Critical thinking requires the use of a specific set of skills to determine the value of an ­information source: inference, analysis, evaluation, interpretation, explanation, and self-­regulation. Individuals who are information literate use critical thinking skills when taking in information by evaluating a source for accuracy and fairness. With the amount of information we are exposed to on a daily basis, we need strong reasoning skills to determine fact from fiction. This is where critical thinking comes in. Critical thinkers are skeptical and do not simply accept all the arguments and conclusions they encounter. Instead, they question these arguments and conclusions, wanting to see the evidence involved. Critical thinkers think actively and strategically about the information they encounter by using a set of skills. Let’s take a closer look at each of these skills and see how Sherry, a marketing department employee, uses them during a project at work (Facione, 2011).

Inference

Inference is the process of using facts to determine an accurate conclusion or hypothesis from the information available. Given what we know so far, what conclusions can we draw? What can be ruled out? What additional information do we need to resolve this question?

Sherry’s boss has asked her to look up demographic information so that the company can target a possible new group of customers to market its existing products. Sales of company products are holding steady in their current markets, but Sherry’s boss would like to find a way to boost sales by selling to a new audience. Sherry begins by considering estimates and projections for those in her new target group. She then gathers data on their product and spending behaviors. She continues researching and collecting factual data on the target group. Once the necessary data is gathered, Sherry uses her inference skills to draw conclusions and infer if more testing of this demographic is needed. This approach helps Sherry recognize if any potential new customer opportunities exist for her company. Based on the data she collected, Sherry concludes that this new demographic has potential, but further testing is needed.

Analysis

Analysis is the process of examining pieces of information in parts and as a whole to determine the intended meaning of the information and what it represents. What are the arguments for and against? Why do you think that? What assumptions must we make to accept that conclusion?

Sherry’s boss is happy with her recommendation for a new demographic and asks that she begin organizing a focus group to continue with the testing. Two of Sherry’s coworkers present different plans for targeting this demographic through a focus group. Sherry and her boss will be making the final decision of which plan to implement. After the presentations, Sherry and her boss analyze the similarities and differences between the two focus group plans to determine which one will be most successful. They want to ensure they select the plan that will result in the most valid feedback for the company.

Evaluation

Evaluation is the process of assessing the credibility of a person’s experience, point of view, or opinion to determine the legitimacy of the information being presented. Why do we think we can trust this person’s claims? How strong are those arguments? How confident can we be in our conclusion given what we know now?

As Sherry leads the focus group with the targeted demographic, she discovers quite a few negative attitudes about similar products sold by her competitors. Many of the focus group participants had strong negative feelings about those products that Sherry fears may have influenced others in the group. After the group concludes, Sherry evaluates the effectiveness of the focus group and the responses she received from participants. She must judge if the opinions she collected are valid, meaning whether they have been affected by previous experiences, and whether their complaints need to be investigated further.

Interpretation

Interpretation is the process of understanding the information and then articulating the meaning of that information to others. What does this mean? How should we understand that? In this context, what was intended by saying that?

Looking closely at the information Sherry has gathered, she develops a set of options for addressing the negative responses received from the focus group attendees. She meets with her boss to debrief her and share her findings. Sherry recommends the company conduct more research before moving forward on marketing to the new targeted demographic. Among other things, she suggests they collect data from social media sites and also conduct one-on-one interviews with some of the focus group attendees.

Explanation

Explanation is the process of restating and clarifying information so it can be understood by anyone you are sharing it with. What were the specific findings of the investigation? How did you come to that interpretation? How did you conduct that analysis? Why do you think this was the right answer?

With the second phase of testing complete and all data compiled, Sherry’s boss has asked her to make two presentations on the results: one to the CEO of the company and the other to lower-level staff. She is aware that both groups are interested in hearing the results of her research but knows she will need to explain the results in two very different ways. Sherry expects the CEO may want to hear only high-level information, whereas the staff will need more specific details, as they will be responsible for moving the project forward. Sherry’s ability to clearly explain her ideas while keeping her audience in mind is critical for making sure the information she presents is understood and well received.

Self-Regulation

Self-regulation is the process of being aware of your own thinking skills and the process you are using to find information. How good was your methodology and evidence? Is there a way to reconcile conflicting conclusions? What are you missing?

After Sherry’s presentation, she checks in briefly with her boss. During this meeting, Sherry gives her overall impressions of how the target demographic project went. After some self-reflection, Sherry believes the focus group plan they selected was the best choice. However, Sherry confesses to making a few errors during its implementation that resulted in some of the negative responses from participants. She admits to taking some of the responses personally and feels she should have been more diligent in the screening of participants. In spite of this, Sherry was able to reconcile her mistakes and make a solid recommendation on the viability of this new demographic.

Creative Thinking

Creative thinking is a way of engaging with information imaginatively and coming up with ideas. It requires that you keep an open mind as you explore a wider range of possibilities. Creative thinkers “think outside the box,” meaning that they are not limited by barriers or restrictions; they may even break established rules and procedures. For example, they may approach a problem in one area—such as healthcare—by drawing on information from another area—such as ethics. Although they employ evaluation, analysis, and other critical thinking skills, this openness to imaginative exploration tends to make creative thinkers innovators.

The following feature shows the differences between critical and creative thinking. When employing your information literacy skills, you will most likely move back and forth between thinking critically and creatively. Neither type of thinking occurs in isolation. Instead, these skills support each other.

Critical versus creative thinking

Critical

Creative

  • Analyzes ideas
  • Generates ideas
  • Tests a hypothesis
  • Forms a hypothesis
  • Thinks in terms of what’s probable
  • Thinks in terms of what’s possible
  • Tends to think verbally, in terms of words
  • Tends to think visually, in terms of images
  • Thinks linearly, as in an outline
  • Makes associations, as in a concept map
  • Relies on logic
  • Relies on intuition
  • Identifies
  • Imagines
  • Describes
  • Speculates
  • Categorizes and classifies
  • Tolerates ambiguity
  • Makes judgments
  • Suspends judgment
  • Thinks in terms of the objective
  • Thinks in terms of the subjective
  • Considers the right answer
  • Considers many possible answers
  • Embraces standardized methods
  • Rejects standardized methods

Consider this example of creative thinking. An organization realized it needed to improve communication between its employees to stimulate creativity and innovation. After some creative brainstorming and planning, the organization decided to redesign the interior space of its office. The goal was to break down communication barriers and to encourage a feeling of trust and community among its employees. To make this happen, the new design resembled a tiny, peaceful village. It had its own village square and café, where employees were encouraged to gather and hold meetings. Although this workplace renovation went against some of the established norms of workplace design, it resulted in the organization consistently launching successful new products. This success is attributed to the increased collaboration and communication between employees at all levels.

You may find that creative thinking does not always come easily and you may need some stimulation to get it going. If you find this happening to you, try brainstorming a list of ideas, talking through your ideas with a friend or coworker, and avoid putting too much pressure on yourself, which can lead to frustration.

Problem Solving

Problem solving is the process of effectively working through an issue or question to find a solution. Individuals who are information literate are able to successfully apply information to solve problems. The problem-solving process consists of six steps: understand the problem, identify the cause of the problem, brainstorm a list of solutions, evaluate the solutions, apply the best solution, and evaluate the outcome. Figure 1.2 illustrates the problem-solving process. At any step in the process, you may decide to go back and repeat an earlier step. For example, once you begin brainstorming a list of solutions, you may find that you still do not have a good understanding of the problem and will need to revisit step 1 to gather more information about the problem. Let’s explore each step in the problem-solving process and see how Mike applied this process in the workplace.

Figure 1.2 The steps in the problem-solving process
A diagram of a six-step problem-solving model. Step 1 is to understand the problem, step 2 is to identify the problem cause, step 3 is to brainstorm solutions, step 4 is to evaluate solutions, step 5 is to apply the best solution, and step 6 is to evaluate and measure. Arrows indicate the proper order of steps, and that once the process is over, it begins again.
  1. Understand the problem. Before a problem can be solved, it must be understood. To understand the problem, ask yourself questions such as Who? What? Where? When? Why? How? Using this step is like putting the pieces of a puzzle together.

    For example, the production of syringes in a medical manufacturing plant has consistently been on back order for more than three months. It seemed the plant could not keep up with an increase in product demands. Concerned, Mike was quite distressed by this problem and the attention it began receiving from his bosses. He set out to identify what was causing the backup in production and how he could increase production to meet customer demands.

    Mike’s first step was to begin gathering information from each of his section managers. After reviewing their status updates and visiting their departments, Mike discovers the backup in production is connected to the current process used to clean the equipment. He suspects this could be preventing his plant from meeting its increase in production.

  2. Identify the cause of the problem. Once the symptoms of the problem have been identified, the root cause of the problem can then begin to be defined. This will prevent a reaction to superficial symptoms.

    Mike needs to make sure he knows the real cause of the problem, making sure to eliminate the symptoms of the problem. He needs to be able to accurately state what is causing the backup in production to company leaders. Upon deeper inspection, Mike realizes the process for cleaning the equipment is quite time consuming and involves numerous steps. This current cleaning process, while sufficient when production was low, is now highly inefficient not only in time, but also in the electricity it consumes. This holdup is resulting in the plant not being able to meet its daily production quota.

  3. Brainstorm a list of solutions. Once the problem and its symptoms have been identified, take time to brainstorm a list of possible solutions. Be careful of jumping in head first to fix the problem. This approach does not allow you to consider all of your options.

    Mike begins brainstorming solutions by reaching out to the company’s other plant directors. He wants to see if they have encountered similar issues, and if so, how they solved them. He also meets with the equipment-cleaning manager and the staff responsible for carrying out the machine-cleaning process. Mike gathers their input and ideas on the situation and begins creating a list of possible solutions.

    The information he receives from other plant directors confirms that (1) his is the only plant using that cleaning method and (2) his plant is the only one still using older model equipment for production. He was able to determine that two cleaning methods are currently being used at other plants that may work for his. Each one would take some modifications to work efficiently at his plant. He also received a possible solution from the equipment-cleaning manager and his staff. This group has been frustrated with the process for a while and was conducting its own research into how to best solve the problem. The group’s solution is untested, but it is the least expensive of the three and uses less electricity than the current process or the other two solutions on the list.

  4. Evaluate the solutions. Using a set of criteria, you need to evaluate each solution. Is the solution feasible? Is the solution acceptable to those who have to implement it? The plant director must now decide which of the three solutions will solve the problem.

    Mike begins by evaluating the strengths and weaknesses of each solution. He decides to focus only on the options that would meet the company’s goals of waste reduction and cost savings. This leaves him with two possible options to carefully consider. Looking closely at each one, he evaluates the cost, efficiency, reliability, and required maintenance of each cleaning alternative.

  5. Apply the best solution. Once a solution is selected, there must be careful planning to ensure it is implemented effectively.

    Mike must now decide how to implement the new cleaning process, who will do it, and when it will begin. Since he decided the new cleaning method proposed by the equipment-cleaning department would be best, he meets with the team to discuss logistics and implementation. Additionally, he also needs to factor in how much time it will take to put in the new system and how much production will be lost during this process.

  6. Evaluate and measure. The solution must be monitored and evaluated to confirm its success.

    With the new cleaning system in place, Mike must now watch over the new system to ensure it is working properly. He must also evaluate the results of the new cleaning system by collecting data. If the problem is not resolved, he will need to evaluate what is and is not effective.

    Once the new cleaning solution was implemented, the plant’s syringe production was able to finally handle demand. It also significantly reduced the amount of electricity used, which ended up meeting two of the company’s goals. The new cleaning system became so successful that company leaders plan to use this same system in many of their other plants.

Higher-Order Thinking

Higher-order thinking is reasonable, insightful thinking that uses questioning, investigating, observing, comparing, and connecting to make decisions. In 1956, educational psychologist Benjamin Bloom developed a classification of intellectual behavior and learning. Figure 1.3 illustrates the hierarchy of Bloom’s taxonomy, beginning with a base level of knowledge (low-level thinking) and evolving toward evaluation (high-order thinking).

Figure 1.3 Bloom’s taxonomy
Six steps of Bloom's taxonomy. The bottom step is knowledge, then comprehension, application, analysis, synthesis, and evaluation.

Source: Adapted from Bloom, B. & Krathwohl, D. R. (1956). Taxonomy of educational objectives: The classification of educational goals, by a committee of college and university examiners. Handbook 1: Cognitive domain. New York, NY: Longman.

Bloom’s taxonomy uses a set of action verbs to represent the type of thinking that occurs at each level: knowledge, comprehension, application, analysis, synthesis, and evaluation. Information literate individuals will move throughout each of the levels depending on their need and purpose for information. You may find you tend to use higher levels of thinking in your academic and professional lives. Let’s look at each of the levels by taking a closer look at Sherry’s demographic project as an example. Notice that two levels in Bloom’s taxonomy are the same as two aspects of critical thinking.

  1. Knowledge is the recalling of previously learned information, and it generally lays a foundation for greater learning.

    This may involve remembering a variety of material, from drawing out facts to a complete theory. When Sherry’s boss asked her to identify a potential new demographic group, she began by making a list of the groups they currently were not marketing to. She then increased her knowledge of each group by locating information on their potential interest in her company’s products.

  2. Comprehension is the ability to understand the meaning of information. This level goes one step beyond memorization.

    At this level, Sherry begins to summarize the data she has gathered on new demographics, looking to see if one stands out as a potential new customer.

  3. Application is the ability of knowing when to apply learned skills in new situations.

    Sherry and her boss could have benefited from the construction of customer scenarios, where they could apply what they knew about their potential new demographic before conducting the focus groups.

  4. Analysis is the ability to examine pieces of information in parts and as a whole to determine the intended meaning of the information and what it represents.

    Following the presentation of the two focus groups, Sherry and her boss compare and contrast each one, analyzing which would be most appropriate.

  5. Synthesis is the ability to put together parts to form a new whole, such as compiling various pieces of information, ideas, or concepts together seamlessly.

    After all the data on the possible new demographic is in, Sherry compiles the demographic project data, including her recommendations into a report for the company.

  6. Evaluation is the ability to use a set of criteria to judge the value, credibility, and legitimacy of information, such as a statement, research report, novel, or documentary work.

    Sherry will assess her project recommendations and performance to determine if they were accurate and effective.

Your Roadmap to Success: Section 1.3

Learning Outcome #1: Provide an overview of the five steps of the research process.

Why is this important?
Mastering this learning outcome will help you familiarize yourself with a process that will help you successfully complete assignments in all of your courses. Consider Jennifer, for example. Jennifer, a new student at Ashford, hadn’t been in an academic setting since graduating high school over 15 years ago, so she was feeling anxious about completing her assignments. She knew she would have to create an annotated bibliography for her GEN 103 course, but she wasn’t even sure what that was! Learning the five steps of the research process helped to ease her mind and made her realize that she could conquer her assignments, one step at a time.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

Learning Outcome #2: Describe how to develop a research question.

Why is this important?
Mastering this learning outcome will help you identify viable topics for your writing assignments in this and subsequent courses. Consider Marc, for example. Marc knew he wanted to write his research paper about basketball, one of his passions. But the topic seemed broad, and he wasn’t sure where to start. Learning how to develop a research question helped Marc to narrow down his topic by formulating a clear question to guide his research.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Determine the best search strategy for a given information need. Mastering this learning outcome will enable you to save time in your busy life, so that you can balance the needs of school, work, family, and other commitments.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Irwin was excited! He just selected the topic for his research paper in his computer literacy course. His professor said students were to write about the impact of a specific technology on society. Irwin looked closely at the list of approved topics and decided to choose social networking. He’s been using different types of social networking for about a decade. He is comfortable using this technology and feels he knows all there is to know about the topic. Irwin is pretty sure he has this assignment locked up and will get a top grade.

As Irwin sits down to begin writing his paper, he is confident in his knowledge of the topic and thinks he will have it written pretty quickly. He’s not even concerned about meeting the five- to seven-page requirement because he knows he has plenty to say on this topic. Irwin begins his paper by sharing how he uses social networking to stay in touch with his family and friends, when gaming with others, and when keeping up with his personal interests. He then decides to move into writing about which social networking sites he uses and why. When he finishes, he looks at what he has typed. Irwin realizes that he doesn’t even have a full page written and has already exhausted all he knew about the topic. This sudden realization surprises and concerns him. Irwin decides he might need to actually conduct some research. Faced with this new understanding, he pulls out the assignment instructions and starts over.

The remainder of this module and Modules 2 through 5 focus on the research process. This section will introduce the steps of the research process, including a full discussion of the first step, define the need and the audience. Each subsequent module covers the remaining steps of the research process in more depth.

An infographic titled: the research process. Steps 1-5 take you through the research process from defining the need and the audience (step 1) to communicating information(step 5). An application translator states that you can use these skills to build and manage your fantasy football team, discover and test new recipes, and plan a party.

Step 1: Define the Need and the Audience

The first step in the research process is acknowledging a need for information and knowing the audience to whom you will be presenting the information. In your academic life, this need can come from a research assignment given to you by your instructor, like it did for Irwin. You may be assigned a research topic, expected to select a topic from a given list, or be allowed to pick your own topic. At your workplace, the need for information may come from a presentation you are required to make or research your boss woud like you to conduct on a competing company.

Use these questions to define your need for information

  • What types of information do I need?
    Facts? Opinions? Both sides of an argument? Statistics? Primary or secondary sources?
  • How much information do I need?
    Detailed and in depth or broad in scope? Summary or overview?
  • Is there a viewpoint I should follow?
    Age? Gender? Time frame? Era? Location?
  • Who is the audience for this information?
    Boss? Coworkers? The public? Professor? Classmates? Family and friends?

At this stage of the research process, consider who will make up your audience, what information is most relevant to them, and what writing style would be most appropriate. In your workplace, your audience may be your boss, coworkers, clients, and department heads, or perhaps you are researching information that will be presented to the public through your company’s website. At school, your audience will most always be your instructor and classmates. In your everyday life, your family may want to try out a new restaurant and you have offered to locate one. Since your family will be your audience, your presentation of your restaurant research will be much less formal.

Defining the Topic

After you identify what information is needed and who your audience will be, it’s time to begin defining your topic. If you have only a general idea of what your topic is, like Irwin did, it’s important that you conduct background research to gain a clearer understanding of the questions you need to answer or problems you need to solve with your research. Use encyclopedias, Google, and even Wikipedia for background research. Keep in mind that the research process is not a one-way street. Think of it as a river. The process has a beginning and an end, but it does not flow in a completely straight line. It begins with background research and your preconceived notions and beliefs about a particular topic. As you learn more about the topic, those preconceptions change and you begin to ask different, more informed questions. This alters the direction of your initial path and helps guide you toward a more fully formed research question. You will need to test and refine your topic based on the background research you uncover. Remember to keep your mind open to other ideas or perspectives on your topic that you previously may not have considered. Make sure you never finalize a research topic without conducting some exploratory or background research first.

Let’s check in with Irwin. Once he discovered he really didn’t know as much as he thought he did on his topic, he decided to use a KWHL chart (Table 1.1) to help get his thoughts together. He fills in what he knows about his topic (K), then brainstorms ideas for what he wants to know about social networking (W), and lists how he could get those answers (H). Later, he will fill in what he learned about social networking (L). After filling in the first three sections of the chart, he conducts background research using Wikipedia and Google. He can’t believe how much he did not know about social networking and its impact on society. He even adds more topics he’d like to learn about to his chart.

As you conduct background research, consider using a KWHL chart or a concept map. Each one can help you organize your thoughts and help you figure out if you’ve located a sufficient amount of background research. Give yourself time to complete this type of reflection, and if you feel your KWHL or concept map is incomplete, try conducting more background research. (Refer to your course for more about concept maps.)

Table 1.1: Irwin’s KWHL chart, just starting

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and ­organizations I’m ­interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with the needs of society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: ­Wikipedia and Google

Moving from the Topic to the Research Question

Once you have fleshed out your topic and begun conducting background research, you are ready to turn your topic into a solid research question. Earlier in this module, we explored the ACRL’s information literacy threshold concept, research as inquiry. This concept acknowledges that research can be repetitive in its process and may require you to revisit different stages of the research process. It also involves asking questions about your topic that increase in complexity. To do this, you will need to critically reflect on your topic and think about what you really need or want to know. One step should be developing a basic idea of current ­happenings within the field you are studying. Start by making sure you understand basic vocabulary and are aware of sticking points between experts in this field. You can find this information by consulting a variety of sources such as blogs, scholarly journals, and websites from organizations. If you did not locate these items when first conducting background research, you will need to continue with this process. Try searching for leading scholars or experts who could point you toward key publications in that field. The information you gather here has the power to positively influence the direction of your research. Additionally, it can also lead you to noticing gaps in your knowledge of the topic.

Students who are developing their abilities in the research as inquiry threshold concept

  • formulate questions for research based on gaps in information or data available.
  • practice thinking critically when confronting new learning, where lack of familiarity with new methods and approaches requires additional effort.
  • value intellectual curiosity in developing questions and learning new investigative methods.
  • recognize that learning is a process and that reflecting on errors or mistakes leads to new insights and discoveries (ACRL, 2015).

Constructing a good research question is one of the most important steps in the research process. A successful research question is clear, concise, and open ended. It effectively summarizes the topic you are investigating, and is written to receive an objective answer based on facts. Unsuccessful research questions are vague and aim to explore everything about a topic. Avoid writing research questions that elicit a yes or no answer or an opinion. Practice taking the information from your KHWL chart or concept map and try writing three or four questions that address different subtopics of your question. Following are examples of some unsuccessful and successful research questions.

Unsuccessful research questions: Vague, broad questions that tend to generate yes/no or opinion-based answers.

  • Who is Abraham Lincoln?
    (This question is too broad and vague.)
  • Why is social media harmful?
    (Is it? This question is leading toward an answer based on a predetermined opinion. Remember to leave any bias or prejudice you may have out of your questions.)
  • Do cows carry diseases?
    (This is a closed question with a yes or no answer. This type of question would work only if you were tasked with exploring both sides of the issue.)

Successful research questions: Clear, concise, and specific questions that tend to generate objective answers based on facts.

  • What events led to Abraham Lincoln’s Emancipation Proclamation of 1863?
    (This question is clear, concise, specific, and can be answered with facts.)
  • How are online users addressing privacy issues on social networking sites like Facebook?
    (This question is clear and concise, and it expands upon an issue that can be answered with data from Facebook users.)
  • How do cows in the United States contract respiratory diseases?
    (This question is open-ended and can be answered by factual research.)

Remember, research is a process. Conducting background research on your topic will aid in the construction of your research question. Sources such as Wikipedia, online encyclopedias, and websites are all good resources to use for background research.

Let’s check back in with Irwin and see how he is progressing with his research assignment. When we left him, he was organizing his thoughts and ideas using a KWHL chart and conducting background research on his topic. The sources listed in his chart are the ones Irwin used to complete his background research and to form his research question. He learned through his background research that social media has impacted quite a few facets of our society, too many to cover in one paper. During his background research, he learned a bit more about how social networking could be used to possibly improve a person’s career options. This sparks Irwin’s interest. He decides to focus on the impact of social networking in the workplace and structures his research question as:

“What is the impact of social networking in the 21st century?”

Step 2: Locate and Access Information

In this step of the research process, you will critically reflect on your research question and brainstorm the types of resources you will need to answer that question. This is your research plan, and it should include accessing information from libraries and the Internet. Use this plan as your guide for incorporating a variety of sources into your paper. If you are required to use a certain type of resource, such as a scholarly one for an academic assignment, make a note of it and include it at the top of your plan so that you do not forget.

Irwin’s assignment requires that he use his course textbook, two scholarly sources, and one source of his choice in the development of his paper. This means that he needs to locate three sources on his own. Irwin jots down this information on his research plan and begins considering what types of sources he could use.

Later in this module, you will be introduced to different types and formats of information that you can use to help answer your research question. Modules 2 and 3 instruct you on how to improve your researching using libraries and the Internet.

Use these questions to locate the information you need

  • What types of information should I use?
    Books? Journals? Encyclopedias? Magazines? Newspapers?
  • Where can these information types be located?
    Library? Internet? Stores? People?
  • How can this information be accessed once I locate it?
    Borrowed? Downloaded? Printed? Photocopied?
  • How should I organize the information I access?
    Digital folders? Physical folders?

Step 3: Evaluate Information

As you search for information, you will discover no shortage of possible resources. However, much of what you’ll find online cannot actually be considered good information. Evaluating these resources requires that you use a set of criteria. Module 3 shows you how to effectively use your information literacy skills to apply the CRAAP test to information. The acronym CRAAP stands for currency, relevance, authority, accuracy, and purpose. As you conduct this evaluation, you will need to make sure the resources you choose not only pass the CRAAP test, but also meet your information need.

Step 4: Organize Information

In the fourth step of the research process, you’ll organize both the information you’ve gathered and the presentation of that information. Keeping the information you located in steps 2 and 3 organized will help you to present the information from those resources in an organized manner. Many different systems are available to help organize the information you collect. Module 4 details what these systems are.

Use these questions to organize your information effectively

  • How do I organize the key pieces of information from each of my resources?
    By main ideas? By viewpoints? By key issues?
  • How do I think of information in new ways?
  • What is the best way for me to organize large amounts of information?
  • How do I organize information for presentation?
    Chronologically? By problem versus solution? By priority of ideas?

Step 5: Communicate Information

The final step is to effectively communicate the information you’ve gathered to satisfy the information needed. The communication style you’ll use should be appropriate to your audience, whether it was verbal, visual, or electronic. Additionally, you’ll consistently cite your sources using a format like the American Psychological Association (APA) style. Module 5 explains these concepts in further detail.

Use these questions to communicate information effectively

  • Who is my audience? Is the setting casual or formal?
  • What method is best for communicating my research results?
    Written? Verbal? Visual? Digital?
  • For the selected method, what type of presentation best meets my communication need?
    Report? Narrative? Proposal? Slide presentation? Image? Diagram?
  • How do I properly cite the sources I use?

Learning Outcome: Compare and contrast various characteristics of information.

Why is this important?
Mastering this learning outcome will help you evaluate information sources and select those that best meet your needs. Consider Tiffany, for example. After familiarizing herself with the characteristics of information, Tiffany was able to identify which parts of the newspaper would likely provide reliable data for her school assignments and which parts would not. She also felt better informed to have a discussion with her son about the dangers of believing everything you see on the Internet.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Tips from your reading coach. Ask yourself: What is this assignment asking me to do?; How many parts does the assignment include?; What format should the assignment be submitted in?; What type of sources will I need to use to complete the assignment?

The type of information you look for will vary according to the question you are trying to answer. This section identifies a variety of characteristics of information and explains how to choose the type of information that will best meet your needs.

Scholarly and Popular Information

Scholarly information most often comes in the form of academic journal articles and books. These types of resources are written by scholars in a field of study and usually report on their original research, experiments, theories, or studies to the scholarly community. Since the authors of this type of information are considered experts in their field, their credentials will usually be published within the article or book. The language the authors use when writing these resources is formal, technical, and specific to their field. It might even include jargon that a person outside that field might not understand. Scholarly articles and books usually include an abstract, which is a brief summary of what the article discusses, a bibliography with a list of resources, and sometimes charts or graphs to illustrate their research.

Some, but not all, scholarly information is peer-reviewed. This means that the information within these resources was evaluated, or vetted, by other scholars within the same field to ensure that it is accurate and suitable for publication. Scholarly, and especially peer-reviewed, resources are considered of the highest quality and should be used when conducting academic research.

Earlier in the module you were introduced to the threshold concept of scholarship as conversation. This concept emphasizes the role of scholars, which is to contribute to the goals and the debates within their field of study. The “conversation” occurs when information consumers, creators, and experts collaborate to determine meaning and explore new theories. For example, picture yourself at a party where quite a few conversations are occurring at the same time. As you choose to focus on one topic of conversation, you hear bits and pieces of conversations from people with differing opinions and arguments. You use the diverse arguments people make about the same topic to form your own opinion. This is essentially what the scholarly conversation is: different scholars and experts sharing their ideas and research results to their communities through published journal articles and books. Other scholars and experts read this information, interpret it, and build on it to create new conversations or advance existing ones.

As a student conducting research, you pick up only a few bits and pieces of a scholarly conversation from a few scholarly sources. These sources do not make up an entire scholarly work or encompass all of the perspectives on the topic. Once you have a good sense of the conversation, consider your own thoughts and feelings on the differing perspectives as you relate this information to answering your research question. Try viewing yourself as a budding researcher and scholar, and seek to add your own voice to the conversation.

Students who are developing their abilities in the scholarship as conversation threshold concept

  • identify the contribution that particular articles, books, and other scholarly pieces make to disciplinary knowledge.
  • predict that a given scholarly work may not represent the only—or even the ­majority—perspective on an issue.
  • recognize that they are often entering into the midst of a scholarly conversation, not a finished conversation.
  • suspend judgment on the value of a particular piece of knowledge until the larger context for the scholarly conversation is better understood.
  • value user-generated content and critically evaluate contributions made by others.
  • see themselves as contributors to scholarship rather than only consumers of it (ACRL, 2015).

Popular information sources are considered nonscholarly. They are generally found in newspapers and magazines, and they cover topics of wide-ranging interests, usually intended to inform or entertain the public. Journalists—who might or might not have expertise in the field—author the information, using vocabulary that is familiar to the general public. The articles usually have photographs, illustrations, or advertisements in them. Before publication, an editorial staff reviews articles under consideration for style and content. Popular articles are usually quite brief and typically don’t include a bibliography or a reference list. However, some magazines do provide considerably researched articles and contain a reference list, and some Internet news sources embed links to the scholarly studies they discuss. Overall, popular resources are generally considered reliable, and depending on your topic can be beneficial to your research. Examples of popular information include daily print and online newspapers such as the Los Angeles Times, weekly news magazines such as Time magazine, and scientific magazines such as National Geographic.

Your Roadmap to Success: Section 1.5

Learning Outcome: Identify different print and electronic resources.

Why is this important?
Mastering this learning outcome will help you distinguish between formats of information and use them to your advantage. Consider Clayton, for example. Clayton grew up before the Internet was widely available, and he remembers how much more difficult it was to access information then. These days, he enjoys being able to find information at the click of a button; he looks up something on Wikipedia at least once a day. Upon learning more about the formats of information though, he realized that while Wikipedia might be a good place to gather preliminary information, he should not use Wikipedia as a source for his school assignments.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Determine the best search strategy for a given information need. Mastering this learning outcome will enable you to save time in your busy life so that you can balance the needs of school, work, family, and other commitments.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The format is the way information is created, presented, and shared. Because information is generated for a range of purposes, it is available in a range of formats. The threshold concept information creation as a process acknowledges that the purpose, message, and delivery of information are intentional acts of creation. Experts look at the process of creation and the final product to evaluate the usefulness of the information. Let’s expand on this concept by considering the news industry. The goal of news reporting is to inform the public quickly about the facts of an incident. Because of this, it is usually disseminated each day for print, the Web, radio, and television, as well as on journalists’ blogs, Twitter sites, and so forth. Each medium requires a different format for the presentation of the information. In contrast, information on more than just the facts of a situation—and that includes analysis—often takes longer to research, write, and publish, which means it is not suitable to be shared through a news or media outlet. Traditionally, this type of expanded information is published in books and possibly scholarly journals.

The format of information required is determined by your research question. Additionally, if your research question is for an academic purpose, you most likely will have been provided with some assignment guidelines regarding what formats are required.

Students who are developing their abilities in the information creation as a process threshold concept

  • understand that format and method of access are separate things.
  • recognize that different creation processes result in the presence of distinct attributes.
  • articulate the purposes of various formats, as well as their distinguishing characteristics.
  • identify which formats best meet particular information needs (ACRL, 2015).

Let’s explore a few different formats of information Irwin can use to help him write his paper.

Print Resources

Although the theme of this course is to explore information literacy skills in the digital age, it’s important to consider the role the print format has in the research process. Print can be “characterized by its physical structure (e.g., binding, size, number of pages) as well as its intellectual structure (e.g., table of contents, index, references)” (ACRL, 2015, lines 283–284). Even with the amount of digital information currently available, resources found in print are still credible and should be considered. In fact, some information is still available only in a printed format. When it comes time to determine what types of information will be required to address your information need, don’t neglect the usefulness print sources can play in your research (Table 1.4).

Table 1.4: Print resources for research

Resource format

Examples

Characteristics

Books

A stack of library books.

Fuse/Thinkstock

  • Fiction (e.g., novels, collections of poetry, childrens’ stories).
  • Nonfiction (e.g., biographies, historical accounts, essays).
  • Familiar—almost everyone has been exposed to books from childhood.
  • Cover a wide variety of topics.
  • Easily accessible.
  • Because it takes several months to produce a book, it can become outdated quickly. Especially true for books in fields that change quickly (e.g., technology, health, science).

Tips for using books for research

Books are a good choice if . . .

  • They provide detailed analysis of a topic.
  • They provide a thorough background on a topic.
  • Their bibliographies can guide you to other reference sources.
  • They are academic; these types of nonfiction books can be considered a reliable source.

Books are not a good choice if . . .

  • Your research topic has a very narrow focus.
  • Your topic is dependent on the most current and relevant information.

Reference works

Volumes 1–10 of an encyclopedia, in a row.

Filip Fuxa/iStock/Thinkstock

  • Encyclopedias
  • Dictionaries
  • Almanacs
  • Atlases
  • Give basic answers to specific questions (e.g., population of a city, birth date of a well-known person).
  • Considered tertiary sources of information. Are meant to be consulted when a specific piece of information is needed.
  • Can be especially helpful for providing background information to help you understand a topic.
  • Can often be found in digital form.

Tips for using reference books for research

For information about . . .

Words or definitions

Synonyms or antonyms

General information or an overview

Names and addresses

Places and maps

Facts and statistics

Formulas, tables, how-to information

A person’s work

Books and other sources

Dates, outlines, historical timelines



Choose . . .

→ → Dictionaries

→ → Thesauruses

→ → Encyclopedias

→ → Directories

→ → Atlases

→ → Almanacs

→ → Handbooks and manuals

→ → Reviews or criticisms

→ → Bibliographies or guides to literature

→ → Historical tables, chronologies, historical yearbooks

Periodicals

A stack of newspapers.

svengine/iStock/Thinkstock

  • Newspapers
  • Magazines
  • Journals
  • Collections of articles published on a regular schedule, such as daily, weekly, monthly, or quarterly.
  • Information expected to be current and up to date.
  • Can be published in print, but many also have a digital copy that comes with a print subscription or can be purchased on its own.

Electronic Resources

Electronic text-based resources can be used the same way you would use their traditional print counterparts (Table 1.5). Some of the resources described in this section can be accessed only through libraries, whereas others are freely available on the Internet.

Table 1.5: Electronic resources for research

Resource format

Characteristics

Electronic graphics and images

A computer screen filled with graphs and charts.

AndreyPopov/iStock/Thinkstock

  • Electronic graphics are computer-generated visual depictions that are often used to enhance the understanding of information.
  • Electronic images are pictures that are stored in an electronic format, also often used to enrich or support text information.
  • Graphics and images share the same types of file formats (e.g., jpg, gif, png).
  • TIP! Citing visual sources is just as important as citing a journal article or book. Module 5 provides information on how to do this correctly.

Videos

A video player with 1 minute of video elapsed.

MrsWilkins/iStock/Thinkstock

  • Services such as YouTube, Netflix, and Hulu have expansive collections, including for academic research.
  • Many libraries carry their own collection of educational videos from vendors like Films on Demand.
  • TIP! Videos can be a valuable resource because they often provide information (e.g., interviews, how-to guides) that are not in written form.

Podcasts

An MP3 player with headphones.

mishabokovan/iStock/Thinkstock

  • Audio recording or broadcasting that can be downloaded, most often as an MP3 file, and listened to without a Wi-Fi connection.
  • Podcasts on almost any topic can be located by conducting a basic Internet search.
  • Derived from the words iPod and broadcast.
  • TIP! Many podcasts contain educational or informational content, which can make them valuable resources for research.

Scholarly e-journals

A screenshot of the cover of an online journal titled “e-learning and digital media.”

http://ldm.sagepub.com/

  • Print journals that have been digitized or have launched in a digital form without a physical counterpart being produced.
  • Rarely found for free on the Internet. Libraries purchase subscriptions to journals, and access is provided to students and faculty through the library website.
  • Typically, the same content available in the print journal will be offered in the digital version.
  • TIP! Sometimes a particular e-journal delays the release of some or all of the digital content, including articles. This is called an embargo, and could be the reason the most recent information from an e-journal is not available in your library. Embargos can last anywhere from a month from the publication date of a journal up to a year or two.

E-books

An e-reader showing Chapter II of a book.

AleksVF/iStock/Thinkstock

  • Digital versions of books that can be downloaded onto various electronic devices (e.g., basic e-readers, smart phones, iPads, tablets, laptops).
  • Approximately two million titles are online for purchase at affordable prices.
  • As with e-journals, libraries may provide free access to e-books.
  • TIP! As with e-journals, embargos may delay the library’s access to some e-books for a certain period of time.
  • When it comes to research, you can use e-books in the same manner you use physical books.

Blogs

A web page with tabs at the top, multiple entries on one side, and a diagram of a machine on the other side.

Kubkoo/iStock/Thinkstock

  • A website where an individual can post information and receive comments from readers.
  • Used to share ideas, information, and opinions on topics important to the blogger.
  • Millions of blogs exist, and you can find them by using a search engine.
  • The term combines the words web and log.
  • TIP! Bloggers often use a more relaxed voice and vocabulary than scholarly article writers do, sometimes making difficult topics easier to comprehend. When you are conducting background research or trying to understand a complex concept, reading a blog on the topic might help.
  • When using blogs to conduct research, be careful, because the information is usually subjective and may not be suitable for an academic paper.

Google Scholar

A generic search bar, with a Go button underneath.

36712489/iStock/Thinkstock

  • Google Scholar searches a wide variety of scholarly articles, in addition to legal documents, unpublished articles, abstracts, citations, books, and other types of resources.
  • Not everything you find on your results list will be available in free, full text. Many of the results will be only links to abstracts, with the option to pay for access to the article.
  • TIP! Try checking the databases at the Ashford University Library or your local public library to see if a copy of a full article exists that you can access for free.

Wikis

The Wikipedia logo; a globe made out of puzzle pieces with different symbols on them, and the words “Wikipedia: The Free Encyclopedia.”

™Wikimedia Foundation, Inc.

  • A type of website that encourages collaboration among its users. Wikis have a set of permissions in place that control access to the content and who can create information.
  • The best-known wiki is Wikipedia, the free online encyclopedia. From experts in a field to members of the general public, anyone can offer knowledge and contribute to the creation of articles.
  • Wikis may be helpful for background research, but the quality of the content can be difficult to evaluate, and it can be unclear who is contributing to the information.
  • The word wiki is Hawaiian for “quick.”
  • TIP! High-quality wiki pages cite primary sources, which you can typically access via an embedded link.
  • Although you may begin your research from a wiki, be sure to use and cite the primary source, not the wiki.

Social media

A pair of cartoon hands holds a tablet showing John Smith’s social media site.

Anikei/iStock/Thinkstock

  • Billions of people use social media for engaging with friends and loved ones (e.g., Facebook), for keeping up with local and world events (e.g., Twitter), for interacting with clients and customers (e.g., by professionals, businesses, and nonprofits), and for professional networking and idea sharing (e.g., LinkedIn, Academia.edu, Scribd).
  • TIP! As with blogs and wikis, make sure you check primary sources before using information you find on social media sites. For more information, see Module 3.

After gaining a better understanding of the different formats of information available to him, Irwin began considering which of these formats will not only help him meet his research requirement, but will also contain the best information on his topic. He then goes back to filling in the H section of his KWHL chart with his ideas on which formats of information may be helpful (Table 1.6).

Table 1.6: Irwin’s KWHL chart, adding sources of information

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and organizations I’m interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: Wikipedia and Google Scholarly sources from the library: books, articles

Internet sources: websites, blogs, podcasts

Modules 2 through 5 continue to follow Irwin on his journey to complete his research paper. His next stop will be to set up a research consultation with his librarian (Module 2).

Think!

As you progress through this textbook, reflect on the new knowledge you are acquiring.

  • Consider how you can apply information literacy to your academic, professional, and personal life. What do you need to do differently to become information literate?
  • Did you come across any perceived challenges to incorporating information literacy into your life? If so, what ideas do you have for overcoming these challenges?
  • Which steps in the research process do you do well? Which steps do you need to develop more skill with?
  • Remember to consider using various types and formats of information to address your research need.

Continue to reflect on your current information literacy skills. Be sure to critically assess your current levels, and seek out opportunities to grow in areas that need some strengthening. Your goal should be to increase your information literacy far beyond your recollection of reading this textbook.

analytical information
Information that examines and interprets factual data, often to form an opinion or draw a conclusion.
blog
A website where an individual can post information, ideas, and opinions important to that individual (the blogger) and receive comments from readers. Derived from the words web and log.
creative thinking
Thinking that engages with information imaginatively, exploring a wide range of possibilities and coming up with ideas.
critical thinking
Thinking that requires the use of a specific set of skills to determine the value of an information source: inference, analysis, evaluation, interpretation, explanation, and self-regulation.
factual information
Information that is simply a statement of fact, containing no analysis or extra explanation.
format
The way in which information is created, presented, and shared, often based on its purpose and audience.
growth mindset
The ability to seek out opportunities to learn new things and put forth the effort to do so.
higher-order thinking
Thinking that is reasonable and insightful, using questioning, investigating, observing, comparing, and connecting to make decisions. The hierarchy of higher-order thinking (from low to high) is knowledge, comprehension, application, analysis, synthesis, and evaluation.
information literacy
The ability to identify a need for information and successfully locate, evaluate, and use that information ethically and legally for a determined purpose.
lifelong learner
A person who deliberately chooses to learn new ideas and concepts throughout her or his life.
objective information
Information that is unbiased, carries no judgment, and is based on evidence that can be observed, measured, and verified by others.
peer-reviewed
A resource whose information was evaluated, or vetted, by scholars to ensure that it is accurate and suitable for publication.
periodical
A collection of articles that are published on a regular schedule and whose information is expected to be current and up to date, such as newspapers and journals.
podcast
An audio recording or broadcast that can be downloaded, most often as an MP3 file, and listened to without a Wi-Fi connection. Derived from the words iPod and broadcast.
popular information
Sources that are considered nonscholarly, usually intended to inform or entertain the public.
primary sources
Unedited and unevaluated information that is generally firsthand or an original account of an event.
problem solving
The process of effectively working through an issue or question to find a solution: (1) understand problem, (2) identify problem cause, (3) brainstorm solutions, (4) evaluate solutions, (5) apply best solution, and (6) evaluate outcome.
reference text
Information source such as an encyclopedia, dictionary, almanac, or atlas that gives basic answers to specific questions.
scholarly information
Information in the form of academic journal articles and books, written by scholars and usually reporting on original research, experiments, theories, or studies.
secondary sources
Information sources that interpret and analyze a primary source by attempting to explain or summarize it.
subjective information
Information based on someone’s belief, opinion, or judgment on a particular topic.
tertiary sources
Information sources such as encyclopedias and databases that provide general overviews, summaries, or data and statistics related to a topic.
wiki
A type of website that encourages collaboration between its users, such as Wikipedia. The word wiki is Hawaiian for “quick.”
A man holding a laptop looks at books in a library.

Your Roadmap to Success: Section 2.1

Learning Outcome #1: Characterize the similarities and differences between public and academic libraries.

Why is this important?
Mastering this outcome will help inform you of all the resources that libraries in your community have to offer you. Consider Vanessa, for example. After learning about the different types of libraries, Vanessa realized that academic libraries would likely be the best place to find sources for her research paper. But she also learned that the public library in her neighborhood has some great resources too, such as free Wi-Fi and workshops for her kids!
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student; it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

Learning Outcome #2: Discuss several advantages and challenges of using a digital library.

Why is this important?
Mastering this outcome will help you determine when to use the services of a digital library and when to find information elsewhere. Consider Austin, for example. Austin learned the digital library would enable him to find most of the resources he needed without ever leaving his home. And he could get them during his prime studying hours—10 p.m. to midnight! He would, however, need to brush up on his browsing skills because browsing in a digital library can be trickier than in a traditional library, which is what he is used to.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student; it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Tips from your reading coach. It’s me again. Are you using the highlighter and note tools? Remember that you can use different color highlights to help categorize different topics. For example, I like to use green to highlight topics to include in my discussion post and red for any topics I’m having trouble with and want to review.

Once you have settled on your research question, it’s time to consider where you will find the information needed to answer your question and also how you will access this information. This task can feel overwhelming if you’re unfamiliar with libraries and how they’re organized.

Whereas the desires of library users are in a constant state of change, the actual aim of libraries has remained the same over generations. Libraries exist to provide access to information on any subject, from all points of view, to all people regardless of nationality, ethnicity, religion, social class, or any other classification. They empower library users to freely choose the types of information they seek and the way they retrieve it. Working in this manner, libraries ensure the democratization of information and preserve our basic human right to information. They enable the wide disbursement of knowledge, not only to the privileged, but also to all of society.

In the United States, many different types of libraries serve varying communities and populations. They include public, school, academic, museum, medical, music, and even presidential libraries, as well as a variety of digital libraries. Each of these libraries has the goal of meeting the information needs of the distinct populations they serve. The following sections describe the libraries you’re most likely to use in your academic career.

Public and Academic Libraries

Public libraries are accessible by the general public and are usually funded through public tax dollars. They serve society’s need for information, while ensuring the democratization of this information. Many public libraries across the country are continuing to invest in their technological infrastructure by increasing the public’s access to computers and offering free Wi-Fi. Quite a few public libraries have also expanded their physical collections to include digital resources such as e-books, databases, podcasts, electronic language-learning programs, and other services. Public library access requires a library card, which is often free for community residents. If you do not have a public library card, consider signing up for one. Increasing your access to public library resources is a great way to increase your academic success.

Academic libraries are connected to degree-offering institutions such as colleges and universities. These libraries exist to serve their students, faculty, and staff and not the general public; however, some public library systems form partnerships with local universities to offer an interlibrary loan program to their community. Interlibrary loan provides access to resources from other libraries. This type of agreement allows the general public free access to closed university library collections.

The collections that academic libraries provide are usually nonfiction and contain materials to support the specific courses, research, and degree programs offered at their institutions. These materials include digital collections, which are typically available to students and faculty 24 hours a day.

The Digital Library

At Ashford University, the library you have access to is completely digital. This means that instead of physical books on library shelves, all of the resources in the AU Library have been digitized, or converted into electronic files, and are stored in databases. These electronic databases are searchable through a computer. A digital library, like the one at Ashford University, has several unique features and many advantages. However, when you’re using a digital library for the first time, you may find that there are a few challenges. Let’s explore these in detail.

Advantages of a Digital Library

Using a digital library has many advantages:

  • Whereas a physical library has operating hours, you can access the resources in a digital library any time of the day or night. Since an online library never closes, the resources are always available, even on weekends and holidays.
  • As long as you have an Internet connection, you can access the library from anywhere in the world.
  • Whereas physical libraries usually have only one or two copies of a particular book, resources in a digital library can often be accessed by many users at one time. You don’t need to wait for someone else to return the book you need!
  • Most databases in a digital library don’t have checkout periods for resources the way physical libraries do. You can usually download items (such as articles, books, and videos) for as long as needed, and you can return to them online in the databases as often as you like.
  • E-books most likely have a checkout period, but instead of your having to physically return the book, it will check itself back in by vanishing from your computer or e-reader.
  • No checkouts for resources means no overdue fees!

Challenges of a Digital Library

Now, let’s consider some challenges to using a digital library:

  • The digital library collection can be a bit tricky to browse. Whereas on physical shelves you can see many titles on a related topic right next to each other, you generally have to conduct a few different searches to be able to locate an appropriate number of related resources.
  • While much of the world’s information is now available online, quite a bit of it is still contained only in books or other physical formats. Thus, some information is not available online and therefore not available in a digital library.
  • Some digital libraries consist of a collection of databases containing information in a variety of formats, including journals, e-books, newspapers, company information, legal information, videos and other multimedia, reference books, and more. In many cases, you would need to search each of these databases individually to see whether they contain what you are looking for.

The best way to become familiar with a digital library is to use it. As you do, remember, you’re not alone! Reach out to a librarian whenever you feel overwhelmed and need assistance. In the next section, you’ll learn how a librarian can aid you with your research.

The Librarian as a Resource

One of the greatest resources at your disposal is your librarian. In both physical and digital libraries, librarians serve their patrons through the collections they offer, the programs they plan, and the technology devices they provide access to. Additionally, 21st century librarians are information professionals who are happy to provide personal research consultations and help you navigate technology to locate the resources you need. If you feel stuck, and could benefit from assistance locating information or a specific resource, feel free to reach out to your local librarian.

Five Ways Your AU Librarians Can Help

  1. Suggest specific databases to use based on your topic.
  2. Offer tips and suggestions for searching in specific databases.
  3. Answer your research-related questions.
  4. Troubleshoot problems you may have accessing the library databases.
  5. Point you in the direction of credible information on your research topic.

Learning Outcome: Compare and contrast three systems for digitally accessing information.

Why is this important?
Mastering this outcome will help strengthen your researching skills and ability to locate information on the Internet. Consider Liz, for example. Lately, Liz has been unable to access some of her favorite websites and has been frustrated by the general slowness of the Internet on her computer. She figured her computer was just getting old, so she started shopping for a new one. She then learned some Internet tips in her GEN 103 course and tried updating her Internet browser among other things. That solved the issues! She is now thankful she didn’t go out and buy a new computer.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Determine the best search strategy for a given information need. Mastering this learning outcome will enable you to save time in your busy life so that you can balance the needs of school, work, family, and other commitments.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

All libraries have a system or process for organizing and accessing their collection that is specific to the resources they carry and the communities they serve. Public and academic libraries now use digital or electronic catalogs that allow users to search their collections through a computer. These catalogs have increased the accessibility of library materials by making them easier to locate within a library’s collection. The Internet is another system that has significantly increased the ease of accessing and locating information. Let’s take a closer look at how to access information in the digital age.

Online Public Access Catalog (OPAC)

An online public access catalog (OPAC), or simply catalog for short, is a digital record that contains all of the physical items located within a library. It may also contain a record of the e-books and journals a library carries, though typically not its databases. Public and academic libraries commonly have this type of catalog and provide access to it on the Internet, so you can search their catalog from the comfort of your own home. These catalogs are searchable by title, author, subject, keyword, and more. It’s important to keep in mind that only libraries with physical library collections use this type of catalog. Since the Ashford University Library (AU Library) is a purely digital library, it does not have a physical collection and therefore does not use a catalog. Instead, it uses a different type of tool, which you will learn more about shortly.

Databases

A database is a digital collection of stored information that has been organized, often by several criteria, such as author, title, and subject. Databases include abstracts, full-text documents, images, statistics, and more. Some databases contain general information on a variety of topics, and others contain information only within a specific discipline or field. Think of a database like a virtual library shelf. It contains many of the same resources you would find on a shelf in a physical library, but in a digital form. Databases contain many different types and formats of information like those you learned about in Module 1.

In many cases, content inside a database is leased through a subscription, so libraries do not ­actually own any of the resources they provide access to. When terms of these subscriptions change, so does the content readily available within a library’s database. This means the number of e-journals and articles available can fluctuate, as they change with the terms of the subscription.

The databases in the AU Library are located on the Internet but are not made freely available. Only Ashford students, faculty, and staff are able to use these collections. Once in the AU Student Portal, students have access to their courses and the services provided to them by Ashford University, including the AU Library.

Quick Tip!

Troubleshooting With Technology

Using technology can often be infuriating, especially when it stops working or doesn’t work the way it’s supposed to. The remainder of this module includes quick tip boxes to help solve some common issues students experience when accessing the databases in the AU Library. Often, students assume the database is having issues, when in reality the problem lies with their computer, Wi-Fi signal, browser, or something else.

At first, searching in a database can seem confusing, intimidating, and often frustrating. However, as with most things in life, the more you practice, the easier it becomes. A database is basically a word finder. It does not understand or interpret meaning. It simply scans its collection for a resource that has all of the words you entered into the search box. This means that a good list of keywords is essential to finding the information you need to answer your research question. We discuss keyword searches later in this module. For now, consider the following tips and tricks for effectively searching in a database.

  1. Identify what you want to search by thinking critically about your assignment. Avoid typing in a question or sentence. Identify the main ideas from your topic and think of keywords that represent those main ideas.
  2. Think of other ways to say the same thing. Part of successful researching requires the use of synonyms. If you were looking for information on social networking, you could also try searching for online social websites, Facebook, Twitter, and so forth. These searches would yield different results. Think about how others might say what you are looking for and try adjusting your search terms accordingly.
  3. Enter only a few keywords into the search box. The database will search for something that has every word you enter.
  4. Make sure your spelling is correct. Many databases do not correct for spelling. This means that if you misspell a word in the search box, you may not receive any results, without being notified as to why. To prevent this problem, always make sure that the words you put into the search box are spelled correctly.
  5. Use quotation marks when searching for a phrase or words you want to keep together. Putting quotes around words or phrases tells the database you want to search only results that have those terms in that exact order. For example, you would type “attention deficit disorder” for information about this condition. Without the quotation marks, the database will search for each of the three words individually, flooding your list of results with resources you don’t want.
  6. Remember, less is more! Try using just one keyword or phrase in each search box, and always put different keywords into separate search boxes.

With the increased access universities are providing to databases, conducting research in the 21st century is becoming more manageable than ever. A recent study found that students with access to databases were able to acquire information at a faster rate than those conducting traditional physical research. However, the study also found these same ­students suffered from low Internet speeds and a lack of knowledge on how to use databases, which directly impacted their success researching in that environment (Taghikhani & ­Babalhavaeji, 2015). Later in this module, you will learn the specifics on the technology required to use databases so that you can find success researching in an online environment.

Practice It!

Searching in Databases

Use ProQuest Newsstand to find a newspaper article written shortly after a well-known news event such as Hurricane Katrina or the 2008 presidential election.

Locate a more recent article (newspaper or scholarly) on the same topic. Was any information missing from the original newspaper account? Did the updated article provide a different view or perspective from the account given in early reports?

The Internet

The Internet consists of interconnected networks of millions of computers all over the world. These networked computers have compatible communication standards, so they can share information with one another. The Internet can be accessed through a device (computer, laptop, tablet, smart phone, and so on) that has a connection to an Internet service provider (ISP). The type of connection provided by an ISP can greatly affect the speed with which it connects to websites, opens files, and streams video. When signing up for Internet service, you have the option of cable, digital subscriber line (DSL), dial-up, or satellite connections. Each has advantages and disadvantages, some of which can be significant—for example, not being able to watch videos or access certain websites, such as the AU Library databases. Spend some time investigating your ISP options and the type of connection that will work best for you.

Information on the Internet can best be accessed through a browser, often called a web browser. Browsers are software programs that access, read, and display information from the Internet. Browsers communicate with a web page and display its information in a clear visual presentation. Here are a few of the most popular browsers.

Each browser is quite different from the others listed and has a unique set of abilities.

Over time, you may notice the effectiveness of your browser waning. Websites may not visually present correctly and may load slower than usual or not at all. You may notice that you are unable to watch videos or are unable to open PDF articles you find in the AU Library databases. To prevent these issues from occurring, you need to keep your browser healthy. As you surf along the Internet, your browser can become bogged down. Other sites may be updating to newer versions of software, and eventually, your browser can no longer keep up. Luckily, you can do a few routine things to maintain the health of your browser.

When you’re using the Internet, the websites you visit send small text files called cookies to your web browser and are stored on your computer. Cookies store information about you on the website’s server, such as details about what you clicked on and any preferences you may have saved. While this may sound like an invasion of privacy, cookies can actually be useful when you want to log back in to a website without signing back in, or have a site remember what you put into your virtual shopping cart. Since access to your cookies could compromise your privacy, it would be wise to periodically delete the cookies stored on your computer.

To enhance your experience searching online, your browser will download the web pages you view and store them in an area of your computer called the cache (pronounced cash). By doing this, the browser doesn’t have to retrieve the files on each return visit. As a result, at times a less current version of the web page is displayed or the page does not come up at all. Often, students experience difficulty accessing the AU Library website because their browser tries to access an older version of the library website. Given that the AU Library website is updated each week, students need to clear out their cache regularly. If your cache and cookies are not cleared regularly, the performance of your browser will be slowed down as it continues to collect large cookie and cache data files. Clearing your cache and cookies should be a routine part of your week, as it can significantly improve the speed and performance of your browser and protect your privacy. Consider setting a goal of clearing these files out on Day 1 of each new week of a course. Also, keep in mind that clearing your cache and cookies is the first troubleshooting step you should try when experiencing difficulties accessing websites online, including the AU Library and its databases. For instructions on how to clear the cache and cookies from your browser, click on the corresponding link below.

In addition to clearing your cache and cookies, you also need to perform software updates regularly to ensure your ability to access websites and Internet files, such as PDFs. Following is a checklist of updates that you should perform regularly for optimal browser health.

Once you have an Internet connection and a web browser to help you access websites, it’s time to use a search engine to access all of that wonderful information online. A search engine helps you navigate the Internet. Examples of popular search engines include

Quick Tip!

Keeping Your Browser Healthy

Follow these steps to ensure your browser is functioning at its best:

  • Clear out your cache and cookies.
  • Update your browser to its latest version. You can do this by visiting the website for each browser or clicking on the name of each browser listed previously.
  • Update your Adobe Flash Player ( http://get.adobe.com/flashplayer ). Flash allows you to see animation and video.
  • Adobe Reader ( www.adobereader.com ) allows you to view PDFs on the Internet. If you are unable to read documents of this type, try downloading the most recent version of Adobe Reader.
  • Java ( www.java.com/en ) enables you to view certain website applications and should be updated regularly.
  • Adblock Plus ( https://adblockplus.org/en ) blocks unwanted ads, pop-ups, and banners. Consider installing it if you have these issues.

All search engines generally search the same way using an algorithm called natural language searching. Natural language searching understands meaning and ranks your results based on the number of search terms that appear on the web page. That’s why typing a question in a Google search box usually yields good results. However, this is not the only way that search engines determine which results to give you. They also use an algorithm that decides which web pages it thinks you want to see, based on what you have clicked on in the past. That’s right! Search engines track you and monitor what types of web pages you clicked on based on your past search result lists. This is one reason search engines are great for giving you popular information, but not always the best for getting scholarly sources to use for research.

The information you get from search engines is fine for most cases. Often, students turn to Google because it’s quick, easy to use, and provides plenty of results. However, since anyone can publish any type of information he or she wants on the Internet, not all Google results will be reliable. So for academic research, consider collecting information from a variety of sources, including sources in the AU Library, to ensure you have a well-rounded selection of material on your research topic.

Your Roadmap to Success: Section 2.3

Learning Outcome: Describe the services provided by the Ashford University Library.

Why is this important?
Mastering this outcome will help you become familiar with what your university library can do for you. Consider Kyle, for example. Kyle hadn’t been in school in many years and was feeling unsure about how to “get back in the game” at Ashford. After learning about the services provided by the Ashford University Library, Kyle was relieved to hear about all the resources it could provide to help him navigate his assignments. He was particularly glad to hear about the research guides because he needed a place to start researching his upcoming paper.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

In the Ashford University Library, you have access to a variety of resources, all of which are in digital format and accessible on your computer. Some of these digital resources include

  • scholarly (peer-reviewed) journals.
  • e-books.
  • newspapers and magazines.
  • encyclopedias and dictionaries.
  • videos and images.

While the Ashford University Library is a digital library, the services it offers students, faculty, and staff closely mirror those of a traditional academic library. These services are meant to provide support in using the library, with the goal of helping each library user to become a confident and independent researcher.

Many beginning AU students have never used a digital library before. While this can initially feel exciting, sometimes those feelings turn to frustration. Some try to apply the skills they use in a physical library, like browsing a library shelf. Others may not have any past library experience to draw from and are at a complete loss as to where to start. Fortunately, academic libraries have specialized librarians to assist students, and the AU Library is no different.

Reference Services

The goal of a library’s reference service is to provide research assistance. Reference librarians provide instruction on how to use the library and offer tips for conducting research to help students, faculty, and staff become independent library users.

Screenshot of information on contacting Ashford University librarians. The options are email, phone, or chat, with the last two options having contact hours. There is also a button for offering resource suggestions.

The Ashford University Library offers multiple methods by which students can contact AU librarians. Each has benefits, and often students will have their favorite method for contacting us. All contact information for the library can be found on the library website.

In Module 1, you were introduced to Irwin, who was researching social networking for his computer literacy course. When we left him, he had conducted his background research, refined his topic, and constructed his research plan using a KWHL chart. Being new to the processes of academic research and a using a digital library, Irwin knows he needs to reach out to a librarian for assistance. Let’s take a look at the different methods Irwin can use to contact an AU librarian.

Phone Reference

Phone reference is a great way to speak to a librarian as if you walked into a library and right up to the information help desk. If you have a detailed reference question, need direct instruction on how to conduct research, or would like to learn how to use a particular database, phone reference is the most effective way to get this information.

Additionally, when students experience technical issues using the library, such as having difficulties accessing the library web page or specific databases, phone reference is recommended. The process of troubleshooting the issue is much easier to communicate for both student and librarian when using this method.

The best part of my job as an Ashford librarian is helping our students. I interact with students every day and a lot of times they are frustrated or feel overwhelmed with how to do research for a paper. I love being able to teach them how to do effective research and witness when it all “clicks” for them and they feel immense relief. Helping students develop information literacy skills, so they can be more successful in school and beyond is why I became a librarian.

—Jacline Contrino, Ashford University Librarian

Email Reference

Many students enjoy the ease of using email to contact the library. Email is available 24 hours a day, so students are able to reach out at their exact time of need. AU librarians respond to email within one business day, so the response time is relatively quick. Email works best when students clearly express the type of help they require by including details. Since email does not allow for a back-and-forth conversation as phone reference does, students should state exactly what kind of information they need, any specific problems they have encountered locating that information, and what strategies they have already used to attempt to locate that information. The more information provided, the more easily the librarian will be able to understand how best to offer assistance. Being as specific as possible also ensures the assistance provided will put the student on the right track.

A screenshot of the QuickAnswers box and the Ashford University librarian contact information with Chat online.

Chat Reference

In the past decade, chat reference services have significantly increased in popularity in the academic library sector. At Ashford University, chat has become one of the most popular and convenient forms of reference.

Essentially, a chat reference interaction is an instant message (IM) between a student and librarian. These interactions are meant to be quick and are best used for basic, directional questions that can be answered within a brief period of time, such as questions about what database to use or where to locate a specific tutorial. The chat consists of a student clicking the chat feature on the library website, where he or she is instantly connected to a librarian who initiates a reference dialogue with the student. In short, chat gives students a channel for getting answers to their questions in real time in the virtual environment.

All communication through chat reference is typed. Without any verbal cues to hear or body language to see, the correspondents can easily misinterpret the message. For instance, a ­student typing a message in all capital letters could be perceived as shouting. Following ­netiquette rules can help avoid misinterpretations. Netiquette, a portmanteau of internet and etiquette, refers to common courtesies used during communication while online—such as being polite, following grammar rules, and being patient.

Because the nature of chat messaging is to be brief, extensive research questions that require a multistep research process are not ideal for this medium; these questions are best addressed through a phone or email interaction. These methods of communication allow for detailed explanations of issues and for more comprehensive support.

Just-in-Time Reference

With the exception of email, the reference services described in the preceding sections are available only at specific times on certain days of the week. This can make it difficult for students to receive the help they need when they need it most.

A screenshot of the QuickAnswers box from the Ashford University Library website.

To help alleviate this problem, the Ashford University Library offers a service called QuickAnswers that provides students with reference assistance 24 hours a day, seven days a week. QuickAnswers is a knowledge base that allows students to search through a list of frequently asked questions to locate an answer to their specific question.

Quick Tip!

QuickAnswers

If you experience a technical issue when using the AU Library, try using QuickAnswers to search for assistance. There’s a good chance you can find the answer to your question there!

QuickAnswers is populated with the AU Library’s most asked reference questions and is updated regularly, so the chance students will find answers to their questions is quite good. If students are unable to locate an answer to their questions in QuickAnswers or would like further clarification, an email function allows students to contact the library directly from this platform.

After exploring his options for receiving research assistance, Irwin decides he’ll need a phone conversation with an AU librarian to help get him started. He checks the library website for its phone hours and begins making a list of questions he’d like to ask a librarian about his research topic. On his KWHL chart, Irwin added some information he found while conducting his background research. He also listed that he would like to locate scholarly books and articles that will help him answer his research questions (Table 2.1). He knows his best chance of finding these resources is in the AU Library, but he isn’t familiar with using a digital library.

Table 2.1: Irwin’s KWHL chart

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and organizations I’m interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research—Wikipedia & Google

Scholarly sources from the library—books, articles

Internet sources—websites, blogs, podcasts

SNs have been around since the late 1800s.

Currently, many SNs exist for a wide range of purposes.

Later in the module, we will catch up with Irwin and see what he learned from his conversation with an AU librarian.

Tutorials

A tutorial is a type of instruction designed to help increase your knowledge on a specific topic. Tutorials can be very helpful when you need only basic information to get you started. Digital or video tutorials are available all over the Internet on a variety of topics. The YouTube website has tutorials on a broad range of topics from software support to how to catch fish. Effective tutorials aim to share small pieces or chunks of instruction at a time in brief increments. For instance, if you would like to learn how to edit videos in iMovie, you would most likely benefit from a tutorial that introduced the topic to you; then you could watch subsequent tutorials that build in difficulty. This segmented type of instruction allows you to master each step at your own pace, which may prevent you from feeling overwhelmed and frustrated. If all the instructions were included in one very long tutorial, you would need to start and stop the tutorial as you tried out each step of instruction, possibly losing your place and having to rewind or backtrack through the tutorial.

Ashford Student Profile: Michelle

Michelle is just starting a new online education program. She is about to use Microsoft Word to type her first paper but is unfamiliar with the program and doesn’t know where to begin. She’s never used MS Word before and is feeling overwhelmed. One day at work, she shares her predicament with a colleague who suggests she try searching for help online. When she gets home from work, Michelle begins googling for help using MS Word. She immediately finds many different tutorials that will meet her needs. She tries watching a few and finds one that is easy for her to understand and follow. She notices that each tutorial is brief and builds in difficulty, as she masters the steps necessary to increase her knowledge of this program. This approach is perfect for her, and she is able to successfully complete her first paper.

The AU Library recognizes the importance tutorials play in the success of students and therefore has created numerous tutorials on topics related to research and how to navigate the library and its databases. These tutorials can be found in the form of video tutorials or tip sheets to help point students in the right direction. The AU Library video tutorials are short, usually less than 4 minutes, and are focused on teaching students how to become independent users of a digital library. Tip sheets include images to help guide students and contain brief pieces of instruction. Students can download these tip sheets and save them to their computer for future reference. You can find tutorials on how to use the AU Library on the library’s website and in your course materials.

Research Guides

A research guide is an organized collection of resources to aid in the research of a specific topic or subject. These tools are often also referred to as pathfinders, or subject guides, and can be used as a starting point when beginning a research paper or project. They may include recommended books, journals, databases, and websites that might assist students with their research. The AU Library has created a large selection of research guides on various topics related to the degree programs offered at Ashford University. Examples of research guides you can find in the AU Library are Anthropology, International Business, Literature, Primary Sources, and History. Here is an example of a research guide on the topic of Entrepreneurship.

A screenshot of the Ashford University Library Research Guide for research on Entrepreneurship.

As you can see in this image, the tabs in the guide identify the types of resources gathered on the topic of Entrepreneurship. Occasionally, you may even find a guide that supports a particular course. If you ever feel yourself struggling to research a topic related to your degree program, check out the research guides located in the library and see if there’s one available that can help.

Practice It!

Research Guides in the AU Library

Spend some time exploring the AU Library and locate the research guides. Make a note of the ones that are on topics you may be expected to research for your degree. Be sure to check back periodically, as new guides are always being created to meet students’ needs.

Your Roadmap to Success: Section 2.4

Learning Outcome: Explain how to search for information in the Ashford University Library.

Why is this important?
Mastering this outcome will help you locate the information you need to do your assignments quickly and efficiently. Consider Adrian, for example. Adrian’s first visit to the digital library was frustrating. He found lots of resources but couldn’t find anything related to the specific topic he wanted to research. After learning more about searching in the library, he realized he had been using the wrong databases. His second visit was much more fruitful: He found all he needed in just a few minutes!
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, ­seeking advice for your family, or otherwise.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Now that you understand the services the AU Library provides, it’s time to explore how to use those services. There are two methods for accessing the library website: The first is through a link in your student portal, and the second is through the Library tab in your online classroom.

Databases in the AU Library

The AU Library collection consists of a plethora of different databases that contain e-books, articles, videos, images, dictionaries, encyclopedias, and more. The two largest databases in the AU Library are EBSCOhost and ProQuest. They are multidisciplinary databases, which means they carry information on a wide variety of subjects. Additionally, the AU Library subscribes to an e-book database called ebrary. This database contains over 100,000 nonfiction academic titles. In addition to these three databases, the AU Library also subscribes to quite a few others. The following snapshot provides information on a few other databases in the AU Library.

Snapshot of a Few AU Library Databases

  • JSTOR (pronounced Jay-store) is a humanities database that contains information on art, history, social sciences, and literature.
  • ERIC contains information on educational topics. It also includes a special thesaurus that provides a list of descriptive terms that you can use to help you search the database.
  • Mergent is a business database that provides a wealth of information on both public and private companies.
  • PubMed Central is a digital archive with information on biomedical and life sciences journal literature from the U.S. National Institutes of Health (NIH) developed and managed by NIH’s National Center for Biotechnology Information (NCBI) in the National Library of Medicine.
  • Films on Demand contains academic videos on a variety of subjects from producers such as PBS, A&E, the History Channel, and others.
  • ProQuest Newsstand contains information from newspapers, news wires, and other news sources around the globe.
  • Credo Reference is a reference database, meaning it has hundreds of books, such as encyclopedias, covering every major subject. Additionally, it contains images (art, diagrams, maps, and photos), audio pronunciation files, and sound clips.
  • Sage Journals includes leading international peer-reviewed journals in a variety of disciplines.

Often, students will begin their research expecting to find one perfect article that entirely explains their topic or answers their research question. However, this rarely happens. Instead, you will most likely find several articles that discuss aspects of your topic and make points that are more limited yet still relevant to your research. Some articles may have only a single paragraph of information you can use, whereas others may have only a sentence. Conducting good research takes time, so you should spend some time strategically exploring many different articles collecting the bits and pieces of information within them that will be useful to your research.

Quick Tip!

Accessing the Databases

Sometimes students find they are asked to enter a user name and password while searching in a database. This most often means there is an issue with the student’s browser or Internet connection. To correct this problem, start by clearing out your cache and cookie files. In most cases, taking this step instantly corrects the problem.

Basic Searching Techniques

On the library website home page, you’ll notice the FindIt@AU search box. FindIt@AU is a discovery service that allows you to search across most of the library’s databases at one time. The AU librarians encourage students to begin most of their researching using this feature because it is the best way to browse the content of quite a few databases at once. FindIt@AU allows you to choose if you would like to search only for journal articles, only for e-books, a combination of both types, or all format types contained within the library. Examples of these format types include e-books, journal articles, book reviews, abstracts, case studies, newspaper articles, dissertations, images, dictionaries, and encyclopedias.

Database searching requires students to reframe the way they perform searches. When searching the Internet, the search engine is in the driver’s seat, meaning that it makes decisions for us. While this makes searching easy, the results that are returned are often narrow in scope and predominantly non-academic. With database searching, the student is in the driver’s seat. To get the information they want, students will have to learn how to command the database to return what they need. While this takes more work, the results are far better, deeper, and much more appropriate for academic research.

—Cynthia Lewis, AU Librarian

Keyword Search

Keyword searching will likely be the most common way you search for information inside and outside the AU Library. Keyword searching allows you to construct a search by looking for an exact word or combination of words contained in the author, title, or subject fields in the library databases.

Module 1 introduced you to the first step in conducting academic research, which required you to think carefully about your topic and brainstorm a list of keywords. When conducting background research on the Internet, test out your keywords, looking for more to add to your list. Consider synonyms you could use to search with and also how scholars in the field would phrase the concepts you are researching.

As you experiment with your keywords, you will see different articles in your results. This is why it’s important to brainstorm a list of different keywords before beginning your search. Since databases are only word finders, using many different keywords increases your chances of finding a variety of articles on your topic. Experimenting with a diverse list of keywords is often the most effective way to locate the best information.

Let’s check back in with Irwin and see how his phone consultation went with an AU librarian. After explaining his research dilemma to the librarian, she wanted to know what keywords he used to conduct his background research. He told her that he used social networking, Facebook, and society. She suggested that he also add “social media” (with quotation marks) to his list of keywords. She reminded Irwin of the importance of using quotation marks to keep terms or phrases together. Since Irwin wants to focus on the benefits of social networking in the workplace, the librarian also added in the terms workplace and LinkedIn to their list of keywords. Lastly, Irwin mentioned that during his background research, he came across some information by a man named Marshall McLuhan and wanted to see if they could find any library resources written by him. The librarian suggested Irwin add McLuhan’s name to the growing list of keywords. The librarian then showed Irwin how to navigate to the FindIt@AU search box and begin using his keywords.

Author Search

Conducting an author search is beneficial when you know the name of a resource’s author but need to locate the actual work. The author can be a single person, a group of people, or even an organization. The process for conducting this type of search in a search engine and in a database differs greatly. When you’re conducting this type of search using a search engine, the more information you can provide, the better. Try using the full name of the first author listed. Structuring the name as first name last or last name, first doesn’t really matter. Either way, you are sure to get results you can work with. For example, Irwin could try searching for Marshall McLuhan or McLuhan, Marshall and Google will understand what he is looking for.

Searching by author name in a database is a bit more complicated. Databases do not recognize punctuation, and including it in the search box confuses the database. This means searching for McLuhan, Marshall will not work because the comma separating the names will not be recognized. Instead, try searching with the author’s last name only. Since it’s impossible to predict how the author’s name is listed within an article (M. McLuhan or McLuhan, Marshall or Marshall McLuhan), using the last name only is your safest bet to retrieving the information you need. Many databases give you the option of selecting an author search. While this is not considered an advanced researching skill, databases often keep this option on their advanced searching page. The following example shows how Irwin conducted this search in FindIt@AU.

A screenshot of the Findit@AU search box, searching for an author named McLuhan.

Title Search

Searching for the title of a resource can be a beneficial search strategy when you know the exact title. When searching online and in a database, you’ll have the most luck by searching with the complete title of a resource and placing quotation marks around it, such as “Five tips for running your own business.” You will most likely have some luck searching with a partial title using a search engine. Even inputting a few words from a title will most likely yield results that will lead you to the title you are looking for. Searching by title in a database works best when you know the complete title or at least the majority of it. For example, during his background research, Irwin noticed the article “Anonymity or fame: What influences behavior on social networking sites?” was referenced multiple times. This is a good sign the article contains some important information, so he decides to search for it in the library databases. Since punctuation confuses the database, it’s best to leave it out completely from your title search. Just like author searching, the option for a title-only search can usually be located on the advanced search page. Irwin decides to use only a portion of the title to search with. He remembers from his conversation with the AU librarian that he needs to put quotation marks around the words he would like to keep together. Following is what Irwin’s title search looks like using FindIt@AU.

A screenshot of the Findit@AU search box, searching for the title anonymity or fame.

The article Irwin was looking for came up on the first page of results. Now that he has two successful database searches under his belt, he is ready to try more!

Subject Search

Conducting a subject search is useful when you would like to explore resources on a particular topic. Engaging in this type of search on the Internet simply entails typing a subject into a search engine’s search box. In a database, subject searches work best when you use the scholarly term to describe the subject you are searching. Items in a database are assigned subject tags or headings based on topics that are discussed within the resource. This is where the keywords you come up with during your background research come in. Let’s say you want to conduct a subject search on prisons. The database will recognize the subject of prisons, but scholars use the term incarceration more frequently to describe the same thing. Using the term incarceration with one or two of your other keywords could provide you with a greater number of results that are more focused on your research topic. Another example is the term heart attack. The database will return results using these terms, but to find scholarly articles on this topic, you would need to search with the term myocardial infarction. Using the subject headings in the database will help you identify when using a different term or terms would be more effective.

A screenshot of the Findit@AU search box, searching for “heart attack,” with a list of options on the side to Limit by Subject.

Notice the Limit by Subject section on the results page lists alternative terms that could be used to search the same thing. Simply placing a check in the box next to the subject will update your search results with resources on that topic.

If the subject of your search contains more than one word, remember to put quotation marks around it. For example, use “acid rain,” “heart attack,” or “myocardial infarction.” This approach is important when you’re using both a search engine and database. Remember, quotation marks tell search engines and databases that you would like to keep your search terms together in a specific order. In Irwin’s case, since the focus of his paper is social networking, his subject search would look like this screenshot of the FindIt@AU search box.

A screenshot of the Findit@AU search box, searching for the Subject Term “social networking.”

Notice that Irwin selected SU Subject Terms from the drop-down menu to search for social networking as a subject of a resource. This will reduce the number of search results he receives and ensure they are more targeted toward his research topic.

Quick Tip!

Using Quotation Marks

You usually don’t need to place quotation marks around the term United States. However, each word must be spelled out completely and not abbreviated as US. Searching with the abbreviation US tells the database you are searching with the word us, as in “What is the best car for us to buy?” and not the words United States.

Search Using Boolean Operators

Now that you have learned how to conduct different types of searches, let’s discuss how you can broaden or narrow them through the use of Boolean operators, words that can be used in a keyword search to produce a more focused set of results. Including the Boolean operator terms AND, OR, and NOT to a search inquiry can alter and sometimes enhance your results, as follows:

AND between two terms requires the return of only results that contain both words. If only one word is contained in a resource, it will not appear in your search results. Example: “Social networking” AND “Society”

Figure 2.2
A Venn diagram. The circle on the left represents social networking, and the circle on the right represents society. The section where they overlap is shaded in.

OR between two terms means either word in a resource can be returned. Example: “Social networking” OR “Social Media”

Figure 2.3
A Venn diagram. The circle on the left represents social networking, and the circle on the right represents social media. Both circles are entirely shaded in.

NOT requires that any resource that includes that word will not be given in your search results. Example: “Social Networking” NOT “Social Media”

Figure 2.4
A Venn diagram. The circle on the left represents social networking, and the circle on the right represents social media. Only the section of social media not overlapping with social media is shaded in.

Searching with Boolean operators was quite popular a few years ago. However, as technology has evolved, some database vendors decided to include Boolean operators next to their search boxes, so you can select the operator you want instead of typing it into the search box. This is shown in the following example.

A screenshot of an EBSCO Host search box, highlighting the fields where you can select one of the Boolean operators AND, OR, and NOT.

When using the Google search engine, you no longer need to use the standard Boolean terms AND and NOT. The term AND is now implied when you type a string of terms into a Google search box. Google still recognizes the term NOT. However, it also recognizes the minus sign (–) as indicating NOT. Try using the minus sign in front of search terms you want to exclude from your search, and Google will search for websites that do not use those words. For example, if you are looking for information on things to do in San Diego, but you do not want to visit Sea World, try typing “San Diego”“Sea World”. You should not include a space between the minus sign and the name Sea World. Typing this search into a Google search box will ensure you receive results about San Diego, but none that include information on Sea World.

Google still recognizes the Boolean term OR, and it still functions as just described. Try using it to find synonyms when conducting background research. Typing San Diego OR Sea World will help you find applicable websites related to the topic.

Advanced Searching Techniques

Once you get a feel for locating and accessing information in a digital library, you’re ready to explore some advanced database searching techniques that will help focus and refine your search results more effectively. These tools are simple to use and can make a tremendous impact in the quality of your search results. FindIt@AU has an advanced search feature that contains many different options for broadening and narrowing your search results. Let’s see how Irwin applies advanced database searching techniques to gather resources for his paper.

A Search for Multiple Concepts

Searching for multiple concepts at once allows you to narrow your focus and reduce the number of search results. When you’re conducting this type of search, it’s important to keep each concept in a separate search box. Irwin decides to conduct a subject search on “social networking” and “social media” to find resources that will help him gain a better understanding of how both topics relate to each other.

A screenshot of the Findit@AU search box, searching for the Subject Terms “social networking” and “social media.”

Next, Irwin begins to strategically use different combinations of his keywords as search terms. He remembers from his conversation with the AU librarian that he should keep a list of the keyword combinations he tries so that he doesn’t lose track of his searches. He begins by taking a close look at the list of keywords he brainstormed earlier:

  • “social network”
  • “social media”
  • society
  • workplace
  • Facebook
  • LinkedIn

Notice that Irwin crossed off the last keyword, since he successfully found the information he was looking for during his author search. After looking closely at how his keywords relate, he begins structuring his database searches. He groups the concepts “social media,” Facebook, and society together. He decides to perform a search using those terms.

A screenshot of the Findit@AU search box, searching for “social media,” “Facebook,” and “society.”

This search results in over 17,000 matches! This is way too many for Irwin to search through. He decides to change Facebook to a subject search and keep “social media” and society as keywords.

A screenshot of the Findit@AU search box, searching for the keywords “social media” and “society” and the Subject Term “Facebook.”

This search gives Irwin just over 200 results and is much more manageable. After combing through his search results, Irwin tries adding the term Facebook back in as a keyword and moves “social media” to a subject term. He continues to strategically experiment by performing different searches using different keywords and subjects. When Irwin is ready, he updates his list with the search combinations he has tried and crosses out the keywords he no longer needs to search with (Table 2.2). After a time, he ends up completing enough different combinations of keywords to find the resources he needs to write his paper.

Table 2.2: Irwin’s revised list of keywords and searches

Keywords

Searching Round 1

Keywords

Searching Round 2

“social networking”

“social media”

workplace

LinkedIn

“social media”

Facebook

society

“social media”

Facebook – Subject

society

“social media” – Subject

Facebook

society

“social networking”

Facebook

society

“social networking”

“social media”

workplace

LinkedIn

“social networking”

LinkedIn

“social networking” – Subject

LinkedIn

workplace

“social networking”

workplace

“social media” – Subject

workplace

LinkedIn

“social media”

LinkedIn

“social media”

workplace

A screenshot of the FindIt@AU Limiter Options, including Full Text, Scholarly/Peer Reviewed, eBooks, Publication Date, and Source Type.

Truncation

Another technique is called truncation. Truncation places a special symbol at the end of a word to retrieve all possible endings of that word. To truncate a word while keyword searching in the Ashford University Library databases, use the asterisk (*), which you can enter by pressing Shift and 8 at the same time. This asterisk notifies the database that you would like to search for all variations of that of word. For example, typing ethic* in the search box tells the database to retrieve items that have the words ethic, ethics, ethical, or ethicist. Or typing instruct* will bring up instruct, instruction, and instructional.

Limiters

Another advanced technique for refining your search results is to use special limiters, options that allow you to weed out results that may not be useful to your research. For example, when searching for scholarly information in the AU Library database, you will always want to limit your results to Scholarly/Peer Reviewed by checking the appropriate limiter box. In addition, you may also limit your results by date, type of publication, source of information (journals, magazines, newspapers, and so on), subject (which was mentioned earlier), and more. In many databases, you can find these options on your search results page.

During Irwin’s conversation with the AU librarian, she briefly showed him the limiters available focusing on the scholarly/peer reviewed and date options. Since Irwin needs at least two scholarly sources for his assignment, she showed him how to check the Limit to Scholarly/Peer Reviewed option. Additionally, since Irwin’s topic was on a type of technology, she suggested he play with the date range option and make sure he had enough information from a recent publication that had been published within the last 2 to 3 years. This will ensure Irwin is using the most updated information on his topic. Using these tips, he was able to successfully complete the searches he conducted earlier in the module and collect a few articles for his paper.

Quick Tip!

Refining Your Searching Techniques

If you find yourself struggling with using advanced searching techniques or even with how to brainstorm keywords, check out the AU LibraryU webinar series, where you can learn about using the Ashford University Library. These prerecorded sessions cover a range of topics. Since they are prerecorded, you have the option of viewing them at your own pace.

Your Roadmap to Success: Section 2.5

Learning Outcome: Explore different methods for gathering and collecting information.

Why is this important?
Mastering this outcome will help you process large amounts of information so that it is suitable for your needs. Consider Alicia, for example. While Alicia was glad that she now had all of the articles she needed to write her paper, she felt overwhelmed looking at the sheer number of them. Some of the articles were very long, and she didn’t have much time. However, after she learned some methods for gathering and collecting information, she was relieved to have some strategies to get through all the articles quickly and efficiently.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Determine the best search strategy for a given information need. Mastering this learning outcome will enable you to save time in your busy life so that you can balance the needs of school, work, family, and other commitments.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The focus of this module thus far has been on how to locate and access information on the Internet and in the Ashford University Library. Now that you know where to find the information you require, how do you gather the most important pieces of it to answer your research question or satisfy your information need? During this phase of the research process, researchers use a few techniques to help them collect and identify these essential pieces of information.

Scanning and Skimming

Scanning and skimming are techniques researchers use to determine whether or not a resource contains information that will be valuable to their research. These techniques are also used in speed reading because they allow you to take in large amounts of text very quickly. While scanning and skimming can be used together to deliberately search for specific pieces of information, they each have their own distinct purpose. Scanning is generally employed first to evaluate whether a source warrants further investigating. If the source passes the scanning test, it’s time to employ a skimming technique to gather further information that can be used as part of your research. Let’s look at each one a bit more closely.

The act of scanning begins with a plan for looking in specific locations of a text for specific pieces of information like keywords, ideas, or specific subjects. This way you can rapidly cover a great deal of material to locate a specific fact or piece of information. For instance, if you were looking for a research article on the health benefits of vegetarianism, you would begin with a quick scan of the title and abstract looking to see if any specific benefits are mentioned in either. The abstract is a summary of a journal article, so if your article has one, that is a good place to start. Next, you would look at the organization of the article’s content to see if there is a section or heading in the article dedicated to exploring these health benefits in detail. Scanning is very useful for finding specific information such as a name, fact, date, or statistic without having to read the entire article. When scanning text, you must be willing to skip over large sections of text without reading or understanding them.

Here are some tips for successfully scanning a resource, such as a book or article:

  • At all times, keep in mind what you are searching for. Holding the image of the word or idea clearly in your mind will likely cause it to appear more clearly than the surrounding words.
  • Anticipate in what form the information is likely to appear—numbers, proper nouns, and so on.
  • Analyze the organization of the content before starting to scan. If material is familiar or fairly brief, you may be able to scan the entire article in a single search.
  • Let your eyes run rapidly over several lines of print at a time.
  • When you find a sentence that has the information you seek, read the entire ­sentence. (Adapted from Anne Arundel Community College, https://www.aacc.edu /tutoring/file/skimming.pdf )

If you retrieve valuable tidbits of information from a quick scan of your text, it’s time to move on to skimming. In skimming, you rapidly move your eyes over the text with the purpose of getting the main ideas, or overview, but not all of the details. Taking the example we used previously, if an initial scanning suggests that the article does discuss the health benefits of vegetarianism, you would continue skimming the section of the article with the best information related to this topic, noting the specific health benefits mentioned and any other important details that help answer your research question. Because skimming is done quickly and can affect your comprehension, you should not use it all the time.

Here are some tips for skimming an article:

  • Read the title; it is the shortest possible summary of the content.
  • Read the introduction or lead-in paragraph.
  • Read the first paragraph and the concluding paragraph completely.
  • If there are subheadings, read each one, looking for relationships among them.
  • Read the first sentence of each remaining paragraph looking for the main idea. In most paragraphs, the main idea appears in the first sentence.
  • Search the text looking for

    clue words that answer who, what, when, why, and how

    proper nouns

    unusual words, especially if capitalized

    qualifying adjectives (best, worst, most, and so on)

    typographical cues—italic, boldface, underlining, asterisks, and so on (Adapted from Anne Arundel Community College, https://www.aacc.edu/tutoring/file/skimming.pdf )

An infographic offering several tips for scanning and skimming text. An application translator states that you can use these skills when reading documents with a lot of fine print, reviewing nutrition labels, or reading news and magazine articles.

Online Note Taking

After a resource passes the scanning and skimming test, and you’ve identified which pieces of information are most useful, it’s time to begin taking notes. While there is nothing wrong with using a paper and pencil for note taking, if you carry out most of your research in a digital environment, you also can take your notes digitally. Online note taking allows you to take notes and highlight key pieces of text. Some of the library databases, like ebrary, also provide this service. Keep in mind that you will need to set up an account within the databases to enable these functions.

Numerous online note-taking apps also are available for download to your computer or mobile devices. These apps raise traditional note taking to a whole new level, as they allow you to digitally capture any thoughts and ideas you have while reviewing the research you’ve collected. Some of these apps help get your thoughts down quickly, and others sync with online services that organize your notes for you. Additionally, many apps allow for the organization of these notes in formats that are meaningful to you. Some popular note-taking options are Evernote ( https://evernote.com ), Gingko ( https://gingkoapp.com ), iMindMap ( http://thinkbuzan.com/products/mindmap/ ), and OneNote ( www.onenote.com/ ).

No matter what note-taking strategy or tool you choose, it’s important to find one that works best for you. Taking notes on information provides you with the opportunity to think, reflect, and understand it. Another benefit of note taking is that it may ultimately help your recall of the information (Bui, Myerson, & Hale, 2013). Additionally, it can aid in the organization of your citations so that you do not end up committing plagiarism.

Depending on the situation, you may discover that you need to use multiple methods of note taking. For example, you may find typing out your notes works best for your academic needs, but that paper and pencil notes work well in your personal life. Finding a system that works for you is the ultimate goal, so spend time exploring different methods of note taking until you find one that most effectively meets your needs.

As we end this module, we leave Irwin to gather information from the resources he collected in the AU Library by scanning and skimming and taking notes. He’s updated his KWHL chart to include the resources he found in the AU Library (Table 2.3). In Module 3, we will rejoin him as he begins collecting more resources for his paper on the Internet.

Table 2.3: Irwin’s updated KWHL chart

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and ­organizations I’m interested in.

Some of the ­gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: Wikipedia & Google

Scholarly sources from the library/ FindIt@AU, scholarly articles

Internet sources: websites, blogs, podcasts

SNs have been around since the late 1800s.

Currently, many SNs exist for a wide range of purposes.

browsers
Software programs that access, read, and display information from the Internet. Browsers communicate with a web page and display its information in a clear visual presentation.
cookies
Stored information about you on a website’s server, such as details about what you clicked on and any preferences you may have saved.
database
A digital collection of stored information that has been organized, often by ­several criteria, such as author, title, and subject.
interlibrary loan
A service that provides access to resources from other libraries.
Internet
An interconnected network of computers all over the world. These networked computers have compatible communication standards, so they can share information with one another.
keyword searching
A technique that allows you to construct a search by looking for an exact word or combination of words contained in the author, title, or subject fields in the library databases.
online public access catalog (OPAC)
A digital record that contains all of the physical items located within a library, searchable by title, author, subject, keyword, and more. It is often abbreviated as catalog.
reference librarians
Specially trained individuals who provide instruction on how to use the library and offer tips for conducting research.
research guide
An organized collection of resources to aid in the research of a specific topic or subject. These tools are often also referred to as pathfinders, or research guides, and can be used as a starting point when you’re beginning a research paper or project.
search engine
A system used to access information online. A search engine helps you ­navigate the Internet.
truncation
A search technique that places a special symbol at the end of a word to retrieve all possible endings of that word.
tutorial
A type of instruction designed to help increase your knowledge on a specific ­subject. Tutorials can be very helpful when you need only basic information to get you started.
A seated man types on his laptop.

Your Roadmap to Success: Section 3.1

Learning Outcome: Describe what the CRAAP test is and how it is used to evaluate information.

Why is this important?
Understanding the CRAAP test will help you sort through vast amounts of information so that you can find the information that’s important to you. Consider Crystal, for example. Crystal was looking for a new job. She found many job ads online and spent a lot of time applying to them. However, she didn’t get many responses and was feeling frustrated. The few responses she did receive turned out to be not what they seemed. After learning the CRAAP test, she realized that many of the job ads were likely scams or outdated. She now uses the CRAAP test to evaluate job ads and has had much better results conducting a targeted job search.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Determine the best search strategy for a given information need. Mastering this learning outcome will enable you to save time in your busy life so that you can balance the needs of school, work, family, and other commitments.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The explosive growth and use of the Internet in the 21st century has had a profound effect on how people access, interpret, and use information. In 2014, almost 3 billion people used the Internet worldwide (International Telecommunication Union, 2014). People turn to the Internet to help them find information for everything from the location of restaurants to instructions on starting their own business to possible reasons for that curious rash on their big toe. In addition, of course, students turn to the Internet to find resources for their academic papers (Head, 2013). The International Reading Association states, “. . . networked communication technologies such as the Internet provide the most powerful capabilities for information and communication we have ever seen, permitting access to people and information in ways and at speeds never before possible” (2009).

Just as people are able to explore and discover overwhelming amounts of data and information on the Internet, they are also able to create new information quickly and easily by publishing their work on the Web. This ease of publishing by anyone, while good for self-expression and the sharing of ideas, has implications for the reliability of what can be found on the Internet. When anyone can publish anything on the Internet, a great deal of unreliable and subjective information is created.

Ashford Student Profile: Natasha

Natasha has just submitted her final paper for her Health & Wellness Promotion class, and she’s feeling confident. She was able to find several scholarly articles and e-books in the AU Library as well as plenty of resources she found on the Internet to back up her claims about the best approaches to teaching healthy nutrition habits to college freshmen. When her graded paper came back, she was surprised to see she had earned only a C, when she had felt so strongly that she was surely getting an A. After further inspecting her paper, she saw that the instructor had deducted points for the resources she found on the Internet and the arguments she had based off those sources.

Natasha was confused; the instructor clearly stated that resources found on the Internet were permitted for this assignment in addition to scholarly material. Why was she docked points? When she read through her instructor’s comments, she found comments such as “this teaching method is not used by health promotion professionals because recent research has shown it encourages disordered eating behavior in college freshmen” and more comments such as “according to who?” or “please back up with facts, not opinions.” When Natasha scrolled to the end of her paper, she saw that the instructor had written a final comment saying that if she was going to use resources from the Internet, she should make sure she was using the most updated information from credible, authoritative entities. For example, sources might include the American College Health Association, the Centers for Disease Control, scholarly articles from PubMed, or other open source scholarly resources. Instead, Natasha had used information from websites such as nutrition blogs by unknown, self-proclaimed “health experts,” promoting and selling diet foods, and an article written by a registered dietitian in 1991. As a result, the claims she made based on those sources were biased, outdated, and probably inaccurate. Because Natasha had found so much information on her topic on the Internet, it was difficult to know what to choose, so she had gone with what came up on her first page of results, as so many of us do.

By the same token, more and more entities (professional organizations, academic journals, and government departments) that are considered highly authoritative are publishing on the Web. How do you know whether the information is sound? Many have claimed that new literacy skills are needed to effectively navigate and use this new information landscape. Being able to evaluate information found on the Web is absolutely critical not only for your academic life, but also for your workplace and personal life (International Reading Association, 2009; Leu, et al., 2011).

The CRAAP test is a method that you can use to help evaluate information from both print and digital sources while in search for the truth. Developed by the Meriam Library at California State University in Chico, the CRAAP test is a list of questions that you can use to evaluate a source’s currency, reliability, authority, accuracy, and purpose (Figure 3.1). When used in conjunction with your critical thinking skills, the CRAAP test can be an effective method for determining the validity of a resource.

Figure 3.1 The CRAAP test

Currency: The timeliness of the information.

  • When was the information published or posted?
  • Has the information been revised or updated?
  • Is the information current or out-of date for your topic?
  • Are the links functional?

Relevance: The importance of the information for your needs.

  • Does the information relate to your topic or answer your question?
  • Who is the intended audience?
  • Is the information at an appropriate level (i.e., not too elementary or advanced for your needs)?
  • Have you looked at a variety of resources before determining this is one you will use?
  • Would you be comfortable using this resource for a research paper?

Authority: The source of the information.

  • Who is the author/publisher/source/sponsor?
  • Are the author’s credentials or organizational affiliations given?
  • What are the author’s credentials or organizational affiliations?
  • What are the author’s qualifications to write on the topic?
  • Is there contact information, such as a publisher or email address?
  • Does the URL reveal anything about the author or source (e.g., .com, .edu, .gov, .org, .net)?

Accuracy: The reliability, truthfulness, and correctness of the informational content.

  • Where does the information come from?
  • Is the information supported by evidence?
  • Has the information been reviewed or refereed?
  • Can you verify any of the information in another source or from personal knowledge?
  • Does the language or tone seem biased and free of emotion?
  • Are there spelling, grammar, or other typographical errors?

Purpose: The reason the information exists.

  • What is the purpose of the information? To inform? Teach? Sell? Entertain? Persuade?
  • Do the authors/sponsors make their intentions or purpose clear?
  • Is the information fact? Opinion? Propaganda? Does the point of view appear objective and impartial?
  • Are there political, ideological, cultural, religious, institutional, or personal biases?

Quick Tip!

Locating Stable Information

Information you locate on the Internet may not be stable. That is, it can move or disappear without warning, making any links you use to cite your information invalid. Information you find on websites owned by the United States government, large business or nonprofit organizations, or educational institutions is usually more stable and therefore less likely to disappear. Additionally, these sites often archive their information, so even if their information has been updated or moved, it may still be accessible.

While the CRAAP test can be applied to evaluate both print and digital resources, the remainder of this module focuses on exploring how you can apply the CRAAP test to evaluate digital information you find on the Internet outside the AU Library. Remember from Module 2 that the gold standard for quality information is scholarly/peer-reviewed research, some of which you can find on the Internet. Also keep in mind that conducting good research means that the search for knowledge should not be to reinforce what you already know, but to locate many perspectives in search of the truth.

Before exploring the CRAAP test, let’s check back in with Irwin, as he begins his quest for information online. When we left him, he had collected a few scholarly articles from the AU Library on the topic of social networking in the workplace, and was gathering information from them through note taking. He decides to look over his assignment instructions and starts checking off the resource requirements he has fulfilled. Irwin’s assignment requires that he use his course textbook, two scholarly sources, and one source of his choice in the development of his paper. Irwin has already extracted the information he needs from his textbook, and he has the scholarly articles he found in the AU Library. The last resource he needs can be in the format of his choice. On his KWHL chart, Irwin listed that he would like to try locating information for his research paper from podcasts and websites about social networking (see Table 3.1).

Table 3.1: Irwin’s updated KWHL chart

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and organizations I’m interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: Wikipedia & Google

Scholarly sources from the library/FindIt@AU: 1 e-book, 3 scholarly articles

Internet sources: ­websites, podcasts

SNs have been around since the late 1800s.

Currently, many SNs exist for a wide range of purposes.

Irwin knows that he needs to be careful when using the Internet to search for resources for his paper. He has an idea of how to evaluate the validity of a resource, but he would like to learn more. In the following sections, we take a closer look at how the CRAAP test can help Irwin locate solid resources for his paper.

Your Roadmap to Success: Section 3.2

Learning Outcome: Identify the criteria used to evaluate the currency of information.

Why is this important?
Being able to determine the currency of information will prevent you from making decisions that are based on outdated information. Consider Ron, for example. Ron wants to eat healthier and has been using a health book he found in his closet to help him plan meals. However, after he learned the importance of having current information, he checked the copyright and realized the book had been published over 20 years ago and thus might have outdated information that might deter him in his quest to eat healthier.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The Internet can be an excellent place to find the most cutting-edge, up-to-date information, as new content is constantly being published. This is especially true for information on current events, such as news, stock market activity, weather, and traffic conditions. The Internet is also an excellent place to find archival and historical documents, rare books, or other special collections that once were available only as print sources in libraries. In short, you can find all kinds of information created or posted at different times on the Internet, so how do you know if what you find is current enough for your topic? Determining the currency of information will depend on the subject you are researching.

Decide Between Older and Newer Sources

When setting out to find information on the Web or when evaluating results from a search, you should determine whether it is necessary to get the most up-to-date material based on your information need. For certain subjects, such as history or the humanities, documents created hundreds of years ago can be valuable to your research today. They include old letters, legal documents such as birth and marriage certificates and court and military records, and contemporary newspaper accounts of relevant events.

In contrast, timeliness of the information is critical in fields in which new knowledge is being built up rapidly, such as science and technology. If you are trying to find the latest information on breast cancer treatment in the United States, for instance, you wouldn’t want to use information from a 2001 journal article or from a website that was last updated in 2005. Treatments might have changed dramatically since then because the healthcare field evolves so rapidly.

Depending on the purpose for which you’re seeking information, you may need to use both older and current sources for the same project. For instance, consider the field of anthropology, the study of human culture of the past and present. You would use historical resources when you are discussing human cultures of the past and current resources when you are discussing contemporary cultures. Or you might refer to centuries-old documents as samples of a culture’s written language, along with new sources discussing computer analyses of those samples.

The following topics usually warrant using newer sources; the list also includes topics for which currency of the information may not be as important. The list is not exhaustive and is only meant to give you some examples. There can be exceptions depending on your particular information need.

Currency of information is usually important when researching

  • current events and news.
  • stock market activity.
  • laws and regulations.
  • research in the field of information and communication technologies (ICTs).
  • medical/health information.
  • sciences.
  • weather and traffic conditions.
  • statistics (unless you are looking for historical statistics).
  • reviews on products, restaurants, and so on.
  • information about companies/organizations/institutions—news, data, operations, personnel, practices, and so on.

Currency of information is usually not important when researching

  • historical information.*
  • topics within the humanities.*
  • cooking, cleaning, gardening, and home repair.
  • many hobbies such as painting, knitting, and working on old cars.

* Primary sources, such as census records and legal documents, can be valuable artifacts containing important data relevant to your study even though they were created many years ago. However, researching historical information and humanities topics can be tricky because new evidence is often discovered that changes the way historians view events in the past. If you are researching historical events or topics within the humanities, make sure the information comes from an authoritative source, something we discuss later in this module.

Check the Publication Date

Once you’ve determined that your topic does require up-to-date information, you need to find out when the information you’re considering using was published (or posted). To determine the publication date of information you find in print, begin with the copyright date for books, which is found on the copyright page at the beginning of the book, or with the date of issue of a newspaper, journal, or magazine. Be aware, though, that the information referred to within the publication might be considerably older than the publication itself. For example, an article in a nutrition journal might synthesize data from several research studies conducted over the past decade. If you include that data, then you need to cite the original sources of those studies.

One method to determine the currency of the information displayed on a website is to look at the date the information was added to the site. Keep in mind that a publication date on a website can mean a few different things, such as

  • when the material was first written, not the date it was posted to the site.
  • when the material was first posted to the site.
  • when the material was last revised or updated. Updated and revised information can mean something simple like an error in spelling was corrected or some other minor change was made. It can also mean that substantial updating to the information presented on the site occurred.

When searching for the publication date, first identify the title of the resource and then determine how much of it you plan to use. In the case of a website, ask yourself: Am I using the entire website? Just one page of the website? A specific article or post within a website? Determining the specific information you are using from a resource will help you locate when it was published and ensure you are citing the correct resource.

Sometimes, especially for news articles and blog posts, the publication date is located near the title of the resource, so be sure to first look for the publication date near the title or author’s name. Another place to look for the publication date is at the bottom of the web page, at the end of an article, often centered. Sometimes you will see only the copyright date for the entire website, which is not the same thing as the publication date. The copyright date usually has a small c in front of the date or simply says copyright next to the date.

If the publication date was not provided, one possible strategy for finding it involves reading the URL of the web page you’d like to use. The website’s address, or Uniform Resource Locator (URL), can tell you a lot about the information contained on that page. For instance, sites that contain articles, blogs, or some form of published content may include a date in the URL. For example, in the URL http://www.homepage.org/2014/02/name-of-article, you can clearly see the date the content was published is “2014” for the year and “02” for the month of February. This is just one way to read a URL. We explore more information on reading URLs and understanding the information they contain later in the module.

Use Revisions or Updates

Often when you need to find out when a web page was last updated, you can follow many of the same steps as you would to find the publication date. Sometimes, websites list the date the page was last revised at the bottom of the page. Often, you will see “Page last updated:” or “Page last reviewed:” followed by the date.

One possible technique for locating the most recent modification date of a website uses a short line of JavaScript code to pull this information from the site. Some web browsers, such as Mozilla Firefox and Internet Explorer, allow you to locate the publication date by requesting it in your browser’s address bar. After navigating to a web page, try typing javascript:alert(document.lastModified) into the address bar. This code tells the browser you are requesting the most recent publication information for that particular site.

Aside from checking the publication date and dates that a web page was last revised or updated, you should pay attention to whether the links on the web page are functional. Websites that stay current have authors and editors who regularly check the functionality and content of the website. Therefore, broken links can mean that no one is regularly maintaining the site and that the information is outdated.

A screenshot showing a web page with an arrow pointing to javascript:alert(document.lastModified).

Additionally, it’s important to keep in mind that the format of the information can dictate the currency of that information. A newspaper article or a YouTube video can be created and uploaded incredibly quickly compared to a book, which takes considerable time for the author to research and write, and still more time to edit and print. Scholarly journal articles also take time and are often subject to a rigorous peer review process by experts in the academic field. Therefore, you can often guess that certain information, such as data on motor vehicle accidents from an annual government report, will probably be more current than data on motor vehicle accidents from a book. In summary, the process by which an informational work is created and made available to others (in print or online) varies greatly and should be taken into account when you are conducting research.

As Irwin reflects on the information he still needs for his paper, he decides that he does need to search for current information since his research question is technology focused. He makes a note of this on his research plan and begins searching for information on the Internet. Since he is using Google as his search engine, he already knows how to limit his results to those published within the past year or how to customize his dates if needed.

Your Roadmap to Success: Section 3.3

Learning Outcome: Identify the criteria used to evaluate the relevance of information.

Why is this important?
Being able to evaluate the relevance of information will help you stay focused on your goals by eliminating unnecessary information. Consider Cecilia, for example. Cecilia always assumed that, when it comes to sources for your research paper, the more you have, the better your paper will be. But after learning about the importance of relevant information, she realized that quality is more important than quantity when it comes to sources.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Tips from your reading coach. How’s it going? Are you remembering to use the SQ3R method to actively read your text? When I was in school SQ3R really helped me to make sense of what I was reading and check my understanding. I highly recommend this strategy.

When evaluating sources, including sources found on the Internet, in the library, or in print, be sure to consider whether the content meets your needs. This is called determining an information source’s relevance. Does the source relate to your topic? That is, does it help answer your question or enhance your understanding? If not, then it is probably best to move on to other sources. Keep in mind that a resource may not be an exact match or completely answer your question, but it could describe a certain angle of your topic that you may want to explore further. Therefore, it could still have value for you. Deciding whether something is relevant to your research is a bit of a judgment call, but the following strategies can help.

Frequently, you can determine the degree to which something is relevant to your needs by considering the audience that the source was written or created for, because the intended audience typically dictates the focus and depth of the information. Content is generally created for different groups, such as practitioners or professionals, scholars or researchers, the general public, or maybe special-interest groups within the general public, such as those who belong to certain political parties, religions, lifestyles, and so on.

Let’s say you work for an exterminating company and you want to stay abreast of new developments and latest techniques or products for pest extermination. Since you are a professional in the field and already possess a good deal of knowledge about the topic, it would probably not be helpful to you to use sources written for the general public. Instead, you would seek out information published by professional organizations in the field, articles published in trade journals, or possibly peruse posts on Internet message boards or forums created by those in the profession for the purpose of sharing information.

One way to determine the intended audience for a source is to examine the type of language used within it. Highly technical language usually indicates that the intended audience is professionals in the field such as technicians, physicians, or scientists. Information that seems too basic or even elementary was probably written for the general public or for students. For academic papers, “just right” sources are typically scholarly, with more advanced language, and perhaps some vocabulary specific to the field, but not a level of terminology that makes the source incomprehensible to you.

Another way to determine whether or not a source is relevant for your needs is to compare it with other sources of information on your topic. As we discussed in Module 1, this is another reason conducting background research is so important. It not only gives ideas for keywords, but can also clue you in to possible angles to pursue about your specific topic so that you’ll be able to identify those sources that are relevant.

You also should consider how the format of the information you chose can affect the scope, depth, and manner in which your topic is discussed. For instance, say you are looking up the topic of workplace violence in the United States. Take a look at how these different formats may influence what is covered about that topic:

  • Books could give an in-depth as well as a broad account of workplace violence in the United States, including the history, causes, and impact. Books may also cover specific aspects of the topic in quite a bit of detail.
  • Newspaper articles could cover the latest developments of specific incidences of violence in the workplace (for example, a recent workplace shooting in XYZ town), commentary on the current state of workplace violence in the United States, and other news regarding current events of the topic.
  • Scholarly articles focus on research conducted by scholars that typically cover very specific aspects of the topic. For instance, a scholarly article could explain organizational responses to workplace aggression.
  • Wikipedia or encyclopedia articles provide a general overview of the topic, possibly including a definition of the term(s), categories of violence, rate of incidence in the United States, and so on. Keep in mind, though, that while Wikipedia can give you a good overview on a topic, you should not use it as a source in your academic assignments.
  • YouTube videos range from actual coverage of an incident (such as security camera footage), people’s commentary on the topic, training videos meant for workplace violence prevention, and much more.
  • Government websites (such as the U.S. Bureau of Labor Statistics) may cover U.S. statistics of fatal and nonfatal occurrences of workplace violence or prevention programs.

Often, you may need to get information from various formats that are addressed to different types of audiences to gather all of the relevant information you need.

As Irwin begins his search for current, relevant information, he begins to feel a bit discouraged. His initial search on social networking and the workplace yielded him over 5 million results in Google. He even remembered to use quotation marks around “social networking” like the AU librarian showed him. After limiting the date range, he’s still swimming in a number of results that do not look relevant to his topic. He reminds himself that most likely he won’t find the one perfect article that address all aspects of his topic, so he decides to see if the sites on his results list discuss points relevant to his topic. He initially thought it would be interesting to include a podcast or personal website for his last resource; however, he notices that his results list includes quite a few government websites and decides to explore those first.

Your Roadmap to Success: Section 3.4

Learning Outcome: Identify the criteria used to evaluate the authority of information.

Why is this important?
Being able to evaluate the authority of information will help you find credible people and resources, and avoid those that might discredit your work. Consider Christian, for example. Christian is preparing his children to move to a new town. One of his friends heard about the move and sent him a link to a website that discussed how terrible the school system in the new town is. At first, Christian was alarmed because he wants a quality education for his kids. He then realized that the website doesn’t list the author, which he thought was suspicious. Knowing the importance of evaluating authority, he did some more research and found a government website that lists test results from the new school system (which were above average) and a Facebook page with posts from parents whose children attend the school system. He decided the authority of these pages was much more credible and felt better about his decision to move.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Once you’ve determined that a source is relevant to your information need, you need to consider who the author of the source is and his or her authority level on the subject matter. In information literacy, authority is a level of education and experience that qualifies an individual or group to publish information on a given topic. For example, the United Nations’ Intergovernmental Panel on Climate Change is a global authority on climate change because its more than 2,000 members have advanced education and extensive experience in climate science.

Let’s revisit the threshold concept authority is constructed and contextual. In other words, no single checklist of criteria can tell you who is an appropriate authority in every situation; instead, the level of authority required depends on the information needed (ACRL, 2015). For example, you wouldn’t need information from a leading researcher in meteorology to help you decide whether to wear a jacket tomorrow, but you would need information from someone with that level of authority if you were writing a thesis on meteorological models. A Wikipedia article on Harry Potter would be perfectly sufficient to help you keep track of which character is which as you are reading the book. However, Wikipedia would not be appropriate if you were writing a dissertation on Harry Potter’s place in children’s literature; for that, you would need to consult scholars on the topic. This is what is meant by authority is contextual—different contexts require different levels of authority.

Similarly, the value placed on different types of authority often varies by community. Members of one group might not consider a figure in a different group as a reputable authority. For example, members of a political party may view the writings of certain leaders or thinkers with high regard, whereas people from outside that party may not recognize the authority of those same leaders or thinkers. In another example, a noted historian who is an expert on the Civil War would not carry the same authority if he were to write an article about a modern health-related topic. This is what is meant by the idea that authority is constructed—different groups construct their own ideas about who or what is a valued source of information for their purposes.

Ashford Student Profile: Gina

Gina was in trouble. She’d been researching the topic of her history paper for over a week and was coming up empty handed. When she initially selected the topic in her Book History class, she was excited! Her professor listed the Dutch East Indies Trading Company (VOC) as a possible topic and included three books published during that time that she was to write about. The majority of her paper was to be written on the history involved with the VOC, with supporting information on how each of the three books fit into the history of that organization. She knew this topic had the potential to be tough to research but felt she was up for the challenge.

Gina easily located the information she needed on the VOC within the AU Library. She initially began researching for information on the three books by searching in digital libraries in Europe. Gina quickly realized that these libraries shared similar information on each book and so was able to glean only a few key pieces of information for her paper. She then began searching the Internet using Google and was shocked to see the websites that contained information on her three books were all written in Dutch. She tried using Google Translate, but the information on the pages was still difficult to understand. In spite of this, she was able to pull a few more key pieces of information for her paper, but it wasn’t enough.

As the deadline for Gina’s paper drew near, she began writing it with the research she did have. While the information on the VOC was complete and accurate, she still needed more information on the three books. Gina was feeling desperate. She remembered that during her background research she came across information on two of her three books on Wikipedia. Gina knew she wasn’t supposed to use information from Wikipedia on an academic paper, but she was curious if the site contained information that she did not come across during her actual research.

As Gina typed the name of her books into Wikipedia, she was surprised and relieved to see information on two of her three book titles, information on all three authors, and the publishers of each book listed there. As she scanned and skimmed the information within the articles, she noticed citations throughout each article, with links to the information at the bottom. Gina gathered as much information as she could from the sites referenced in the Wikipedia articles. Many of the links were from .edu sites in other countries and historical preservation sites. Gina scoured those websites and was able to discover the information she needed to complete her paper. At the end of it all, she was confused why these resources did not show up in her Google results.

The strategy Gina used to gather information from the citations listed in the Wikipedia articles is called mining. Mining information from the citations listed in Wikipedia articles can be very valuable, especially if you are in a tight research bind. However, remember that you should evaluate each site listed on a Wikipedia article using the CRAAP test before using any of the information.

The reason Gina didn’t see these results in her Google searches is that (1) the sites were from other countries and (2) the Internet filter bubble could be excluding these sites from her results.

Identify the Publisher

The first step in evaluating the authority of a resource is to find out who the publisher is. This information is easier to find for some resources than for others. Books, magazines, and journals identify the publisher prominently, usually on the cover as well as on the copyright page. Look for reputable publishers in a given field; for example, scientific societies or university presses for science texts and journals. Self-published material, material that hasn’t been edited or reviewed by someone else, needs careful evaluation. The number of self-published books is on the rise and can look very sophisticated with current technology. Since the author of the work is the person publishing it, pay close attention to the author’s credentials to determine whether he or she can be considered an authority on the topic.

Also evaluate the organization responsible for publishing information you find on a website. Reputable organizations tend to be stable, so the information on the website most likely will not undergo radical changes in a short period of time. Government agencies and academic institutions tend to be credible. Not-for-profit organizations are usually considered more credible than commercial websites because making a profit or selling a product does not motivate them. However, some not-for-profit organizations exist to promote a specific agenda rather than to provide objective information, so conduct some research into the nature of the organizations whose information you’re considering using. Look for the organization’s mission statement, which is often in an “About Us” section. If you are not familiar with the organization, try searching for more information about it online using a search engine.

Examining an Organization’s Authority

Pay attention to organizations with similar-sounding names; sometimes a group will call itself something that sounds like an established, reputable organization, but it may have a different purpose.

For example, the American College of Pediatricians and the American Academy of Pediatrics sound like very similar organizations.

The American Academy of Pediatrics (AAP; www.aap.org ) is a professional organization for pediatricians that was founded in 1930; has over 60,000 members; and is a leading source of clinical guidance, policy recommendations, and education about children’s health.

The American College of Pediatricians (ACP; www.acpeds.org ) is a socially conservative group that consists of about 200 members. Some public health experts believe that the ACP advances its members’ personal and religious agendas by distorting the research of others (Collins, 2010).

As you can see, although their names are very similar, the authority of these organizations varies greatly. As this example shows, it’s essential to investigate the authority of the organizations publishing information you plan to use. Not what the group stands for.

Identify the Author and the Author’s Credentials

Print sources typically list the author’s name prominently on the cover, title page, or beginning of an article. On a website, the author’s name may be harder to find. Look at the top or bottom of the page, or look for an “About” or “Contact Us” section. Sometimes you might have to dig around the site to find out who authored the information.

Once you identify an author, you will need to evaluate that author’s expertise in the subject area. An author’s credentials are the qualifications that make an author reputable in a specific field. When evaluating an author’s credentials or qualifications, look for the following items as possible indicators that the author can be considered an expert in his or her field:

  • Academic background and degrees: Degrees listed after an author’s name, such as PhD or MD, show that the author has spent many years formally studying in his or her field and is qualified to write on a topic. It is a good idea to make sure that the author’s degree is in a field that is related to the topic about which he or she is writing. Academic degrees also often indicate that the author conducts research in that area.
  • Work or other experience: In some fields, like business, work experience might be more important than the number of years a person has spent formally studying a topic in school. Outside of their work at a company, authors might have also served on committees for professional groups, and university professors might teach or conduct research in a certain area.
  • Licensure or certification: In addition to academic degrees, look for letters after the author’s name indicating a special license or certification. This is more important in some fields than in others. When you see additional credentials after an author’s name, it shows that the author has spent considerable time developing his or her skills and has passed some type of examination certifying that he or she is proficient in a certain area. If you are not familiar with a particular certification, try doing a search using the letters or the full name of the credential to find out what the requirements are for obtaining that credential. Often these licenses or certifications are sponsored by a professional organization, and these organizations often maintain a list or database of members who currently hold that license.
  • Affiliations: Look for the groups the author is affiliated with, such as academic institutions, companies, government agencies, or professional organizations. These affiliations might indicate where the author works, or they might indicate the author’s membership in a particular organization. As noted earlier, try to find out about the reputation of any groups with which the author is associated. Affiliation with a credible organization usually signifies the credibility of the author, as the author serves as a representative of the organization.
  • Other publications: An author who has written many publications on a topic has probably spent considerable time studying that topic and thus might be considered an expert. This is especially true if the other sources (other websites, journals, or book publishers) where the author has been published are reputable sources. Additionally, scholars often cite other well-respected scholars in their field, so if an author’s publications have been cited by many other sources, he or she is probably an authority in that area.

Contact the Publisher or Author

When determining the authority of a source, you should look for contact information on websites, including addresses, phone numbers, and email addresses. You can often find them in an “About Us” section. If you have questions that aren’t answered either on the resource itself or through additional searching, try contacting the source presenting the information. A reputable source should provide contact information; this can indicate transparency and a willingness to engage with readers. Be cautious about sources that provide no contact information or that provide only an email address. Anyone can create an email address. If this is the only contact information you can find, it’s a good idea to send an email asking for more information. For instance, say you found an article on a website called Life Skills for Learning that you were hoping to use in a research paper for class. The website does not list who wrote the article, but it does have contact information for the website itself. In this case, contacting the source could be beneficial. Try emailing the website to see whether someone can provide the contact information you are looking for. If the site did not provide contact information, this is a sign you should consider using a different source.

Read the URLs

At times, you can gather quite a bit of information about a web page by looking closely at the URL. Earlier we explained how to use the URL to determine the date information was posted online. Reading the URL can also tell you the author, publisher, and who is sponsoring the information presented. Each of these items will help you decide on the authority of a source. Take a look at the following sample URL to understand the different parts of it:

http :// www . sampleurl .com/ folder/file .html

  1. http: This part of the URL stands for Hypertext Transfer Protocol. This is the language or set of rules that computers use to communicate with each other when transmitting information.
  2. www: This part of the URL stands for World Wide Web. Browsers usually add this on, even if you do not type it into the address bar. It usually is not necessary to enter anymore.
  3. sampleurl: This is the domain name, which is the unique address for the web resource, or the server on which it exists. This address must be unique in order for a browser to know how to get to it, just like a physical mailing address. Often this is the name of the organization that is responsible for the website.
  4. .com: This is called a top-level domain. A limited number of top-level domains are available, and they can tell you a lot about what type of website it is. Top-level domains (TLDs) are regulated by the Internet Corporation for Assigned Names and Numbers (ICANN). Some TLD names are restricted to specific types of organizations that meet certain criteria, and some are open to be used by anyone. While the number of TLDs continues to grow, several of the most common will probably be familiar to you. Check out Table 3.2 for information on the most common TLDs.
  5. /folder/file: This path takes you to the specific page that you see. Just as you organize your files on your desktop into folders, the individual pages on a website reside in folders, and this part of the URL shows the location of those folders and files on the server where the website exists.
  6. .html: This is the file extension. It shows what type of file the page is. In this example, html means it’s a web page. Other file extensions you may see are .pdf, which you can open with a PDF viewer like Adobe Reader, .docx for a Microsoft Word document file, or .xlsx for a Microsoft Excel spreadsheet. Knowing the file type is not critical to evaluating the quality of the information.
Table 3.2: Common top-level domains

Top-Level Domain

Website Type

Notes

.com

Usually indicates a commercial website

These websites are often sponsored by a company and may be intended to sell a product. That does not mean that they cannot be credible. Many .com websites contain great information. Just keep in mind that there are no restrictions on who can register a domain name with this top-level domain, so you will find a wide variety in the quality of these web sites. Check out http://archive.icann.org/en/tlds/ for more information.

.org

Usually indicates a not-for-profit organization

Many of these websites are credible, especially those that are sponsored by established, reputable organizations like the American Cancer Society. As with .com websites, there are no restrictions on who can register a .org website, so you will find variations in the quality of information. Consider the purpose of the sponsoring organization; some may be promoting a certain viewpoint or agenda.

.net

Originally intended for organizations like Internet service providers

These websites are now unrestricted, meaning anyone can register for them, like .com and .org websites.

.edu

Indicates an educational institution

Information found on these sites may not be automatically credible. Use your critical thinking skills to determine the validity of the information.

.gov

Indicates a government agency

These are generally considered credible.

After Irwin found some great statistical information for his research paper from the different government websites he looked at, he turns his attention to locating relevant information from personal sites. As he begins searching, Irwin becomes concerned that a personal website may not be the best choice for his paper. He attempts to explore the authors’ credentials but finds it tricky to determine whether they are qualified to write on the topic of social networking in the workplace. He eventually locates three potential sites that he’s considering for his research paper. The information on each of these sites is current, meaning it has been posted within the past year, and each author has posted his or her credentials to write on the topic of social networking. The first author claims to be the founder and CEO of a social media company, but the link to the author’s company site is inactive and doesn’t work. This requires more digging for authority on Irwin’s part. A lawyer wrote Irwin’s second website option, and a social media manager for a large company wrote Irwin’s third website pick. After learning about the importance of authority Irwin is feeling uncertain now about the idea of using these websites in his paper. He’s also concerned with how to determine whether the information on each website is accurate.

Your Roadmap to Success: Section 3.5

Learning Outcome: Identify the criteria used to evaluate the accuracy of information.

Why is this important?
Learning how to evaluate the accuracy of information will help you uncover hidden biases and agendas in the media you encounter in your professional, personal, and academic lives. Consider Akeem, for example. Akeem is interested in local politics, so he used to read a blog focused on his town’s politics. However, the blog often seemed to be overly critical of a certain city council member, so he became suspicious about the blog’s accuracy and authority. After some research, Akeem discovered that the blog’s author went through a bitter divorce with the council member and may be seeking revenge through the blog! The blog was clearly biased and therefore not accurate. Akeem now stays current by reading the local newspaper and attending council meetings himself.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Accuracy refers to the precision, correctness, truthfulness, and reliability of the information. To evaluate the accuracy of a source, you will need to consider the content of the information itself.

An infographic titled: is this reliable information. It gives several questions to ask when evaluating the accuracy of information, including where does the information come from, is the information supported by evidence, and others. An application translator states that you can use these skills when looking for a new school or daycare for your kids, or buying a new car.

Consider the Author and Format

In the previous section, you learned how to assess the authority of information by identifying the author and the author’s credentials. The same author information is also likely to tell you how accurate the information is. Information created by an authority in a certain field will probably be highly accurate; an expert author is invested in producing reliable information, as his or her reputation or career depends on it.

The format in which the information is presented can also affect its accuracy. With the widespread use of the Internet and the growth of social media, information can be published and disseminated online almost instantaneously. Sources like tweets, blog posts, and online news articles are sometimes published about an event even as that event is unfolding. As a result, complete details about the event may not be known or available at the time of publication, so the information may not be entirely accurate. In contrast, because of their lengthy ­publication process, print formats such as books or scholarly journals typically contain fewer inaccuracies. When evaluating accuracy, therefore, make sure you think critically about the format of the information and the process that went into publishing and disseminating that information.

Quick Tip!

Gathering Information

Keep the following points in mind when gathering information online:

  1. Anyone can publish anything he or she wants on the Internet and also in print (think of junk mail, flyers, and so on). Remember to approach potential resources with caution and do your due diligence!
  2. Just like information in print, information on the Internet has not necessarily been edited or checked for accuracy.
  3. No standards exist to ensure the accuracy of information found online. However, newspapers, magazines, scholarly articles, and books (not self-published ones) usually do go through some type of fact-checking process.
  4. Most importantly, always use your critical thinking skills when evaluating resources, whether for academic, workplace, or personal use.

Evaluate the Evidence

Reliable information should be based on facts or other evidence that can be verified. Arguments and claims should flow logically from the evidence that the author uses. This evidence should be clearly, fully, and prominently cited so that readers can find the cited sources and verify that they support the claims made. Whenever possible, the information should refer to the original or primary source. For example, if you were reading an article that used statistics from a government report, you would expect to see a reference to that government report, not to another article that used the same statistics. Additionally, look at the quality of the sources the author cites. Check to see if the evidence comes from other well-respected and reliable sources. If a website provides links to other sites where the data comes from, check the links to make sure they work and that they point to other credible sites. If you are unsure of the facts or evidence used, you may even need to try contacting the author to verify or answer any questions. Be suspicious of any information that does not tell you the source of the evidence it uses.

Use Other Sources to Prove Reliability

Accurate and reliable information can usually be verified; that is, other sources will present the same or similar information. For example, information about the harmful effects of smoking can be found on smokefree.gov , the smoking-cessation website of the National Cancer Institute. There, you’ll find statistics similar to those you’ll find on many other reputable sites, from the American Cancer Society to the U.S. Surgeon General. Compare the data cited on any web page you’re considering using with similar data from other trusted sources to verify accuracy.

If a website or other information source presents data or concepts that cannot be corroborated by another source, you will need to be especially thorough in evaluating it. In fields that change rapidly and in which research frequently leads to new discoveries, new information that goes against generally accepted knowledge is not necessarily bad. If the findings of one study present new information that has not yet been published in previous studies, months or years may go by before more information becomes available to support the results of that study. In other words, one study alone is never enough to make a case. It does, however, require critical evaluation on your part before being accepted.

Identify Bias

Bias is an inclination toward or against a particular perspective, group, or idea. All people are biased by their education and personal experiences; thus, it isn’t possible to write from a completely neutral point of view. Therefore, it is likely that most information contains some bias, and some information is more biased than others. For example, a claim that violent crime is decreasing in the United States, and backed by data from the FBI, is likely to be far less biased than a claim that America is more violent than it was half a century ago, backed by three or four personal anecdotes. Think of bias as a spectrum rather than a characteristic that is either present or not.

As you’re conducting research, be aware that most people find an author’s bias especially difficult to detect when it aligns with their own. Bias is not necessarily bad. As long as you recognize that it’s always present, and you look for information that represents a different perspective, you’ll increase your chances of exploring all sides of an issue and drawing less prejudiced conclusions.

Although information in any format can and will be biased, information you find on obscure Internet sites is especially prone to personal bias. We explained earlier that anyone can publish to the Web without any regulation, so people can post information promoting their own personal agenda, declaring their viewpoint, or selling their product or service. People may even deliberately post misinformation that is intended to obscure the truth.

When you are trying to determine bias, look for things such as

  • emotional, strong, or inflammatory language.
  • claims that are not supported by evidence.
  • distorted facts or facts presented out of context.
  • information used to sell products.
  • whether the opposing point of view is either underrepresented or nonexistent.
  • evidence that contradicts the viewpoint is ignored.
  • personal attacks.
  • claims of certainty or absolutes.
  • the relationship between content and advertisements (does the content seem to be related to or promoting the products that are advertised on the site?).

Quick Tip!

Inflammatory Language

Inflammatory language is negative in nature and consists of a selection of words a writer uses to stir up emotions such as passion, anger, or hostility from the reader. The intent in using such language is generally to get an emotional reaction from the reader. Be wary of including sources that use this type of language to convey their message. There are most likely better, more neutral-toned sources that will effectively address your information need.

Bias can also influence the purpose and objectivity of information. Let’s look at a few examples:

  • Political bias: Information with a political bias is intended to persuade readers to vote for a certain candidate or support the ideas of a political party.
  • Ideological bias: Ideology refers to the system of beliefs, or the worldview, of an individual or a group of people. Individuals and organizations may publish in order to promote an ideology—explicitly or subtly. For example, the ideological views of a news organization can affect the stories it chooses to produce and the side of a story it tends to favor. An author also might write to promote the beliefs of a particular religion.
  • Personal bias: As noted earlier, individuals are influenced by a variety of personal factors that lead to bias in the information they disseminate.

Assess the Quality of the Presentation

Look at the overall quality of the information. It should be free from errors in spelling, grammar, and punctuation. Information should also be presented in an organized and logical way, with clear structure that is broken down into logical sections. Look for headings that clearly identify the main idea of the narrative beneath them. When appropriate, a high-quality presentation will include graphs, charts, or data tables to help the reader understand the text. These graphics and tables should be accurately labeled, easy to understand, and clearly relevant to the text.

Irwin begins to look closer at the content of each of the three websites, looking specifically for bias and citations to support the information being presented. He can clearly see that none of the websites include citations that reference where the information comes from, so he rereads each website post to see whether he can uncover any bias. Now that he is looking for it, in the first website written by the CEO and founder of a social media company, he can clearly see the information seems to promote the company, as language used in the website is very boastful. This leads Irwin to consider the purpose behind the information shared in each site.

Your Roadmap to Success: Section 3.6

Learning Outcome: Identify the purpose behind the creation of information.

Why is this important?
Understanding why information is created will help you decide whether it is in line with your goals and beliefs. Consider Sam, for example. Sam learned the importance of identifying the purpose behind the creation of information after his new neighbor gave Sam’s son some children’s books. At first, Sam thought it was a kind gesture. After examining the books closely though, he noticed that they were published by a religious group he had never heard of. So he read some of the stories and realized that they contained subtle messages that conflicted with his own religious beliefs; these messages were not something he wanted his son to be exposed to.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The final task of evaluating information is understanding why that information was created—that is, the purpose it serves. The goal might be to inform, instruct, persuade, entertain, sell a product, or even damage another person or cause. Some authors present only one side of an issue, whereas some present all sides. Think about why this might be, and what purpose the author had for presenting the information in a certain way. For example, does the author have anything to gain personally from the information he or she is presenting? Who is the intended audience? Is the author trying to sell a product or service to potential customers, recruit new members to a group, or influence voters’ opinions in an election?

If the information is sponsored by an organization, you will need to find out the mission of the organization. Even if a particular web page was written by an individual author, the mission of the group sponsoring the website on which that page is located is still relevant to the information’s credibility, as there is probably a reason the information was posted on that particular site. Look for the “About Us” tab on the website or the “Mission Statement.” If the mission of the organization is not obvious from the website itself, try using a search engine to find more information about it.

Information can be fact, opinion, or propaganda:

  • Fact is information based on evidence that can be verified in other sources or through observation.
  • Opinion is a judgment or subjective statement that may or may not be based on facts, but cannot be verified without bias or prejudice.
  • Propaganda refers to information that is specifically intended to influence people’s attitudes and emotions by promoting a certain agenda. It usually presents facts selectively or even twists facts to communicate a desired message. Propaganda often uses inflammatory language intended to manipulate its audience’s emotions.

When determining whether information is fact, opinion, or propaganda, look to see if the language appeals to emotion or is objective and impartial. Can other evidence confirm the information, or does it seem as if important facts are missing? If so, how might this indicate the point of view of the author? For example, if a website presents the benefits of using a botanical remedy to cure multiple diseases, but does not present the molecular chemistry behind the claimed therapeutic effects or acknowledge any side effects or adverse effects, then the author is probably not presenting the information objectively and impartially, and his or her purpose is quite likely to sell the product.

Table 3.3 contrasts scholarship and propaganda. When seeking out good research, look for scholarship that contains the following examples. Consider following the examples of scholarship when presenting your own research.

Table 3.3: Scholarship versus propaganda

Characteristics of Scholarship

Characteristics of Propaganda

Describes the limits of data

Uses excessive claims of certainty

Presents accurate description of alternate views

Makes personal attacks or ridicules

Presents data that do not favor preferred views as well as data that supports these views

Uses emotional appeals

Settles disputes by use of generally accepted criteria for evaluating data

Distorts data unfavorable to preferred views

Looks for counterexamples

Suppresses contradictory views/facts

Uses language in agreed-upon ways

Appeals to popular prejudices

Updates information

Relies on suggestion (e.g., negative innuendo)

Admits own ignorance

Transforms words to suit aims

Finds own field/area of investigation difficult and full of holes

Magnifies or minimizes problems

Attempts to discuss general laws/principles

Presents information/views out of context

Relies on critical thinking skills

Devalues thought/critical appraisal

Source: Presnell, J. L. (2013). The information-literate historian: A guide to research for history students (p. 110). New York, NY: Oxford University Press.

In summary, think critically about the purpose each resource serves in answering your need for information. If it exists to persuade or sell, for example, it might not be appropriate for your needs.

Irwin applies his critical thinking skills to the content presented in each of the three websites he selected. He initially thought that selecting websites written by people outside the general public, with published credentials, would help ensure the content was valid and reliable. However, after considering the purpose for each post on the website, he decides to rule out all three. He determines that the first website is propaganda meant to present the CEO’s company in the best light possible, which would not constitute a quality resource for his paper. The lawyer’s website presents quite a bit of factual information on social media and the law except many posts end with a summary of how the lawyer’s firm can help you if you are in trouble. Irwin rules out this source not only because the content isn’t relevant for his paper, but also because the website seems more like a commercial for the lawyer’s services. The last website written by the social media manager shares information about how social networking has enhanced the productivity of companies through global partnerships. The content definitely is on target for Irwin’s research paper; however, the information also promotes a series of workshops and webinars. At this point, Irwin decides to stick with the government website he found earlier, which means he will meet the minimum resource requirements for his paper. Since he’s still curious about using a podcast in his paper, he decides to see if can find one that meets his research needs.

Your Roadmap to Success: Section 3.7

Learning Outcome: Identify the criteria used to evaluate multimedia found on the Web.

Why is this important?
Evaluating multimedia found on the Web will help you browse web materials efficiently and effectively, while maintaining a good online reputation. Consider Myra, for example. Because Myra has learned to evaluate multimedia, not only has she found valuable resources to help her complete assignments, but this skill has also helped her determine what online material is appropriate for her kids.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Evaluate information sources for authority, bias, accuracy, and currency. Mastering this learning outcome will help you identify threats and misleading or outdated information that could jeopardize your schoolwork, as well as your personal life.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Throughout this module, the focus has been on using the CRAAP test to evaluate print and text-based web resources. But you also need to know how to effectively evaluate multimedia resources. As a reminder, multimedia consists of information in digital formats such as audio, video, podcasts, images, and graphics. With a little modification, the CRAAP test can successfully be applied to multimedia resources. However, to use the CRAAP test in this manner, you need to consider each type of multimedia individually. For instance, you would not apply the exact same criteria to the evaluation of a podcast as you would to an image. While the authority of the source producing the podcast and image may be equally important, the currency of the podcast could be of greater concern than the currency of the image. Additionally, you should include multimedia only if it fits within the context of your information need, and it enhances your or your audience’s understanding of the topic.

You will need to use your critical and creative thinking skills when evaluating a multimedia source using the CRAAP test. Use the questions in Table 3.4 to evaluate multimedia. Keep in mind that some questions will not apply depending on the type of multimedia required.

Table 3.4: How to apply the CRAAP test to evaluate multimedia

Category

Questions

Currency

  • When was the material produced?
  • Is the content still current?
  • Has it been revised or updated?
  • Is it the most recent revision or version?
  • Can I find any indications that the content is no longer relevant?

Relevancy

  • Is the multimedia relevant to my information need or audience?
  • Does it relate to my topic?
  • Does it help me answer a question or solve a problem?
  • Could it help to support my central argument?
  • Does it provide evidence or support my ideas?
  • Does it enhance my work?

Authority

  • Who produced or sponsored the material?
  • What is the purpose of the sponsoring organization?
  • Is the organization recognized in the field?
  • Is it clear who produced the material and what the author’s qualifications are?
  • Does it include an address to contact for more information?
  • If the material is protected by copyright, is licensing information given or the name of the copyright holder?

Accuracy

  • If the material presents facts, are those cited and referenced?
  • If data is presented in graph or chart form, is it legible and clearly labeled?
  • Does the sound or image quality of the material allow for an accurate interpretation of the ideas presented?

Purpose/Bias

  • Does the point of view presented appear to be objective and impartial?
  • Does it acknowledge other perspectives or conflicting information?
  • If there is any advertising within the material, is it clearly separate from the informational content?
  • Are the authors’ biases (if any) clearly stated? Watch out for opinion pieces, political messages, and advertisements.
  • Beware of political, religious, ideological, cultural, institutional, or personal biases.
  • Is it meant to inform, teach, entertain, or persuade?
  • Is it trying to sell a product, an idea, or a way of thinking?
  • Does the material present facts, opinion, or propaganda?

Source: Adapted from the Meriam Library at California State University, Chico: http://www.csuchico.edu/lins/handouts/eval_websites.pdf

When searching out various types of multimedia, you need to consider what is and is not covered under copyright law. When you’re selecting multimedia to cite in an academic paper, most of what you find will be covered under academic fair use. However, if you are seeking out multimedia to use for a work or personal need, you will want to pay closer attention to the rules of copyright and possibly search out resources found in the public domain. More information on the topic of copyright and fair use can be found in Module 5.

Success! Irwin located a podcast on the topic of social networking and the workplace that was not only recently published, but also hosted by a globally reputable newspaper. The podcast is part of a series of technology-focused interviews with gurus in the field. The podcast Irwin found is hosted by the social media correspondent for the New York Times and interviews a professor at Cornell University who is a leading expert in the field of social media. The content of the podcast is relevant to Irwin’s paper and also fills in a gap he had in his research. Irwin’s completed KWHL chart is shown in Table 3.5.

Table 3.5: Irwin’s completed KWHL chart

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and organizations I’m interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

What are popular social networking tools?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: Wikipedia & Google

Scholarly sources from the Library/ ­FindIt@AU: 1 e-book, 3 scholarly articles

Internet sources: government site, podcast

SNs have been around since the late 1800s.

Currently, many SNs exist for a wide range of purposes.

SN in the workplace has positive global implications for organizations.

SN, when used correctly, can enhance partnerships and communication.

In Module 4, we will follow Irwin through the process of organizing his information for presentation in his research paper.

accuracy
Refers to the precision, correctness, truthfulness, and reliability of the information.
authority
The level of education and experience that qualifies an individual or group to publish information on a given topic.
bias
An inclination toward or against a particular perspective, group, or idea.
CRAAP test
A method you can use to evaluate a source’s currency, reliability, authority, accuracy, and purpose.
credentials
The qualifications—such as academic degrees, work experience, and ­certifications—that make someone reputable in a specific field. Evaluating an author’s ­credentials is an important part of determining his or her authority.
currency
The timeliness of information.
purpose
The reason information was created.
relevance
The importance of information.
self-published material
Material that hasn’t been edited or reviewed by someone else. These materials require careful evaluation.
Uniform Resource Locator (URL)
The address for a website. The URL can tell you a lot about a website’s author, publisher, and sponsor.
Three people studying together in a library.

Your Roadmap to Success: Section 4.1

Learning Outcome: Describe several desktop and digital tools for organizing research.

Why is this important?
Using several desktop and digital tools for organizing research will help you keep track of information in an efficient manner and across multiple devices. Consider Lee, for example. Lee has a computer at work and another one at home. He also has a smart phone and often uses the tablet at his sister’s house. He uses all four of these devices to research things for school, work, and just fun things to do on the weekend. But he could never remember where he had stored information—that is, until he learned about cloud storage and other tools for organizing in his GEN 103 course.
How does this relate to your success in this course?
This section’s learning outcome is associated with the following course learning outcome: Analyze the concept and value of information literacy for successful lifelong learning. Mastering this learning outcome is essential to your success as a student—it will increase your chances of getting good grades and will increase your capacity to learn to your full potential in your academic, personal, and professional lives.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Module 1 introduced the threshold concept information creation as a process, which acknowledges that the purpose, message, and delivery of information are deliberate acts of creation. In that module we focused on how information is presented in different formats due to the purpose or reason it was created. We also discussed how considering the creation process of various information formats will help you select appropriate sources to answer your research question. Now that your research is complete and you’ve gathered the appropriate sources to address your research question, it’s time for you to engage in the process of information creation.

Students who are developing their abilities in the information creation as a process threshold concept

  • develop, in their own creation processes, an understanding that their presentation choice impacts the purposes for which the information product will be used and the message that it conveys.
  • transfer their knowledge of the capabilities and limitations of information formats into new types of information formats.
  • understand that different methods for disseminating information with different purposes are available for their use.

The remainder of this module helps you through the process of using your research to create your own information by organizing it for presentation.

As you progress through steps 1 through 3 of the research process, you will collect various pieces of information that you will need to organize. Generally, it is recommended that you organize this information as you find it, as opposed to trying to pull it together into some sort of system at the end. Again, keeping yourself organized from the beginning of the research process will save you valuable time. It will also help you identify gaps in your research that you might otherwise miss.

Here are some common mistakes both students and professionals make while conducting research:

  • Not taking notes or not writing down a source at the time you find it because you think you will remember the information and the location.
  • Losing track of research articles you’ve read.
  • Not writing down ideas or thoughts you’ve had while reading.

Tools to avoid these pitfalls include desktop files and bookmarks, tools within the Ashford University (AU) Library, and cloud storage. These options offer you a variety of ways to organize your information.

Quick Tip!

Keeping Track of Information

Keeping track of information as you go will help you stay focused on what you are doing and what you are looking for. It also will keep you from going off into research tangents and forgetting where you found a resource.

When we last saw Irwin, he was finishing up his research and preparing to write his paper on the benefits of social networking in the workplace (Table 4.1). Let’s take a closer look at the organizational tools that are available to him.

Table 4.1: Irwin’s completed KWHL chart

K

What do I know?

W

What do I want to know?

H

How do I find out?

L

What have I learned?

Social networking has been around for at least 10 years.

It’s useful for staying in touch with friends and family.

It helps me keep up with groups and organizations I’m interested in.

Some of the gaming systems I use have social networks built in.

How do others use social networking?

Has it been around for longer than 10 years?

Does it impact my life the same way as it does others in society?

Has social networking evolved with society?

What are popular social networking tools in the workplace?

How are companies using social networks to enhance their organizations?

Background research: Wikipedia & Google

Scholarly sources from the library/ FindIt@AU: 1 e-book, 3 scholarly articles

Internet sources: government site, podcast

SNs have been around since the late 1800s.

Currently, many SNs exist for a wide range of purposes.

SN in the workplace has positive global implications for organizations.

SN, when used correctly, can enhance partnerships and communication.

Desktop Folders and Bookmarks

When you were in school, you may have been taught to use notecards to help keep yourself organized while researching. This system is cumbersome for digital information such as research articles you’ve downloaded and websites you’ve found helpful. This section provides some suggestions for organizing your digital information.

When beginning a new research project, create a new folder on the desktop of your computer. Name the folder and begin placing the articles you save here. Try using Microsoft Word or Pages to create a document recording your thoughts and ideas. You can also use Word or Pages to create a running list of citations and record your thoughts about each source. This list, called an annotated bibliography (see Module 5), will help you keep track of the information you are collecting. You can also list websites you’ve visited, along with notes about the information you found and how you plan to use them. Save each of these documents with a name that is meaningful to your project into the desktop folder you created. Now, all of your information is in one place. Here is an example of Irwin’s desktop folder.

A screenshot of a computer screen, looking at the contents of a folder called SN/Workplace.

Quick Tip!

Note Taking from Print Sources

If you plan to use a combination of print and digital resources, you can still use the annotated bibliography suggestion. Just add your physical resources to the list and make a note that they are in a print form so that you don’t lose track. As you highlight and make notes in the margins of these resources, you can still add them to your digital list of notes and ideas.

Bookmarking websites can also be helpful especially if you find yourself returning to the same site repeatedly. Instead of bookmarking sites in your web browser, try using social media bookmarking sites like Delicious ( https://delicious.com ), Kippt ( https://kippt.com/ ), and Diggo ( https://www.diigo.com/ ). Since these sites allow you to save your links on their website, you’ll be able to access them from any computer. Here is an example of how Irwin used Delicious to bookmark the websites he used to answer his research question. Notice that he was able to tag each of the sites he saved. These tags help Irwin to remember what each site discussed and why he decided to save it.

Screenshot of Irwin’s Delicious Account, a social media bookmarking site.

Tools in the AU Library Databases

As you learned in Module 2, the Ashford University Library is made up of databases containing information in a digital format. Databases often contain tools to help keep your research organized. While each database is a bit different, you usually can save your articles in folders, email yourself the article, or download the article to your computer. It’s important to note that these features are usually available only for articles and not for e-books or videos.

Database Folders

Databases such as EBSCOhost and ProQuest allow you to save articles, search results, search histories, and more to a folder that you can use anytime you are in the database. To make use of this tool, you must first set up a personal account in each database. For instance, if you plan on conducting research in both ProQuest and FindIt@AU (EBSCOhost), you would need to set up an account with both databases. Once your account is established, you can begin saving articles to your folder in that database. Keep in mind you must sign in each time you use the database to gain access to the information you have saved. Once you begin collecting and adding materials to your folder, you will have the option of organizing your saved materials by title or by the date you added them.

Screenshot with instructions on how to set up a folder in FindIt@AU. Click the folder icon next to an item you’d like to save to add it to your folder. Step 1 is to click the Sign in link. Step 2 is to create a new account. Step 3 is to click the Folder link.

One of the benefits of using the folder tool is that it enables you to access the saved information from any computer. This offers increased flexibility if you use many different computers. A possible negative to saving your research in a database folder is your dependence on being able to access that specific database to get to it. If the database goes down, or you forget your user name and password, you will not be able to access your information.

Emailing

From AU Library databases, you also have the option to email articles to yourself. This feature does not require you to set up a personal account within a database; instead, you email articles to yourself by simply clicking an icon. Most databases also allow you to email the citation along with the article in whatever format you choose, such as APA or MLA. In the AU Library, you can email only articles, not e-books or videos.

Screenshot with instructions on use of the FindIt@AU Email tool. The instructions say to enter your email address and subject and then choose a citation format, such as APA or MLA.

Once the articles have been emailed to you, it’s up to you to keep them organized. Try setting up a folder in your email account where you can save all of your database research. Keeping your articles saved in your email will allow you to access them from any computer. If you’re not concerned with accessing these resources from multiple computers, you could simply download them to add to your desktop folder.

Downloading

You can also download database articles directly to your computer’s Downloads file. They will download as Portable Document Format (PDF) files, and you will need to have Adobe Reader ( http://get.adobe.com/reader/ ) installed on your computer to be able to open and read them. This free software application takes up very little memory on your computer’s hard drive. Updated versions of the Adobe Reader software are released quite often, so be sure to download newer versions as they become available.

Once you have downloaded an article, you will need to find a safe place to store it. If you plan on downloading multiple articles for the same project, consider saving them in a desktop folder, as advised earlier. All of your research will be in one folder that you can quickly locate and access. Let’s look at Irwin’s desktop folder, which now includes PDFs of the articles he has downloaded from the AU Library. Notice that he has included tags to remind himself what each article discusses.

Screenshot of the contents of a folder called SN/Workplace, with downloaded PDFs highlighted.

Database folders, email, and downloading each use different technologies. Initially, you may feel more comfortable emailing an article to yourself as opposed to using the folder option within a database. Make sure that you try exploring each tool to see which one works best for you.

Cloud Storage

When you hear the term cloud storage, you may imagine storage boxes or file folders floating in the sky. Despite its fanciful name, cloud storage is simply the storing of digital content on a remote server. If you’ve always saved files on your own computer’s hard drive, you might be wondering why you would want to save them remotely. Actually, there are many reasons:

  • Space: Saving files to your desktop takes up space in your computer’s memory. The less available space you have, the slower your computer will run.
  • Access: If you’ve saved a paper you’re writing on your home computer, you can’t then access it from your smart phone while you’re riding the subway.
  • Backup: If you want to make backup copies of key files on your hard drive, saving them to the cloud is a great choice. Storing your data in both the cloud and the hard drive of your computer is an extra precaution worth taking to keep your data safe.
  • Sharing: Say you’re working on a project with two other students. Using cloud storage allows you to create a shared account where you store files. This way, you and your colleagues are able to quickly access the revisions you’ve made to your shared files.
  • Organizing: Cloud storage is also a valuable tool for organizing your information, because it offers many options for arranging and classifying information. You can organize your files alphabetically, categorically, and hierarchically (see section 4.2).

For all these reasons, instead of saving files to a hard drive, more and more people are saving to websites that store files on their server. Three popular cloud storage services are Google Drive ( www.google.com/drive ), Microsoft OneDrive ( https://onedrive.live.com/ ), and Dropbox ( www.dropbox.com ). Each of these free services offers differing amounts of storage space. If you need more than your allotted free space, you may have to pay for it. Obviously, you can’t access cloud storage services without an Internet connection. Broadband service is highly recommended: dial-up Internet service may have too narrow a bandwidth to enable you to upload or download files.

Irwin has decided to use Google Drive to back up his research. Here’s a look at how he has organized his information using Google Drive. Notice that the same information that was located in his desktop file can be found in his Google Drive folder. This will help guarantee that his information is safe.

Screenshot of Irwin’s Google Drive account, with documents relating to his research paper.

One concern with using cloud storage services is the debate over data ownership. Questions to consider are: Does the information I store in a cloud system still belong to me, since I originally uploaded it? What happens to my data if the company suddenly goes out of business? Can the cloud storage service I use delete my data? Look for the answers to these questions in the terms of service agreement used by the cloud storage service you’re considering. Whereas this concern about data ownership is important, it shouldn’t deter you from using cloud storage services. After all, with one hard-drive crash, you could lose everything stored on your personal computer. It’s unfortunate, but imperfect technology—and imperfect users—means that digital information is vulnerable. Bear in mind, however, that even print information can easily be misplaced, stolen, or lost in a fire or flood. Cloud storage is a helpful tool, even if you use it only as a backup to the information you store on your personal computer.

Your Roadmap to Success: Section 4.2

Learning Outcome #1: Discuss the many digital note-taking tools available.

Why is this important?
Note-taking tools will help you organize the vast amounts of information you encounter in your academic, professional, and personal lives. Consider Kirsten, for example. At first, Kirsten thought taking notes while she researched her assignment would be a waste of time, so she didn’t do it. But when she started writing her assignment, she realized she was spending a lot of time just trying to remember where all her sources were located. So she took notes for her next assignment and discovered that note taking is actually a timesaver in the long run. Kirsten was able to complete her second assignment much faster because she was able to quickly find her sources when she needed them. Additionally, the note-taking tools are helping her keep track of her ideas for the business she wants to start.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

Learning Outcome #2: Explain the differences between quoting, summarizing, and paraphrasing.

Why is this important?
Knowing the difference between quoting, summarizing, and paraphrasing will help ensure that you are able to give credit where credit is due, while maintaining your academic integrity. Consider Rachel, for example. Rachel was glad to learn the differences between quoting, summarizing, and paraphrasing because she felt she had some really good ideas, and she wanted to be able to clearly distinguish between her ideas and other people’s ideas in her research papers.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

Learning Outcome #3: Explain how to organize information conceptually, chronologically, and hierarchically, including by using an outlining tool.

Why is this important?
Effectively organizing information will ensure you can express yourself in ways that other people will be able to follow and understand where you’re coming from. Consider Alan, for example. Alan, an active volunteer at his daughter’s school, was asked to create a series of flyers promoting events at the school. He would need to create almost 40 flyers for a variety of events over the course of a year. He was overwhelmed at first! But by using the organizing skills he learned in his GEN 103 course, he was able to plan for, design, and write effective flyers that communicated important information in a clear, easy-to-read manner.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Tips from your reading coach. Knowing how to organize your information is so important and will make your life so much easier. Practice reciting what you learned by sharing with a friend or family member.

You now have some practical strategies and tools for collecting information for your research papers and other sources. But—in addition to reading the materials—what do you do with them? How do you move from a collection of sources to a coherent academic paper, oral report, or video? Effectively presenting your information takes some preplanning and organization. The steps to get you there are note taking and framing. These steps are explained here.

Note Taking

When you’re researching, it’s important that you keep track of your resources. Nothing is more frustrating than having a great quotation or the perfect statistic and not remembering where it came from. This is just one reason to develop a good, consistent system for taking notes and keeping them organized.

We introduced a few digital note-taking tools in Module 2 (see section 2.5) within the context of gathering information. These tools can also be used to take notes as you prepare to organize and present information. Here are a few others to consider.

  • Quicklyst ( https://quicklyst.appspot.com/ ) is a free web-based note-taking tool that includes a search engine and dictionary for enhanced note taking. Notes are taken in an outline format and include a search tool that allows you to easily locate information within the notes you’ve recorded.
  • Workflowy (https://workflowy.com/ ) is a free web-based note-taking/outlining tool that is simple to use. It allows you to create your own system for tagging your entries, so they are easily searchable using their search platform. It also includes a checklist feature that could be a useful tool for keeping you on track for meeting deadlines.
  • Zotero ( www.zotero.org/ ) is a free tool that collects, manages, and cites research sources. It also has a note-taking feature that allows you to create standalone notes and notes attached to resources.
  • Scriblink ( www.scriblink.com/ ) is free online note-taking tool that functions like a digital whiteboard. It allows you to share your notes, drawings, or diagrams with others. It also allows you to save, send, or print your notes.

Some of these tools, like Zotero, also function as citation management tools and will be discussed further in Module 5. Let’s see how Irwin uses Zotero for note taking.

Screenshot of Irwin using the note-taking feature in his Zotero account.

Depending on the situation, you may discover that you need to use multiple methods of note taking. For example, you may find typing out your notes works best for your academic needs, but that paper and pencil notes work well in your personal life. Finding a system that works for you is the ultimate goal, so spend time exploring different note-taking methods and tools until you find one that most effectively meets your needs.

Quick Tip!

Taking Notes for References

Every academic discipline requires that you submit with your paper a bibliography or reference page. Recording this information in your notes will make it easier for your readers to find the resources you used in your paper and also help you avoid committing plagiarism. Here are some key items to make sure you include in your notes:

  • If your resource is a book, make note of the title, author, publisher, date, and city of publication.
  • For articles, make note of the article title, author, title, series number, volume number, and date of the publication.
  • For websites, make note of the author, title of the document, title of the complete work, date of publication or last revision, URL, and date that you accessed the site.
  • To cite a lecture, video, film, radio program, or other less usual source, consult a style manual to find out what information you will need to complete your bibliography or works cited page.

You will explore these topics in greater detail in Module 5.

Source: Adapted from Institute of Writing and Rhetoric (2015).

Now that you are aware of some digital tools for note taking, let’s explore the type of information you should include in your notes. At times, note taking can be quite agonizing and time consuming. While completing the process may always take a bit of time, note taking can be less painful if you have a solid strategy in place for extracting the necessary information. According to Badke (2014) and Presnell (2013), part of that strategy is being able to include specific types of information from the research you’ve gathered to include in your notes. These types of information are common knowledge, quoting, summarizing, and paraphrasing. Let’s take a closer look at each one.

Common Knowledge

Common knowledge is considered something that seems to be commonly known. Common knowledge will vary country to country and from discipline to discipline. For instance, the citizens of China will have a very different set of common knowledge among its population than those in the United States. Another example could be the fields of chemistry and history. Both of these disciplines will have a different set of common knowledge that will not be commonly known to others outside their field.

Determining what is common knowledge within the discipline or field you are researching could be difficult if you are new to the topic. However, seeing or reading the same facts and assumptions over and over could establish the information as common knowledge. Common knowledge can be valuable for adding context and background to support the topic of your paper. This type of information may not need to be cited in your paper. Here are some basic examples of common knowledge:

  • Washington D.C. is the capital of the United States.
  • Thomas Edison was a well-known American inventor.
  • Washing your hands prevents the spread of germs.

As you gather information and begin adding it to your notes, be careful not to confuse common knowledge with detailed information that includes common knowledge, which would need to be cited. Compare the preceding common knowledge examples with the following detailed information that includes common knowledge:

  • Washington D.C., also known as the District of Columbia, was originally created through the donation of land from Maryland and Virginia. In the 1840s, a downturn in the Virginian economy led to the state petitioning Congress to return the land they ceded. Congress granted their request in 1846 and returned all the territory Virginia originally donated.
  • Thomas Edison, a well-known American inventor, amassed a record 1,093 patents before his death in 1931.
  • Cold and flu germs can live on any surface for 2 hours or more. Washing your hands for at least 20 seconds can reduce the spread of cold germs by 21 percent.

Quoting

Quoting is using an author’s exact words. You may find that an author expresses something so perfectly that you want to include the original wording. Maybe you oppose an author’s point of view and need to use his or her exact wording to form your counter argument. Either way, you need to include the full citation in your notes. Keep track of the direct quotations you use in your notes by placing quotation marks around the information. Here is a quote Irwin used in his notes. Notice that he included the citation with the quote, so he remembers to include it in his paper.

“Professional uses for social networking software have been identified in the workplace. However, the reluctance for employees to combine work and professional connections are occurring within management at all organizational levels.”

Lewis, C. (2014). Social networking in the workplace: constraints among management. The Journal of Social Networking, 121.

Summarizing

Summarizing involves reading a block of information and then putting it into your own words. The point of summarizing should be to take pages of information and condense them into a paragraph of notes or a paragraph into a sentence. Summarizing information allows you to process the information by forcing you to think about the information to make it your own. Summarizing large pieces of material can be challenging if the topic is complex or hard to understand. Therefore, summarizing is not ideal for every note-taking situation.

Paraphrasing

Paraphrasing is taking an author’s ideas and putting them into your own words. This differs from summarizing, which is the condensing of information and not the rewriting of sentences in your own words. Paraphrasing usually involves replacing words in an author’s sentence with synonyms. While this approach may be okay as a method of note taking, it is generally not recommended because most students do not change enough of the author’s original wording for it to be included in their research paper. Incorrectly paraphrasing could be considered a form of plagiarism. Here are examples of both summarizing and paraphrasing.

Original text

“The exact reasons for Vikings venturing out from their homeland are uncertain; some have suggested it was due to overpopulation of their homeland, but the earliest Vikings were looking for riches, not land. In the eighth ­century A.D., Europe was growing richer, fueling the growth of trading centers such as Dorestad and Quentovic on the Continent and Hamwic (now Southampton), London, Ipswich and York in England. Scandinavian furs were highly prized in the new trading markets; from their trade with the Europeans, Scandinavians learned about new sailing technology as well as about the growing wealth and accompanying inner conflicts between European kingdoms.” (History.com, 2009)

Summarizing

According to History.com (2009) Viking exploration in the 8th century resulted in many monetary and informational gains that directly enhanced the success of their raids. Through their profitable trading relationships with England, the Vikings learned about new sailing innovations, European wealth, and territory conflicts that proved to be fruitful.

This is an example of correct summarizing. Incorrect summarizing would either be just as long as the original passage or so short that the essential pieces of information were missing.

Incorrect paraphrasing

While the exact reasons Vikings branched out from their homes is uncertain, it has been suggested that overpopulation of their homeland may be the cause. It is known that the earliest Vikings were seeking wealth, and not land. With Europe prospering in the eighth century, their trading centers began expanding, especially in England. Furs from Scandinavia were greatly coveted in the new trading markets with the Europeans. These interactions taught the Scandinavians about new sailing expertise, and the prosperity and conflicts between the various European kingdoms.

This example sounds too much like the original text. The sentence structure is very similar, and the original wording has been replaced with synonyms. You should avoid this type of paraphrasing at all costs.

Correct paraphrasing

As discussed on the website History.com, Viking exploration in the eighth century led to many discoveries that directly enhanced their level of prosperity. Not only did their exploration lead to prosperous trade with English territories, it also led to an increased understanding of European innovations and complex disagreements between monarchies. Both of which directly enhanced the Vikings’ success and dominance over the region (History.com, 2009).

Taking notes is an essential part of the research process. Therefore, following the preceding note-taking guidance will provide you with an opportunity to think, reflect, and understand the information. Another benefit of note taking is that it may ultimately help your recall of the information (Bui, Myerson, & Hale, 2013). Additionally, if you organize your notes as you go, you’ll avoid losing track of your research and will be able to identify where more information is needed. Consider organizing your notes by the subtopics you would like to discuss in your paper. These could be the topics you listed on your concept map or KWHL chart.

During the note-taking process, it’s easy to make mistakes if you are not diligent. Here are a few common errors to avoid:

  • Avoid copying information word for word directly from a resource, unless it will be used as a quotation. Copying information not only keeps you from fully processing the information but can also lead to plagiarism if the notes end up in your paper.
  • Avoid adding too much detail to your notes. This will slow you down. Keep your notes concise by including only the most significant information.
  • Remember to include the page numbers of the resource you are using in your notes. Overlooking this step will result in spending valuable time searching for this information and could leave you open to making mistakes.

Framing

As you begin thinking about how best to present your notes, you may begin feeling a bit overwhelmed. If so, it often helps to take a step back and analyze them. Have you found out everything you wanted to learn about your topic? If not, you’ll need to conduct another search to fill in any gaps in the notes you’ve gathered.

Next, weed out any irrelevant information—that is, information that’s off topic or doesn’t address your research question. Instead of entirely deleting these notes and files, place them in a separate folder until you’ve finished your presentation and are certain that you won’t need them.

Once you’ve completed these two steps, you’re ready to begin putting your information into a logical framework—in a sense, a blueprint for your paper or other presentation. Creating a framework that will enable you to unfold your thoughts, ideas, and researched information in an organized and effective way takes time and care. Here are a few things to consider in this planning stage to help you create this framework. Let’s see how Irwin addresses these questions in the creation of his framework.

  • Purpose: What is the purpose of my presentation? Am I educating, analyzing, summarizing, persuading, inspiring, or entertaining? Make sure that the information you include helps you reach this goal. Include information from the resources you’ve gathered that is essential to fulfilling your purpose, but avoid trying to include every minor detail. Finally, as noted earlier, leave out anything that you decide is irrelevant.

    As Irwin evaluates the notes he’s taken and the research he’s gathered, he notices that he has quite a bit of information on societal uses of social networking and social media. Since this is not the specific focus or purpose of his paper, he decides to keep only the information that will provide a background and context for his research question, which is focused on the workplace.

  • Audience: Who is receiving this information? What information can I assume they already know about my topic? Is there any technical information or language in my presentation that my audience might not understand? Make sure your audience has the prior knowledge to understand the information you’re presenting.

    Since Irwin’s audience is his professor, he’s fairly certain she has prior knowledge on the topic of his paper. Nonetheless, Irwin decides to include enough background information in his paper to ensure she understands his topic and can follow his train of thought.

  • Structure: How can the structure of my presentation best showcase the information I’m sharing? What are the essential pieces of information that must be included? College-level writing requires that you use sophisticated and complex methods for structuring your information. The required method is usually tied to the assignment instructions or the required citation format (such as APA, MLA, or Chicago). Make sure you include what you found or uncovered during your research and why this is important (University of Melbourne, 2013).

    Irwin takes another look at his assignment instructions to make sure he is on track. He also wants to make sure he structures his paper according to the requirements of the assignment. He already has the required resources synthesized and ready to use. His next step will be organizing his information into a cohesive framework to write his paper from.

Once you’ve answered these questions, you’re ready to choose a process for effectively framing your information. The following sections provide you with options for how to do this.

Conceptual Frameworks

Module 1 briefly introduced the idea of organizing your ideas through concept mapping. A concept map is a graphic organizer that allows you to organize your thoughts, ideas, or in this case research notes to see relationships between concepts. When framing a particular topic by concept, you would begin by introducing your main concept and then cluster your supporting ideas for backup. The information is structured so that the supporting ideas are broken down to show how they contribute to the main concept.

Irwin used a KWHL chart instead of a concept map in Module 1 to organize his ideas. Using the ideas he had for his research assignment, let’s see what his concept map would have looked like (Figure 4.1).

Figure 4.1 Irwin’s possible concept map
A concept map made out of bubbles of text, with lines drawn connecting them. The center bubble is Irwin’s potential topic: Social Networking in the Workplace.

Chronological Frameworks

Information organized chronologically is presented as a sequence—for example, the steps in a process of repairing a flat tire or baking a quiche. Often, the information is organized by time (chronos refers to time), with the purpose of showing a pattern of events that led to a specific outcome. Organizing your information chronologically is usually effective when covering historical or scientific topics. This method also works well when you want your audience to observe changes over time or make comparisons. For example, say Irwin wanted to discuss the evolution of social networking in the workplace in his paper. He could begin by organizing his information in the form of a timeline like this:

I. 2003

1. LinkedIn launches

II. 2005–2008

1. Blogs and wikis gain in popularity for networking and connecting workers to jobs.

2. Twitter launches

3. Facebook gains popularity with working adults and companies.

III. 2009–2010

1. SharePoint is launched to connect and enhance collaboration among employees.

2. Google+ launches as a possible tool for workplace collaboration and networking.

Hierarchical Frameworks

A hierarchy is an arrangement of topics by level of inclusiveness or importance. For example, in biology, a hierarchy of the plant kingdom, which includes all plants, would be more inclusive than one showing particular types of plants, such as flowering plants (see Figure 4.2). A common example of a hierarchy of importance is an organizational chart at a place of employment. Usually, an org chart places the head of the company or department at the top and lists the employees reporting to this person directly below in order of authority.

Figure 4.2 Basic hierarchical chart example
An example of a hierarchical chart, where plants is at the top and branches out to flowers and trees. Flowers then branches out to annuals and perennials, and trees branches out to conifers and deciduous.

In an academic presentation, organizing information by hierarchy is useful when you would like to show the order of inclusion, importance, or value. For example, you might open a video on a program of community development by introducing the city, then the neighborhood, then the community center where the program meets, then the volunteers and the people they serve. Or you might structure a paper on chemical elements by presenting elements from lightest to heaviest, or a review of proposed innovations in public education by presenting them from most to least expensive.

You likely already use each of these three methods, albeit subconsciously, in many ways. When gathering and organizing information to file your taxes, you first organize your receipts and other documents by time (chronologically) to ensure they fall within the correct calendar year. Next, you look at what category the information belongs to: receipts for office supplies might go into one pile and charity donation receipts in another. You use the same principles—whether or not you’re aware of them—when you organize your closets, kitchen, DVD collection, and even your laundry.

When it comes to organizing information, however, you need to apply these principles consciously. Spend time considering which method for organizing your information works best and helps to create the structure and cohesiveness you need for successful presentation.

An infographic titled: methods for organizing information. It shows how to organize your information conceptually, chronologically, and hierarchically. An application translator states that you can use these skills when creating a family scrapbook or reporting symptoms of an illness to your doctor.

Ashford Student Profile: Ashley

Ashley’s final paper for her New Media & Society course was due in a week. She was excited when she discovered her topic would be on e-books and the digital divide. Both topics interested her, and she felt as though she’d have a lot to say. Her excitement and desire to meet the paper deadline caused her to jump straight into researching without creating an organized plan. In her haste, she simply jotted down a few ideas of topics she wanted to include in her paper and developed her research question without much thought. She figured she could adjust her question as she researched.

After researching for a week, Ashley found so much information on the topic of e-books and the digital divide that she had close to 20 resources for her paper, and her assignment required only 8. Talk about information overload! She ended up changing her research question repeatedly and could never settle on an exact question or direction.

When Ashley located a resource, she would scan and skim it looking for information that interested her. If it was a digital resource such as a website, e-book, or journal article, she would copy the information she wanted to use word by word into a Word document, making sure to cite where it came from so that she wouldn’t forget. Now, she had gathered 10 pages of information, and much of it was redundant. For her physical resources, she highlighted in yellow information on the digital divide and highlighted in blue information on e-books. She even made notes on each physical resource on how she planned to use the highlighted information in her paper. She ended up with five physical resources and pages and pages of information highlighted. Ashley felt completely overwhelmed and out of touch with the information she had gathered because there was so much of it. It all seemed like such interesting information at the time she was collecting it; however, now she had no idea how to organize it to form a cohesive paper. Without a solid research plan, she couldn’t identify what the gaps were in her paper or even which point of view to take. Instead, she just had a collection of copied information or highlighted notes.

Ashley thought her methods for gathering and organizing her resources meant she had an organized research process; however, she had overlooked the importance of creating an organized plan for research. This meant she was going to have to use valuable time to create that plan now by starting at the beginning of the research process. She decided to begin by conducting background research on her topic and creating a concept map to help her develop a solid research question. Once her research question was set, she began using the information from her concept map to create a preliminary outline. Her initial outline looked like this:

I. Introduction

II. The Digital Divide Explained

III. The Increasing Popularity of the E-book

IV. The E-book’s Effect on the Digital Divide

V. The Role of the Library in the E-book Revolution and Its Responsibility to the Digital Divide

VI. Bridging the Gap in the Digital Divide

This outline allowed Ashley to organize the information she had already collected under each numeral, and then quote, summarize, and paraphrase that information for her notes. Now she was able to see the gaps in her research and reorganize her outline based on the extra information she found. Here is her revised outline:

Question: What is the effect of the e-book on the digital divide?

I. Introduction

A. The Digital Divide Explained

II. The Increasing Popularity of the E-book

A. E-book Consumers

B. E-book Accessibility

III. The E-book’s Effect on the Digital Divide

A. Economic

B. Usability

C. Empowerment

IV. The Role and Responsibility of the Public Library

A. E-book Revolution and the Public Library

B. E-book Access to the Digital Divide

V. Bridging the Gap in the Digital Divide

A. Role of the Government

B. Social Benefits

With her revised outline, notes she created in her own words, and renewed clarity, Ashley felt prepared to write a successful research paper.

Outlines

At the beginning stages of your research, you should decide on your points of interest and the direction of your argument. You can achieve this by creating an outline. An outline is an ordered list of the main topics and subtopics you plan on covering in your paper. Writers use these tools to help them organize their thoughts before writing a first draft. Outlines are important at this stage of the research process, as they serve as a foundation or blueprint for the structure of your paper. The way you assemble the information in your paper is crucial for how readers will receive it. If the topics you discuss in your paper get out of order or are unclear to readers, your paper will be considered ineffective. Using an outline will not only prevent this from occurring, but can also help identify gaps in your thinking and help you address areas in your paper that need more research.

Let’s look at a detailed example of an outline from the Ashford Writing Center (AWC; https://cdmsmedia.bridgepointeducation.com/MediaService/MediaService.svc/constellation /book/AUWC.12.4/%7Bhandouts%7Da.1_sample_outline.pdf ). Creating an outline like the example from the AWC takes some practice and quite a bit of thought. Keep in mind that every outline you create will not need to be that detailed. Following a set of steps can help you in the creation of your own outline:

  1. Identify the topic of your paper. You can do this through your research question, which will help you identify the goal of your paper. Keep your research question concise, ideally to one sentence. This will ensure your paper stays focused on your main topic.
  2. Identify the main topics to be covered. Consider the goal of your paper, and based on your concept map or KWHL chart, list the main topics you would like to include. These points should be briefly addressed in the introduction of your paper. The remainder of your paper can expand on those points.
  3. Create the first main topic. Here you should include any background knowledge your audience needs to understand your topic. This can be a complicated word that needs defining or a theory that needs a basic explanation.
  4. Create subtopics. List subtopics under each of your main topics. They provide support for each of your main topics. The number of subtopics you include will depend on the topic. However, you should provide at least two subtopics for each main topic to offer enough support.
  5. Think about your outline. After constructing your outline, refrain from immediately writing the first draft of your paper. Instead, spend some time thinking about how you’ve organized your outline and if it will make sense for your readers.

    It’s rare that the first draft of an outline will be on target, so keep reworking it until it’s just right. A well-formed outline should take your readers from the introduction of your topic all the way through to your conclusion in an efficient manner (Badke, 2014). You can test whether your outline is in its final draft by asking a few questions to check its strength and validity.

    Here are some questions you might ask:

    • Does my thesis or research question control the direction of my outline?
    • Are all of my main points relevant to answering my research question?
    • Can any of these points be moved around without changing something important about my research question?
    • Does the outline seem logical?
    • Does my argument (the statement of response to my research question) progress, or does it stall?
    • Do I have sufficient support for each of my points?
    • Have I made room in my outline for other points of view about my topic?
    • Does this outline reflect a thorough, thoughtful argument? Have I covered enough ground on my topic to sufficiently answer my research question? (Adapted from the Institute for Writing and Rhetoric, 2015)

In Module 5, you’ll learn how to format main headings and subheadings in an academic paper. For now, explore one or more of the following outlining tools, which are available free. This is a very small sampling of the many outliner tools available online. Notice that two of these tools were also mentioned in the previous section on taking notes.

  • Quicklyst ( https://quicklyst.appspot.com/ ) is a free web-based note-taking tool that also creates outlines. It offers an outlining template and allows you to store multiple outlines on different subjects. Quicklyst includes a search tool to allow you to locate specific information within your outline or notes.
  • LooseStitch ( http://loosestitch.com/ ) is a free web-based outlining tool that allows you to collaborate on the creation of an outline and also export an outline to Microsoft Word or other software platform.
  • Workflowy ( https://workflowy.com/ ) is a free web-based note-taking/outlining tool that is simple to use. It allows you to create your own system for tagging your entries, so they are easily searchable using their search platform. It also includes a checklist feature that could be a useful tool for keeping you on track for meeting deadlines.

In addition to these tools listed, Microsoft Word ( https://support.office.com/en-CA/article/use-outlines-to-structure-notes-and-ideas-56373f1e-f55e-4356-8e87-32e650e5d832 ) also has an outlining tool that can help you organize your information.

Quick Tip!

Making an Outline

Ideally, you would start your research by sketching out a preliminary outline that lists a few points you would like to cover in your paper. Your concept map or KWHL chart can work as an informal outline, since it provides a direction and context for your research. This type of outline can be flexible and change as needed depending on where your line of research takes you. It can also guide you in the construction of your formal outline.

While the majority of this section focused on how to create an outline for an academic paper, there is an option for outlining when creating a presentation. It’s called a storyboard, and it provides the layout for a presentation. Storyboarding is best used when you’re creating a visual presentation, such as a PowerPoint or Prezi. The following example shows what a story­board looks like for a Prezi. You also can locate free storyboarding software, such as StoryboardThat ( http://www.storyboardthat.com/ ), online.

Screenshot of a sample Prezi storyboard.

Source: The PresentationSchool.com. Reprinted with permission from Martha Denton.

Your Roadmap to Success: Section 4.3

Learning Outcome: Discuss a variety of formats for presenting written, oral, and audiovisual information.

Why is this important?
Presenting written, oral, and audiovisual information will enable you to “show off” what you’ve learned and to express yourself in a variety of forums and formats. Consider Clara, for example. Clara works as a manager at a popular restaurant chain and is required to submit monthly sales reports to corporate headquarters. After learning more about using graphics to display information visually in her GEN 103 course, Clara decided to add some extra tables and charts to her sales reports to better illustrate the data. The corporate staff found them so helpful that they now require all restaurant locations to submit similar charts and tables in their monthly sales reports.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Tips from your reading coach. The information literacy skills I learned really helped me when I became a school administrator. For example, I often need to give presentations to staff members. As you read, think about how the information relates to you. How will you use what you’re learning in you current of future career?

Part of being information literate is effectively presenting the information you’ve researched in a variety of formats. For an academic course, the format in which you present your information will be determined by your instructor and explained in the assignment instructions. At work or in other situations, you may be required to present information in a technical report, a conference presentation, or a video. The remainder of this module discusses different formats for presenting information. Generally, you’ll present your information in a written form, as an oral presentation, or as an audiovisual. At times, you may need to use a combination of all three. What is shared here is not an exhaustive list of all the presentation options available to you, but simply a few you are likely to encounter in your academic, professional, or personal life.

Written Presentations

When you’re presenting information in a written form, certain rules or standards apply as to what is and is not acceptable, and these rules vary with each type of writing. For instance, academic papers have a more formal set of rules and guidelines to follow than blogs. No matter the format, your writing must successfully communicate your message. If it doesn’t ­effectively communicate your message, you risk losing your readers’ attention. They may even disengage entirely from your message and stop reading it (Bernard et al., 2014).

Screenshot of the sidebar in an Ashford University online classroom, with the Course Materials link highlighted.

Academic Paper

As you progress in your academic courses at Ashford University, you will be required to write many formal academic papers. The length of each paper will vary by assignment, as will the depth and complexity of the topics you will be expected to write about. When you are writing a paper of this nature, the audience is generally your professor, and the goal is to demonstrate your ability to understand and synthesize course-related information. One of the best ways to demonstrate your understanding and mastery of the topics in your course is to include information from course readings in your paper. Often, students overlook these resources and jump straight into researching on the Internet. Keep in mind that the materials posted in your classroom are there for a reason and can be a valuable asset to your papers. In your AU classroom, you can locate these resources under the Course Materials tab.

An academic research paper should be formal, not only in its layout (see Module 5), but also in its tone. It should also focus your arguments to a very specific conclusion. William Badke (2014) provides some tips to assist in the process of writing an academic research paper.

Let’s check in with Irwin and see how he’s using these suggestions in the construction of his own academic paper.

  • Introduce your paper well. Spend time crafting a well-written introduction as it serves two purposes, to provide your readers with a working knowledge of your topic and to share your research question or thesis statement.

    For Irwin’s introduction, he includes his research question, defines the term social networking and provides the differences between social networking and social media so that his readers have working knowledge of his topic and can apply his definition to the remainder of his paper.

  • Keep focused. A solid research question and well-organized notes provide a path to keep you focused toward your conclusion. If you are unclear on the direction your paper is going to take, resist the temptation to begin writing it. Try reorganizing your information and reworking your notes until you have clarity on the direction your paper should take.
    Initially, Irwin struggled with keeping his paper only on the topic of social networking in the workplace. He had discovered so much great information on his topic that he felt it should all go into his paper even though it wasn’t on his initial topic or didn’t answer his research question. After quite a bit of thinking and reorganizing his notes, he decides to follow up his introduction by sticking to the main points: These are popular workplace social networking tools, the benefits of using these tools in the workplace, and how companies and organizations are using social networking tools to gain these benefits.
  • Describe before you analyze. Provide background information on your topic so readers can analyze the information you present.
    Irwin does this in his introduction and also when he introduces popular social networking tools for the workplace.
  • Be respectful. Any disagreements you may have with an author or viewpoint should be handled with a level of professionalism and respect. Avoid using language that ridicules an opposing point of view.
    As Irwin was conducting his research, he came across quite a few negative articles and points of view on the use of social networking in the workplace. He plans to address a couple of these negatives through his discussion on the benefits of social networking and reminds himself to be professional in his tone and writing.
  • Be logical. Keep your readers in mind at all times. They do not know where you are going, so abrupt subject changes risk derailing your focus and losing your readers. Use transitions in your writing when switching topics and have a clear sense of your research question and outline. Make sure each paragraph you write contributes to the solution of your research question.
    To keep his readers on point and reduce any confusion they may have, Irwin includes headings in his paper and transitions to lead his professor in the direction he wants her to go. He’s confident this will keep both of them on track.
  • Be explicit. Your readers cannot read your mind. Carefully and clearly explain ideas or topics that are not common knowledge.
    Irwin created a list of topics and terms that he was unfamiliar with at the start of his research and then removed what was considered common knowledge after completing his research. As he progresses through his paper, Irwin carefully introduces and explains each concept or term on his list.
  • Be concise. Communicate complicated information using plain language. Say what you mean and avoid using long words and ambiguity.
    Irwin avoids writing run-on sentences and using contractions in his paper. Since he can sometimes be long winded in his writing, he spends extra time proofreading his paper to ensure he presents his ideas clearly and concisely.
  • Watch out for flawed arguments. Avoid misrepresenting the authorities you are using to support your arguments and make sure you use only arguments that include evidence to support your claims. When writing your paper, imagine your audience is hostile and resistant to the ideas you are presenting. Make sure you include enough evidence in your paper to not only support your claims, but also to convince your readers. If not enough evidence exists, then admit it in your paper by stating so. You could phrase this point as, “Currently, more evidence is needed before a clear consensus can be reached on this issue.”
    Irwin is confident in his research; he was sure to support the benefits for using social networking in the workplace through his research. He made sure that each benefit he discussed in his paper was supported by at least one resource.
  • Know when to quote and when not to quote. This issue will be covered more thoroughly in Module 5. For now, make sure you use quotations in your paper only to back up your view by a notable scholar or when someone states something in a striking way. Avoid using quotations when you can make your point just as well in your own words, when you have already included quite a few quotations in your paper, or when the material you wish to quote is over five to six lines long.
    Irwin learned in his first few classes at AU that placing too many quotes in a paper was not a good idea. He initially thought that using quotes in his papers was not only a good way to save time, but also an easy way to reach the assignment page requirement. His instructors felt otherwise through their feedback on those assignments. Irwin now makes sure that he includes only one quote per page, or one quote every two pages, if needed.
  • Watch your conclusions. An effective conclusion summarizes the main points in your paper and makes your position clear. Avoid long conclusions that use elaborate ­language.
    In the past, conclusions have been a struggle for Irwin. He was never sure how much information to include or not include. He didn’t want to restate everything in his paper, and before the end of it, he honestly was quite tired, so he would skip the conclusion. One of his professors pointed out that a good conclusion leaves readers feeling satisfied. Without it, your paper can often feel unfinished or incomplete. This time, Irwin waits to write his conclusion until the very end, right before he finishes proofreading it. After reading his paper so many times, he feels that he is better equipped to write a satisfying yet concise conclusion.
  • Make it look professional. Proofread your work. Look for typos, grammar errors, and awkward wording. Try reading your paper out loud slowly, as this can help you detect errors. Use the proper citation format required (APA, MLA, and so on). If you are using Zotero, EndNote, or another citation management tool, be sure to double-check the citations it creates. These tools can be a huge help with the organization of your information, but they are not fool proof.
    Irwin practiced a number of techniques for proofreading his paper. He tried reading it slowly and then reading it aloud. Before submitting it, he even had his wife read it just to double-check him. Irwin used Zotero for his citations and notes. He was sure to double-check each citation based on the information he found in the Ashford Writing Center.

    Quick Tip!

    Practice Makes Perfect

    Like most things in life, practice makes perfect. The same is true for academic writing. The more opportunities you have to write academic papers, the more opportunities you have to improve your writing process. The following suggestions can help you develop stronger academic writing skills:

    • Pay close attention to the feedback and suggestions you receive on your writing assignments. Don’t take these comments personally. Instead, use the feedback from your instructors as opportunities to learn and grow.
    • Carefully read the scholarly articles you gather, looking closely at the structure of the authors’ writing. How do they write their introductions and conclusions? Can you follow their lines of thinking and the structure of their arguments? Learn what you can from these articles and try applying it to your own writing.

Proposals and Grants

At some point in your academic life or professional career, you may have to write a proposal or grant. A proposal presents an idea for a program or a plan of action. Grants request funding for a particular program or initiative. Both require a very specific presentation of information. Each one is written for a specific audience that will review the information for approval. This makes the acceptance of your ideas by your audience key to your success.

The information requirements for proposals and grants will vary based on the institutions you are working with or applying to. Many proposals and grants require some basic information such as an introduction, background, description of the program or need, your goals or vision for the program, and a plan of implementation. Proposals and grants should be written at a high level, using descriptive yet concise language. The actual writing of the proposal or grant is often the most challenging piece of the process, so partnering with colleagues who are experienced in proposal and grant writing can be helpful.

Technical Reports

Technical reports are frequently used to communicate the results of research or to access a problem. They are most often found in the workplace and are usually formatted based on a set of criteria specific to each field or discipline. Here is a closer look at some common types of technical reports.

Research Findings. These reports explain how information was collected in the field. They vary from basic data logging to a detailed description of the problem or issue under study. Often, they include the method or equipment used, the data collection process, and the implications.

Simple Technical Information Report. This type of report provides information on a specific topic with the goal of ensuring the audience has a clear understanding of the subject.

For example, a technical report on investing in the production of new LED technology would most likely explain how this technology has evolved, how it works, and the specific vocabulary indicative to this field. This type of report does not lean in favor for or against investing in this technology or provide recommendations.

Technical Specifications. Specification sheets usually include descriptions of a product’s features, materials, uses, and mechanisms. An effective specification sheet includes visual elements such as graphics, data, and illustrations, instead of large amounts of text to share information about a product. An example would be a specification sheet for a new LED light from a lighting manufacturer.

Technical Evaluation Reports. These reports are sometimes called feasibility reports because they present technical information in a reasonable manner with the goal of determining the likelihood of its occurrence. For example, a technical evaluation report would provide the steps needed to implement a new manufacturing process and list any potential problems. It would not recommend if the process was valid and if the manufacturer should implement it.

Technical Recommendation Reports. This type of report builds on the evaluation report by offering specific recommendations to aid in the decision of the best solution. At times, some reports include both the evaluation and recommendation reports integrated into one report.

Technical Manuals and Instructions. These manuals provide step-by-step instructions using language appropriate for the general public. An example would be appliances, equipment, or program manuals (Wright, 2014).

Whereas the actual structure, content, and organization of a technical report will vary by field, many industries follow the same guidelines when writing the actual report. Here is a list of common guidelines:

  • Write the report in active voice using third person. Avoid using personal pronouns, as this will cause your report to sound as if you are presenting subjective, instead of objective, information.
  • Always use correct spelling, grammar, and punctuation at all times to give your report a professional tone.
  • Present diagrams neatly and include a number and title for all figures.
  • Cite all sources used in the creation of the report.
  • Never use Wikipedia as a source in your paper. Likewise, evaluate all websites you would like to use with the CRAAP test or other evaluation tool before including their information in your report (Wright, 2014).

Social Media

At times, you may need to present information using a social media tool. Especially in workplace settings, corporate blogs, Facebook pages, Twitter feeds, and other tools are relatively new methods of presenting information. Researchers have also recently taken to social media to share their findings and learn more about each other’s work through social media outlets like Academia.edu and other open access repositories. When presenting information on a social media site, even your own personal blog, ask yourself the following questions:

  • Who is my target audience with this information?
  • Will I be able to effectively present my information in this medium, or should I communicate it elsewhere?
  • Have I proofread the information I’m sharing and double-checked my spelling?
  • Does it matter who sees this? Or is it okay if everyone sees this?
  • Have I presented my information in a way that ensures others will understand my message?

Oral Presentations

Presenting information orally takes careful planning and attention to detail just as writing does. You not only need to take into account the information you’d like to share, but also need to determine your audience, organize that information, and practice your delivery. Depending on your level of experience, presenting orally can be a bit challenging. From the pace of your presentation to your ability to answer impromptu questions, public speaking takes quite a bit of practice and a deep understanding of your topic.

Types of Oral Presentations

One of your first experiences presenting orally is likely a class presentation you did in grade school. In a class presentation, you have the luxury of being familiar with your audience, and the topic of your presentation has most likely been assigned. You also have a built-in support system with your fellow students. Since each one of you is in the same position, you can practice with each other and offer valuable feedback to help each other succeed.

Many people hone their presentation skills in the workplace, where they may be required to train employees on a new computer system, make a sales presentation to a potential client, inform stakeholders on quarterly projections, or present a departmental budget to upper management. In many cases, presentations are used to communicate important information about the company or organization. Improving your oral presentation skills can make you more valuable to your department and organization.

Presentation Strategies

When you are giving any oral presentation, whether in a classroom or at a conference, it’s common to feel nervous. Fortunately, focusing on the quality of your preparation and information can help. Follow these guidelines from Princeton University when giving an oral presentation.

Preparation will help you deliver an effective presentation and possibly help control your nervousness. Know your topic well. See yourself as an expert. This will boost your self-­confidence. Create a good introduction, focus on the most important points, and end with a strong conclusion.

  • Know your topic and become an expert.
  • Learn as much about the topic as you can to boost your self-confidence.
  • Find out who your audience is to determine how much detail to go into and what vocabulary you may have to define.
  • Prepare an outline of your topic with bullets or numbers of the main points.
  • Write out your presentation if you need to organize your thoughts, but outline the text for the actual presentation.

Visual aids (maps, photos, film clips, graphs, diagrams, and charts) can enhance a presentation.

  • Keep visual aids simple and uncluttered.
  • Use color and contrast for emphasis but use them in moderation.
  • Use a font large enough to be seen from the back of the room.
  • Avoid using sound effects, graphics that move, and dramatic slide transitions.

Handouts provide structure and supplemental material, and are a nice take-a-way for your audience. Handouts should be attractive and inviting to read. Leave enough white space on the handout for audience members to take notes. A handout should be one to two pages long and consist of

  • your name
  • title of course
  • date of presentation
  • title of your presentation
  • a brief outline of your presentation including your major points
  • a bibliography of references used to compile the presentation

Delivery of your presentation requires knowledge of room conditions. Good preparation should relieve most of your nervousness. Everyone feels nervous before a presentation. If you are using any kind of technology (such as an overhead projector or PowerPoint), be prepared for something to go wrong and have a backup plan. Delivery tips include the following:

  • Guide your audience stating what your topic is and what you will be covering at the start of your presentation.
  • Avoid reading your remarks or the information you have on slides.
  • Dress neatly and appropriately.
  • Speak in a clear, audible voice loud enough to be heard in the back row.
  • Stand up straight; don’t slouch or drape yourself around the podium. Moving around the room will cause the audience to pay attention, but don’t fidget.
  • Never apologize to your audience for the state of your knowledge or your degree of preparation. The audience wants to have confidence in you as the authority, so do nothing to undermine that authority.
  • Make frequent eye contact with the audience. Engaging them directly with your eyes transfers a bit of your energy to them and keeps them focused on your content.
  • If you use PowerPoint or other slides, avoid the tendency to speak to the screen instead of to the audience. Be so familiar with your visual aids that the only reason you look at them is to point out something.
  • Never turn your back on the audience and try to avoid walking in front of the projector.
  • Adhere strictly to your time limit. Organize your main points and rate of speech.
  • At the end of your presentation, summarize your main points and give a strong concluding remark that reinforces why your information is of value.
  • Show some enthusiasm.

Equipment tips:

  • Work out details with equipment before the day of your presentation.
  • Know how to operate the equipment you plan to use.
  • Make a Plan B for equipment or technology failure.
  • Do not expect an Internet or Wi-Fi connection to work when you need it. Have websites you plan to use available as offline copies. Work offline whenever possible to avoid slow connection speeds.

Audiovisual Presentations

Audiovisuals can have a huge impact on how your audience responds to and understands your presentation. In fact, poorly chosen audiovisuals have the potential to ruin an otherwise stellar presentation. Well-chosen audiovisuals are visually appealing, clarify the message you are communicating, and hold the audience’s attention. Before selecting any type of audiovisual for presentation, make sure it will increase your audience’s engagement with or comprehension of the information you are presenting. Your ability to effectively create and use audiovisuals contributes to your overall visual literacy, which will positively impact your information literacy skills.

Graphics

Graphics include charts, tables, photos, and illustrations. They can help you illustrate difficult concepts or add visual appeal. A well-placed graphic can impress your readers or audience and make your presentation memorable. Before including any graphics in your presentation, keep in mind the purpose of your paper should always be to accurately and clearly communicate your information, so the graphics you include should be meaningful (Sperandei, 2014). Meaningful graphics are connected to the topic of your presentation and enhance your message. They should never distract your audience or detract from the information you are communicating.

Here are some things to keep in mind when using graphics:

  • Use graphics such as charts, graphs, or figures to illustrate complex numerical data.
  • Avoid using images simply to extract an emotional appeal from your audience that is unrelated to your presentation topic, such as a cute cat picture.
  • Use or create only graphics that are instructional or visually appealing.
  • Avoid using graphics that are of a poor visual quality.
  • Cite any graphic you use from a source. Try creating your own graphics instead of using someone else’s.

Different types of graphics have different strengths depending on how you use them to present information. Here are some examples of common graphics.

Bar graphs can also be called histograms or column bar charts. They are useful for clearly displaying categorical data and illustrating comparisons. Bar graphs can be displayed vertically, horizontally, or even stacked (Figure 4.3). You can create these graphs using Microsoft Word, Excel, or online using special websites.

Figure 4.3 Vertical bar graph
A 3-D bar graph showing the unemployment rates of persons 25 years old and over, by highest level of education.

Source: U.S. Department of Labor, Bureau of Labor Statistics, Office of Employment and Unemployment Statistics, Current Population Survey. (2004).

Line graphs show trends through the slope of lines. They can be used to display longitudinal data and also to track changes over short and long periods of time. When smaller changes in the data exist, line graphs are more effective to use than bar graphs. Line graphs can also be used to compare changes over the same period of time for more than one group (Figure 4.4). You can create these graphs using Microsoft Word, Excel, or online using special websites.

Figure 4.4 Line graph
A line graph with five lines, representing natural gas use in residential, commercial, industrial, electric, and vehicular sectors, from 1997 to 2010.

Source: Reprinted with permission from Gail Tverberg, http://ourfiniteworld.com .

Pie charts, also known as circle charts, work well when comparing parts of a whole using numbers. The data on a pie chart is divided into slices to illustrate its numerical proportion (Figure 4.5). These charts do not show changes over time and do not work well when the categories are smaller than the human eye can distinguish. As with bar and line graphs, you can create these charts using Microsoft Word, Excel, or online using special websites.

Figure 4.5 Pie chart
An example of a pie chart of sales by region, split into color-coded slices representing the proportion of sales in the west, northwest, southwest, midwest, southeast, and northeast.

Scatter charts, or scatter plots, provide a way to “identify relationships between two continuous variables” (Sperandei, 2014). These charts can identify different types of correlations between variables (Figure 4.6). As with the other graphs and charts, you can create scatter charts using Microsoft Word, Excel, or online using special websites.

Figure 4.6 Scatter chart
A scatter chart with dots representing the price per square foot of a family home in relation to its original list price.

Infographics, like the ones used in this textbook, are effective for displaying large quantities of information quickly and clearly. A good infographic uses engaging pictures and an easy-to-follow layout to catch the readers’ attention. You can create infographics online using special websites like Piktochart ( http://piktochart.com ) and Easel.ly ( www.easel.ly/ ).

Video

We currently live in a world saturated with video options, with websites such as YouTube and Vimeo allowing the average person to become an Internet sensation. With numerous tools available, it is possible to make a decent video to present information without a lot of money or training. “New online tools are constantly being introduced (and retired, unfortunately) which enable you to enter your content (words, images, video, etc.), and have it processed into a completed video in a short amount of time” (Bernard, et al., 2014). Video hosting sites like YouTube and Vimeo allow you to host your videos on their sites for free.

Making a video presentation may initially seem like an easy task. However, to create something of quality is actually time-intensive and can be complex. Again, organization is the key to creating a successful video. The first step in designing a video is to write a script, making sure to highlight your key points. Next, the storyboarding process begins, in which you sketch out each scene in the video. This process takes a bit of time and is constantly updated as needed. After that, it’s time to rehearse and start filming, followed by editing and refilming any scenes, if necessary. Producing anything of value takes time, and just like most things, the process of making a quality video should not be rushed. If creating a video is new for you, before deciding on a video presentation, consider taking a class in videography.

Presentation Software

When people discuss presentation software, most automatically think of PowerPoint, the most popular presentation software available. PowerPoint has been around for over two decades, and in the past few years, newer presentation tools such as Haiku Deck ( www.haikudeck.com/ ) and Prezi ( www.prezi.com ) have been gaining in popularity. Each of these tools uses a slideshow format to communicate information to an audience. However, Haiku Deck and Prezi allow you to create and save your slides on their website, making them accessible from any computer. On the other hand, PowerPoint is created using a software program attached to a computer. Once the presentation is complete, it must be uploaded to Slideshare ( www.slideshare.net ) or another hosting program before it can be accessed from anywhere.

Presentation software works best when a speaker discusses the topics presented on each slide, instead of reading each slide verbatim. Here are more tips for creating effective slide presentations.

  • Include only a few statistics on a slide. If you have large quantities of data to share, try saving it on a separate handout instead of including it in your presentation. Distribute the handouts at the appropriate time during your presentation or wait until the end.
  • Avoid long paragraphs of information. Keep the information you present on each slide clear and concise. Try displaying information on each slide using a bulleted list, sharing only one or two key ideas per slide. This technique helps keep your information organized and ensures the audience can follow you as you verbally explain the ideas you’re sharing.
  • Embed technology in your slides to enhance your presentation. This can be links to websites, videos, or other tools. Make sure that what you include is on topic and does not deter from the focus of your presentation.
  • Avoid using moving images or graphics that distract from your presentation. This includes slide transitions and sounds.
  • Spend time selecting a legible font and background. Beware of using a light font on a light background and a dark font on a dark background. Make sure you vary the size of your font. For example, headings on slides should be slightly larger than the information presented on each slide (Presnell, 2013).

In Module 5, we will meet back up with Irwin as he puts the finishing touches on his paper and completes his reference list.

bar graphs
Graphics used to display categorical data and illustrate comparisons. Also known as histograms or column bar charts.
cloud storage
The storing of digital content on a remote server as opposed to your computer’s hard drive.
grants
Written documents used to request funding for a particular program or initiative.
infographics
Graphics used to display large quantities of information quickly and clearly. A good infographic uses engaging pictures and an easy-to-follow layout to catch the readers’ attention.
line graphs
Graphics used to show trends through the slope of lines. They can be used to display longitudinal data and also to track changes over short and long periods of time.
outline
An ordered list of the main topics and subtopics you plan on covering in your paper. Writers use these tools to help them organize their thoughts before writing a first draft.
paraphrasing
Taking an author’s ideas and putting them into your own words. This differs from summarizing, which also involves condensing the information.
pie charts
Graphics used to compare parts of whole numbers. The data on a pie chart is divided into slices to illustrate its numerical proportion. Also known as circle charts.
proposal
A written document used to present an idea for a program or a plan of action.
quoting
Using someone else’s exact words. Quoting requires the use of quotation marks.
scatter charts
Graphics used to identify different types of correlations between variables. Also known as scatter plots.
summarizing
Condensing a large amount of information and putting it in your own words.
technical reports
Documents used to communicate the results of research or to assess a problem.
A woman sits at a desk, holding a few typed documents in each hand.

Your Roadmap to Success: Section 5.1

Learning Outcome: Explain how copyright law and the concepts of public domain, fair use, and open access all relate to intellectual property.

Why is this important?
Having an understanding of copyright law and intellectual property can keep you out of legal trouble online and in school, as well as prevent other people from stealing your ideas and work. Consider Janelle, for example. Janelle has been blogging about her family life ever since she had her first child seven years ago. Since the blog has been gaining in popularity, she wants to make sure she does things the right way. After she learned about copyright law, she realized she needs to be more careful with the images she posts. While it is legal for her to post the family pictures she takes, she needs to be careful about who else might be using them and in what context. She also realized that she shouldn’t be using images from other websites without first getting permission from the owners—just like she wouldn’t want her family photos used on other websites without her knowledge.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Module 1 briefly introduced the ACRL threshold concept information has value. Information can be considered a commodity, a method of education, a way to influence, and also a means of understanding the world around you. Let’s take a closer look at how information can be considered a commodity.

The monetary value we place on certain types of information brand them as a commodity. Think of how much money you spend on the purchase of books, movies, magazines, newspapers, or any other type of information source. Society recognizes the amount of time, thought, and resources that go into the creation of information and places a monetary value on this process. Now think about the information you consume online. Much of it is free, so what does this say to you about the process involved in its creation, the resources that go into it, and the value placed on it? Does the mere fact that it is often easy to produce make it less valuable? Ultimately, any information may be valued more or less highly based on its author, its audience or consumer, or its message. Students who are developing their abilities in the information creation as a process threshold concept

  • respect the original ideas of others by giving credit to the original ideas of others through proper attribution and citation.
  • understand that intellectual property is a legal and social construct that varies by culture.
  • articulate the purpose and distinguishing characteristics of copyright, fair use, open access, and the public domain.
  • understand how the commodification of their personal information and online interactions affects the information they receive and the information they produce or disseminate online.
  • make informed choices regarding their online actions in full awareness of issues related to privacy and the commodification of personal information.

Authors can ensure society respects the value of their original creations through the process of intellectual property. According to the World Intellectual Property Organization, ­intellectual property “refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce” (WIPO, n.d.). For a work to be considered an author’s intellectual property, it must be covered by copyright, a patent, or trademark. Each of these ensures creators are able to earn recognition for their valuable innovations and contributions to society. The exact laws associated with intellectual property vary from country to country. Let’s take a closer look at copyright.

Living in the digital age offers new challenges when it comes to the access and use of information. This is where copyright, a form of intellectual property, comes in. Copyright is a series of laws and guidelines set forth by a country to protect the original works of an author. Copyright applies to the following (note that this list is not exhaustive):

  • Text (for example, in books, journal articles, reports, web pages)
  • Images (for example, photographs, artistic works, graphs)
  • Video and moving images (for example, films, videos, television commercials)
  • Audio recordings (for example, music recordings, radio programs, podcasts)
  • Computer programs
  • Pictorial, graphic, or sculpted works
  • Architectural works

It makes no difference whether these materials are self-published, published by a traditional publisher, or published by a media outlet. They are all covered by copyright.

The laws and guidelines governing copyright in the United States are quite detailed and can seem confusing. Table 5.1 contains some of the key features of copyright law.

Table 5.1: Copyrights of works first published in the United States

Year of first publication

Note: publication is not creation

Copyright duration

  • before 1923
  • during 1923-63: without notice, or with notice but not renewed within 28 years of first publication
  • during 1964-77: without notice
  • from 1978 to March 1, 1989: without notice and without registration within 5 years of first publication

Work has entered US public domain

  • during 1923-63: with notice and renewed
  • during 1964-77: with notice

Copyrighted for 95 years after first publication

  • from 1978 to March 1, 1989: pre-1978 creation with notice, or without notice but registered within 5 years of first publication
  • from March 2, 1989 to 2002: pre·1978 creation

If author is known, copyrighted until the later of either 70 years pma* or Dec 31, 2047. If author is unknown or corporate authorship, the earlier of 95 years after first publication or 120 years after creation, but not earlier than Dec 31, 2047.

  • from 1978 to March 1, 1989: post-1977 creation with notice. or without notice but registered within 5 years of first publication
  • from March 2, 1989 to 2002: post·1977 creation
  • unpublished before 2003 (i.e. first published after 2002)

If author is known, copyrighted for 70 years pma.*

If author is unknown or corporate authorship. the earlier of 95 years after first publication, or 120 years after creation.

* pma: post mortem auctoris. or “after the author’s death”

Looking at Table 5.1, you might think that copyright law covers everything produced. However, quite a bit of information does not qualify for copyright protection. Here is some information not covered by copyright:

  • Facts
  • Ideas, concepts, and principles
  • Noncreative works (phone books, URLs, diagrams, maps, and so on)
  • Recipes
  • Works not created in a tangible form
  • Most government publications

When in doubt, it’s best to assume that copyright law governs a work you’d like to use and you need to obtain permission from the author or copyright holder before using it. This also includes websites. The following sections cover options that fall outside the stringent guidelines of copyright law. They are public domain, fair use, and open access.

Public Domain

Works that have never been or are no longer covered by copyright law belong in the public domain. This includes the previous list of items that do not fall into copyright. Permission is not needed to use materials in the public domain. However, you still must cite the material appropriately according to the reference format required for your paper or project. Keep in mind that web pages that fall outside the .gov domain name are copyrighted and do not fall into the public domain. Table 5.2 contains the guidelines to follow when determining whether a work will be covered in the public domain.

Table 5.2: Guidelines for determining public domain

Year of first publication

Note: publication is not creation

Copyright duration

  • before 1923
  • during 1923–63: without notice, or with notice but not renewed within 28 years of first publication
  • during 1964–77: without notice
  • from 1978 to March 1, 1989: without notice and without registration within 5 years of first publication

Work has entered US public domain

Fair Use

According to the American Library Association (ALA, n.d.) fair use “allows for the use of copyrighted works for purposes of criticism, comment, news reporting, scholarship, or research.” The goal behind fair use is to promote creativity for the benefit of society. To determine if a work falls into fair use, you must consider four criteria: the purpose of the work, the nature of the work, how much of the work you want to use, and the effect your use will have on the market (see Figure 5.1).

Figure 5.1 The fair use four
A box with four sections: Purpose, Effect, Amount, and Nature. Each box asks a question about how you intend to use the source and gives examples of cases in which it would be fair use or not.

The four criteria in Figure 5.1 can help determine if the material you use to prepare an academic paper for your professor will fall under an educational fair use. As long as you do not use a substantive portion of the work and it is factual and/or published, you are most likely covered under public domain. However, if you took that paper and posted it to a website or blog, your paper could fall out of public domain and you risk breaking copyright. If you need help deciding if a work falls under fair use, try using this Fair Use Evaluator ( http://librarycopyright.net /resources/fairuse ).

Failing to accurately determine fair use can put you at risk for breaking copyright. Consider the golden rule and take from someone else only what you wouldn’t mind someone taking from you. Once you make a fair use determination, you no longer need to seek out written permission to use the work, but you still need to give credit to the resource through citing. Keep in mind that only a court can make an actual determination of fair use. However, by using the four fair use criteria, you are using the same information a judge would use in a court of law.

Ashford Student Profile: Andy

Andy’s boss tasked him with creating a PowerPoint presentation for an internal company meeting sharing the products and services offered by the company. Andy decided to enrich the presentation by adding some images he located on various websites into the slides. Since the presentation was for internal use only, Andy didn’t bother requesting permission to use the images or bother to cite them. After the presentation, which was a huge success, Andy decides to post the PowerPoint to his own website. Not only will this promote his company, but it will also display his creative skills to a wider audience.

What are the legal implications of Andy’s actions? Is he breaking copyright? Most likely, his use of the images does not constitute fair use since the images were unaltered reproductions. Also, there’s a good chance that the copyright holder’s business model depends on licensing these images.

Open Access

Open access is the free and unrestricted access to information on the Internet. In the academic world, open access specifically refers to the free and unrestricted access to digital scholarly/peer-reviewed journal articles and research. Open access to these resources helps advance the scholarly conversation (see Module 1 for more information on this topic) by increasing the number of people within a field or discipline who are able to view recent research and innovation. However, many publishers are against the open access model, as it can significantly reduce their revenue, as once pricey publications are now available for free. Since many publishers hold the copyright of the works their authors produce, publishers have the ability and authority to restrict access to this information unless it is purchased.

Many authors and scholars who do hold the copyright to their works are exploring other alternatives, such as open access and the Creative Commons ( http://creativecommons.org/ ). The Creative Commons is a nonprofit organization that provides modified copyright licenses that allow you to decide how the public can use your information. Creative Commons licenses work alongside copyright law by allowing you to decide on the copyright terms that best meet your needs.

Quite a few websites, such as YouTube, Google Images, and Flicker, now allow you to filter your search results to only those that fall within the Creative Commons. You can search these sites on the Creative Commons website.

When we last left Irwin, he had effectively gathered his resources and organized his information to write his paper. As he moves into the last step of the research process, he nervously begins checking the formatting of his citations within his paper and on his references lists. He wants to uphold a high level of academic integrity, but he’s afraid he doesn’t quite know or understand what this entails. In the coming sections, we take detailed look at what he needs to know.

Your Roadmap to Success: Section 5.2

Learning Outcome: Identify the key issues of academic integrity and the role they play in the scholarly conversation.

Why is this important?
Maintaining your academic integrity will earn you the respect of your instructors and classmates. Consider Tyler, for example. Teaching his sons to be men of integrity is important to Tyler. He used what he learned about academic honesty not only to make sure he maintains his own academic integrity as he works toward his college degree, but also as an example of the importance of hard work and honesty for his sons.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

The academic community believes that one of the goals of an institution of higher learning is to strengthen academic integrity and responsibility among its members. To this end, universities emphasize the importance of sound judgment and a personal sense of ethical responsibility. All members of the academic community—students and faculty—are expected to abide by the highest standards of academic integrity (Ashford Writing Center, n.d., “Academic Dishonesty Definition”).

Academic Honesty and Common Knowledge

Academic honesty means that if you are writing the words of someone else, or if you are discussing a unique idea you learned from research, you must cite your source. Your writing should leave citational footprints so that your readers can track where your work derives from the work of others.

Some students believe they must give credit to a source only when they quote from it directly. This isn’t the case. Changing a few words in a passage or even putting an idea entirely into your own words does not relieve you of the responsibility to credit your source. If an idea is not your own, you must cite the source in the text of your paper and include a complete reference at the end of the paper.

As we discussed in Module 4, the only exception to this citation rule is for facts or concepts that are considered common knowledge. This is information that is widely known and does not stem from one person’s original thought or theory. These facts or concepts are generally known by many people and can easily be found or referenced. Some examples are

  • historical facts, such as that New York was one of the thirteen original colonies of the United States or that Robert Kennedy was assassinated in 1968.
  • scientific facts, such as that sleep is regulated by the brain, or that carbon is an element with the atomic number 6.
  • knowledge shared within the culture, such as that Spanish is commonly spoken as a first language in the United States.

These types of facts do not need to be documented. However, you must reference original ideas, as well as interpretations of common knowledge. For example, you would need to cite your source for a claim that the use of sleeping medications can increase the risk of memory loss (Ashford Writing Center, n.d., “ Academic Dishonesty Definition ,” para. 9).

Academic Dishonesty and Plagiarism

Ashford University defines academic dishonesty as deceitful and/or deceptive attempts to fulfill academic requirements (Ashford Writing Center, n.d., “ Academic Dishonesty Definition ”). Academic dishonesty may take several forms:

Cheating: Intentionally using or attempting to use unauthorized materials, information, or study aids in any academic exercise (e.g., test, essay, etc.).

Fabrication: Intentional and unauthorized falsification or invention of any information or citation in an academic exercise.

Facilitating Academic Dishonesty: Intentionally or knowingly helping or attempting to help another student commit a breach of academic integrity.

Plagiarism: Representing the words or ideas of another as one’s own in any academic exercise.

Students often misunderstand plagiarism, so it’s worth expanding on this definition. Plagiarism occurs when a student deliberately uses another writer’s original ideas or concepts (that is not common knowledge) without acknowledging the source. Acts of plagiarism include, but are not limited to

  • copying text from printed materials, which include books, magazines, encyclopedias, newspapers, and so on.
  • modifying text with the intent of changing phrases, changing words, or inserting the student’s work into the plagiarized work.
  • copying and pasting materials from Internet sources and presenting them as one’s original work.
  • using another student’s work, even if the student has the permission of the other student. The use of another’s work constitutes an act of collusion, which constitutes an act of plagiarism.
  • using materials purchased from the Internet or elsewhere.
  • recycling previous work (that is, old papers) for a current course without instructor permission.
  • paraphrasing or summarizing another’s work without giving appropriate credit.

Keep in mind that unintended or accidental plagiarism is still plagiarism. This means that even though you intended to go back and cite outside research properly, forgot to cite it, or did not know you had to cite it, you are still responsible for the act. Intention cannot be proved or disproved; your instructor and the university will not be able to consider whether or not it was your intention to plagiarize, just that you did. Students have a responsibility to understand the university’s stance on academic integrity and the ramifications of plagiarism as outlined in Ashford’s academic catalog under “Specific Policies on Academic Integrity” (http://www.ashford.edu/student-rights-and-responsibilities.htm#catalog11340 ).

When you plagiarize, you are essentially trying to represent someone else’s ideas or words as your own. As stated in the Publication Manual of the American Psychological Association (2010), “Whether paraphrasing, quoting an author directly, or describing an idea that influenced your work, you must credit the source. To avoid charges of plagiarism, take careful notes as you research to keep track of your sources . . . ” (p. 170). Additionally, when students plagiarize, they diminish the learning experience as well as their own education. By plagiarizing, students lose the opportunity to act ethically and think independently and critically. This is one reason that colleges and universities take plagiarism so seriously.

A flow chart titled: are you plagiarizing? that starts with are your own words being used? and asks a series of questions with yes or no answers to help you decide whether or not you are plagiarizing. An application translator states that you can use these skills when writing a blog or starting a website.

Consequences of Academic Dishonesty

Academic dishonesty undermines the bonds of trust and personal responsibility between and among students and faculty, weakens the credibility of the academic enterprise, and defrauds those who believe in the value and integrity of an academic degree. All universities and colleges therefore have policies identifying the consequences for academic dishonesty. Depending on the institution and the severity of the case, these policies can range from receiving a failing grade on the assignment to dismissal from the school. In some extreme cases, a degree may be retracted after the student has already graduated. According to the Ashford Writing Center website, “A student who commits an act of academic dishonesty may face disciplinary action, including but not limited to: failure to receive credit on an academic exercise, course failure, and/or dismissal from the University” (“Consequences of Academic Dishonesty,” n.d., para. 1).

When a student is suspected of any type of academic dishonesty, usually the faculty, dean, and Student Community Standards committee are notified. If the student feels that this accusation is unjust, he or she will be given a chance to refute the charges. The student must prove that the work is original. Students who have maintained practices of academic integrity, such as keeping detailed notes of research and citations throughout the writing process, are more likely to be able to defend themselves successfully. If a charge of academic dishonesty cannot be refuted, it may seriously tarnish the student’s record and may even follow the student throughout his or her scholastic or professional career.

Plagiarism in the Popular Media

If you’re like most people, the requirement to write won’t end when you complete your degree. You will continue to write for the rest of your life for a variety of reasons and purposes: to fulfill job requirements, to appeal grievances, to explain your position, or even just to express yourself. This process is almost never easy, and the temptation to get a little assistance from someone who has already put in that hard work and struggle may remain. Plenty of people have succumbed to the temptation to do just this, stealing the words and hard work of others.

The following are a few real situations you might have heard about, in which a person committed plagiarism for his or her personal gain. Notice the personal and professional consequences that followed:

  • In 2014, the website Buzzfeed.com was found to contain 41 specific instances of plagiarism throughout its content. These instances ranged from an individual sentence or phrasing to entire articles. The person held responsible for this breach was Buzzfeed’s viral politics editor, Benny Johnson, as it was on his watch that these instances of plagiarism were allowed to slip through to publication on the site, intentionally or otherwise. Johnson was fired and his reputation as an editor is under extreme scrutiny.
  • Fabrication is a common form of plagiarism in the real world. In 2003, Jayson Blair was found to have fabricated several of his news articles for the New York Times. Blair admitted to using quotations from press events he had not attended and explained that this rather innocent ethical wavering was the beginning of his foray into more serious acts of plagiarism, including the almost word-for-word copying of a story written by another journalist and published by a different newspaper. Blair explained that he committed these acts as a result of feeling inadequate at his job. He lost that job at the New York Times and his credibility as a journalist.
  • Another famous case of fabrication occurred in the 1990s. Stephen Glass, a journalist for The New Republic, was discovered to have fabricated up to half of his published work. Glass forged quotations, sources, and other details of what he’d presented as news stories. The discovery of these acts of plagiarism devastated Glass’s journalism career and reputation. He has not worked in journalism since.

The preceding instances of plagiarism are unambiguous. However, it’s not always easy to determine if an action constitutes plagiarism. More nuanced cases may be open to debate. Take a moment to read the following scenario. Given what you have learned about the various forms of plagiarism in this chapter, should this incident be considered plagiarism or not?

  • In 2014, HBO debuted a show called True Detective. On the show, some lines of dialogue were nearly or exactly the same as those spoken by characters in the novels of Thomas Ligotti. When asked about this matter, the author of True Detective—Nic Pizzolatto—confessed that he was highly influenced by Ligotti’s work but denied any accusations of plagiarism, saying that any similarities throughout the series were a result of his own internalization of Ligotti’s themes and ideas. On the one hand, Pizzolatto does not seem to have been hiding anything as he had discussed Ligotti’s influence on his writing before ever being accused of plagiarizing him. On the other hand, Pizzolatto used exact lines from Ligotti’s work without giving credit to him in the show for writing them. Consider this: Where does this leave Pizzolatto? Could he have unintentionally plagiarized as a result of “internalizing” Ligotti’s ideas? And if so, what should the punishment be for such a transgression? What should he have done differently?

Quick Tip!

Accessing Resources for Academic Integrity

The Ashford Writing Center has multiple resources to help you ensure your own academic integrity:

For a definition of academic dishonesty, see this guide: https://awc.ashford.edu /ap-academic-dishonesty-definition.html

Ashford University’s consequences of academic dishonesty can be found here: https://awc.ashford.edu/ap-consequences-of-academic-dishonesty.html

For a guide to various types of plagiarism and recognizing plagiarism, and for best practices for avoiding academic dishonesty, review the Academic Integrity Learning Module: https://awc.ashford.edu/ap-academic-integrity-module.html

Privacy Issues

In the digital age, the amount of privacy we each have been accustomed to is changing. No longer is it a matter of unlisting your phone number from the phone book to protect your privacy. Often, a simple Google search on a person’s name can reveal phone number, age, address, and a list of possible relatives—not to mention any Facebook groups the person may belong to or websites posted to. Being information literate means protecting your private and personal information, along with the information of others. Protecting your privacy in this day and age can be a challenge, especially if you are unaware of certain laws and strategies that can help you.

Let’s take a quick look at some privacy laws. The Privacy Act of 1974 prevents government agencies from disclosing your personal information without your written consent. For more information on this act, check out the Department of Justice website ( http://www.justice.gov/opcl/overview-privacy-act-1974-2015-edition ). In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was passed to protect your medical information. One goal of this act is to make it easier to protect the confidentiality and security of your healthcare information. Check out the Health and Human Services website ( http://www.hhs.gov/ocr/privacy/ ) for information. The Family Educational Rights and Privacy Act (FERPA) protects the privacy of your student education records by preventing school employees from disclosing your personal information. It also ensures that your school records cannot be shared without your consent. For more information on this law, see the U.S. Department of Education’s website ( http://www2.ed.gov/policy/gen/guid/fpco/ferpa/index.html ).

Protecting your digital information becomes increasingly important the more you use the Internet. Luckily, there are some strategies that can help. As you surf the Internet, you leave behind a trail of information, sometimes called your digital footprint. Not only is your computer collecting information on your actions, but also the websites you visit are saving information on how you use their sites. In addition to clearing out your cache and cookies regularly (see Module 2), you should also consider installing antispyware software on your computer. This software will scan your computer and detect if any spyware or other security risks have been installed on your computer.

With a detailed understanding of academic integrity fresh in his mind, Irwin decides to go back and double-check certain sections of his paper. He knows that at times during the research process he was tired and most likely not as diligent as he needed to be when citing his sources and summarizing the information he located. He then turns to his paper and makes sure that each thought that was not his own is cited. However, he’s not sure if he has cited them correctly in APA format. He has been counting on Zotero to form his citations but needs more information on APA to make sure they are correct.

Your Roadmap to Success: Section 5.3

Learning Outcome #1: Discuss the benefits of using the APA style for academic writing.

Why is this important?
If you want to get good grades on the papers you write at Ashford, learning how to use APA style is a must. Consider Maria, for example. Maria received her degree in business administration from Ashford and is now in graduate school working toward an MBA. She is glad she learned how to use APA style in her first year at Ashford because it helped her stay organized with her research. She still uses APA style today in her work for her graduate courses.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

Learning Outcome #2: Compile an annotated bibliography and a references list, demonstrating an understanding of both purpose and formatting of each.

Why is this important?
Compiling an annotated bibliography will help you formulate your research papers and develop your critical thinking skills. Consider John, for example. John wasn’t looking forward to creating an annotated bibliography because he thought writing notes about his sources would be a waste of time. While it did take some extra time in the beginning, he found that it saved him a whole lot more time when he had to write the actual paper. Now he compiles annotated bibliographies for all of his papers, regardless of whether he is required to do so because it helps to keep him organized and save time.
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

Consider this student’s situation: Sally has heard of APA before, in previous courses here at Ashford and perhaps from a class back in high school, and she feels that she has a vague notion of what it means. It has something to do with formatting and including sources, or something, right? She submits her first assignment for a new class at Ashford, not giving too much thought to APA. A few days later, she is surprised to find that she received a low grade on her paper and that the majority of missed points came from the APA category.

Does this scenario sound familiar to you? Many students who are new to college and academic or professional writing find themselves wondering what “APA style” really means.

Style Guides

Most writing calls for the adherence to a particular style guide. A style guide is a set of formatting and citation rules that writers and editors follow. There are numerous style guides in use for different purposes. The Associated Press Stylebook (AP style) is the standard for all journalists. The Modern Language Association has a style guide (MLA style) that is commonly used by humanities scholars. Many publishers follow the Chicago Manual of Style. Countless companies have their own style guides for internal use. The style guide you need to use will depend on the purpose and audience of your writing.

APA style is the style guide of the American Psychological Association (APA), one of the largest scientific and professional associations in the United States. APA style refers to the set of rules and guidelines developed by this association to ensure a professional and academic standard of scholarly writing, formatting, and citing.

APA style is commonly used not only in psychology, but throughout the social sciences. Because Ashford University has a large social science focus, APA style is the most common set of formatting guidelines used at Ashford. In fact, you will find that APA style is required in most Ashford University courses. As opposed to some other style guidelines, APA emphasizes the author and date of publication when citing a source. This focus on the date is important for emphasizing rapidly changing and evolving fields of study.

Benefits of Understanding and Using APA Style

Learning to use APA style will benefit you enormously not only in your academic career at Ashford, but also in other institutions and even in your profession. Some of the benefits include the following:

  • You will more quickly recognize the information you need when you are looking at a paper formatted in APA. This will increase your effectiveness as a researcher.
  • Carefully adhering to APA style will help you develop your scholarly research muscles by practicing the habits of research, which involve the ability to read and create reference citations and locate pertinent information. If you do not know how to find the date or publisher of a particular source, you do not know everything you need to know to be an effective researcher and evaluator of information. Understanding and mastering these conventions will send a clear signal to your readers that you have carefully considered all elements of your source.
  • Facility with APA style will help you as you pursue graduate study either here at Ashford or at other institutions. Even if those institutions require that you use a different style, learning one style will enable you to adapt quickly to a new one.

Even if graduate study is not on the horizon for you, your understanding of APA style will help you in your career and future writing endeavors. As mentioned previously, companies generally require their employees to adhere to a particular style guide, and you will be expected to master it for any and all writing you are asked to do while on the job. Additionally, coming to recognize the standards of any style guide will help you more easily read and understand information organized according to that particular style guide. Learning how to closely follow the guidelines of APA style and format your documents according to it now will give you the skills to adapt to any and all style guides in the future.

Citing in APA Style

Citing in APA style is two-fold: It includes in-text citations and a corresponding references list. This means that when you’re writing your paper, as you paraphrase, summarize, or quote from sources, you include a citation in the text at the point of use. These are called in-text citations. Generally, in-text citations include at least two components: author’s last name and publication year. When quoting, you need a third component: the page or paragraph number where the quote is found. This is how a basic in-text citation looks: (Author’s last name, Year, p. #). The in-text citation follows either the paraphrased material or the quote. We provide specific examples and models for in-text citations later in this module.

The second component of citing in APA style is the list of cited sources in your paper, called the references list. According to the Publication Manual of the American Psychological Association, 6th edition (2010), citing requires that references list citations identify general publication information, including but not limited to author name, title, publication or publisher, and year of publication. Because so many sources appear online and do not have publication dates or even authors, additional information may be required, including retrieval data and corporate author information.

References List

APA style requires that any writing assignment involving outside research include a references list. This list includes citations for all the resources you referred to within your paper, whether this was by direct quotation or by paraphrasing or summarizing the outside work. According to the Publication Manual of the American Psychological Association (2010), “References acknowledge the work of previous scholars and provide a reliable way to locate it. . . . The references cited in the manuscript do not need to be exhaustive but should be sufficient to support the need for your research and to ensure that readers can place it in the context of previous research and theorizing” (p. 37).

Different types of sources have unique formatting rules that govern their citation. Here are key rules for compiling the whole references page:

  • Center the word References at the top of the new page. No boldface, no italic, no quotation marks. Just this word: References. The page should have the essay title and page number in the header, as on all the other essay pages.
  • Double space every line. No additional spacing is required.
  • Alphabetize entries by authors’ last names. This includes corporate authors, such as the U.S. Department of Education. In that situation, you alphabetize the entry under the letter U.
  • Create a hanging indent for every line after the first in your citation. To do so in Microsoft Word, highlight your list, click the arrow in the lower-right corner of the Paragraph group on the Home tab of the Ribbon, and then select Hanging from the Special list box in the Paragraph dialog box.
  • Be mindful of punctuation, italic, and capitalization rules. For instance, APA style requires very specific capitalization rules for titles, and whereas printed source citations end in a period, online source citations that include web addresses do not.

As you create your references list, you can consult citation generators that may help you create a citation when you enter the publication information. Sometimes, too, the library you are using to search will provide you with APA citations of the sources you research. However, we advise that you consider these generators and provided entries only as a starting point for citation creation. They are sometimes outdated, incorrect, or not properly formatted. But if you start with these entries, you can easily edit them to the proper APA format discussed here.

For example, you may consult RefWorks, a citation generator available at the Ashford Writing Center here: https://awc.ashford.edu/writing-tools-ref-works.html .

With this extra information on APA, Irwin double-checks the citations he has gathered and makes sure he has located the required information to form complete citations.

The Annotated Bibliography

In some of your college courses, you may be asked to develop an annotated bibliography as you begin researching a topic. You may be wondering how an annotated bibliography is different from a references list. An annotated bibliography is a list of sources, such as books, journal articles, and online documents, used in researching an essay, research paper, or other project. In addition to the source entries only—which is the references list—it includes your notes, which comment on or summarize the main points of each source and relate them to your thesis. This is the annotation (to “annotate” something means to “take notes”). Therefore, an annotated bibliography has two elements, the citations and annotations; whereas a references list has only one, the citations.

Purpose of the Annotated Bibliography

One benefit of compiling an annotated bibliography is that doing so helps you begin formulating and refining your ideas for your paper. Through researching and summarizing sources, you develop a sense of the academic conversation that exists around your topic. You begin to understand the overall direction of arguments or hypotheses, and the development of concepts or theories. As stated on the Ashford Writing Center website, “Many pertinent ideas and supporting details come from analyzing and summarizing your sources” (“Sample Annotated Bibliography,” n.d., para. 2). Additionally, you develop your critical reading skills by assessing whether each argument or study is sound. In this way, you begin to focus your research topic more precisely. As you can see, an annotated bibliography is not only a good practice for academic integrity, but also a practical tool that positions you on solid ground to begin your paper.

Content of the Annotations

You may begin your annotated bibliography as soon as you begin research. Each time you find a source, you’ll create an APA-style reference citation as explained earlier and then write your annotation below the reference entry in paragraph form.

While there is no APA rule governing the composition of your annotations, each is generally only one or two paragraphs long (approximately 150–200 words), written in complete sentences. Each annotation typically includes three elements: a brief summary of the source, its thesis, and its relevance to your own assignment. You may also include any additional critical analysis that will support your project, such as your opinion of the piece or whether it makes an important contribution to the existing academic conversation. Avoid quoting directly from the source in the annotation. Although mentioning key terms and concepts that you may want to discuss in your own work is a good idea, you should summarize the annotation in your own words.

Composition and Formatting of the Annotated Bibliography

The annotated bibliography is separate from the research paper. It is generally an assignment that occurs during the research phase before you write a paper. Your annotated bibliography and the references you include should be formatted according to APA style described in the “References List” section earlier in this chapter. The annotation paragraphs come after each reference citation.

Each annotation will look like a paragraph; however, instead of using traditional paragraph indentations, Ashford requires that you indent the entire paragraph ½ (0.5) inch.

An annotated bibliography entry should look like this:

Donaldson, J. F., Graham, S. W., Martindill, W., & Bradley, S. (2000). Adult undergraduate students: How do they define their experiences and their success? Journal of Continuing Higher Education, 48(2) 2–11.

This small study confirms current thinking that adults return to school for primarily external reasons, e.g., a major life event or career advancement. The research further illustrates that actual success in learning comes from an internal locus of control that includes life experience, maturity, motivation, and self-monitoring. This study will support my paper’s thesis that adults are less likely to return to school for self-fulfilling purposes than for professional ones.

Figure 5.2 shows a sample annotated bibliography. You can see another one here: https://awc.ashford.edu/PDFHandouts%5CA%202_Sample_Annotated_Bibliography_final.pdf .

Figure 5.2 Annotated bibliography
An example of an annotated bibliography, with notes regarding proper formatting.
An example of an annotated bibliography, with notes regarding proper formatting.

Your Roadmap to Success: Section 5.4

Learning Outcome: Follow the ICE method of quoting in text, and demonstrate appropriate paraphrasing, summarizing, and citing according to APA style.

Why is this important?
Following the ICE method and paraphrasing, summarizing, and citing according to APA style will help you write clearly, while correctly and effectively contributing to the scholarly conversation. Consider Adena, for example. Adena had been out of school for a long time, and she was worried she wouldn’t sound “academic enough” in her papers. That is no longer the case after she learned the ICE method; she has found the ICE method to be a simple technique that not only helps her give credit where credit is due, but also helps her sound like the scholar she really is!
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Develop strategies to access and use information ethically and legally. Mastering this learning outcome will help you maintain your integrity and reputation, and protect you from legal action and other negative consequences both within and outside of school.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

In Module 4, we discussed how to credit sources when taking notes during research. In this section, we build on those concepts by discussing how to credit sources within your paper. Incorporating ideas and words from outside sources is an important part of academic writing because, as you learned, it puts you into the scholarly conversation and makes your own ideas and your paper more credible. Properly crediting the sources you use is also an important way you share pertinent information about those sources with your readers. As we discussed in Module 4 within the context of note taking, three types of information must be credited: direct quotations, paraphrased content, and summarized content. In this section, we explore how to credit an outside source in the body of your paper. We then discuss how to determine when it’s best to directly quote a source, paraphrase, or summarize, and how to go about each.

The ICE Method for Crediting Outside Sources

When including outside sources in your writing, follow the ICE method:

I: Introduce

C: Cite

E: Explain

As you’ll see, you’ll use this method when you’re inserting direct quotations as well as when you’re paraphrasing or summarizing someone else’s ideas.

Introduce the Source

Introduce the source by giving your readers any information that would be useful to know: Who said it? Where did this idea come from? When was it said? Here are some examples of how to introduce a source:

In her essay “The Crummy First Draft,” Lekkerkerk (2014) argues that . . .

Michandra Claire Jones (2015), celebrated poet and author, wrote that . . .

In the textbook Information Literacy, Mossler (2015) states . . .

After introducing the quote, be sure that you use a signal verb to indicate that the source’s words are next. In the third example here, you can see that states has been used to signal the source’s words. Other signal verbs include

acknowledges

advises

agrees

argues

analyzes

answers

asserts

assumes

believes

charges

claims

considers

criticizes

declares

describes

disagrees

discusses

explains

emphasizes

expresses

holds

implies

interprets

leaves us with

lists

objects

observes

offers

opposes

points to

presents

proposes

recognizes

regards

remarks

replies

reports

responds

reveals

says

states

suggests

supports tells us

thinks

wants to

wishes

wonders

Cite the Source

When citing outside sources, you are required to include the author’s or authors’ last names; date of publication; and, for direct quotations, page number on which the quoted passage appears. If there is no page number, use a paragraph number to indicate the location of the quotation.

Precisely how do you insert this required information into your writing? You have two options. The first is to include the full or last names of the authors directly in a sentence and the year of publication in parentheses just following the names. If directly quoting, include at the end of your sentence the page number where the quotation can be found. Here are some examples:

Johnson (2009) says he believes that scholars . . .

Norman Johnson (2009) says, “Scholars should pursue PhDs” (p. 167).

Your second option is to include all of the required information in parentheses at the end of the sentence. Here are some examples:

Research suggests that graphic warnings on cigarette packages promote smoking cessation (Smith, 2015).

According to one research study, “In the year following the introduction of graphic warnings . . .” (Smith, 2015, p. 16).

Marcus explains that smoking can be deterred by “carefully placed warnings with disturbing imagery included” (Tomlinson, 2008, p. 16).

Notice in the preceding examples that quotation marks always have a beginning and end, occurring immediately before the first word of the quotation and immediately after the last word. Periods are always placed after the end-of-sentence parentheses, as in (p. 132).

Explain the Relevance

After introducing and citing the passage, you will need to explain the significance: How might this author’s idea relate to my thesis? How does this data add to what I am trying to prove in this paragraph? Why am I putting this quotation in my paper? What am I trying to show here? Never leave any room for interpretation. It is your responsibility as the writer to interpret the information for your readers and identify its significance.

Here is an example of an explanation that would be appropriate to accompany the following Mack quotation:

Judge Mack viewed juveniles as children first. He envisioned a system that would protect and give treatment to these young offenders so that they could become productive adults, and saw no place for criminal responsibility and punishment within this system.

Now, here is an example of the ICE method at work in a paragraph:

In the beginning stages of the juvenile justice system, it operated in accordance to a paternalistic philosophy. This can be understood through the published words of Judge Julian Mack, who had a hand in the establishment of the juvenile justice system. In 1909, he stated that this system should treat juveniles “as a wise and merciful father handles his own child” (as cited in Scott & Steinberg, 2008, p. 16). Judge Mack viewed juveniles as children first. He envisioned a system that would protect and give treatment to these young offenders so that they could become productive adults, and saw no place for criminal responsibility and punishment within this system.

Color Key:

Context

Whose words these are and why he is an authority on this topic

Quoted material along with citation

This part provides readers with the source of this quote as well as his relationship or authority on the topic.

Tips for Quoting

The following are some suggestions for including direct quotations in your academic papers:

  • Quote only the good stuff. Remember: “Less is more.” Don’t pad your essay with other people’s ideas. You should not use quotes as fillers to make page count. They should be relevant to your argument. If a quotation doesn’t add substance to your essay, don’t use it. On the other hand, if a quotation backs up a point you’ve made, especially if it does so in language so skillful that you couldn’t possibly change it, use it! However, you should avoid using any quotation you don’t understand. The ICE method requires that you explain it, so understanding it is essential.
  • Keep quotations short, ideally about one to two sentences. Or use just a few key words or a phrase. If a quotation is more than 40 words long, “block the quotation” by having it start on a new line, and indenting it. Here’s an example:

    In the chapter “Chicken Man,” McBride (1997) narrated his rebellion as a teenager with honesty but without remorse:

    I was obviously hiding, and angry as well, but I would never admit that to myself. The marvelous orchestrated chaos that Mommy had so painstakingly constructed to make her house run smoothly broke down when Daddy died, and Mommy was in no fixing mood. (p. 140)

    Note: When you block a quotation, the period or other closing punctuation stays with the final sentence instead of after the parenthetical citation. For in-text citations within your paper that are not block quotes, the citation is part of the sentence, and the period follows the parenthesis. The block quote is opposite.

  • Make sure you copy quotations correctly. Misspellings and use of incorrect grammar or punctuation when it’s obvious that the source couldn’t have made those mistakes affect your own credibility as a writer. Accuracy indicates care for your work.
  • Use brackets when you alter a word or phrase from the quotation. For example: Picciano (2001) states, “[Distance learning] technologies [have] certain benefits and certain limitations and, as indicated earlier, a best technology does not yet exist” (p. 61).
  • Use an ellipsis when you omit words or phrases from the quotation. Use an ellipsis (three periods in a row: . . .) when you omit an entire sentence. For example: When Fuller (2005) returned home, she explained, “. . . I was dislocated and depressed” (p. 72).

    Note: The ending punctuation follows the in-text citations. Consider the parenthetical in-text citation as part of your sentence; therefore, your punctuation comes at the very end, after the parentheses.

  • Avoid starting or ending a paragraph with a quotation. You should begin and conclude paragraphs with your own ideas. The first sentence of a paragraph—which is known as the topic sentence or assertion—should support the focus of the essay. In turn, the quotation supports the topic sentence. The last sentence of the paragraph should be part of your analysis of the quotation.

Paraphrasing

We have all watched a good television show or an interesting news story that we wanted to tell others about. When you are explaining the show or story, you most likely tell your friends, your family, or your coworkers what happened, how it happened, and why it happened. In doing so, you describe things such as the plot, main characters, events, and important points using your own words. This is paraphrasing—using your own words to express someone else’s message or ideas.

As we discussed in Module 4, when you paraphrase in writing, the ideas and meaning of the original source must be maintained; the main ideas need to come through, but the wording has to be your own. And, of course, you need to give credit to the author. As we have mentioned, you don’t want to over quote in your paper. A great alternative to quoting is to paraphrase information instead. However, paraphrasing takes a little more skill than directly quoting information, because to paraphrase correctly, you need to understand what the original quote or passage is about to be able to write about it in your own words.

Guidelines for Paraphrasing

How do you paraphrase a source?

  • Read the original two or three times or until you are sure you understand it and its meaning.
  • Put the original aside and try to write the main ideas in your own words. Say what the source says, but no more, and try to reproduce the source’s order of ideas and emphasis.
  • Look closely at unfamiliar words, observing carefully the exact sense in which the writer uses the words.
  • Check your paraphrase, as often as needed, against the original for accurate tone and meaning, changing any words or phrases that match the original too closely. If the wording of the paraphrase is too close to the wording of the original, then it can be considered plagiarism.
  • If you choose to use exact words or phrases from the original source, quote them in your paraphrased version.
  • Try to keep your paraphrased version near the same length as the original text (for example, if the paragraph you are paraphrasing is five sentences long, try to make your paraphrased paragraph five sentences as well).
  • Include a citation for the source of the information (including the page numbers, if available) so that you can cite the source accurately. Even when you paraphrase, you must still give credit to the original author.

When Is Paraphrasing Useful?

You should paraphrase when

  • you want to express the author’s idea but not necessarily the author’s language.
  • you want to clarify an author’s ideas for the readers or for yourself.
  • you want an alternative to quoting.
  • you want to integrate information from charts, graphs, tables, lectures, and so on.
  • you need an authority on the topic or to support your ideas.

Examples of Good Paraphrasing

Paraphrasing can be done with individual sentences or entire paragraphs. Here are some examples:

Original sentence:Her life spanned years of incredible change for women (Smith, 2015, p. 1).

Paraphrased version: Mary lived through an era of liberating reform for women (Smith, 2015, p. 1).

Original sentence: Giraffes like Acacia leaves and hay, and they can consume 65 pounds of food a day (National Geographic, 2013, p. 16).

Paraphrased version:A giraffe can eat up to 65 pounds of Acacia leaves and hay every day (National Geographic, 2013, p. 16).

As you can see in the examples, the essence and meaning of the paraphrased versions are similar to the original sentences. The paraphrased sentences even use the main key words from the original source, but the order and structure of the sentence changed when the author put the information in his own words. You can apply these same tactics to paraphrasing longer texts as well. Here is an example of how to paraphrase a paragraph of information:

Original paragraph:

The feminization of clerical work and teaching by the turn of the century reflected the growth of business and public education. It also reflected limited opportunities elsewhere. Throughout the nineteenth century, stereotyping of work by sex had restricted women’s employment. Job options were limited; any field that admitted women attracted a surplus of applicants willing to work for less pay than men would have received. The entry of women into such fields—whether grammar school teaching or office work—drove down wages.

Woloch, N. (2002). Women and the American experience: A concise history. New York, NY: McGraw–Hill Higher Education.

Paraphrased version:

According to Nancy Woloch (2002) in Women and the American Experience: A Concise History, the “feminization” of jobs in the nineteenth century had two major effects: a lack of employment opportunities for women and inadequate compensation for positions that were available. Thus, while clerical and teaching jobs indicated a boom in these sectors, women were forced to apply for jobs that would pay them less than male workers were paid (p. 170).

This version is properly paraphrased because

  • it introduces the source in a proper signal phrase.
  • it is about the same length as the original passage.
  • it uses the author’s own words and sentence structure.
  • it encloses a key word from the original source within quotation marks.
  • it includes a parenthetical citation in correct APA format.

Summarizing

Another good skill to help you incorporate research into your writing is summarizing.

Recall from Module 4 that summarizing is taking larger selections of text and reducing them to their basic essentials—the gist, the key ideas, the main points that are worth noting and remembering. Think of a summary as the “general idea in brief form”; it’s the distillation, condensation, or reduction of a larger work into its primary notions and main ideas.

As with directly quoting and paraphrasing, summarizing requires you to cite your sources properly if you are to avoid “accidental” plagiarism. Moreover, a summary should not change the meaning of the original source. A good summary should be a shortened version that conveys the purpose and main points of the original source.

Components of a Good Summary

Follow these components of a good summary:

  • Write in the present tense.
  • Make sure to include the author and title of the work. For example:

    In Pixar’s 2003 movie Finding Nemo . . .

    In Stephen King’s horror book The Shining (1977), . . .

    In Emily Dickinson’s poem “Because I Could Not Stop for Death,”

  • Be concise: A summary should not be equal in length to the original text; it should be about one-tenth as long.
  • Include two to three main points of the text or work.
  • Include the conclusion or the final findings of the work.
  • If you must use the words of the author, cite them.
  • Don’t put your own opinions, ideas, or interpretations into the summary. The purpose of writing a summary is to accurately represent what the author wanted to say, not to provide a critique.

When Is a Summary Useful?

You should summarize when

  • you want to give an overview of a source’s main ideas or points.
  • you can express a source’s ideas or points in fewer words than the original text.
  • you need to give a brief synopsis of more than one source.
  • you want an authority on the topic to support your ideas.

Examples of Good and Bad Summaries

When you summarize, be careful that you do not put a particular spin on what you write. This is important because the goal of a summary is to be as brief and accurate as possible.

For example, here is an example of a bad summary about Pixar’s popular movie Finding Nemo:

So there’s a film where a man’s wife is brutally murdered by a serial killer and his son his left physically disabled. In a twist of events, the son is kidnapped and kept in a tank while his father chases the kidnapper thousands of miles with the help of a mentally challenged woman. Finding Nemo is quite the thriller.

This is an example of a bad summary because it is vague. It also contains opinion and twists the events of the story into something it is not. Pixar’s Finding Nemo is not a thriller or ­horror story as described in the preceding example; it is an animated children’s movie about fish.

Here is a better summary of Finding Nemo:

Pixar’s Finding Nemo (2003) is a story about Marlin, a clown fish, who is overly cautious with his son, Nemo, who has a damaged fin. When Nemo swims too close to the surface to prove himself, he is caught by a diver, and horrified Marlin must set out to find him. A blue reef fish named Dory, who has a really short memory, joins Marlin and together they encounter sharks, jellyfish, and a host of ocean dangers. Meanwhile, Nemo plots his escape from a dentist’s fish tank where he is being held. In the end, Marlin and his son Nemo are rejoined, and they both learn about trust and what it means to be a family. (Finding Nemo, 2003)

This is a better summary than the original one because

  • it is accurate and factual.
  • it states the main characters and events of the story.
  • it gives the crucial details without giving too many details.
  • it tells the moral of the story and the conclusion without twisting the meaning.

This is a good summary because

  • it states the producer, the year, and the title of the work.
  • it is about one-tenth the length of the original passage.
  • it is clear and understandable to readers.
  • it is void of any quotations or paraphrases.
  • it includes a parenthetical citation in correct APA format.

Your Roadmap to Success: Section 5.5

Learning Outcome: Format the narrative and visual elements of a research paper according to APA style.

Why is this important?
Formatting your paper according to APA style will help you communicate your ideas in a consistent manner so that instructors and other students will be able to follow your logic. Consider Derek, for example. Derek has formed a study group with a few other students at Ashford. They often read each other’s papers and give each other feedback before they submit the final drafts to their instructors. Derek is glad they all format their assignments according to APA style because he knows what to expect and can quickly identify the elements of their papers. In many ways, APA style helps keep them “on the same page.”
How does this relate to your success in this course?
This section’s outcome is associated with the following course outcome: Utilize electronic tools to search for, locate, organize, and communicate information. Mastering this learning outcome will help you express yourself. It will also give you the tools to find the “answers” you need—whether you are researching a school assignment, looking for a new job, seeking advice for your family, or otherwise.

To review the course learning outcomes and their relevance to you, see the Your Roadmap to Success feature at the beginning of this book. Best of luck on your journey to success!

APA style governs not only how you credit and cite sources, but also how you format your paper. This section discusses the APA formatting rules and conventions for arranging and laying out your paper, including the text elements as well as any illustrations and tables.

Formatting Text Elements

The title page and narrative sections of your paper require unique formatting in APA style.

Font, Spacing, and Margins

You should use a clear font that is easy to read. Per Ashford’s Writing Guidelines, you should use 12 pt. Times New Roman font, with 1-inch margins on all sides. APA style requires that you double-space the entire document, including the title page, quotations, and the references list. Lastly, if printing your paper, you should use standard-sized paper (8.5" x 11").

Title Page

APA style requires that the first page of your paper be a title page, which exists to communicate the basic information about you, your course, and your assignment. Centered and in the middle of your title page, you need to include

  • the paper’s title
  • your first and last name
  • the course number and course title
  • your instructor’s first and last name
  • the date the assignment will be submitted

Running Headers

A running header is an abbreviated title that appears at the top of every page of your paper, starting on the title page. APA style requires a running header identifying the paper’s title in the upper left corner of each page of your paper, and the page number in the upper right corner. All pages in the paper should be consecutively numbered (the title page is page 1). If the title of your paper is very long, you will need to use a shortened version in your running header.

For help formatting your running head in Microsoft Word, visit the Ashford Writing Center’s web page describing this process:
https://awc.ashford.edu/writing-tools-microsoft-office-2010.html .

APA style requires that the running header on your title page have slightly different wording from the running header in the remainder of your paper. Only the title page includes the words “Running head:” in the header, followed by your title in all capital letters at the upper left. The page number 1 should appear at upper right. On all other pages of your paper, include only the paper’s title in all capital letters. Figure 5.3 shows a sample title page.

Figure 5.3 Sample title page
An example of a title page for a paper with a running head at the top, then the title, author, class, professor, and date.

Section Headings

If your instructor requires them, or if your paper contains distinct parts or sections, you might want to consider using section headings. In papers that contain multiple components or distinctive sections, such as a history paper that covers six events or a lab report with different steps, APA style prescribes specific guidelines for section headings. There are levels of headings for subtopics within major sections; you must be mindful of which subsection is housed within which major section.

For example, in a history paper covering six events, and one event is the Civil Rights Movement, you may have subtopics dividing the different civil rights groups: African Americans, women, Chicana/Chicano, and so on. Under those subheadings, you may have even more specific topics, like Cesar Chavez and the United Farm Workers movement, under the Chicana/Chicano rights movement. These levels follow this pattern: Civil Rights Movement (Paper Title) > Chicana/Chicano Rights Movement (Level 1) > United Farm Workers (Level 2) > Cesar Chavez (Level 3).

Levels of headings

Level

Format

1

Centered, Boldface, Uppercase and Lowercase Headings

2

Flush left, Boldface, Uppercase and Lowercase Heading

3

Indented, boldface, lowercase heading ending with a period.

4

Indented, boldface, italicized, lowercase heading ending with a period.

5

Indented, italicized, lowercase heading ending with a period.

The following example shows how these headings might appear in an academic paper. Though the sample illustrates all five levels of headings, most papers have no more than three levels of headings.

The Civil Rights Movement

The introductory paragraph/s follow directly after the title of the paper. Your introduction does not need to have a heading . . . it is assumed that the first paragraph/s of the paper are introductory.

Chicana/Chicano Rights Movement

This is a Level 1 heading—it marks a major section in your paper that is a component of the overall topic: civil rights movements.

The United Farm Workers

This is a Level 2 heading—it is a major subtopic for the section on Chicana/Chicano rights.

Cesar Chavez.

This is a Level 3 heading. This section will focus on a major figure in the history of the United Farm Workers (UFW), Cesar Chavez. This may include biographical information and highlight his career and connection to the UFW, as well as connect him to the larger Chicana/Chicano Rights Movement.

The hunger strike.

This is a Level 4 heading. It pertains to an even more specific event or concept under the Level 3 heading. In history, Cesar Chavez led a famous hunger strike to highlight the need for UFW organizing.

Chavez’s legacy.

This is a Level 5 heading. This heading might summarize all of the subheadings prior and not the lasting effects of the very specific concepts and events covered so far. The next section to follow may transition to another major section, and return to a Level 1 heading.

The use of headings effectively organizes ideas within the essay, and succinct headings aid the readers in identifying key points within the writing. Figure 5.4 shows a sample APA-formatted paper.

Figure 5.4 APA paper
An example of a paper formatted in APA style.
An example of a paper formatted in APA style.
An example of a paper formatted in APA style.
An example of a paper formatted in APA style.
An example of a paper formatted in APA style.

Visuals

Visuals such as photos, maps, charts, graphs, and illustrations can be very useful in explaining or illustrating your point. APA style divides visuals into two categories: figures and tables. Place each visual as close as possible to the paragraph referring to it so that your readers can scan from your narrative to your visual.

Figures

APA style refers to visuals such as charts, graphs, drawings, photographs, and images as figures. You should label each figure with the word Figure and an Arabic numeral in italic. Accompany the label with a caption explaining what the figure shows or why you’ve included it. Include a reference to the source of the figure if it came from an outside source.

The standards for good figures are simplicity, clarity, continuity, and information value. A good figure

  • augments rather than duplicates the text.
  • conveys only essential facts.
  • omits visually distracting detail.
  • is easy to read—its elements are large enough to be read with ease.
  • is easy to understand—its purpose is readily apparent.
  • is carefully planned and prepared.

The following example illustrates the basic structure of figures.

Figure #

Title in italic

Text that reads: Your figure goes here.
Figure X

Explain the figure and its significance in a few sentences. Be sure to explain any abbreviations, unique features, or percentages of the figure as well. Adapted from “Title of the article or web page” by Last name, First initial., Year, Journal/website title in italic, volume # in italic, p. #. Retrieved from URL

For example:

Figure 1

APA Essay Checklist for Students

Screenshot of the Ashford University Writing Center's APA Essay Checklist for Students. Many of the items in the list have links to click for more information. Some of the items on the list include "create a title page", "format page numbers and headers," and "include essay title before body paragraphs."
Figure 1

“The APA Essay Checklist for Students” is a comprehensive list of resources to help students format their paper properly. The purple underlined wordings are examples of hyperlinks that students can click on and interact with. Adapted from “APA Essay Check for Students” by Ashford University, 2015, Ashford Writing Center, Retrieved from https://awc.ashford.edu/cd-apa-checklist.html

Tables

Tables are a useful device for comparing and contrasting the same characteristics for two or more topics. Typically, each topic fills one row of the table, and the characteristics being compared constitute the columns. For example, a table on an overhead screen in an airport terminal might have rows identifying 20 or 30 flights, with columns indicating departure time and gate.

When presenting data in a table format, label the table with the word Table, an Arabic numeral, and a title. The label and title should be placed above the table. If you are reprinting or copying a table from an outside source, you must include a citation for the table directly under the table (not at the end of your paper in your references list).

The following example illustrates the basic structure of table.

Table #
Table Title in Italic

Column Header

Column Header

Column Header

Column Header

#

#

#

#

#

#

#

#

#

#

#

#

Note. General notes to a table appear here, including definitions of abbreviations. Adapted from “Title of the article or webpage” by Last name, First initial., Year, Journal/website title in italic, volume # in italic, p. #. Retrieved from URL

For example:

Table 1
Facebook Users by Country

Rank

Country

Population

Number of Users

Percentage of ­Country’s Population

World

6,895,889,000

1,000,000,000

14.50%

1

United States

315,120,000

167,431,700

53.97%

2

Brazil

193,946,886

65,237,180

32.44%

3

India

1,210,193,422

62,761,420

5.35%

4

Indonesia

242,968,342

50,583,320

20.82%

5

Mexico

112,468,855

39,933,040

35.51%

6

United Kingdom

62,348,447

32,827,180

52.65%

7

Turkey

77,804,122

32,354,900

41.59%

8

Philippines

99,900,177

30,265,200

30.30%

9

France

64,768,389

25,614,100

39.55%

10

Germany

81,802, 257

25,350,560

30.99%

Note. Of the 1 billion active Facebook users, only ~17% of them are in the United States. If you add the U.S. and U.K. populations together, then that’s approximately 200 million users. So it’s safe to say that ~20% of their users are strictly English-speaking from those 2 countries alone. Canada has ~18 million users, and Australia has 21 million users. Altogether, then, that’s approximately 240 million users that are predominantly English-speaking users. That’s just ~25% of Facebook’s total active users. Adapted from “How Much Is the Availability of Instagram in 25 Languages Going to Impact Its Growth?” by Quora Top Stories, 2013, Retrieved from
http://quoratopstories.tumblr.com/post/41262590575/how-much-is-the-availability-of-instagram-in-25

Irwin now feels well versed in the area of APA and is confident double-checking the citations Zotero created in the text of his paper and on his reference page. As Irwin completes the research process, he is excited to submit his paper to his professor. He knows he has worked hard and has followed each of the steps of the research process to the best of his ability.

Quick Tip!

Accessing APA Resources

The following resources can help you use APA style correctly:

The APA Style Aid is a one-stop shop for all your APA style needs:
https://www.wou.edu/provost/library/clip/apa/index.html

Here is an APA checklist that you should use for your formal assignments in your courses:
https://awc.ashford.edu/cd-apa-checklist.html

This guide will help you to set up your document in APA style:
https://awc.ashford.edu/PDFHandouts/Formatting_tutorial_microsoft_2010_final.pdf

Here is information on how to include in-text citations (see pages 4–10):
https://awc.ashford.edu/PDFHandouts/APA_Made_Easy.pdf

And here is a guide that will help you format whatever kind of source you are using for your references page (your textbook, for example):
https://awc.ashford.edu/PDFHandouts/APA_References_List_Sample.pdf

You can also review this sample paper to see in-text citations within a paper:
https://cdmsmedia.bridgepointeducation.com/MediaService/MediaService.svc/
constellation/book/AUWC.12.4/%7Bhandouts%7Da.14_sample_exposition_paper.pdf

academic integrity
A measure of a student’s sound judgment and ethical responsibility within the scholarly arena. Avoiding plagiarism is a key component of maintaining academic integrity.
common knowledge
Information that is widely known and does not stem from one person’s original thought or theory. These facts or concepts are generally known by many people and can easily be found or referenced. Common knowledge does not require citations in academic papers.
copyright
A series of laws and guidelines set forth by a country to protect the original works of an author.
fair use
The use of a copyrighted work for the purpose of criticism, comment, news reporting, scholarship, or research. The goal behind fair use is to promote creativity for the benefit of society.
ICE method
A technique used to incorporate outside sources into an academic paper. The technique involves first introducing the source, then citing the source, and finally explaining the source.
intellectual property
Creations of the mind, such as inventions or literary and artistic works. For a work to be considered an author’s intellectual property, it must be covered by copyright, a patent, or trademark.
open access
The free and unrestricted access to information on the Internet. In the academic world, open access specifically refers to the free and unrestricted access to digital scholarly/peer-reviewed journal articles and research.
public domain
Works that have never been or are no longer covered by copyright law.
references list
According to APA style, this list includes citations for all the resources referred to within a paper, whether this was by direct quotation or by paraphrasing or summarizing the outside work.
signal verb
A verb that indicates that someone else’s ideas are about to be cited. They should be conjugated in the present tense.
title page
According to APA style, this document exists to communicate the basic information about you, your course, and your assignment.