Audience Profiles

Audience Profile for Tyson Foods https://www.tysonfoods.com/

PR Spectrum: Acute Business Disruption

Scenario: Large audience engaged: local/national TV & radio, trending on social media

In this type of scenario it would be necessary to address all of these audience groups. Each of these groups would be impacted by a large media crisis. Tyson’s response could impact their revenue, future revenue, subsidiaries’ revenue, and could impact production. Business could come to a halt if each of these groups were not addressed immediately.

Audience Profile for Salvation Army https://www.salvationarmyusa.org/usn/

PR Spectrum: Acute Business Disruption

Scenario: News, rumors spread quickly on and offline

In event of a fast-spreading rumor, the Salvation Army would need to address each of these groups. As a non-profit organization, they are reliant on community partnerships, relationships with local businesses, as well as connections with the faith-based community and human rights groups. Salvation Army would want to reassure their employees, volunteers, and the general public also.