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COM 2223 Sci/Tech Comm Audience Analysis Exercise 2

Reporting on the Audience and Purpose of a Website

Due: Tuesday, Sept. 19 (Type and print out questions with answers.)

Choose one of the six websites below to view and analyze. Explore every aspect of the website (home page, links, visuals, content, etc.), considering the following factors:

· the paragraph and sentence structure and the vocabulary of the text

· the kinds of graphics included in the site

· the visual design and use of colors and animation on the home page

· the links in the site: the kinds of information available in files other than the home page

Websites	URL
1	https://www.wired.com/
2	https://www.michaeljfox.org/
3	https://www.seeker.com/
4	https://www.fit.edu/
5	https://us.coca-cola.com/
6	https://theculturetrip.com/

Then, answer the following questions (you must use the Q&A format, where you type the question, then type your answer). Remember to type your name at the top of your paper!

1. Analyzing the content, what are the various audiences for this website?

2. What are the various purposes of the site? (Name all that apply.)

3. How effective is the site in addressing the needs of its audiences and fulfilling its purposes? Be

specific and give examples.