SPEECH ASSIGNMENT DUE IN 36 HOURS
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AudienceAnalysis-Rev.pptxAudience Analysis
Communications 135 - Lecture
This lecture will cover:
Importance of Audience Analysis
Key questions about audience
How to conduct a good audience and environmental analysis
Audience Analysis
Communications 135 - Lecture
Good Communication
Starts and Ends with Good
Audience Analysis
Good Speakers are Audience Centered
Keeping audience foremost in mind during speech preparation, presentation
Copyright © 2011 Jennifer Kammeyer
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Audience Analysis
Communications 135 - Lecture
Ask questions about your audience:
Who are They?
What do they do, know, believe, want?
What do I want them to know, believe?
What is the most effective way
to achieve my speaking goals?
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Audience Analysis
Communications 135 - Lecture
Speakers know that audience members are egocentric:
They naturally are more concerned with their own opinions and needs.
But communication success = gaining a desired response from your audience.
Copyright 2007-2011 Purple Internet Marketing Limited
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Audience Analysis
Communications 135 - Lecture
Speakers must determine a “target” audience.
Speakers must learn to “identify” with their target audience.
Relate to common values and goals.
Relate to common experiences and knowledge.
Use inclusive, personal pronouns to help emphasize this identification.
Copyright 2007-2011 Purple Internet Marketing Limited
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Demographic Analysis
Communications 135 - Lecture
You should consider various categories of information about your audience!
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Demographic Analysis
Communications 135 - Lecture
Race and Ethnicity
Gender
Age
You should consider
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Demographic Analysis
Communications 135 - Lecture
Group membership
Race and Ethnicity
Religion
Gender
Age
You should consider
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Situational Analysis
Communications 135 - Lecture
Attitude toward Occasion
Audience
SIZE
Attitude toward Topic
Attitude
toward
Speaker
Physical
Setting
You should consider
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Audience Analysis
Communications 135 - Lecture
Ask Questions to Gain Information about Your Audience
Ask organizers
Ask potential audience members
Audience Analysis
Communications 135 - Lecture
Remain Audience Centered
Gain Experience
Anticipate and adapt to your audience
