Attribution Credit Activity

Assignment: Attribution Credit

For each customer, identify the credit each channel receives for each attribution model. Use the channels included in the Google Analytics Multi Channel Funnel groupings. (Email, Direct, Paid Search, Social Network, Referral, Organic Search, Display, Other Advertising)

Note: For the Time Decay model, don’t worry about figuring out the percentages. Just mention the order they would receive credit.

Example: Direct would receive the most credit, then Paid Search, then Email. 

Customer #1:

Angie finds your site by clicking on an ad while scrolling through Facebook. She browses a few pages, then exits. A few days later, she googles one of your keywords and clicks on a Google ad for your site. She adds a few items to her cart but leaves before entering her credit card info. The next day, she clicks a link in her email to return to her cart. A few hours later, she returns directly and completes her purchase.

Last Interaction:	Ex. Direct receives 100% credit
Last Non-Direct Click:
Last Google Ads Click:
First Interaction:
Linear:
Time Decay:
Position Based:

Customer #2:

David has been searching for a new computer, so he searches on Google and lands on your website. After a few minutes, he clicks off and keeps browsing the web. As he continues searching, he sees a banner ad pop up offering a great deal on his favorite computer. He clicks on the link and once again is on your site. However, he's not ready to make a purchase until he's sure your site has a good reputation. He googles your company and finds an article about how awesome and legit your computers are, and he clicks through to make sure it's the right website. The next day, he returns to the website and makes a purchase.

Last Interaction:
Last Non-Direct Click:
Last Google Ads Click:
First Interaction:
Linear:
Time Decay:
Position Based: