300 words discussion

Case Scenario Discussion Points (300 words Minimum)

You work for OnlineOfficeSupplies.com, as the Web Analytics Guru, your goal is to drive customers to your site to purchase your online goods. You have convinced management that there are several online marketing options available, these include search-engine optimization (non-paid search or organic search) and paid search advertising (pay-per-click) e-mail marketing, banner displays and social network participation. You are going to use both the organic and paid search options. Please see your task below.

Task Instructions:

From the supplied banner ad that your company graphics department created, build a list of keyword/phrases (10 or more) and explain each and why it fits this graphic ad, why did you choose these keywords or phrase (explanations must be 2 to 3 sentences in length minimum) for each word and or phrase.

Now that you have created your keyword and phrases for the ad you will now research how much it will cost to place this banner ad on a well-known website.

From the list provided (you only need to pick/select 3 from the list) do your best effort in locating the following information:

· Pick any three

· Your ad will need to run for 30 days

· How much will it cost your company to place this ad

· What is the exposure rate/population of subscribers that will see your ad

· How will you be billed to place this ad, for example, per click, rotating ads, flat rate, conversion to order etc.

List of Well-Known Websites:

Facebook

Google

Twitter

Yahoo

MSN/Bing

YouTube

Note: When researching the website for cost drill down as deep as you can into the website to find the information you need to answer the question, do you best to find the information.